Maison Estelle and Estelle Manor

What Maison Estelle and Estelle Manor does

Maison Estelle Ltd operates two distinct luxury hospitality venues under its corporate umbrella: Maison Estelle, a private members' club set within a Grade I-listed Georgian townhouse on Grafton Street in Mayfair, London, and Estelle Manor, an 85-acre countryside retreat in North Leigh, Witney, Oxfordshire. The Mayfair club features a cocktail lounge and nightclub, while Estelle Manor offers four restaurants (French Brasserie, Living Room, Library, and Terrace), the Eynsham Baths Roman-inspired spa spanning 3,000 square metres, 108 bedrooms, a gym with class studios, padel courts, a kids' club, and workspace facilities. The business is built around a subscription-based membership model at the London club, complemented by revenue from accommodation, food and beverage, spa and wellness services, and gratuities distributed via a tronc scheme.

The company targets affluent individuals and families seeking exclusive, discreetly-served luxury experiences, with its brand positioning emphasising 'old school values of personalised service and discretion' for 'people who have plenty to say and nothing to prove.' The go-to-market motion is direct-to-consumer, driven by private membership enquiries and member referrals rather than mass-market marketing, and the company maintains an Ennismore brand affiliation that provides staff benefits across sister properties. Customer segments span Affluent Members (primary), Staycation and Leisure Guests (primary), and Event and Celebration Hosts (secondary).

Operationally, Maison Estelle Ltd employs approximately 370 staff across both venues and is actively hiring across culinary, front-of-house, spa, and nightlife functions, indicating ongoing capacity build-out. The underlying technology consists of standard hospitality property management and guest services systems with no disclosed AI/ML capabilities or proprietary technology platform; competitive advantage is derived from heritage real estate, brand positioning, integrated amenity breadth, and the difficulty of replicating the dual urban-rural estate combination. No funding rounds, acquisitions, or institutional ownership have been disclosed in the source material.

Name

Maison Estelle and Estelle Manor

Legal name

Maison Estelle Ltd

Website

https://careers.hostedhome.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Luxury Hospitality and Private Members' Clubs

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Lifestyle & Social Hotels (THAGADAB)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Conference Retreat Hotels (THAGALAG), Boutique Inns (THAGAHAB)

Keywords

• Luxury hospitality services
• Private members club
• Countryside retreat accommodation
• Fine dining restaurants
• Spa and wellness services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Private members' club subscription model providing exclusive access to facilities, dining, nightlife, and events at both Maison Estelle Mayfair location and Estelle Manor Oxfordshire estate
2. Food and Beverage: Revenue from four restaurants including French Brasserie, Living Room, Library, Terrace, and casual dining options. Includes alcoholic beverages, dining services, and banquet/private dining events
3. Spa and Wellness Services: Eynsham Baths Roman-inspired spa offering treatments, therapies, and wellness experiences
4. Accommodation: 108 bedrooms at Estelle Manor offering overnight stays for members and guests
5. Gratuities and Service Charge: Tronc scheme distributing tips and service charge to staff on pro-rata basis across all customer-facing roles

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Maison Estelle and Estelle Manor operate two luxury hospitality venues under Maison Estelle Ltd. Maison Estelle is a private members' club in a Grade I-listed Georgian townhouse in Mayfair, London, offering a cocktail lounge and nightclub. Estelle Manor is an 85-acre rural retreat in Oxfordshire featuring four restaurants, a 3,000 sq metre Roman-inspired spa (Eynsham Baths), 108 bedrooms, gym, padel courts, kids' club, and workspace. The group combines membership-based club access with food and beverage, spa, accommodation, and leisure services under a 'hosted home' brand.

Product overview

Maison Estelle and Estelle Manor are two distinct hospitality venues operating under the Maison Estelle Ltd corporate family. Maison Estelle is an urban private members' club in Mayfair, London featuring a cocktail lounge and nightclub within a Georgian townhouse. Estelle Manor is a countryside retreat in Oxfordshire offering multiple dining outlets, spa facilities, accommodation, fitness amenities, and event spaces. Both venues operate as 'hosted homes' targeting members seeking luxury hospitality experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Maison Estelle Private Members' Club Private members' club set in a Grade I-listed Georgian townhouse on Grafton Street, Mayfair, London, offering a cocktail lounge and nightclub that redefine luxury nightlife with discretion and exceptional late-night hospitality experiences for affluent members.
• Estelle Manor Countryside Retreat 85-acre rural retreat in Oxfordshire offering comprehensive country house hospitality with overnight accommodation, four restaurants, spa, gym, padel courts, class studios, kids' club, and workspace for members and guests seeking all-encompassing luxury stays.
• Estelle Manor Accommodation 108 bedrooms at Estelle Manor offering overnight accommodation for members and guests seeking countryside stays.
• Estelle Manor Restaurants (French Brasserie, Living Room, Library, Terrace) Four distinct restaurant concepts at Estelle Manor offering fine dining, casual dining, and private dining/banquet experiences for members and guests, including alcoholic beverage service.
• Eynsham Baths Spa 3,000 square metre Roman-inspired spa facility at Estelle Manor offering comprehensive wellness treatments, therapies, and luxury spa experiences for members and guests.
• Maison Estelle Nightlife Venue (Cocktail Lounge and Nightclub) Late-night venue within the Maison Estelle private members' club in Mayfair, comprising a cocktail lounge and nightclub, designed to redefine luxury nightlife with discretion and exceptional experiences.
• Private Members' Club Subscription Subscription-based membership granting exclusive access to Maison Estelle Mayfair (cocktail lounge, nightclub, dining) and Estelle Manor Oxfordshire (spa, restaurants, accommodation, leisure facilities) for affluent individuals seeking luxury hospitality experiences.

Quantifiable outcome

• 85-acre estate with comprehensive luxury facilities
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• EnnismoreminorStrategic or Co-development PartnerEnnismore brand affiliation providing staff discount access across sister properties. Estelle positions itself as part of the broader Ennismore hospitality collection, sharing brand values and employee benefit programs.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Lanesborough: Belgravia/Mayfair luxury hotel with members' club offering (The Lanesborough Club & Spa). Comparable as a heritage London luxury hospitality property with F&B, spa, and club components serving HNW guests.
• Soho House: Operates a global network of private members' clubs paired with countryside properties (Soho Farmhouse, Babington House). Closest comparable: same members' club + countryside estate model targeting affluent creative professionals with recurring membership fees and F&B/spa/accommodation revenue streams.
• Calcot Manor: Cotswolds-based luxury country house hotel with spa (Calcot Spa), restaurant, and family-friendly amenities. Comparable to Estelle Manor as a UK countryside retreat combining accommodation, wellness, and dining.
• Barnsley House: Cotswolds luxury country house hotel with spa and gardens. Comparable as a UK countryside luxury hotel with spa and dining targeting affluent leisure guests.
• Hambleton Hall: Relais & Châteaux-affiliated luxury country house hotel in Rutland. Comparable as a UK heritage country house hotel with fine dining and luxury accommodation, though smaller scale than Estelle Manor.
• The Pig Hotels: Collection of luxury countryside hotels in the UK with restaurant-focused offerings, spa, and gardens on estate settings. Comparable as a UK countryside luxury hotel operator with property-led dining and accommodation experiences.
• Lime Wood Hotel: Luxury country house hotel in the New Forest with spa, multiple dining outlets, and woodland retreat positioning. Comparable as a UK luxury countryside retreat offering wellness, F&B, and accommodation for affluent guests.
• The Newt in Somerset: Luxury country estate hotel in Somerset featuring spa, multiple dining outlets, gardens, and accommodation. Comparable to Estelle Manor as a destination countryside estate combining heritage property with comprehensive wellness and dining amenities.
• Maybourne Hospitality Group: Owns and operates ultra-luxury London hotels including Claridge's, The Connaught, and The Berkeley in Mayfair/Belgravia. Comparable as a luxury hospitality operator in the same Mayfair micro-market targeting HNW guests with high-end F&B, spa, and accommodation.
• The Birley Clubs (Annabel's, Harry's Bar): London-based portfolio of exclusive private members' clubs including Annabel's in Mayfair. Comparable as a Mayfair private members' club operator offering fine dining, nightlife, and exclusive member experiences for HNW clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maison-estelle-and-estelle-manor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Estelle and Estelle Manor