What Caregiver Support Services does

Caregiver Support Services is a U.S.-based nonprofit organization founded in 1997 and headquartered in Omaha, Nebraska, that develops frameworks, training, and resources to support family caregivers, frontline/professional caregivers, and the organizations that employ them. The company's core products are three trademarked proprietary frameworks — the Caregiver Wellness U-Model™, the WeCare™ movement, and the 6-Step Caregiver Action Plan™ — delivered through online courses, webinars, downloadable resources, presentations, and structured certification programs. The leadership team consists of co-founders Dr. Eboni Green (President & CEO) and Terrence Green (CSO), and the organization employs approximately 65 people with a national U.S. footprint.

The business model is a hybrid nonprofit structure combining charitable donations with paid revenue streams. Free content (six-step action plan course, downloadable resources, blog) serves as a top-of-funnel lead generator, while monetization is built on paid memberships (Secret Club Membership for individuals, Employer Advocate Membership for organizations), paid courses and certifications, and branded merchandise. Customers span four loosely coupled segments: family caregivers, frontline/professional caregivers, employers seeking caregiver support benefits, and community/faith-based organizations. The organization distributes through a content marketing engine, conference appearances, and dedicated social channels tied to the WeCare™ movement.

Strategically, Caregiver Support Services relies on proprietary content IP and founder-led thought leadership rather than technology differentiation. There is no disclosed AI/ML capability, no funded growth capital, and no M&A activity. The extension from a donation-driven model into paid memberships and employer-facing programs represents the most material commercial shift, but the absence of disclosed financial data limits assessment of traction and unit economics.

Name

Caregiver Support Services

Legal name

Caregiver Support Services

Website

https://caregiversupportservices.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Caregiver Support Services is a nonprofit founded in 1997 that develops trademarked frameworks, courses, and certifications to support family caregivers, frontline caregivers, and employers across the United States.

Ownership category

akta.pro rank

Product category

Caregiver Wellness Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (624120), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family Caregiver Coaching, Education & Support (HSABAIAI)

akta.pro secondary industries

Caregiver Support, Coaching & Training (HLADALAG), Family Caregiver Support, Training & Coaching (HLADAGAK)

Keywords

• Caregiver wellness programs
• Caregiver training services
• Caregiver support nonprofit
• Workforce wellness solutions
• Community caregiver resources

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a nonprofit organization, Caregiver Support Services relies on donor support to fund free and low-cost caregiver training programs, wellness tools, and community-based support services. Donations help expand WeCare programming into rural, underserved, and high-need communities.
2. Training Programs and Courses: Revenue generated through paid training courses such as the Secret Club Membership (Caregiver Training International) and other educational programs for caregivers seeking skill development and certification.
3. Membership Programs: Employer Advocate Membership provides organizational access to caregiver wellness resources, training, and support tools for workforce stability solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Caregiver Support Services is a nonprofit organization that delivers evidence-based caregiver wellness training, frameworks, and community programs to family caregivers, frontline professionals, employers, and community organizations. Its core offerings are built around three proprietary, trademarked frameworks — the Caregiver Wellness U-Model™ (nine-domain wellness framework), the WeCare™ national movement, and the 6-Step Caregiver Action Plan™ — delivered through online courses, downloadable resources, membership programs, and direct training/workshops.

Product overview

Caregiver Support Services is a nonprofit organization offering an integrated suite of caregiver wellness programs built around three signature frameworks: the Caregiver Wellness U-Model™ (a nine-domain research-based wellness framework addressing psychological, physical, intellectual, spiritual, occupational, social, financial wellness, empowerment, and resilience), WeCare™ (a national community movement providing evidence-based training, advocacy, and employer/organizational partnerships), and the 6-Step Caregiver Action Plan™ (a structured roadmap for caregiver organization and self-care). Additional offerings include free and paid training courses (such as the Creating a Caregiver Action Plan course), membership programs like the Secret Club Membership and Employer Advocate Membership, and downloadable resources including infographics, planners, and guides. The programs are designed for family caregivers, frontline professionals, employers, and community organizations.

Differentiator

Problem solved

Functional benefit

Brands

• WeCare™: A national movement that brings caregivers, employers, and communities together to create a culture of support. Provides live wellness trainings, Employer Advocate Membership, community-based support tools, and resources for navigating care challenges.

Products and services

• Caregiver Wellness: U-Model™ A research-informed, strength-based nine-domain wellness framework designed to help family and frontline caregivers improve psychological, physical, intellectual, spiritual, occupational, social, and financial wellness, along with empowerment and resilience. Delivered as a training and assessment offering for caregivers and partner organizations.
• WeCare™ National Movement A national community-driven initiative that equips caregivers, employers, and organizations with evidence-based training, advocacy, employer advocate membership, and community-connection tools to support caregiver wellbeing.
• 6-Step Caregiver Action Plan™ A structured six-step framework that helps caregivers stay organized, communicate effectively, and manage daily care with confidence — covering self-care, situation evaluation, organization, comprehensive planning, equipping, and implementation.
• Creating a Caregiver Action Plan (Free Course) A free online course that walks caregivers through the 6-Step Caregiver Action Plan curriculum, providing downloadable guides and a certificate of completion upon passing the quiz. Available to individual caregivers and family members.
• Secret Club Membership (Caregiver Training International) A subscription membership program delivering ongoing caregiver training resources, community access, and burnout-prevention tools for caregivers seeking professional development and continuous support.
• Employer Advocate Membership A WeCare membership tier that equips employers and organizations with workforce-stability solutions, caregiver wellness resources, and training programs to support caregiving employees and improve retention.
• Direct Training and Workshops Live wellness trainings and employer-focused programs delivered directly to organizations seeking workforce-stability solutions and caregiver-support education.

Quantifiable outcome

• Reduced caregiver burnout and improved mental health through wellness tools
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Care.com: Online marketplace connecting families with caregivers and offering caregiver benefits through employer partnerships. Overlaps Caregiver Support Services in employer caregiver support and family caregiver resources.
• Home Instead (Honor Technology): Large in-home care services franchise network addressing caregiver training, retention, and family caregiver support. Comparable adjacent incumbent in caregiver workforce wellness and family caregiver education.
• WellSky: Large healthcare technology provider serving home health, hospice, and caregiver workforce organizations with software and analytics. Comparable adjacent incumbent in the caregiver workforce solutions space.
• AARP Family Caregiving: AARP's caregiving division delivers a national caregiver resource hub, community tools, and policy advocacy. A much larger incumbent offering overlapping caregiver education and family support content.

Direct peers

• Rosalynn Carter Institute for Caregivers: Nonprofit institute advancing caregiver health, resilience, and workforce supports through research, training, and advocacy. Comparable as an evidence-based caregiver wellness organization with a national training mission.
• National Alliance for Caregiving: Nonprofit coalition conducting research, policy advocacy, and innovation programming for family caregivers. Comparable in mission and national scope, with overlap in caregiver wellness research and employer engagement.
• Family Caregiver Alliance: National nonprofit providing education, services, and advocacy for family caregivers of adults with chronic, disabling health conditions. Directly comparable to Caregiver Support Services as a mission-driven caregiver training and support organization.
• Caregiver Action Network: Family caregiver organization providing education, peer support, and resources across a wide range of caregiver situations. Closely aligned with Caregiver Support Services in serving family caregivers with free educational programming.

Emerging players

• Archangels: Caregiver support and recognition platform serving family and professional caregivers with training, employer programs, and recognition tools. Emerging peer in caregiver wellness and employer channels.
• Lotsa Helping Hands: Community-based caregiver coordination platform providing meal trains, calendars, and support networks for family caregivers. Emerging peer focused on caregiver community coordination, overlapping with WeCare™.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caregiver-support-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caregiver Support Services