Yayasan CARE Peduli

What Yayasan CARE Peduli does

Yayasan CARE Peduli (operating as CARE Indonesia) is the Indonesian affiliate of the CARE International Confederation, structured as a private non-profit foundation (yayasan) and headquartered in Jakarta. The organization delivers humanitarian and development programs across 13 provinces, 25+ districts, and 65 villages in Indonesia through three programmatic pillars: Gender Justice and Social Inclusion, Crisis Preparedness and Response, and Environmental, Climate and Biodiversity Justice. In 2025 it reached 30,259 direct participants (20,676 women, 8,733 men, 850 unidentified) and 335,389 indirect participants, executing interventions through Community Development Forums (CDF), Joint Business Groups (KUBe), and women's savings and empowerment groups (KUEP) at the village level.

CARE Indonesia does not build or sell technology products; the technical capability lies in field-based program delivery, gender-responsive methodologies, and crisis-response logistics such as the Sumatera Bangkit flood response, which delivered over 3.3 million liters of clean water to 286,117 people in Padang by end of February 2026. Program delivery relies on 136 employees spanning programme management, MEAL (Monitoring, Evaluation, Accountability and Learning), finance, HR, IT, and communications, supported by local partner organizations including Yayasan Bumi Tangguh, Yayasan Mahija, PMI, and PTPN 1.

Revenue is generated through four streams: individual donations via structured "Soul Sister" campaigns and #AkSHePeduliBumi; corporate and institutional grants from funders including Ford Foundation, AVPN, and PT AMMAN Mineral Nusa Tenggara; ESG consulting services to private sector clients seeking to integrate gender and sustainability into supply chains; and technical specialist deployment for partner programs. The organization's go-to-market is hybrid: community-led field implementation layered with multi-stakeholder partnerships (government MoUs, corporate ESG engagements, civil society alliances) and direct-to-individual donor recruitment. Financial figures are not publicly disclosed; audited reports exist for FY2018-2021.

Name

Yayasan CARE Peduli

Legal name

Yayasan CARE Peduli

Website

https://careindonesia.or.id

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Yayasan CARE Peduli (CARE Indonesia) is an Indonesian non-profit foundation affiliated with CARE International that delivers gender justice, crisis response, and environmental programs across 13 provinces, funded by donations, institutional grants, and corporate ESG consulting.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Development Services

NAICS

Grantmaking and Giving Services (81321), Emergency and Other Relief Services (624230), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Rural Livelihoods & Economic Empowerment (BPAGABAA)

Keywords

• Humanitarian aid services
• Gender equality programs
• Crisis preparedness response
• Community development projects
• Environmental conservation programs

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Individual donors contribute through structured giving programs such as 'Soul Sister for Mangrove Conservation', 'Soul Sister for the Future Generation', 'Soul Sister for Managing Organic Waste', and '#AkSHePeduliBumi'. These are one-time or recurring donation mechanisms supporting specific programmatic themes.
2. Corporate and Institutional Grants: CARE Indonesia receives funding from corporations (e.g., PT AMMAN Mineral Nusa Tenggara), foundations (e.g., Ford Foundation, Asian Venture Philanthropy Network/AVPN), and multilateral organizations for program implementation.
3. ESG Consulting Services: CARE Indonesia offers ESG consulting to private sector clients, helping businesses integrate gender equality, environmental sustainability, and social impact into corporate policies and practices to achieve SDGs.
4. Expert/Specialist Resource Deployment: The organization deploys experienced specialists to support partner organizations' programs in areas such as gender equality, climate justice, disaster preparedness, and community development, as part of technical assistance engagements.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

Yayasan CARE Peduli (CARE Indonesia) is a non-profit humanitarian and development foundation that designs and implements community-based programs across three pillars: Gender Justice and Social Inclusion, Crisis Preparedness and Response, and Environmental, Climate and Biodiversity Justice. It raises funds through individual donations (Soul Sister and #AkSHePeduliBumi campaigns), corporate and institutional grants, and ESG consulting to corporations and governments. Programs are delivered directly through field staff and local partner organizations to women, disaster-affected communities, workers in supply chains, and marginalized populations across 13 Indonesian provinces.

Product overview

Yayasan CARE Peduli (CARE Indonesia) is a humanitarian and development organization operating as a non-profit foundation, not a traditional technology product company. The organization offers a portfolio of donation-based campaign programs under the 'Soul Sister' and '#AkSHePeduliBumi' banners, focused on environmental conservation, women's economic empowerment, and child nutrition. The core work is organized around three programmatic pillars: Gender Justice and Social Inclusion, Crisis Preparedness and Response, and Environmental, Climate and Biodiversity Justice. These programs do not constitute a unified software product platform but rather individual initiative-based programs aimed at community development and humanitarian response.

Differentiator

Problem solved

Functional benefit

Products and services

• Gender Justice and Social Inclusion Program Core program focused on advancing gender equality through eliminating gender-based violence, promoting women's leadership and voice, and improving access to education and skills development. Delivered to women and girls in vulnerable communities across Indonesia.
• Crisis Preparedness and Response Program Core program providing rapid and large-scale response to natural disasters, protracted and complex crises, and public health emergencies with gender-responsive and inclusive approaches.
• Environmental, Climate and Biodiversity Justice Program Core program empowering vulnerable communities to advocate for climate justice, biodiversity conservation, and environmental protection with a focus on women's participation in decision-making.
• Soul Sister for Mangrove Conservation A donation program supporting women in preserving mangrove ecosystems through nurseries, reforestation, coastal ecosystem management training, and mangrove-based enterprises.
• Soul Sister for the Future Generation A donation program supporting children's nutritional needs to prevent stunting, a major challenge in Indonesia affecting child development.
• Soul Sister for Managing Organic Waste A donation program that supports women in processing organic waste for a greener future, addressing Indonesia's waste management challenges.
• #AkSHePeduliBumi Environmental Initiative An environmental protection initiative supporting women-led maggot farming for organic waste management and mangrove ecosystem conservation in coastal areas like Bintan and Likupang.
• ESG Consulting Services Consulting services offered to private sector clients, helping businesses integrate gender equality, environmental sustainability, and social impact into corporate policies and practices to achieve SDGs.
• Expert/Specialist Resource Deployment (Expert Roster) Deployment of experienced specialists to support partner organizations' programs in areas such as gender equality, climate justice, disaster preparedness, and community development, as part of technical assistance engagements.

Quantifiable outcome

• 30,259 direct program participants and 335,389 indirect participants reached in 2025 across 13 provinces
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• PTPN 1 Regional 2 OfficecoreStrategic or Co-development Partner · 25 May 2026PTPN 1 Regional 2 Office hosted the public discussion on community resilience and women's empowerment in tea plantation communities in Bandung District (May 25, 2026). CARE Indonesia collaborates with PTPN and the Bandung District Government through Community Development Forums (CDF) in three tea plantation villages.
• Sumbawa District GovernmentcoreStrategic or Co-development Partner · 20 May 2026Three-year MoU signed (May 20, 2026) between CARE Indonesia and the Sumbawa District Government, focused on improving community welfare, strengthening protection of women and children, enhancing family economic resilience, and promoting environmental sustainability. The Regent of Sumbawa District signed on behalf of the government, with PT AMMAN Mineral Nusa Tenggara also present at the signing ceremony.
• Yayasan Bumi TangguhcoreStrategic or Co-development PartnerYayasan Bumi Tangguh is the local partner supporting the Women Mangrove Warriors in Sarawet Village, North Minahasa, North Sulawesi. The foundation works alongside CARE Indonesia in implementing women-led mangrove conservation and community empowerment activities.
• PT AMMAN Mineral Nusa TenggaracoreStrategic or Co-development PartnerPT AMMAN Mineral Nusa Tenggara is a corporate partner co-founding community empowerment programs in Sumbawa District, including stunting reduction and clean water access initiatives. The company attended the MoU signing between CARE Indonesia and the Sumbawa District Government (May 2026).
• PMI (Palang Merah Indonesia)coreStrategic or Co-development PartnerPMI is the key operational partner in the Sumatera Bangkit Response, coordinating with CARE Indonesia to distribute clean water (3.3+ million liters to 286,117 people in Padang and 100,000 liters to 3,517 families in Aceh Tamiang), hygiene kits, and essential supplies to flood-affected communities.
• Yayasan MahijamajorStrategic or Co-development PartnerYayasan Mahija partners with CARE Indonesia in women's economic empowerment and environmental programs, including the waste management initiative with KUPAS Cimone Sejahtera group in Tangerang.
• Various Government AgenciescoreStrategic or Co-development PartnerCARE Indonesia partners with multiple government bodies at national and district levels, including BKKBN (National Population and Family Planning Agency), Ministry of Health, district governments (Sumbawa, Bandung, Temanggung, Sigi, etc.) for program co-implementation.
• Various Corporations and Private Sector PartnersmajorStrategic or Co-development PartnerCARE Indonesia works with private sector companies on ESG consulting, gender equality in supply chains, and corporate social responsibility programs. Partners include PT Hindoli, PT Dasan Pan Pasific Indonesia, PT Glory Industrial Semarang Demak, and PT AMMAN Mineral.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oxfam Indonesia: Oxfam Indonesia is a directly comparable international humanitarian NGO operating in Indonesia with a similar focus on gender justice, inequality, and disaster response. It targets overlapping beneficiary populations and competes for the same institutional donor pool as CARE Indonesia.
• Plan International Indonesia: Plan International Indonesia focuses on girls' rights, child protection, and gender equality programming, closely aligning with CARE Indonesia's Gender Justice and Social Inclusion pillar. It serves similar vulnerable populations and competes for comparable donor mandates.
• Save the Children Indonesia: Save the Children Indonesia is a large international NGO delivering child protection, education, and disaster response programs across Indonesia. Its portfolio overlaps directly with CARE Indonesia's gender, child nutrition (stunting), and humanitarian response pillars.
• Indonesian Red Cross (PMI): PMI is CARE Indonesia's primary disaster response operational partner (Sumatera Bangkit Response), but also operates as a parallel humanitarian responder with its own volunteer mobilization and WASH capacity. The two organizations both serve as frontline emergency responders in Indonesia's disaster zones.
• World Vision Indonesia (Wahana Visi Indonesia): Wahana Visi Indonesia is the local World Vision affiliate operating community development, child welfare, and disaster response programs nationwide. It uses a comparable area-development program model with sponsorship-based individual donor funding similar to CARE Indonesia's Soul Sister platform.
• Habitat for Humanity Indonesia: Habitat for Humanity Indonesia is a community-based nonprofit focused on housing, WASH, and disaster-resilient community development. It overlaps with CARE Indonesia's community resilience, crisis response, and WASH programming in disaster-affected districts.
• Mercy Corps Indonesia: Mercy Corps Indonesia is a humanitarian NGO with parallel programming in crisis response, economic recovery, and climate adaptation across Indonesia. Its community-driven programming and multi-donor funding model closely mirror CARE Indonesia's operating approach.

Broad incumbents

• UNICEF Indonesia: UNICEF Indonesia is a much larger UN agency operating across maternal/child health, nutrition (stunting), education, and child protection in Indonesia. It often partners with or channels funding through NGOs like CARE Indonesia, and represents both a collaborator and a competing implementer.
• UNDP Indonesia: UNDP Indonesia works on poverty, governance, climate, and sustainable development across the country. CARE Indonesia's Board member Dr. Agus Prabowo serves as Senior Management Advisor to UNDP Indonesia's Environment Unit, evidencing the strategic relationship between the two.

Regional players

• Pattene (Indonesian Business Coalition for Women Empowerment): Pattene is an Indonesian coalition advancing gender equality in the private sector, including in plantation and industrial settings that CARE Indonesia's GBV and gender-responsive workplace programs also target. Both organizations compete for corporate ESG and gender-equality mandates.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IDyayasancarepeduli
• LinkedInlinkedin.com/company/yayasan-care-peduli
• Instagraminstagram.com/yayasancarepeduli
• TikToktiktok.com/@yayasancarepeduli

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yayasan CARE Peduli