Nordic Nest Group
Nordic Nest Group is a Sweden-based multi-brand e-commerce and specialty retail company selling Scandinavian design furniture, lighting, kitchen, and home decor products to consumers in 70+ countries through 10+ localized websites and physical stores, operating brands Nordic Nest, Svenssons, KitchenTime, and Lightshop under BHG-gruppen ownership.
- Company typePrivate
- Founded2002
- HeadquartersKalmar, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Nordic Nest Group does
Nordic Nest Group is a privately held, multi-brand e-commerce and specialty retail group headquartered in Kalmar, Sweden, and owned by BHG-gruppen since 2020. The company operates four consumer brands — Nordic Nest (generalist Scandinavian design), Svenssons (premium furniture and design classics, founded 1898), KitchenTime (kitchen equipment), and Lightshop (lighting, formerly Lampgallerian) — selling more than 70,000 products from over 400 partner brands to customers in 70+ countries through 10+ localized websites and a growing physical retail footprint (five Svenssons stores in Sweden and a Nordic Nest flagship in Hamburg opened October 2025). The business runs on a direct-to-consumer model combining owned e-commerce storefronts, physical showrooms, and selective marketplace operations in Asia, with dedicated regional teams in Seoul for Korea, China, and Japan.
The underlying technology stack is a multi-site e-commerce platform delivered to millions of annual visitors, supported by a 34,000 sqm automated warehouse facility in Kalmar and internal applications for performance marketing, assortment management, and customer experience. The group has invested in proprietary conversion, assortment, and BI capabilities through a dedicated tech team led by a CTO, with specialized heads of Business Intelligence, Site Optimization, and Assortment. Operations are geographically distributed across Sweden, Germany, and South Korea, with marketplace management extending the channel mix in Asia.
The revenue model is B2C retail across furniture, lighting, kitchen equipment, and home decor, with pricing varying by SKU across the 70,000+ product catalog. Public pricing is not disclosed, and revenue figures are not publicly reported. Strategic direction is guided by three stated pillars: creating the world's best customer experience, building the most motivated team, and driving the world's most profitable retail, with active expansion into category specialist positioning and physical retail as complementary channels to the online core.
Nordic Nest Group firmographics
Firmographics- Name
- Nordic Nest Group
- Legal name
- Nordic Nest Group
- Website
- https://career.nordicnestgroup.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nordic Nest Group is a Sweden-based multi-brand e-commerce and specialty retail company selling Scandinavian design furniture, lighting, kitchen, and home decor products to consumers in 70+ countries through 10+ localized websites and physical stores, operating brands Nordic Nest, Svenssons, KitchenTime, and Lightshop under BHG-gruppen ownership.
- Ownership category
- akta.pro rank
Where Nordic Nest Group is headquartered
LocationHeadquarters
- HQ city
- Kalmar
- HQ country
- Sweden
- HQ region
- Europe
Offices8 records
Markets served
Nordic Nest Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce retail: Direct-to-consumer online sales of Scandinavian design products including furniture, lighting, home decor, and kitchen equipment. Products sourced from 400+ brands and sold through multiple branded websites.
- Physical retail stores: Brick-and-mortar retail sales through Svenssons branded stores in Sweden and Nordic Nest branded store in Hamburg
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Nordic Nest Group product offering
Product offeringCore offering
Nordic Nest Group operates a multi-brand direct-to-consumer retail business selling Scandinavian design furniture, lighting, home décor and kitchen equipment to consumers in 70+ countries. The group runs four brands — Nordic Nest, Svenssons, KitchenTime and Lightshop — through 10+ localized e-commerce websites and physical retail stores in Sweden and Germany. It curates 70,000+ products from 400+ brand partners and fulfills orders from a 34,000 sqm automated warehouse in Kalmar, Sweden.
Product overview
Nordic Nest Group is a multi-brand e-commerce retail group consisting of three primary brands: Nordic Nest (core Scandinavian design and home décor platform), Svenssons (premium furniture retailer founded 1898), and KitchenTime (kitchen equipment specialist acquired in 2024). The group also operates Lightshop (formerly Lampgallerian) as a lighting specialty brand. Together, these brands offer over 70,000 design and interior products from more than 400 brands, serving customers in over 70 countries through both online platforms and physical retail stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Nordic Nest (Scandinavian design e-commerce brand) Main e-commerce brand of the group offering Scandinavian design furniture, lighting, home décor and kitchen equipment to consumers in 70+ countries through 10+ localized websites; sources from 400+ brand partners across 70,000+ products.
- Svenssons (premium furniture and interior design retail) Premium furniture and interior design retailer specializing in design classics and modern furniture from brands such as Audo Copenhagen, Flos, Bruno Mathsson, Dux and Eilersen. Operates five physical stores in Sweden and serves consumers seeking higher-end Scandinavian design pieces.
- KitchenTime (kitchen equipment e-commerce) Online store specializing in functional, quality kitchen equipment and cooking accessories for both amateur and professional cooks. Active since 2013 and acquired by Nordic Nest Group in 2024 to deepen category expertise in kitchen products.
- Lightshop (lighting e-commerce) Lighting products brand consolidated within Nordic Nest Group in 2024 (formerly Lampgallerian). Positioned as a specialist in the lighting category within the group's multi-brand portfolio.
Companies that use Nordic Nest Group
Customer profileSegments1 record
Ideal customer profiles1 record
Nordic Nest Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nordic Nest Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- KitchenTimecoreNordic Nest Group acquired KitchenTime in 2024 - a kitchen equipment e-commerce specialist operating since 2013. Also consolidated Lampgallerian, rebranded to Lightshop.
- SvenssonscoreNordic Nest Group acquired Svenssons in Lammhult - one of Sweden's oldest furniture companies founded 1898. Svenssons operates 5 stores and is a leading Swedish retail chain for furniture, lighting and interior design.
Scale indicators7 records
Recent moves17 records
Expansion highlights6 records
Nordic Nest Group competitors and assessment
Company assessmentDirect peers
- Made.com: Original direct-to-consumer design furniture retailer founded in the UK with multi-country European delivery and Scandinavian-style assortment. Highly comparable in curated design-led e-commerce model, though the brand has undergone significant restructuring.
- Design Within Reach: Specialist retailer of authentic modern and Scandinavian design furniture and lighting. Directly comparable in carrying the same designer brands (Fritz Hansen, Louis Poulsen, HAY) and targeting the same design-conscious consumer.
- Article: Direct-to-consumer modern furniture e-commerce retailer. Comparable to Nordic Nest in offering curated mid-century and Scandinavian-inspired designs via online channels targeting design-conscious consumers.
- Wayfair: Large online retailer of furniture and home goods selling across many markets. Closest direct competitor to Nordic Nest in the multi-brand e-commerce model for home furnishings, though Wayfair's assortment is mass-market rather than design-led.
Broad incumbents
- CB2 (Crate & Barrel): Modern home furnishings retailer from Euromarket Designs offering contemporary and Scandinavian-inspired designs online and in showrooms. Comparable in curated modern aesthetic and premium accessible positioning.
- Zara Home: Home furnishings brand of Inditex, operating e-commerce across many markets with Scandinavian-inspired contemporary designs. Comparable in multi-country localization, fashion-led home positioning, and physical+online retail model.
- West Elm (Williams-Sonoma): Premium home furnishings retailer within Williams-Sonoma with global e-commerce and physical stores focused on modern, design-forward products. Comparable premium positioning, multi-brand assortment, and omnichannel execution.
- IKEA: Global Swedish home furnishings incumbent with extensive e-commerce and physical stores. Overlaps with Nordic Nest's Scandinavian design positioning and Swedish heritage but operates at mass-market scale and pricing.
- H&M Home: Home and interior division of H&M Group selling Scandinavian-style décor and home accessories globally online and in-store. Comparable in Nordic aesthetic, multi-market e-commerce, and brand-aggregator model.
Emerging players
- Hem: Direct-to-consumer Swedish design furniture brand with its own e-commerce platform and recent showroom launches. Comparable in Scandinavian design DNA, DTC model, and use of design icons, though it is also a brand rather than multi-brand marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Nordic Nest Group social profiles
Digital presenceNordic Nest Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nordic Nest Group leadership team
Management profileNumber of profiles
Profiles9 records
Nordic Nest Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Nordic Nest Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nordic Nest Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nordic Nest Group
What does Nordic Nest Group do?
Nordic Nest Group operates a multi-brand direct-to-consumer retail business selling Scandinavian design furniture, lighting, home décor and kitchen equipment to consumers in 70+ countries. The group runs four brands — Nordic Nest, Svenssons, KitchenTime and Lightshop — through 10+ localized e-commerce websites and physical retail stores in Sweden and Germany. It curates 70,000+ products from 400+ brand partners and fulfills orders from a 34,000 sqm automated warehouse in Kalmar, Sweden.
When was Nordic Nest Group founded?
Nordic Nest Group was founded in 2002. It employs 251 to 500 people.
Where is Nordic Nest Group based?
Nordic Nest Group is headquartered in Kalmar, Sweden, in the Europe region.
How does Nordic Nest Group make money?
Two revenue lines are on record. E-commerce retail is the primary driver. The others are physical retail stores.
Who are Nordic Nest Group's main competitors?
Direct peers on record are Made.com, Design Within Reach, Article and Wayfair. Broad incumbents are CB2 (Crate & Barrel), Zara Home, West Elm (Williams-Sonoma), IKEA and H&M Home. Hem is listed as an emerging player.
Does Nordic Nest Group have an API?
No public API is recorded for Nordic Nest Group.