KitchenTime
KitchenTime is an online direct-to-consumer kitchenware retailer selling over 35,000 products from 267+ brands worldwide. Operating as a brand under Nordic Nest AB since 2024, it serves individual home cooks and a smaller B2B segment via kitchentime.com with global shipping and multi-currency gift cards.
- Company typePrivate
- Founded2013
- HeadquartersFroland, Norway
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What KitchenTime does
KitchenTime is an online direct-to-consumer kitchenware retailer offering over 35,000 products from more than 267 brands spanning cookware, small kitchen appliances, baking accessories, tableware, home accessories, and outdoor cooking equipment. The company sells exclusively through its e-commerce storefront at kitchentime.com, with worldwide shipping, a 60-day return policy, and multi-currency digital gift cards (USD, GBP, EUR, CHF). The catalog includes a proprietary own-brand line called Nordwik, alongside curated collections (Terra, Pick a Poppy) and major international brands such as Le Creuset, Iittala, Zwilling, Fiskars, KitchenAid, and Rörstrand.
The underlying technology is a standard e-commerce platform with no proprietary components disclosed, supporting product search, filtering, user accounts, favorites, checkout, and a B2B ordering interface. Marketing is executed through organic social channels (Facebook, Instagram, TikTok), email newsletters, content marketing via an inspiration hub and gift guides, influencer outreach, and an affiliate program run through Adtraction (8%+ commission, 15-day cookie lifetime). No AI/ML capabilities, patents, or proprietary models are mentioned.
KitchenTime generates revenue through one-time product sales at varied price points, with no subscription requirement. It operates as a brand under Nordic Nest AB (Swedish parent entity, SE556628159701), following Nordic Nest Group's acquisition of the company in 2024. The primary customer segment is individual home cooks and kitchen enthusiasts (amateur to professional); a secondary B2B segment serves restaurants, caterers, and hospitality businesses through dedicated corporate ordering functionality. Customer segmentation is horizontal rather than vertical, and no enterprise customer concentration is disclosed.
KitchenTime firmographics
Firmographics- Name
- KitchenTime
- Legal name
- KitchenTime (brand operated by Nordic Nest AB)
- Website
- https://kitchentime.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KitchenTime is an online direct-to-consumer kitchenware retailer selling over 35,000 products from 267+ brands worldwide. Operating as a brand under Nordic Nest AB since 2024, it serves individual home cooks and a smaller B2B segment via kitchentime.com with global shipping and multi-currency gift cards.
- Ownership category
- akta.pro rank
KitchenTime industry classification
Industry- Product category
- Online Kitchenware Retail
- NAICS
- Electronics and Appliance Retailers (449210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- akta.pro primary industry
- Kitchen Gadgets & Tools Retail (CRACADAB)
- akta.pro secondary industries
- Cooking Appliances Retail (Air Fryers, Microwaves, Toasters) (CRACADAE), Kitchen Countertop Appliances Retail (CRACADAA)
Keywords
Where KitchenTime is headquartered
LocationHeadquarters
- HQ city
- Froland
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
KitchenTime business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: KitchenTime generates revenue through direct product sales of kitchenware, cookware, baking accessories, tableware, and home accessories. Products are sold at various price points ranging from budget items to premium brands, with no subscription requirement. The company offers gift cards in multiple currencies as an additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Digital gift cards available in multiple currencies |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
KitchenTime product offering
Product offeringCore offering
KitchenTime operates the kitchentime.com online store, selling cookware, small kitchen appliances, baking accessories, tableware, home accessories, and outdoor cooking products from more than 267 brands. The company offers over 35,000 SKUs with worldwide shipping, a 60-day return policy, and digital gift cards in USD, GBP, EUR, and CHF. Its own-brand Nordwik line and exclusive collaborations such as Moomin Arabia are sold alongside premium brands like Le Creuset, Iittala, Rörstrand, Zwilling, and Fiskars.
Product overview
KitchenTime is an online kitchenware e-commerce platform (part of Nordic Nest Group since 2024) offering over 35,000 products from more than 267 brands. The platform operates as a single unified e-commerce storefront with various product categories including cookware, small kitchen appliances, baking, tableware, home accessories, and outdoor cooking. The product portfolio includes own-brand products (Nordwik), exclusive collaborations (Moomin Arabia), and major international brands (Le Creuset, Iittala, Rörstrand, Zwilling, Fiskars). Gift cards are offered as a digital product in multiple currencies.
Differentiator
Problem solved
Functional benefit
Products and services
- KitchenTime Online Kitchenware Store
Companies that use KitchenTime
Customer profileSegments2 records
Ideal customer profiles2 records
KitchenTime technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
KitchenTime partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AdtractionminorAdtraction is the affiliate marketing partner handling KitchenTime's affiliate program. Affiliates can sign up through Adtraction to market KitchenTime through banners and direct links, earning at least 8% commission on orders with a 15-day cookie lifetime.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
KitchenTime competitors and assessment
Company assessmentBroad incumbents
- Wayfair: Wayfair is a large global online home goods marketplace with deep kitchen and cookware assortments, competing on price, selection, and fulfillment speed against KitchenTime's pure e-commerce model.
- Williams Sonoma: Williams Sonoma is a large US-based premium kitchenware and home retailer with a strong DTC and store omnichannel model; it competes for the same aspirational home cook customer and carries many of the same premium brands KitchenTime lists.
- Crate & Barrel: Crate & Barrel is a large omnichannel home furnishings and kitchenware retailer carrying premium cookware, tableware, and small appliances; it competes for similar middle-to-upper income consumers shopping for kitchen upgrades.
- H&M Home: H&M Home is the home furnishings arm of H&M, selling tableware, kitchen textiles, and decor globally online and in stores; it overlaps with KitchenTime on the design-led, giftable home segment, particularly for younger consumers.
- Sur La Table: Sur La Table is a US specialty kitchenware retailer with a curated assortment of cookware, bakeware, and small appliances, overlapping with KitchenTime's product mix and targeting home cooking enthusiasts.
Direct peers
- Royal Design: Royal Design is a Nordic online retailer of Scandinavian design brands spanning interiors, kitchen, and tableware, with a similar curated-brand DTC e-commerce model aimed at design-conscious consumers in the Nordics and Europe.
- Nordic Nest: Nordic Nest is the Swedish parent group of KitchenTime and operates a near-identical Scandinavian-design kitchen, tableware, and home decor e-commerce storefront globally. It is the most direct comparable in catalog, customer base, and business model.
Regional players
- Åhléns: Åhléns is a Nordic department store chain with a strong kitchen, tableware, and home assortment online and in-store, competing for the same Scandinavian household customer that KitchenTime targets.
- Cervera: Cervera is a long-standing Swedish kitchen and tableware retailer operating online and through physical stores, carrying many of the same premium brands (Iittala, Le Creuset, etc.) and targeting a similar Nordic home cook customer.
- Bagaren & Kocken: Bagaren & Kocken is a Swedish online and store-based kitchenware and bakeware specialist, overlapping with KitchenTime on cookware, baking accessories, and kitchen gadgets for the same Nordic consumer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
KitchenTime social profiles
Digital presenceKitchenTime financial estimates
Financial estimateRevenue estimate
Valuation estimate
KitchenTime leadership team
Management profileNumber of profiles
Profiles2 records
KitchenTime funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KitchenTime M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KitchenTime
What does KitchenTime do?
KitchenTime operates the kitchentime.com online store, selling cookware, small kitchen appliances, baking accessories, tableware, home accessories, and outdoor cooking products from more than 267 brands. The company offers over 35,000 SKUs with worldwide shipping, a 60-day return policy, and digital gift cards in USD, GBP, EUR, and CHF. Its own-brand Nordwik line and exclusive collaborations such as Moomin Arabia are sold alongside premium brands like Le Creuset, Iittala, Rörstrand, Zwilling, and Fiskars.
Is KitchenTime a public or private company?
KitchenTime is a private company. It is classified as corporate owned and is currently operating.
When was KitchenTime founded?
KitchenTime was founded in 2013. It employs 1 to 10 people.
Where is KitchenTime based?
KitchenTime is headquartered in Froland, Norway, in the Europe region.
How does KitchenTime make money?
One revenue line is on record: product Sales.
Who are KitchenTime's main competitors?
Broad incumbents on record are Wayfair, Williams Sonoma, Crate & Barrel, H&M Home and Sur La Table. Direct peers are Royal Design and Nordic Nest. Regional players are Åhléns, Cervera and Bagaren & Kocken.
Does KitchenTime have an API?
No public API is recorded for KitchenTime.
What industry is KitchenTime in?
KitchenTime's product category is Online Kitchenware Retail. Its primary akta.pro industry code is CRACADAB, Kitchen Gadgets & Tools Retail, with a secondary code of CRACADAE, Cooking Appliances Retail (Air Fryers, Microwaves, Toasters). Its NAICS code is 449210.