What CARDIFF CITY STADIUM LIMITED does

Cardiff City Stadium Limited operates a 33,280-seat multi-purpose stadium in Cardiff, Wales, opened in 2009 at a construction cost of approximately £48 million. The asset serves as the home venue for Cardiff City Football Club and the Wales national football team, and is also licensed to host major concerts, corporate hospitality, conferences, exhibitions, and private events. Its location adjacent to the A4232 and a purpose-built railway station underpins its accessibility profile within Wales and the wider South West England market.

The company generates revenue across multiple streams: matchday income (ticket sales, premium seating, hospitality boxes, food and beverage), concert and live-event hire, corporate venue rental, conferences and exhibitions, and car parking. League matchday tickets are priced in the £9-£29 range, reflecting Championship-tier positioning, while concert and premium hospitality products command materially higher per-customer economics. The asset has also been used to host tier-one international events, including the 2017 UEFA Champions League Final.

The business model is fundamentally a fixed-asset venue operator. Its financial performance is closely correlated with the sporting results and league tier of its anchor tenant (Cardiff City FC), the volume of Wales national team fixtures, and the cadence of major concert and corporate bookings. Operational expansion includes a 2011 terracing-to-seating conversion that increased compliant seating capacity, and a 2020-adjacent training facility development to broaden year-round utilisation beyond matchdays.

Name

CARDIFF CITY STADIUM LIMITED

Legal name

Cardiff City Stadium

Website

https://cardiffcitystadium.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Cardiff City Stadium Limited operates a 33,280-seat multi-purpose stadium in Cardiff, Wales, hosting Cardiff City FC, the Wales national football team, major concerts, and corporate events. Revenue comes from matchday ticketing, hospitality, venue hire, conferences, and parking.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue Operations, Management & Facility Services (MPAKAEAN)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Professional & Major League Stadiums (MPAKAEAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Sports venue operations
• Event venue hire
• Stadium hospitality services
• Conference event hosting
• Matchday ticket sales

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Revenue from matchday ticket sales for Cardiff City FC home games in the Sky Bet Championship. Ticket prices range from £9 for under-12s to £29 for adults, with various concession pricing available.
2. Event Hosting and Venue Hire: Revenue from hosting concerts, conferences, exhibitions, festivals, performances, screenings, and galas. The stadium offers various event spaces including two suites of over 700m² available for hire.
3. Hospitality and Catering: Revenue from catering options ranging from light refreshments to full banquet menus, as well as hospitality suites and executive boxes for corporate clients and premium matchday experiences.
4. Parking Services: Revenue from on-site parking with approximately 1,500-2,000 vehicle capacity, with the stadium car park well-lit and security staff on duty during events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cardiff City Stadium Limited operates a 33,280-seat multi-purpose sports and entertainment venue in Cardiff, Wales, hosting Cardiff City Football Club and Wales national team matches. The venue also rents flexible event spaces accommodating up to 750 guests for conferences, exhibitions, concerts, galas, and private events, supported by on-site catering, hospitality suites, executive boxes, parking, and retail operations.

Product overview

Cardiff City Stadium is a multi-purpose sports and entertainment venue offering a unified portfolio of products and services centered around its 33,280-seat football stadium. The core offerings include hosting Cardiff City Football Club and Wales national team matches, supplemented by an extensive event venue business that rents out flexible spaces for conferences, exhibitions, and private events accommodating up to 750 guests. Additional products include catering services, hospitality suites and executive boxes, concert and performance hosting, on-site parking facilities, a club shop, and The City Walk commemorative brick programme. The venue generates revenue through ticket sales, space rentals, hospitality packages, and retail operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardiff City Stadium Event Spaces
• Cardiff City Football Club Matchday Hosting
• Concert and Performance Hosting
• Hospitality Suites and Executive Boxes
• Catering Services
• Parking Facilities
• Club Shop and Retail
• The City Walk

Quantifiable outcome

• The stadium has hosted the UEFA Champions League Final (2017) with 160 million global viewers

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Twickenham Stadium: ~82,000-capacity home of English rugby and major concert venue. Comparable large multi-purpose UK stadium operator leveraging sport-anchor demand plus concerts, conferences, and private events.
• AO Arena: ~21,000-capacity indoor arena in Manchester, one of the UK's busiest concert and event venues. Comparable event-hosting operator competing for the same touring acts and corporate clients, though at smaller scale.
• OVO Hydro: ~14,300-capacity arena in Glasgow and one of the world's busiest indoor venues. Directly competes with Cardiff City Stadium for UK touring concert routing decisions and corporate event bookings.
• Tottenham Hotspur Stadium: Modern ~62,850-seat multi-purpose stadium in London designed for football, NFL, concerts, and boxing. Highly comparable in offering flexible event spaces, premium hospitality, and a diversified event calendar beyond football.
• Aviva Stadium: ~51,700-capacity multi-purpose stadium in Dublin hosting rugby, football, and concerts. Comparable business model combining club/international fixtures with venue hire, hospitality, and concerts under one roof.
• Etihad Stadium: ~53,400-capacity home of Manchester City FC, regularly used for major concerts and sporting events. Comparable Premier League-level multi-purpose stadium operator with similar matchday, concert, and corporate hospitality revenue mix.
• Principality Stadium: Wales's national stadium located in Cardiff city centre, ~73,000 capacity. Direct competitor in the same metropolitan market for major concerts, rugby internationals, and large exhibitions; both venues compete for the same touring acts and corporate event budgets in Wales.
• Wembley Stadium: England's national stadium (90,000 capacity) and the UK's premier concert and football event venue. Comparable multi-purpose stadium operator model hosting major football finals, concerts, and NFL events with similar diversified revenue streams.
• Emirates Stadium: ~60,000-seat home of Arsenal FC in London, hosting football, concerts, and major events. Comparable large-capacity football stadium with extensive executive boxes, hospitality suites, and event-hire business.

Broad incumbents

• The O2 Arena: ~20,000-capacity arena within The O2 complex in London, the world's busiest music venue. Competes for premium concert routings and major corporate events, operating at much larger scale and broader brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cardiff-city-stadium-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARDIFF CITY STADIUM LIMITED