CARE Maroc

What CARE Maroc does

CARE Maroc is a Moroccan non-profit association founded in 2008 and recognized by the Moroccan government as a "reconnue d'utilité publique" (public utility organization). It operates as the Morocco country office of the global CARE International network, delivering programs across six Moroccan regions including Casablanca-Settat, Marrakech-Safi, Béni Mellal-Khénifra, Fès-Meknès, and Al Haouz Province. The organization's mission centers on poverty reduction, women's empowerment, education access, gender equality, climate adaptation, and humanitarian emergency response. CARE Maroc's program portfolio comprises six interconnected verticals: Women's Economic Empowerment, Education, Gender Equality, Emergency Response, Environment-Climate, and Youth Self-Employment. Since inception the organization reports reaching 58,477 children aged 3-12 through schooling programs, 3,048 adults via literacy, 11,684 women on economic empowerment pathways, and 5,000 women members in Village Savings and Credit Associations (AVEC). Following the September 2023 Al Haouz earthquake, CARE Maroc scaled emergency operations, distributing food and hygiene kits to 12,056 people, tents to 5,907 people, psychosocial support to 5,022 people, and rehabilitating schools and dormitories serving over 1,400 students.

The organization generates revenue through three primary streams: individual donations (one-time and monthly recurring via donation.caremaroc.org in MAD, EUR, and USD), corporate RSE partnerships (24 enterprise supporters including L'Oréal, AXA Assurances, Fondation AWB, and Lancôme International), and institutional funding (notably the European Union's Miftah Anajah inclusive education project). Its go-to-market combines community-led delivery through field teams and AVEC structures, direct-to-consumer fundraising via the online portal, and enterprise B2B sales-style engagement with corporate partners. Distribution channels include direct field operations, the online donation platform, corporate partnership programs, and community-based structures including safe spaces for women and girls in 14 villages.

CARE Maroc is governed by a Board of Directors chaired by Ismail Douiri with Director Hlima Razkaoui leading operations. The organization is led by a small team of approximately 39 employees supported by board members and partner networks. No proprietary technology platform is disclosed; operations rely on conventional non-profit delivery infrastructure with a digital donation portal as the primary online asset. The organization has set strategic ambitions to reach 8 million people with economic resources and 1 million people with quality education by 2030.

Name

CARE Maroc

Legal name

CARE Maroc

Website

https://caremaroc.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

CARE Maroc is a Moroccan non-profit association founded in 2008 and recognized as a public utility organization, operating across six Moroccan regions to deliver programs in women's economic empowerment, education, gender equality, emergency humanitarian response, climate adaptation, and youth self-employment. It is part of the CARE International network and serves vulnerable women, children, and rural communities in Morocco.

Ownership category

akta.pro rank

Product category

Humanitarian and Development Non-Profit Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

akta.pro secondary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

Keywords

• Humanitarian development programs
• Women's empowerment programs
• Rural community development
• Emergency humanitarian response
• Poverty reduction initiatives

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals, with donation amounts of 500 MAD, 1000 MAD, 2000 MAD and custom values. Donations to organizations recognized as public utilities are tax-deductible under Moroccan tax code Article 10-B-2.
2. Corporate Partnerships: B2B partnerships with companies for RSE commitments including financial patronage, product-sharing, skills-based volunteering, and advocacy support. Partner companies include L'Oréal, AXA Assurances, and Fondation AWB.
3. Institutional Funding: Funding from institutional partners such as the European Union (e.g., Miftah Anajah project). Accounts are audited regularly by independent organizations and institutional partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

CARE Maroc is a Moroccan non-profit association recognized as a public utility, delivering integrated humanitarian and development programs to vulnerable populations across six Moroccan regions. Core offerings span six programmatic areas: Women's Economic Empowerment, Education, Gender Equality, Humanitarian Emergency Response, Environment-Climate Adaptation, and Youth Self-Employment. The organization combines direct field service delivery with community-based structures (Village Savings and Credit Associations, safe spaces for women) and partnerships with corporations and institutional donors including the European Union.

Product overview

CARE Maroc is a Moroccan association recognized as a public utility, operating since 2008 with a mission to fight poverty and inequality, focusing on women and girls. The organization offers a portfolio of six interconnected programmatic areas: Women's Economic Empowerment, Education, Gender Equality, Emergency Response, Environment-Climate, and Youth Self-Employment. These programs work in an integrated manner to address root causes of poverty, combining immediate humanitarian assistance with long-term development support. Additionally, CARE Maroc operates a digital donation platform enabling public contributions, and a corporate partnership program engaging businesses in social responsibility initiatives. The organization is present in six regions of Morocco and serves thousands of beneficiaries annually through community-based approaches, savings groups, vocational training, and infrastructure support.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Economic Empowerment Program (Autonomisation économique des femmes)

Quantifiable outcome

• 58,477 children (ages 3-12) schooled since 2008
• +10 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Directions Provinciales de l'Éducation Nationale (DPEM)coreStrategic or Co-development Partner · 17 December 2024Collaborative partnership with provincial education directorates for the Miftah Anajah project, organizing regional workshops in Khénifra and Marrakech that brought together approximately 100 key education sector actors including teachers, parent associations, civil society, and pedagogy experts.
• Coopérative TiwiziminorStrategic or Co-development PartnerOlive-producing cooperative in Al Haouz province that received 60 solar panels (580W each), reducing energy costs by 30-50% and enabling investment in new processing equipment to increase production capacity by 25%.
• Coopérative Tigdelt d'olivesminorStrategic or Co-development PartnerAgricultural cooperative in Al Haouz supported with renewable energy infrastructure to reduce operational costs and improve sustainability.
• Coopérative ZawiaminorStrategic or Co-development PartnerAgricultural cooperative in Al Haouz supported with renewable energy infrastructure to reduce operational costs and improve sustainability.
• Provincial Education Directorates (Khénifra and Marrakech)coreImplementation/ SI/ Consulting PartnerLocal government education authorities collaborating with CARE Maroc on the Miftah Anajah project to co-construct solutions for educational challenges, promote inclusion, digitalization, combat school dropout, and improve educational governance.

Scale indicators25 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Association Démocratique des Femmes du Maroc (ADFM): Leading Moroccan women's rights NGO advocating for gender equality, combating gender-based violence, and supporting women's economic participation — directly comparable to CARE Maroc's gender equality and women's empowerment programs.
• Plan International Morocco: International NGO focused on children's rights and girls' equality, with a Morocco country office executing education, gender equality, and youth economic empowerment programs aligned with CARE Maroc's priorities.
• Moroccan Red Crescent (Croissant-Rouge Marocain): National humanitarian society active in Morocco's disaster response and emergency relief, including Al Haouz earthquake work; comparable to CARE Maroc's humanitarian response program with overlapping volunteer-driven service delivery.
• High Atlas Foundation: Moroccan-based development NGO working on rural community development, women's empowerment, and sustainable agriculture in Morocco's Atlas Mountains — a direct peer in mission, geography, and community-based delivery model.
• Oxfam Morocco: International humanitarian and development organization with presence in Morocco, addressing inequality, women's rights, and humanitarian response — a closely comparable NGO in mission, geography, and beneficiary focus.

Emerging players

• Enda Tamweel: North African microfinance institution supporting women's economic empowerment and financial inclusion. While Tunisia-based, it operates the kind of microcredit-linked AVEC/savings-group model that CARE Maroc is building in Morocco.

Broad incumbents

• UNFPA Morocco: The United Nations sexual and reproductive health agency in Morocco, working on women's empowerment, gender-based violence, and youth — directly overlapping CARE Maroc's gender equality and humanitarian mandates with comparable beneficiary populations.
• UN Women Morocco: UN entity dedicated to gender equality and women's empowerment, operating in Morocco on the same rights-based agenda as CARE Maroc's gender equality and women's economic empowerment programs.
• UNICEF Morocco: UN agency focused on children's rights and wellbeing in Morocco, with overlapping education, child protection, and emergency response programming that targets the same rural and vulnerable child populations served by CARE Maroc.

Regional players

• Fondation Mohammed V pour la Solidarité: Moroccan national solidarity foundation running large-scale humanitarian and social programs in Morocco, including post-earthquake Al Haouz work — a domestic comparator with significantly larger scale than CARE Maroc.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/careinternationalmaroc
• LinkedInlinkedin.com/company/care-international-maroc
• Instagraminstagram.com/care_maroc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARE Maroc