Carbonic Service Inc

What Carbonic Service Inc does

Carbonic Service Inc is a family-owned industrial gas and beverage equipment distributor founded in 1947 by George Rossman in Santa Clara, California, and now operated by third-generation family members Geordel and Delayne Rossman. The company supplies certified beverage-grade CO2 in volumes ranging from 5-pound cylinders to bulk tank systems, along with mixed gas blends (CO2/nitrogen), nitrogen, and helium, primarily to restaurants, bars, breweries, growers, and hospitality establishments across the San Francisco Bay Area, Silicon Valley, Monterey, Santa Cruz, and the Greater Bay Area.

The product offering is structured as a turn-key, one-stop-shop beverage service ecosystem. Core consumables (CO2, mixed gas, nitrogen, helium) are bundled with distributed equipment — fountain machines from Lancer and Cornelius, ice machines from Manitowoc and Hoshizaki, and a range of commercial bar equipment — plus beverage ingredients including Coke and Jones syrups, margarita mixes, energy drinks, and BIBS (bag-in-box) consumables. Equipment is offered under both purchase and lease arrangements, with leases bundling installation, delivery, maintenance, and the first water filter into a recurring monthly fee. The company also performs cylinder recertification and provides troubleshooting support.

Commercially, the firm operates a sales-led, regionally focused direct distribution model. Customers engage via phone (408-727-8835), the company's Squarespace-hosted website, or an online web store at orders.carbonicservice.com, with direct field delivery and on-site service across its service territory. Pricing is quote-based and not publicly disclosed. The company holds CCPA-compliant data practices and is privately held with no institutional investment, no subsidiaries, and no public-market listing. With 9 employees, the business is small and operationally concentrated in a single California region.

Name

Carbonic Service Inc

Legal name

Carbonic Service Inc.

Website

https://carbonicservice.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Carbonic Service Inc is a family-owned CO2 gas and beverage equipment distributor founded in 1947, serving restaurants, bars, breweries, and hospitality businesses across the San Francisco Bay Area with consumable gases, fountain and ice machines, bar equipment, and beverage ingredients.

Ownership category

akta.pro rank

Product category

Commercial Beverage Gas Supply & Equipment Distribution

NAICS

Industrial Gas Manufacturing (32512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Food & Beverage Gases (Carbonation/Freezing/Packaging) (IMAEACAI)

akta.pro secondary industry

Gas Handling Equipment & Storage (Cylinders/Tanks/Valves) (IMAEACAL)

Keywords

• CO2 gas supply
• Beverage equipment distribution
• Fountain machine leasing
• Commercial ice machines
• Bar equipment supply

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. CO2 Gas Supply: Supply of quality beverage-grade CO2 in various volumes ranging from 5lb cylinders to bulk tank systems. Provides CO2 for soda dispensing, beer carbonation, and other carbonic needs. Revenue generated through gas cylinder sales, bulk tank services, and refills.
2. Fountain Machine Sales and Leasing: Distribution of fountain machines (Lancer, Cornelius, and other manufacturers) with purchase and lease options. Includes complete installation, CO2 and BIBS line setup, maintenance, delivery, and first water filter. Monthly lease cost includes ongoing maintenance.
3. Ice Machine Sales and Leasing: Distribution of ice machines (Manitowoc, Hoshizaki, and other manufacturers) with purchase and lease options. Includes maintenance, delivery, installation, and first water filter in monthly lease cost.
4. Bar Equipment Sales: Sales of bar equipment including sinks, back bar coolers, and other equipment in various sizes to fit different establishment needs.
5. Beverage Ingredients: Sale of syrups, margarita mixes, energy drinks, and other beverage ingredients. Products include Coke and Jones brands. Provides convenience for customers to purchase ingredients alongside equipment.
6. Maintenance and Service: Ongoing maintenance services for owned and leased equipment including fountain machines, ice machines, bulk CO2 tanks, and bar equipment. Includes troubleshooting support.
7. Bulk CO2 Systems: Installation and servicing of bulk CO2 tank systems for larger commercial customers including restaurants, breweries, and other high-volume beverage operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Carbonic Service Inc supplies beverage-grade CO2 gas in configurations ranging from 5lb cylinders to bulk tank systems, along with mixed gas blends, nitrogen, and helium, to restaurants, bars, breweries, grow operations, and hospitality establishments in the San Francisco Bay Area. The company also distributes, leases, installs, and maintains fountain machines, ice machines, and bar equipment from manufacturers such as Lancer, Cornelius, Manitowoc, and Hoshizaki, and provides beverage ingredients and cylinder recertification as complementary offerings.

Product overview

Carbonic Service Inc is a family-owned full-service, turn-key operation supplying quality CO2 and related beverage gas products to the hospitality industry. The company's core offering is CO2 Gas Supply, available in cylinder volumes from 5lb to bulk tank systems, supplemented by mixed gas blends (CO2/nitrogen), nitrogen, and helium. The product portfolio centers on a complete beverage dispensing ecosystem including fountain machines (via Lancer/Cornelius partnerships), ice machines (via Manitowoc/Hoshizaki partnerships), and bar equipment. The company offers these products through both purchase and lease options, with installation, maintenance, delivery, and BIBS (bags-in-box) syrups as add-on services. All equipment is complemented by beverage ingredients including syrups, margarita mixes, and energy drinks from brands like Coke and Jones. The service model emphasizes a one-stop-shop approach for restaurants, bars, breweries, and hospitality businesses in the San Francisco Bay Area.

Differentiator

Problem solved

Functional benefit

Products and services

• CO2 Gas Supply Quality beverage-grade CO2 gas supply ranging from 5lb cylinders to bulk tank systems, delivered to restaurants, bars, breweries, and hospitality establishments in the San Francisco Bay Area.
• Bulk CO2 Systems Large-volume CO2 tank systems installed and serviced for high-volume beverage dispensing customers such as busy restaurants, breweries, and other commercial operations requiring continuous gas supply.
• Fountain Machines Commercial soda fountain dispensing machines distributed through partnerships with Lancer and Cornelius, available for purchase or lease with complete installation, CO2 and BIBS line setup, maintenance, delivery, and first water filter included.
• Ice Machines Commercial ice machines distributed through partnerships with Manitowoc and Hoshizaki, available for purchase or lease with maintenance, delivery, installation, and first water filter included in the monthly lease cost.
• Bar Equipment Commercial bar equipment including sinks and back bar coolers in various sizes, supplied to fit the specific layout and capacity needs of different hospitality establishments.
• Beverage Ingredients Syrups, margarita mixes, energy drinks, and other beverage ingredients supplied as a convenience alongside equipment, including Coke and Jones branded products and BIBS (bags-in-box) for fountain machines.
• Equipment Installation and Maintenance Services On-site installation, delivery, troubleshooting, and recurring maintenance services for owned and leased fountain machines, ice machines, bulk CO2 tanks, and bar equipment, either bundled into monthly lease costs or supplied on a service-fee basis for purchased equipment.
• Cylinder Recertification Certification and recertification services for CO2 and other gas cylinders to ensure safety and regulatory compliance for commercial customers.
• Mixed Gas, Nitrogen, and Helium Supply Commercial supply of mixed gas blends (including 75/25 and 60/40 CO2/nitrogen mixes for draft beer), nitrogen for beverage and specialty drink applications, and helium for hospitality and commercial uses.
• Margarita Machines Frozen margarita dispensing machines supplied to hospitality establishments, complementing the company's beverage equipment and beverage ingredient offerings.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• LancercoreChannel Partner/ Reseller/ DistributorCarbonic Service is a full-service fountain machine distributor for Lancer products. They offer purchase and lease options for Lancer fountain machines holding 4-10 flavors, with complete installation and maintenance services included.
• CorneliuscoreChannel Partner/ Reseller/ DistributorCarbonic Service distributes Cornelius fountain machines as part of their product portfolio. Provides purchase and lease options with maintenance, delivery, and installation services for Cornelius equipment.
• ManitowoccoreChannel Partner/ Reseller/ DistributorCarbonic Service is a distribution partner for Manitowoc ice machines. Offers purchase and lease options with full maintenance, delivery, and installation services.
• HoshizakicoreChannel Partner/ Reseller/ DistributorCarbonic Service distributes Hoshizaki ice machines. Provides purchase and lease options with ongoing maintenance, delivery, and installation services for Hoshizaki products.
• Coke & JonesminorChannel Partner/ Reseller/ DistributorCarbonic Service carries Coke and Jones beverage products including syrups and ingredients for fountain machines. Provides these products to customers as part of their beverage ingredients offerings.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Restaurant Depot: National cash-and-carry warehouse club supplying foodservice operators with equipment, supplies, and beverages. Overlaps with Carbonic Service on equipment and beverage categories, but operates a broad membership-driven model across the country.
• Linde: Global industrial gas and engineering company with extensive food and beverage gas offerings, including CO2 for beverage carbonation. Operates at multinational scale with broad end-market exposure that includes Carbonic Service's core verticals.
• Airgas: Largest US distributor of industrial, medical, and specialty gases, now a subsidiary of Air Liquide. Competes directly with Carbonic Service in CO2 and mixed-gas supply to food and beverage customers, but at a national scale with broader product and service portfolio.
• Air Products: Global industrial gas leader with a dedicated food and beverage gas business covering CO2 for carbonation, freezing, and packaging. Overlaps with Carbonic Service's core offering but serves customers worldwide with vastly larger scale.

Direct peers

• Matheson Tri-Gas: US subsidiary of Nippon Sanso Holdings supplying industrial and specialty gases including CO2 for food and beverage carbonation. Most directly comparable in product mix and customer profile to Carbonic Service, though operating at much greater national scale.
• Webstaurant Store: Largest online restaurant equipment retailer in the US, distributing Manitowoc, Hoshizaki, Lancer, and other major brands that Carbonic Service also carries. Competes on equipment availability, transparent pricing, and nationwide shipping.
• Tundra Restaurant Supply: Online distributor of commercial restaurant equipment including ice machines, bar equipment, and beverage dispensing systems. Directly competes with Carbonic Service's equipment distribution and lease business, with a much broader catalog and national reach.

Regional players

• Ace Mart Restaurant Supply: Texas-based restaurant equipment distributor with similar product categories (commercial refrigeration, bar equipment, beverage systems). Comparable regional distributor model serving a different primary geography than Carbonic Service.
• Mission Restaurant Supply: California-based restaurant equipment and supply distributor serving the West Coast with overlapping product categories including refrigeration, bar equipment, and beverage dispensing. Comparable regional operating model to Carbonic Service.
• Central Restaurant Products: Indianapolis-based commercial restaurant equipment supplier with a comparable mid-market distribution model. Overlaps on ice machines, bar equipment, and beverage dispensing categories that Carbonic Service distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carbonic-service-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carbonic Service Inc