CARE Fitness
CARE Fitness is a French e-commerce retailer and manufacturer of fitness and bodybuilding equipment under the CARE, AERO, and CARE Pro brands, serving individual consumers and B2B professional buyers (gyms, hotels, schools) with a 530+ product catalog and Kinomap-connected cardio machines.
- Company typePrivate
- Founded1966
- HeadquartersBobigny, Île-de-France, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What CARE Fitness does
CARE Fitness is a French fitness equipment manufacturer and online retailer operating under the CARE, AERO, and CARE Pro sub-brands, headquartered in Bobigny in the Paris metropolitan area. The company markets a catalog of more than 530 products spanning cardio equipment (connected and traditional treadmills, exercise bikes, spinning bikes, ellipticals, rowers, steppers), strength equipment (weight benches, presses, bars, plates, dumbbells), and cross-training accessories (kettlebells, battle ropes, plyometric boxes, sleds, slam balls). Select cardio machines integrate with Kinomap for interactive virtual training, with Bluetooth heart-rate monitoring available across the connected range.
The business operates a dual-channel model. The primary channel is direct-to-consumer e-commerce at carefitness.com, supported by a content-marketing program (blog, YouTube, Instagram, Facebook, newsletter, SEO-driven buying guides) and consumer-friendly financing (3–4 installments without fees, free shipping over €100). The secondary channel is the CARE Pro B2B division, which uses a separate PRO catalog and authorized dealer network to serve sports clubs, gyms, hotels, schools, and corporate wellness facilities, offering custom quotes and 3D facility-design services. Pricing spans roughly €4 for entry-level accessories up to €2,000+ for premium AERO and commercial-grade equipment.
CARE Fitness has operated since 1966 (per firmographics), is privately held with no disclosed investors or parent entity, and serves the French market exclusively. No funding rounds, M&A activity, or leadership changes are recorded in the source data. Certifications held include EN957 (European fitness-equipment standard) and ISO 20957 for stationary training equipment. The published headcount of 5 is inconsistent with the operational footprint described and likely reflects incomplete data rather than the true organization size.
CARE Fitness firmographics
Firmographics- Name
- CARE Fitness
- Legal name
- Care Fitness
- Website
- https://carefitness.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CARE Fitness is a French e-commerce retailer and manufacturer of fitness and bodybuilding equipment under the CARE, AERO, and CARE Pro brands, serving individual consumers and B2B professional buyers (gyms, hotels, schools) with a 530+ product catalog and Kinomap-connected cardio machines.
- Ownership category
- akta.pro rank
CARE Fitness industry classification
Industry- Product category
- Fitness Equipment
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness Equipment & Performance Accessories Retail (CRAMABAD)
- akta.pro secondary industries
- Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)
Keywords
Where CARE Fitness is headquartered
LocationHeadquarters
- HQ city
- Bobigny, Île-de-France
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
CARE Fitness business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Fitness Equipment Sales: Primary revenue comes from selling fitness and bodybuilding equipment directly to consumers and professionals through their e-commerce platform. Products include treadmills, exercise bikes, elliptical bikes, rowing machines, weight benches, and accessories. Both consumer-grade and professional-grade equipment is offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Entry-level products |
| Unit Pricing | Pay-as-you-go | Mid-range fitness equipment |
| Unit Pricing | Pay-as-you-go | Premium/Professional equipment |
| Unit Pricing | Pay-as-you-go | Cross-training accessories |
| Other | Pay-as-you-go | Payment Options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
CARE Fitness product offering
Product offeringCore offering
CARE Fitness designs, manufactures, and retails fitness and bodybuilding equipment, including treadmills, exercise bikes, spinning bikes, ellipticals, rowing machines, weight benches, strength presses, bars, weights, and cross-training accessories. The company operates an e-commerce storefront serving individual home users and a dedicated PRO division serving commercial facilities (gyms, hotels, schools, sports clubs). Select cardio equipment integrates with the Kinomap application for interactive, connected training experiences.
Product overview
CARE Fitness is a French fitness equipment manufacturer and online retailer offering a comprehensive portfolio of home and professional gym equipment. The product lineup includes connected and traditional treadmills, exercise bikes (upright, semi-recumbent, spinning), elliptical trainers, rowing machines, weight benches, strength presses, bars and weights, and a full range of crosstraining accessories. The core offering spans three main categories: (1) Cardio equipment for cardiovascular training, (2) Strength/musculation equipment for resistance training, and (3) Crosstraining accessories including kettlebells, battle ropes, plyoboxes, and sleds. The company also offers a dedicated PRO line for commercial gyms and professional facilities, as well as a AERO Premium premium series for high-intensity training. Connected products integrate with Kinomap for virtual training experiences. CARE Fitness also sells reconditioned/refurbished equipment and serves both individual consumers and professional clients including gyms, hotels, schools, and corporate wellness programs.
Differentiator
Problem solved
Functional benefit
Brands
- CARE: The primary brand name for fitness equipment, positioned for daily home use
- AERO
- CARE Pro
Products and services
- CARE Connected Treadmills Electric treadmills with Kinomap app integration, adjustable incline, and motors from 2-3 CV, designed for occasional to regular home training.
- CARE Exercise Bikes (Vélos d'appartement) Stationary exercise bikes available in upright, foldable, semi-recumbent, and ergometer configurations, with connected models offering heart rate monitoring and performance tracking.
- CARE Spinning Bikes (Vélos de biking) Indoor cycling/spinning bikes for high-intensity workouts, offered in standard and connected variants for home and professional use.
- CARE Elliptical Bikes (Vélos elliptiques) Elliptical trainers providing low-impact full-body cardio workouts, offered in connected and professional variants.
- CARE Rowing Machines (Rameurs) Air rowing machines with Kinomap connectivity that engage up to 85% of muscles, available in foldable, connected, and professional versions.
- CARE Weight Benches (Bancs de musculation) Multi-position, foldable, flat, and professional weight benches for dumbbell and barbell training at home and in commercial gyms.
- CARE Weight Presses (Presses de musculation) Strength training presses in multifunction, free weight, guided weight, Smith machine, and crossover configurations designed for professional facilities.
- CARE Bars and Weights (Barres et poids) Barbells, dumbbells, and weight plates in neoprene, cast iron, and epoxy materials for strength training.
- CARE Steppers (Monte escaliers) Stair climbing machines and steppers for cardio training, including professional versions for gym facilities.
- CARE Crosstraining Accessories Cross-training equipment including kettlebells, battle ropes, speed ladders, suspension straps, plyoboxes, slam balls, wall balls, training bags, and push sleds.
- CARE Fitness Accessories Wide range of fitness accessories including medicine balls, jump ropes, resistance bands, yoga mats, gym balls, steps, trampolines, sweat clothing, neoprene dumbbells, and floor protection mats.
- CARE PRO Line Professional-grade equipment line including PRO weight benches, free weight presses, guided weight presses, crossover presses, Roman chairs, Smith machines, multi-stations, squat racks, wall balls, kettlebells, bars, PRO racks, flooring, and pull-up bars designed for commercial gyms.
- CARE AERO Premium Series Premium cardio line featuring air rowers, air bikes, and ski trainers for high-intensity training.
- CARE Reconditioned Equipment Refurbished fitness and strength equipment including rowers, steppers, vibrating platforms, bikes, benches, and treadmills offered at reduced prices.
Quantifiable outcome
- 530+ products across fitness and bodybuilding categories
- +1 more outcomes
Companies that use CARE Fitness
Customer profileSegments2 records
Ideal customer profiles2 records
CARE Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CARE Fitness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KinomapcoreKinomap is an integrated partner providing interactive training functionality for CARE Fitness connected equipment. Compatible treadmills and other cardio machines work with Kinomap's virtual routes and training programs, allowing users to train on real-world paths with automatic resistance/speed adjustment based on the terrain.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
CARE Fitness competitors and assessment
Company assessmentBroad incumbents
- Technogym: Technogym is a global Italian premium manufacturer of professional and home fitness equipment, including connected cardio, strength, and functional training lines. Its CARE Pro and AERO lines compete most directly with Technogym's commercial-grade equipment in the B2B segment.
Others
- Kinomap: Kinomap is the interactive training app integrated with CARE Fitness's connected treadmills, bikes, and rowers. It is a key technology partner and ecosystem enabler rather than a direct competitor, but its competitive position vs. Zwift and iFIT directly affects CARE's connected product value.
Direct peers
- Kettler: Kettler is a German brand offering home fitness equipment including exercise bikes, cross-trainers, and rowing machines. It shares CARE Fitness's heritage-brand positioning and core product mix in the DACH region with cross-border overlap in France.
- NordicTrack (ICON Health & Fitness): ICON Health & Fitness markets NordicTrack branded connected treadmills, bikes, and rowers integrated with the iFIT subscription platform. It competes directly with CARE Fitness's connected treadmill and rower lineup on feature set and price in the European home market.
- Bowflex: Bowflex sells home strength equipment, bikes, and treadmills with JRNY connected fitness. It overlaps with CARE Fitness's strength training (benches, presses, weights) and connected cardio categories in the same consumer segment.
- BH Fitness: BH Fitness is a Spanish manufacturer of treadmills, bikes, ellipticals, and strength equipment with a strong European distribution footprint. It is a close comparable in the European mid-market home and light-commercial fitness segment alongside CARE Fitness.
- Decathlon (Domyos): Decathlon is a French sporting goods mass retailer whose in-house Domyos brand offers treadmills, exercise bikes, weights, and fitness accessories at competitive price points. It is the most direct competitor in the French home fitness equipment market and competes head-on with CARE Fitness on value and breadth.
- Fitshop: Fitshop is a large European online retailer of home fitness equipment distributing brands like Horizon, Kettler, and cardiostrong. It overlaps with CARE Fitness on the e-commerce/DTC go-to-market and broad catalog of cardio and strength equipment in France and Germany.
- ProForm (ICON Health & Fitness): ProForm is ICON's mainstream home fitness brand offering treadmills, bikes, and ellipticals with iFIT connectivity. It occupies a similar mid-market positioning to CARE Fitness's connected cardio line and is a frequent cross-shopped alternative.
Emerging players
- Sportstech: Sportstech is a German DTC fitness brand selling connected treadmills, bikes, and vibration plates on European marketplaces. It competes with CARE Fitness on price-to-feature ratio in the online home fitness segment and uses a similar Kinomap-style integration model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CARE Fitness social profiles
Digital presenceCARE Fitness compliance and trust
Trust signalCompliance2 records
CARE Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
CARE Fitness leadership team
Management profileNumber of profiles
CARE Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CARE Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CARE Fitness
What does CARE Fitness do?
CARE Fitness designs, manufactures, and retails fitness and bodybuilding equipment, including treadmills, exercise bikes, spinning bikes, ellipticals, rowing machines, weight benches, strength presses, bars, weights, and cross-training accessories. The company operates an e-commerce storefront serving individual home users and a dedicated PRO division serving commercial facilities (gyms, hotels, schools, sports clubs). Select cardio equipment integrates with the Kinomap application for interactive, connected training experiences.
Is CARE Fitness a public or private company?
CARE Fitness is a private company. It is classified as unknown and is currently operating.
When was CARE Fitness founded?
CARE Fitness was founded in 1966. It employs 1 to 10 people.
Where is CARE Fitness based?
CARE Fitness is headquartered in Bobigny, Île-de-France, France, in the Europe region.
How does CARE Fitness make money?
One revenue line is on record: fitness Equipment Sales.
Who are CARE Fitness's main competitors?
Technogym is listed as a broad incumbent. Kinomap is listed as an others. Direct peers are Kettler, NordicTrack (ICON Health & Fitness), Bowflex, BH Fitness, Decathlon (Domyos), Fitshop and ProForm (ICON Health & Fitness). Sportstech is listed as an emerging player.
Does CARE Fitness have an API?
No public API is recorded for CARE Fitness.
What industry is CARE Fitness in?
CARE Fitness's product category is Fitness Equipment. Its primary akta.pro industry code is CRAMABAD, Fitness Equipment & Performance Accessories Retail, with a secondary code of CRAMADAA, Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals). Its NAICS code is 45911 and its SIC code is 3949.