Mast Global
Mast Global is a Columbus, Ohio-based unit (773 employees, founded 1963) operating within the Bath & Body Works, Inc. specialty retail enterprise, which sells fragrance and personal care products to individual consumers through US and Canadian stores, e-commerce, and distribution centers.
- Company typePublic
- Founded-
- Headquarters—
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Mast Global does
Mast Global, founded in 1963 and headquartered in Columbus, Ohio, operates as a US-based unit with 773 employees tied to the broader Bath & Body Works, Inc. (NYSE: BBW) enterprise, a specialty retailer of fragrance and personal care products. The source data describes a business that distributes through three primary channels: physical retail storefronts across the US and Canada, a direct-to-consumer e-commerce site (bathandbodyworks.com), and internal distribution center operations that move millions of products nationally. The company serves individual consumers seeking fragrance, personal care, and home fragrance products for personal use, gifting, and self-care routines, addressing needs around personal expression through scent and everyday celebration.
The product offering spans fragrance and personal care items sold across corporate, store, and distribution-center functions, with the company self-describing as one of the most recognizable and consistently profitable specialty retailers in the fragrance industry. Distribution is described as "sophisticated and highly engineered," indicating significant investment in logistics and fulfillment infrastructure. The company maintains localized operations in Canada (French-Canadian careers portal) and supports both English and French-language candidate experiences.
Bath & Body Works, Inc. is incorporated in Delaware, USA, as a publicly traded corporation on the New York Stock Exchange under ticker BBW, with corporate references via bbwinc.com. The Mast Global unit sits within a broader enterprise that historically operated under the L Brands corporate umbrella (referenced via Taleo ATS infrastructure at lbrands.taleo.net), though no formal parent-subsidiary relationship is disclosed in the source data. The revenue model is consumer-direct retail with broad horizontal segmentation, accessible pricing, and a value proposition centered on brand recognition, in-store experience, and convenient omnichannel access.
Mast Global firmographics
Firmographics- Name
- Mast Global
- Legal name
- Bath & Body Works, Inc.
- Website
- https://careers.lb.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mast Global is a Columbus, Ohio-based unit (773 employees, founded 1963) operating within the Bath & Body Works, Inc. specialty retail enterprise, which sells fragrance and personal care products to individual consumers through US and Canadian stores, e-commerce, and distribution centers.
- Ownership category
- akta.pro rank
Mast Global industry classification
Industry- Product category
- Specialty Retail Sourcing and Supply Chain Services
- NAICS
- Apparel Knitting Mills (315120)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Knit Outerwear Mills (2253)
- akta.pro primary industry
- Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)
- akta.pro secondary industry
- Textiles & Fabric / Piece Goods Wholesale (CRAOADAH)
Keywords
Mast Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure
Distribution channels3 records
Mast Global product offering
Product offeringCore offering
Mast Global is a product sourcing, development, and supply chain division founded in 1963, headquartered in Columbus, Ohio, with 773 employees. It operates as one of the brands under the L Brands / Bath & Body Works umbrella and supports specialty retail operations through distribution center activities that move millions of products across stores and e-commerce channels.
Product overview
Bath & Body Works is a specialty retail company that sells fragrance and personal care products through corporate offices, retail stores, and distribution centers. The company operates as part of L Brands and maintains careers pages for job opportunities across these business functions.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Sourcing and Development Services Sourcing and product development support for fragrance and personal care merchandise, delivered as an internal division serving affiliated specialty retail brands such as Bath & Body Works.
- Distribution Center Operations National distribution operations that move millions of fragrance and personal care products to physical retail stores and e-commerce fulfillment channels on behalf of affiliated brands.
Companies that use Mast Global
Customer profileSegments1 record
Ideal customer profiles1 record
Mast Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mast Global partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Mast Global competitors and assessment
Company assessmentDirect peers
- Eclat Textile Co. Taiwan-based apparel and knitwear manufacturer serving premium global brands with vertical fabric-to-garment capabilities. Direct peer in apparel OEM/ODM knitwear manufacturing.
- Li & Fung: Global apparel sourcing and supply-chain manager that OEMs/ODMs garments for major retail brands. Directly comparable to Mast Global as a multi-brand apparel sourcing and wholesale partner.
- Delta Galil Industries: Global apparel manufacturer specializing in intimate apparel, activewear, and knitwear with private-label manufacturing. Direct comparable in apparel OEM/ODM.
- Texhong Textile Group: Vertically integrated textile manufacturer producing yarn, fabric, and garments for apparel brands. Comparable as apparel/textile OEM with private-label capabilities.
- Esquel Group: Vertically integrated cotton-based apparel manufacturer producing knit and woven garments for global brands. Closely comparable to Mast Global in apparel OEM/ODM and private-label manufacturing.
- G-III Apparel Group: Apparel manufacturer and licensor with OEM/ODM and wholesale operations for major retail brands. Comparable in sourcing and wholesale apparel distribution.
- Crystal International Group: Large-scale apparel manufacturer producing knitwear, wovenwear, and denim for global brands. Comparable business model in apparel OEM/ODM and private-label production.
- Tal Apparel: Hong Kong-based apparel manufacturer supplying woven and knit products to global retailers. Direct peer in apparel OEM/ODM and wholesale distribution.
Broad incumbents
- Hanesbrands: Vertically integrated apparel manufacturer with broad private-label and branded segments. Comparable as a large incumbent in apparel OEM/ODM and wholesale distribution.
- V.F. Corporation: Large apparel conglomerate with internal sourcing and manufacturing operations across multiple brands. Broad incumbent comparable in scale and apparel manufacturing scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Mast Global social profiles
Digital presenceMast Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mast Global leadership team
Management profileNumber of profiles
Mast Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mast Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mast Global
What does Mast Global do?
Mast Global is a product sourcing, development, and supply chain division founded in 1963, headquartered in Columbus, Ohio, with 773 employees. It operates as one of the brands under the L Brands / Bath & Body Works umbrella and supports specialty retail operations through distribution center activities that move millions of products across stores and e-commerce channels.
Is Mast Global a public or private company?
Mast Global is a public company. It is classified as corporate owned and is currently operating.
When was Mast Global founded?
Mast Global was founded in -1. It employs 501 to 1,000 people.
Who are Mast Global's main competitors?
Direct peers on record are Eclat Textile Co., Li & Fung, Delta Galil Industries, Texhong Textile Group, Esquel Group, G-III Apparel Group, Crystal International Group and Tal Apparel. Broad incumbents are Hanesbrands and V.F. Corporation.
Does Mast Global have an API?
No public API is recorded for Mast Global.
What industry is Mast Global in?
Mast Global's product category is Specialty Retail Sourcing and Supply Chain Services. Its primary akta.pro industry code is CRAAAAAK, Apparel OEM/ODM & Private Label Manufacturing, with a secondary code of CRAOADAH, Textiles & Fabric / Piece Goods Wholesale. Its NAICS code is 315120 and its SIC code is 5130.