Care Natural

What Care Natural does

Care Natural (CARE NATURALS) is a bootstrapped, direct-to-consumer personal care brand founded in 2021 and headquartered in Pune, Maharashtra, India. The company sells an Ayurvedic-inspired product portfolio of 67 in-stock SKUs spanning 11 categories — Baby Care, Body Care, Face Care (facewashes, moisturizers, masks), Hair Care (shampoo bars, liquid shampoos, hair oils), Lip Care, Scrubs, Gift Hampers, Fragrance, and specialty/manifestation lines. Products are formulated around traditional Indian botanicals (Amla, Bhringraj, Manjistha, Hibiscus, Neem, Tulsi, Moringa, Rose, Turmeric, Onion) combined with a proprietary triple-butter base of Kokum, Mango, and Shea butters, and are positioned as paraben-free, sulphate-free, cruelty-free, and free from mineral oils and synthetic fragrances. Unit pricing ranges from approximately Rs. 249 for entry-level items (e.g., lip recovery balm) to Rs. 5,000 for premium gift hampers, with most skincare and haircare SKUs in the Rs. 300–Rs. 1,500 band and frequent promotional discounts of 15–25% off MRP.

The entire commercial operation runs through a single owned Shopify-hosted storefront (carenatural.co) with no wholesale, retail, or marketplace distribution. The site supports a self-serve purchase flow with cart, wishlist, account registration, multiple payment options (credit/debit, UPI, Google Pay, Paytm, bank transfer), and cash-on-delivery pan-India. Shipping is enabled to India, Kenya, Uganda, UK, and USA (with Ghana also referenced), although all listed currencies display in INR, indicating that international expansion is operationally configured but not yet localized. Marketing relies on organic Instagram content, customer reviews displayed on product pages, and heavy promotional mechanics (Buy 2 Get 1 Free site-wide, Buy 1 Get 1 Free on select SKUs, free delivery on all orders, periodic sales up to 25% off). The company is founder-owned, employs 6 people, has raised no external funding, and discloses no revenue or headcount-related metrics.

Name

Care Natural

Legal name

CARE NATURALS

Website

https://carenatural.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Care Natural is a Pune-based, bootstrapped DTC brand selling 67+ Ayurvedic-inspired natural personal care products — including skincare, haircare, baby care, lip care, scrubs, and gift hampers — through its Shopify storefront to consumers in India and select international markets.

Ownership category

akta.pro rank

Product category

Natural Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB), Natural & Clean Fragrance (CRABADAG), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Natural skincare products
• Ayurvedic personal care
• Herbal haircare solutions
• Natural baby care
• Clean beauty cosmetics

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct E-commerce Sales: One-time product sales via owned Shopify storefront. Consumers purchase individual units or gift hampers at listed INR prices. Promotional offers (Buy 2 Get 1 Free, Buy 1 Get 1 Free on select items) drive volume. No subscription model observed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Care Natural is an Ayurvedic-inspired personal care brand founded in 2021 in Pune, India, that manufactures and sells natural skincare, haircare, baby care, body care, and lip care products, along with curated gift hampers. Products are sold directly to consumers through the brand's own Shopify-based e-commerce storefront.

Product overview

Care Natural is an Ayurvedic-inspired natural cosmetics and personal care brand offering a diverse portfolio of over 60 products across ten core categories: Baby Care (gentle bathing bars with triple-butter formulations), Body Care (luxury soaps, body washes, and shimmer oils), Face Care (facewashes, moisturizers, and masks), Hair Care (shampoo bars, liquid shampoos, and hair oils), Lip Care (balms and lip glosses), Scrubs (body polishes with herbal and fruit ingredients), Gift Hampers (curated multi-product gift sets), Fragrance (perfume roll-ons), and Specialty Products (manifestation items). The product line emphasizes Ayurvedic ingredients, triple-butter blends (Kokum, Mango, Shea), and natural botanicals like Hibiscus, Amla, Neem, Tulsi, Rose, Moringa, and Manjistha. The portfolio combines traditional Indian beauty rituals with modern skincare science, featuring both individual products and coordinated gift hamper sets.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Skincare Line
• Herbal Haircare Line
• Natural Baby Care Line
• Natural Body Care Line
• Natural Lip Care Line
• Gift Hampers

Named customers5 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mamaearth (Honasa Consumer): India's largest natural/clean-beauty D2C brand with overlapping categories (baby care, skincare, haircare, body care) and an Ayurvedic-and-toxin-free positioning. Direct competitor for the same Indian consumer seeking natural personal care online.
• WOW Skin Science: Large Indian D2C and marketplace-led natural beauty brand covering face, hair, body, and baby care. Comparable catalog breadth but materially larger scale and channel reach.
• Plum: Vegan, cruelty-free Indian beauty D2C brand spanning skincare, haircare, body care, and lip care. Competes for the same natural-beauty-seeking consumer via owned e-commerce and selective offline retail.
• Kama Ayurveda: Ayurvedic personal-care brand offering skincare, haircare, and body care across D2C and select offline retail. Comparable on the Ayurvedic ingredient narrative, though positioned at a higher price tier.
• Juicy Chemistry: Indian D2C clean-beauty brand focused on organic, toxin-free skincare and haircare sold through its own e-commerce storefront. Highly comparable on positioning, ingredient-led storytelling, and channel mix.
• Deyga: Indian D2C natural skincare and haircare brand built around natural/handcrafted ingredients and an owned online storefront. Closely comparable scale and business model to Care Natural.

Broad incumbents

• Forest Essentials: Premium Ayurvedic beauty brand with luxury pricing, owned D2C site, and selective offline retail. Comparable Ayurvedic positioning but a much larger, established player at the high end of the category.
• The Body Shop (India): Global natural-beauty retailer with a strong Indian presence in stores and online. Overlaps on cruelty-free, naturally inspired positioning across skincare, body care, and haircare.
• Biotique: Established Indian natural personal-care brand with broad distribution across D2C, modern trade, and general trade. Competes in the same Ayurvedic/clean-beauty space but with significantly wider distribution.

Emerging players

• SoulTree: Ayurvedic, vegan personal-care brand with a smaller D2C and offline footprint. Comparable ingredient-led approach and product mix, but at a smaller scale and narrower distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/minimog
• LinkedInlinkedin.com/company/care-natural

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Natural