Cardif Colombia Seguros Generales S A
Cardif Colombia Seguros Generales S A (BNP Paribas Cardif Colombia) is a Colombian insurance subsidiary of BNP Paribas Cardif that provides credit, individual, asset, and payment-method protection products to consumers, distributed primarily through partner bank online channels.
- Company typePrivate
- Founded-
- HeadquartersColombia, Colombia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cardif Colombia Seguros Generales S A does
Cardif Colombia Seguros Generales S A, operating under the trade name BNP Paribas Cardif Colombia, is a Colombian insurance carrier headquartered in Bogot\u00e1 that distributes personal protection insurance products to individual consumers and families. The entity is a wholly owned subsidiary of BNP Paribas Cardif, the insurance arm of the BNP Paribas group, and operates under the supervision of the Superintendencia Financiera de Colombia as a regulated general insurance company (seguros generales).
The company's offering is organized around four core protection lines: Protecci\u00f3n al cr\u00e9dito (credit protection insurance covering unemployment scenarios that impair debt service), Protecci\u00f3n individual (individual and family welfare coverage), Protecci\u00f3n patrimonial (personal and family asset protection), and Protecci\u00f3n a medios de pago (payment instrument protection covering debit, credit, and digital payment methods). The company states that its offerings are co-designed with clients, indicating a partnership-led product development approach rather than proprietary underwriting innovation.
The go-to-market model is built on embedded insurance distribution through partner banking institutions' online banking platforms, supplemented by an authorized agent network registered with the Superintendencia Financiera and customer service delivered via phone lines and WhatsApp. With a reported headcount of approximately nine employees, the Colombian entity operates as a lean distribution and product-localization affiliate within BNP Paribas Cardif's global insurance framework rather than as a large balance-sheet underwriter, relying on bank-partner channels and the parent's brand, capital, and reinsurance capacity to reach end customers.
Cardif Colombia Seguros Generales S A firmographics
Firmographics- Name
- Cardif Colombia Seguros Generales S A
- Legal name
- Cardif Colombia Seguros Generales S A
- Website
- https://cardif.com.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cardif Colombia Seguros Generales S A (BNP Paribas Cardif Colombia) is a Colombian insurance subsidiary of BNP Paribas Cardif that provides credit, individual, asset, and payment-method protection products to consumers, distributed primarily through partner bank online channels.
- Ownership category
- akta.pro rank
Where Cardif Colombia Seguros Generales S A is headquartered
LocationHeadquarters
- HQ city
- Colombia
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Cardif Colombia Seguros Generales S A business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels3 records
Marketing channels4 records
Cardif Colombia Seguros Generales S A product offering
Product offeringCore offering
Cardif Colombia Seguros Generales S A (BNP Paribas Cardif Colombia) is a licensed insurance company that designs and sells four core personal protection insurance products to Colombian consumers: Protección al crédito (credit protection covering unemployment scenarios), Protección individual (individual and family protection benefits), Protección patrimonial (personal and family asset protection), and Protección a medios de pago (protection for payment methods such as debit/credit cards and digital payment instruments). Products are distributed directly and through partner banks' online banking platforms.
Product overview
Cardif Colombia Seguros Generales S A (BNP Paribas Cardif Colombia) operates as an insurance company offering a portfolio of protection products. The company provides four core insurance products: Protección al crédito (credit protection against unemployment), Protección individual (individual protection for policyholders and families), Protección patrimonial (asset protection for families), and Protección a medios de pago (payment method protection). The offering is structured as a multi-product insurance platform designed to accompany customers through life's evolving needs, with products available through their digital platform and partner channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Protección al crédito (Credit Protection)
Companies that use Cardif Colombia Seguros Generales S A
Customer profileSegments2 records
Ideal customer profiles2 records
Cardif Colombia Seguros Generales S A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cardif Colombia Seguros Generales S A partnerships and signals
Strategic signalExpansion highlights4 records
Cardif Colombia Seguros Generales S A competitors and assessment
Company assessmentDirect peers
- Allianz Colombia: Local arm of global insurer Allianz, offering general insurance and embedded products through bank partners. Directly competes with Cardif Colombia across credit, asset, and personal protection categories.
- Liberty Seguros Colombia: Colombian subsidiary of Liberty Mutual, offering personal and commercial general insurance products. Competes with Cardif Colombia for the same consumer and bank-partner distribution channels.
- Seguros Bolívar: Major Colombian general insurance carrier with a broad multi-line portfolio and established bank partnerships. Directly competes with Cardif Colombia across personal, asset, and credit protection products.
- Zurich Colombia: Local subsidiary of global insurer Zurich, offering general insurance and personal protection products. Directly competes with Cardif Colombia in the Colombian market.
- Seguros del Estado: Established Colombian general insurance carrier with a broad multi-line portfolio and significant market share. Directly competes with Cardif Colombia across most product categories.
- Axa Colpatria: Colombian insurance joint venture combining AXA's global insurance expertise with local distribution. Competes directly with Cardif Colombia in property, casualty, and personal protection products.
- HDI Seguros Colombia: Colombian arm of Germany's HDI/Talanx, providing general insurance products including credit and asset protection. Directly competes with Cardif Colombia's core product portfolio.
- Mapfre Colombia: Colombian subsidiary of the global Spanish insurer Mapfre, offering personal and commercial insurance products. Directly competes with Cardif Colombia in the Colombian general insurance market.
- Seguros Sura: One of the largest general insurance carriers in Colombia, offering personal and commercial P&C products and embedded insurance through bank partners. Directly competes with Cardif Colombia in the same product categories and target customer segments.
Broad incumbents
- BNP Paribas Cardif: The global parent entity and insurance arm of BNP Paribas operating across more than 30 countries. Comparable because it defines the strategic product, technology, and distribution playbook that Cardif Colombia executes locally.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cardif Colombia Seguros Generales S A social profiles
Digital presenceCardif Colombia Seguros Generales S A financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cardif Colombia Seguros Generales S A leadership team
Management profileNumber of profiles
Cardif Colombia Seguros Generales S A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cardif Colombia Seguros Generales S A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cardif Colombia Seguros Generales S A
What does Cardif Colombia Seguros Generales S A do?
Cardif Colombia Seguros Generales S A (BNP Paribas Cardif Colombia) is a licensed insurance company that designs and sells four core personal protection insurance products to Colombian consumers: Protección al crédito (credit protection covering unemployment scenarios), Protección individual (individual and family protection benefits), Protección patrimonial (personal and family asset protection), and Protección a medios de pago (protection for payment methods such as debit/credit cards and digital payment instruments). Products are distributed directly and through partner banks' online banking platforms.
Is Cardif Colombia Seguros Generales S A a public or private company?
Cardif Colombia Seguros Generales S A is a private company. It is classified as corporate owned and is currently operating.
When was Cardif Colombia Seguros Generales S A founded?
Cardif Colombia Seguros Generales S A was founded in -1. It employs 1 to 10 people.
Where is Cardif Colombia Seguros Generales S A based?
Cardif Colombia Seguros Generales S A is headquartered in Colombia, Colombia, in the Latin America region.
Who are Cardif Colombia Seguros Generales S A's main competitors?
Direct peers on record are Allianz Colombia, Liberty Seguros Colombia, Seguros Bolívar, Zurich Colombia, Seguros del Estado, Axa Colpatria, HDI Seguros Colombia, Mapfre Colombia and Seguros Sura. BNP Paribas Cardif is listed as a broad incumbent.
Does Cardif Colombia Seguros Generales S A have an API?
No public API is recorded for Cardif Colombia Seguros Generales S A.