What High Atlas Foundation does

High Atlas Foundation (HAF) is a Moroccan nonprofit organization founded in 2000 and operating as a Maroco-American foundation with offices in Marrakech (regional headquarters) and New York. Its mission is sustainable, community-led development in Morocco across sustainable agriculture, clean water access, earthquake recovery, women's empowerment, youth engagement, cultural preservation, capacity building, and carbon mitigation. HAF works through a participatory model in which Moroccan communities envision, design, implement, and monitor their own development projects, reaching nearly 20,000 smallholder farmers across the country.

HAF's core operational technology is a network of tree nurseries producing approximately four million saplings annually, complemented by a vertical farming / model farm pilot using low-to-medium tech vertical systems, greenhouses, and shade houses designed for replication across varied rural climates. It also operates the proprietary IMAGINE Psychosocial Empowerment Methodology, a trauma-recovery framework deployed after the September 2023 Al Haouz earthquake. The foundation has held Consultancy Status at the United Nations Economic and Social Council since 2011 and is trusted by over 20 governmental partners.

HAF's revenue is generated through individual donations (monthly and one-time gifts ranging from $10 to $500), multi-year government grants, corporate sponsorships (including partnerships with Siemens Gamesa and Berge Bulk), academic partnerships with universities in the U.S., Europe, and Morocco, and a Carbon Credits program. All donations are tax-deductible. Marketing and outreach run through a multilingual website, academic and corporate channels, and email newsletters. The organization is recognized with a Candid Platinum Transparency Seal and Top Ranked Charity status on GlobalGiving.

Name

High Atlas Foundation

Legal name

High Atlas Foundation

Website

https://highatlasfoundation.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

High Atlas Foundation is a Moroccan nonprofit founded in 2000 that partners with rural communities across Morocco on sustainable agriculture, clean water, earthquake recovery, women's empowerment, youth programs, and carbon mitigation, supporting nearly 20,000 smallholder farmers.

Ownership category

akta.pro rank

Product category

Community Development Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (11531)

SIC

Forestry (800), Services-Social Services (8300)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Renewable Energy & Energy Efficiency Offset Projects (Grid/Off-grid, Cookstoves, Buildings/Industry) (EUABABAN), Forestry, Land Use & REDD+ Programs (BPADALAF), Carbon Forestry Project Development & Origination (Afforestation/Reforestation/IFM) (IMAMAJAD), Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Sustainable agriculture development
• Community development programs
• Clean water access
• Women's empowerment initiatives
• Carbon offset programs

Headquarters

HQ city

Gueliz

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Single and ongoing donations from individuals supporting the foundation's work. The foundation offers monthly giving options and one-time donation amounts ranging from $10 to $500 or custom amounts.
2. Government Grants: Funding from over 20 government partners worldwide. HAF has Consultancy Status at the United Nations Economic and Social Council since 2011. These are typically multi-year international collaborations for development projects.
3. Corporate Sponsorships: Corporate partners sponsor specific projects including tree planting programs, water systems, waste management, and agricultural cooperatives. Includes CSR programs and carbon credit partnerships.
4. Carbon Credits: Carbon offset programs where individuals, universities, and companies partner to offset emissions by investing in land management practices that sequester carbon while supporting local economies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

High Atlas Foundation is a Moroccan nonprofit organization that implements community-centered development programs in rural Morocco. Its core offerings include sustainable agriculture (supported by tree nurseries producing approximately four million saplings annually), clean water infrastructure, earthquake recovery, women's empowerment, youth engagement, cultural preservation, capacity building, and carbon credit partnerships, all delivered through a participatory grassroots model.

Product overview

High Atlas Foundation is a Moroccan nonprofit organization operating as a multi-program development organization rather than a technology product company. Its offerings consist of community-centered development programs including Sustainable Agriculture (with tree nurseries producing ~4 million saplings annually), Earthquake Recovery, Clean Water, Women's Empowerment, Youth & Students, Cultural Preservation & Dialogue, Capacity Building, and Carbon Credits. The Foundation also operates a Model Farm exploring vertical farming technology and runs the IMAGINE Psychosocial Empowerment Program for trauma recovery. Corporate engagement is facilitated through a Tree Planting Program and Carbon Credit partnerships. The organization partners with over 20 government entities and maintains Consultancy Status at the UN Economic and Social Council since 2011.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable Agriculture Program Integrates agriculture with irrigation, clean water, sanitation, and education to deliver women's empowerment, dependable food and income sources, and green job opportunities for rural Moroccan women and youth.
• Earthquake Recovery Program Recovery efforts for communities affected by the September 2023 Al Haouz earthquake, providing food, water, hygiene supplies, shelter solutions, village rebuilding, livestock restoration, and reconstruction of water infrastructure.
• Clean Water Program Provides access to water for drinking and irrigation by developing new water sources and building water containment and delivery systems, improving infant mortality rates, girls' education participation, and agricultural production in drought-affected areas.
• Women's Empowerment Program Empowerment initiatives for women including cooperatives, psychosocial support workshops, and economic opportunities in rural Moroccan communities.
• Youth & Students Program Programs engaging youth and students in sustainable development, including academic partnerships, volunteer opportunities, and educational initiatives.
• Cultural Preservation & Dialogue Initiatives preserving cultural heritage and fostering intercultural dialogue across Morocco's diverse communities.
• Capacity Building Building technical and managerial capacities within communities to enable sustainable development and self-reliance.
• Carbon Credits Program Carbon offset initiatives allowing businesses, universities, and individuals to compensate emissions through transformative land management practices that sequester carbon while supporting local economic, social, and environmental systems.
• Vertical Farming/Model Farm A sustainable propagation tool combining low- to medium-tech vertical systems, greenhouses, and shade houses designed for replication across Morocco's varied rural climates through a shared-economy model to improve farmer productivity and attract youth to agriculture.
• IMAGINE Psychosocial Empowerment Program A psychosocial empowerment methodology and workshop program designed to help earthquake survivors, particularly women and children, process trauma, envision futures, and build resilience through community bonding.
• Corporate Tree Planting Program A structured corporate engagement program allowing companies to invest in Morocco's land and communities through tree planting events, from half-day events to multi-year reforestation partnerships, with GPS data, survival rates, and impact reports for CSR communications.
• Tree Nurseries Tree nurseries producing approximately four million saplings annually, supporting reforestation and sustainable agriculture across Morocco.

Quantifiable outcome

• 1,100,000 trees planted benefiting 5,500 farming families in 2022-23 season alone
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered major, core and minor.

• ASOR/HAF CollaborationmajorStrategic or Co-development Partner · 1 January 2023Cultural heritage documentation and mapping project resulting in sites of cultural heritage documented and mapped.
• Fes MEPI ProgrammajorStrategic or Co-development Partner · 1 January 2020Multi-year program (2020-2022) providing legal aid to individuals from 20 countries.
• United Nations Economic and Social CouncilcoreStrategic or Co-development Partner · 1 January 2011HAF has held Consultancy Status at the UN Economic and Social Council since 2011, providing legitimacy and framework for international development partnerships.
• Siemens GamesamajorStrategic or Co-development PartnerPartnership resulting in four successful water projects for the Boujdour region, providing essential water for livestock in nomadic communities.
• Berge BulkmajorStrategic or Co-development PartnerPartnership in Khatt Azakane Commune, Safi, enabling planting of 40 hectares of argan and caper trees, increasing agricultural income, ecosystem stability, and livelihood support.
• Project HOPEmajorStrategic or Co-development PartnerInternational organization collaborating with HAF on earthquake response, providing material and psychosocial support to affected communities.
• University of VirginiacoreStrategic or Co-development PartnerAcademic partnership providing research support, student internships, and field experience opportunities in sustainable development.
• Indiana UniversitycoreStrategic or Co-development PartnerAcademic partnership for student research, internships, and collaborative development projects.
• Duke UniversitycoreStrategic or Co-development PartnerAcademic partnership facilitating student involvement and research in Moroccan development initiatives.
• University of MichigancoreStrategic or Co-development PartnerAcademic partnership for research collaboration and student engagement in development work.
• Utrecht UniversitycoreStrategic or Co-development PartnerInternational academic partnership supporting research and student exchange in sustainable development.
• Université Cadi Ayyad MarrakechcoreStrategic or Co-development PartnerMoroccan university partnership creating Centers for Sustainable Development and democratic citizenship centers.
• Al-Akhawayn University in IfranecoreStrategic or Co-development PartnerMoroccan university partnership contributing to sustainable development programs and youth leadership.
• Farmer-to-Farmer ProgramminorStrategic or Co-development PartnerAgricultural development partnership supporting sustainable irrigation practices and tree planting projects.
• U.S. Forest ServiceminorStrategic or Co-development PartnerYouth Conservation Corps partnership for fruit tree monitoring in pilot program.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heifer International: International nonprofit supporting smallholder farmers through sustainable agriculture, livestock, and cooperative models. Comparable in farmer-led development approach and women's empowerment orientation.
• Trees for the Future: International nonprofit operating a tree nursery and agroforestry model targeting smallholder farmers in developing countries. Directly comparable to HAF's reforestation-plus-smallholder-agriculture approach and donation-driven funding model.
• One Tree Planted: Tree-planting nonprofit coordinating reforestation projects globally with corporate and individual donor support. Comparable in low-overhead reforestation model, transparent reporting, and CSR-focused partnerships.
• Eden Reforestation Projects: Large-scale reforestation nonprofit that employs local nurseries and community planting teams in multiple developing countries. Directly comparable in nursery-led reforestation, employment-of-locals model, and donor-supported operations.
• Winrock International: International development organization running agriculture, environment, and community empowerment programs including in Morocco. Comparable in multi-program sustainable development portfolio and government-grant funding model.
• WeForest: International reforestation nonprofit funding nature-based solutions and certified carbon credits through community-based projects. Closely comparable to HAF's Carbon Credits Program and corporate partnership structure.
• Plant-for-the-Planet: Youth-led global tree-planting initiative with UN-accredited status operating large-scale restoration and education programs. Comparable in tree-planting scale, international advocacy, and youth engagement focus.

Broad incumbents

• Conservation International: Large global environmental NGO with significant presence in nature-based carbon, biodiversity, and community-based conservation. Comparable in reforestation and carbon-credit operations but operates at much greater scale and geographic breadth.
• World Vision: Large international humanitarian and development organization running integrated community programs including WASH, agriculture, and women's empowerment. Comparable in multi-program community-led development, but operates across many more geographies and is far larger.

Regional players

• Fondation Mohammed VI pour l'Environnement: Morocco-headquartered environmental foundation focused on sustainable development, biodiversity, and climate initiatives within Morocco. Closest regional peer with comparable country-specific environmental mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AtlasHigh
• Facebookfacebook.com/HighAtlasFoundation
• LinkedInlinkedin.com/company/high-atlas-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Atlas Foundation