Cardiomovil Uruguay

What Cardiomovil Uruguay does

Cardiomovil Uruguay is a pre-hospital emergency medical services (EMS) provider founded in December 1983 in Maldonado, Uruguay, operating as the second mobile emergency system installed in the country's interior and the fourth worldwide under the prepaid model. The company delivers 24/7 emergency and urgent medical response using mobile units equipped with satellite GPS tracking and integrates with the SIEM network of 250+ emergency medical companies across 17 Latin American countries to provide regional coverage at no additional cost. Service scope spans emergency response, specialist consultations across 20+ disciplines, clinical analysis coordination across 150+ test types, pediatric care, occupational medicine (drug testing, certifying physician, audiometry, spirometry, lumbar and confined-space assessments), CPR and first aid training under American Heart Association and Fundación Interamericana del Corazón guidelines, and home teleassistance through a CAVIDA partnership.

The core product set comprises three subscription tiers: Plan Individual (family/individual coverage starting at approximately $475/month for a family plan), Plan Empresa (corporate subscription with 10% VAT savings and wage-deduction billing for employee benefits), and Área Protegida (annual contracts for buildings, schools, sports clubs, and administrations, the first such offering in Uruguay). The company runs three physical policlínicas in Maldonado (headquarters), Piriápolis, and San Carlos, and has logged 1.6M+ assistances, 35,000+ specialized transfers, and 5,500+ event coverages since founding. Pricing adjusts semiannually in July and January based on a 70% salary index and 30% CPI weighting; annual payment options freeze pricing and waive professional stamp fees. Distribution is direct (phone, web, field sales), with cooperative and association partnerships extending reach and ecosystem partners (optical, dermatology, ophthalmology, pharmaceutical) deepening member value. UdelaR accreditation (2011) and Consejo Nacional de Resucitación accreditation (2014) underpin a regulated CPR training franchise, and the August 2021 introduction of Uruguay's first 100% electric ambulance signaled a sustainability-led product line extension.

Name

Cardiomovil Uruguay

Legal name

Cardiomóvil

Website

https://cardiomovil.com.uy

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pre-hospital Emergency Medical Services

NAICS

Offices of Physicians (62111), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Hospitals (8060)

akta.pro primary industry

Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)

akta.pro secondary industries

Preventive Cardiology & Lipidology (HLAKABAF), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

Keywords

• Emergency medical services
• Mobile emergency response
• Pre-hospital care
• Occupational health services
• CPR training

Headquarters

HQ city

Maldonado

HQ country

Uruguay

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Plans - Individual: Monthly recurring subscription for emergency medical coverage including home visits, clinic consultations, specialist access, and diagnostic tests. Billed monthly with semiannual adjustments in July and January.
2. Subscription Plans - Enterprise: Corporate subscription plans for employee benefits with wage deduction options, offering same individual coverage to employees and families. Includes tax advantage as companies can deduct VAT.
3. Protected Area Coverage: Annual payment plans for businesses, buildings, schools, and sports clubs providing emergency medical coverage with additional benefits
4. Training Courses: Revenue from CPR, first aid, and psychological first aid courses taught under American Heart Association and Fundación Interamericana del Corazón guidelines
5. Occupational Medicine Services: Drug testing, medical certification, and occupational health examinations for corporate clients

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cardiomovil Uruguay is a pre-hospital emergency medical services provider operating a subscription-based coverage platform. It delivers 24-hour emergency and urgent medical response, specialist consultations, clinical analysis coordination, occupational medicine, protected-area coverage for facilities, and accredited CPR/first aid training courses. The service combines a fleet of satellite-tracked mobile emergency units with three clinic bases in the Maldonado department.

Product overview

Cardiomovil Uruguay is a pre-hospital emergency medical services provider operating as a unified health coverage platform with multiple integrated service modules. The core offering consists of Plan Individual for personal coverage and Plan Empresa for corporate clients, both providing 24-hour emergency response, specialist consultations, and clinical analysis coordination. Supplementary add-on modules include Área Protegida (protected zone coverage for facilities), DEA sales, CPR/first aid training courses, occupational medicine, drug testing, and home teleassistance via CAVIDA partnership. The company operates three clinic bases in Maldonado, San Carlos, and Piriápolis, serving over 1.6 million assists and 35,000 transfers since founding in 1983.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Individual Individual and family subscription plan providing 24-hour emergency and urgent medical attention for adults and children without age limit, including telephone medical guidance, access to 20+ medical specialists, discounted clinical examinations, and SIEM network coverage across 17 Latin American countries. Target users: individual consumers and households in the Maldonado department.
• Plan Empresa Corporate subscription plan adapted to company dynamics, including emergency services, pediatric coverage, SIEM network benefits, specialist access, automatic external defibrillators, CPR training, certifying physician services, drug testing, and occupational medicine. Target users: Uruguayan companies offering employee health benefits, with VAT deduction advantage.
• Área Protegida Annual subscription coverage for businesses, buildings, schools, sports clubs, and administrations providing 24-hour emergency medical attention with additional benefits including CPR courses and certifying physician services. Target users: property managers, school administrators, sports club operators, and commercial facility owners.
• Consulta con Especialistas Specialist consultation coordination covering over 20 specialties including cardiology, dermatology, endocrinology, neurology, pediatrics, and psychology with rapid appointment coordination and accessible costs. Target users: Plan Individual and Plan Empresa members needing specialist referrals.
• Análisis Clínicos Clinical analysis coordination covering over 150 types of laboratory tests including blood work, urinalysis, hormonal tests, infectious disease screening, and specialized diagnostic examinations. Target users: Plan Individual and Plan Empresa members requiring diagnostic testing.
• Cursos de Capacitación Training courses including Basic Cardiopulmonary Resuscitation (RCP), First Aid, Psychological First Aid, and drug awareness talks, delivered by certified instructors under American Heart Association and Fundación Interamericana del Corazón guidelines. Target users: community members, certification seekers, and corporate training buyers.
• Desfibriladores Externos Automáticos (DEA) Sale of automatic external defibrillator equipment for businesses, featuring voice-guided instructions, self-testing capability, 7-year battery standby warranty, and included patch kit and hanging case. Target users: corporate clients in Plan Empresa needing on-site AED equipment.
• Servicio de Médico Certificador Certifying physician service providing 12 annual medical certifications for employees, with home visits within coverage radius and reports shared with employers. Target users: corporate clients requiring occupational health certifications.
• Test de Drogas Drug testing services with three options: alcohol-only test, 2-drug test (cocaine and marijuana), and 5-drug test (adding amphetamine, methamphetamines, and morphine), with technical reports provided. Target users: corporate clients requiring workplace drug screening.
• Medicina Laboral Occupational medicine services including hearing exams for noise-exposed workers, chest X-rays and spirometry for dust/chemical exposure, lumbar spine exams for manual labor, and height/confined space worker assessments. Target users: corporate clients with workplace safety compliance needs.
• Plan Teleasistencia en Casa (CAVIDA) Home teleassistance service through CAVIDA partnership, offering a bracelet or necklace with 24-hour hands-free connection for emergency alerts, family notifications, and direct linkage to Cardiomovil services; Cardiomovil members receive 30% discount. Target users: elderly or at-risk individuals needing in-home emergency alerting.

Quantifiable outcome

• 1,600,000+ medical assistances performed
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SIEM (Sistema Integrado de Emergencias Médicas)coreStrategic or Co-development Partner · 1 December 1983Founder member of SIEM network integrating Cardiomovil with 250+ emergency medical companies across 17 Latin American countries. Enables regional coverage and sharing of best practices in emergency assistance and technical advances.
• CAVIDA (Sistema de Cuidados)minorStrategic or Co-development PartnerTeleassistance partnership offering home care bracelet/necklace with 24-hour hands-free connection. Cardiomovil members receive 30% discount. National Care System may provide total or partial subsidies.
• CEREMA (Centro de Rehabilitación Física de Maldonado)minorStrategic or Co-development PartnerTraining partnership where 100% of course registration fees are donated to CEREMA for physical rehabilitation services.
• MautoneminorChannel Partner/ Reseller/ DistributorPharmaceutical partnership providing medications and health products to Cardiomovil members with special pricing.
• Cooperatives and Associations NetworkminorChannel Partner/ Reseller/ DistributorPartnerships with COFUEMA, CACFIMM, CACSOL, AJUMM, and ADEOM Maldonado providing Cardiomovil services to their members with special conditions.
• Optical Network (Óptica Futura, Optica NOVA, Óptica Plaza)minorChannel Partner/ Reseller/ DistributorPartnership with multiple optical stores providing 20-30% discounts on glasses and lenses for members.
• Fundación Interamericana del Corazón (FIC)coreStrategic or Co-development PartnerInternational foundation providing guidelines for CPR and emergency response courses taught by Cardiomovil instructors.
• American Heart Association (AHA)coreStrategic or Co-development PartnerInternational association providing guidelines for CPR and first aid training courses under AHA protocols.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• International SOS: Global medical and travel security services firm offering pre-hospital emergency response, evacuation, and corporate health subscriptions; comparable in cross-border emergency capability and corporate client focus, though larger and global.
• SOS Unimed / Unimed Emergency Mobile: Brazilian cooperative health network operating mobile emergency services with subscription coverage; broader incumbent with similar emergency response capabilities but operating as part of a wider healthcare system rather than a pure-play.

Direct peers

• SIEM (Sistema Integrado de Emergencias Médicas): Latin American network of 250+ emergency medical companies in 17 countries that Cardiomovil co-founded; SIEM member companies offer directly comparable pre-hospital emergency subscription services and corporate plans across the region.
• ACUDIR Emergencias Médicas: Argentina-based mobile pre-hospital emergency and subscription health services provider with similar subscription plans, ambulance fleets, and corporate health coverage offerings — directly comparable in business model and customer base.
• EMI (Emergencias Médicas Integradas): Uruguayan competitor providing ambulatory emergency medical services and subscription plans; competes with Cardiomovil in Uruguay's broader emergency services market and operates with a similar subscription-led business model.
• UCM (Urgencias con Médico): Argentine mobile emergency medical service offering subscription plans for individuals and companies with 24-hour emergency response, ambulance dispatch, and home medical attention — direct functional peer to Cardiomovil's subscription model.

Regional players

• Cruz Roja Uruguaya: Uruguayan arm of the International Red Cross providing pre-hospital emergency response and training; competes for CPR training revenue and emergency response contracts in the same geography though on a nonprofit basis.
• SEM 911 (Spain): Spanish public-private emergency medical services provider offering subscription plans and pre-hospital emergency response; functionally similar model though operating under different regulatory and reimbursement structure in Spain.

Emerging players

• Sanitas (Buenaventura): Latin American health network offering subscription health plans with home medical assistance and ambulance coverage; comparable subscription model with overlapping corporate benefits positioning, though broader portfolio than Cardiomovil.

Others

• AHA Training Centers (American Heart Association network): American Heart Association's global network of accredited training centers, of which Cardiomovil is a member; comparable in CPR/first aid training delivery model and accreditation standards, and a key partnership rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCP3_pPpZh5wC8lzJrkY4bFA
• Facebookfacebook.com/cardiomovil
• Instagraminstagram.com/cardiomovil.uy
• LinkedInlinkedin.com/company/cardiomovil-uruguay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardiomovil Uruguay