What CARE Norway does

CARE Norway (CARE Norge) is the Norwegian national member of CARE International, the global humanitarian confederation operating in 121 countries. Headquartered in Oslo with 30 employees, the organization focuses exclusively on women's rights and gender equality through programs in 10 priority countries: Rwanda, Uganda, Afghanistan, Palestine, Mali, Burundi, Syria, Niger, Myanmar, and DR Congo. Its core technical offering is the Village Savings and Loan Association (VSLA) methodology — a group-based financial inclusion model invented by Norwegian Moira Eknes over 30 years ago, which has helped over 20 million women escape poverty globally through collective savings, peer lending, and financial literacy training. CARE Norway also delivers reproductive health services (including SMS-based education via partner SaCoDe), GBV prevention programming engaging men and boys, political leadership training for women, and humanitarian emergency response in crisis-affected regions.

The organization's business model is non-profit fundraising built on four pillars: (1) individual Norwegian donations via monthly AvtaleGiro subscriptions (150–400 NOK), one-time gifts, SMS, and Vipps, with tax deductibility from 500 NOK/year; (2) the biennial NRK TV-aksjonen mega-event, which raised 240,498,148 NOK in 2019 and 220M NOK in 2020 via 100,000 volunteers visiting 2.3 million households; (3) institutional grants from NORAD (core funder of the five-year 'Powered by Women' program across 8 countries) and EU DG ECHO (humanitarian response in Afghanistan and Uganda); and (4) corporate partnerships with Norwegian firms including Mesta, Finansforbundet, and the Equality Check Diversity Day Award. The organization operates at a 95% program-cost ratio, distributing implementation through 31 local women-led partner organizations.

Name

CARE Norway

Legal name

CARE Norge

Website

https://care.no

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

CARE Norway is the Norwegian national member of CARE International, a 30-person Oslo-based humanitarian organization advancing women's rights and gender equality in 10 priority countries through Village Savings and Loan Associations (VSLA), humanitarian response, and corporate partnerships, funded by individual donations, the NRK TV-aksjonen, and institutional grants.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and International Development

NAICS

Emergency and Other Relief Services (624230), Voluntary Health Organizations (813212), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

akta.pro secondary industry

Medical Missions & Global Health NGOs (BPAGACAI)

Keywords

• Humanitarian aid services
• Gender equality programs
• Women's empowerment initiatives
• Charitable fundraising services
• International development programs

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Individual Donations: Norwegian individuals donate through monthly recurring AvtaleGiro gifts (150–400 NOK/month), one-time bank transfers, SMS (250 NOK), and Vipps. Tax deductions are available for donations of 500 NOK or more per year.
2. Institutional Funding (NORAD, EU): Government grants from NORAD and EU Directorate for Humanitarian Aid (DG ECHO) fund major programs such as the five-year 'Powered by Women' initiative across eight countries, as well as humanitarian response in Afghanistan and Uganda.
3. TV-aksjonen NRK (Annual National Fundraiser): Annual national fundraising campaign in partnership with NRK, the Norwegian Broadcasting Corporation. The 2019 TV-aksjonen to CARE raised approximately 240 million NOK from Norwegian households, schools, and businesses, with 100,000 volunteers visiting 2.3 million homes.
4. Corporate Partnerships: Norwegian businesses partner with CARE through diversity programs (Diversity Day Award with Equality Check), value chain equality checklists, and cause marketing. Partners include Mesta, Finansforbundet, and others seeking gender equality alignment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CARE Norway is a Norwegian humanitarian non-profit that raises funds through individual donations, corporate partnerships, and institutional grants to finance gender equality and women's rights programs in 10 priority countries (Rwanda, Uganda, Afghanistan, Palestine, Mali, Burundi, Syria, Niger, Myanmar, and DR Congo). Core programs include the Village Savings and Loan Associations (VSLA) financial inclusion model, humanitarian emergency response, reproductive health services, gender-based violence prevention, and political leadership training for women. Donations are collected via monthly recurring gifts (AvtaleGiro), one-time transfers, SMS (CARE to 1919), Vipps (2468), and the annual NRK TV-aksjonen.

Product overview

CARE Norway is a humanitarian aid and development organization focused on women's rights and gender equality. The organization operates primarily as a charitable donation and fundraising platform, facilitating monthly giving programs, emergency relief appeals, and corporate partnerships. Core offerings include regular giving subscriptions (150-250 NOK/month via AvtaleGiro), SMS donations (text CARE to 1919 for 250 NOK), Vipps payments (2468), and emergency aid programs. The organization runs international development programs including Village Savings and Loan Associations (VSLAs) for women's economic empowerment, education support, school feeding programs, and sexual/reproductive health initiatives. No standalone software product, app, or technology platform is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Recurring Giving (AvtaleGiro)
• One-Time and SMS Donations

Quantifiable outcome

• Over 20 million women helped out of poverty through VSLA groups globally
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• NRK (Norsk Rikskringkasting)coreGTM or Marketing Partner · 1 January 1974NRK is the Norwegian Broadcasting Corporation and CARE's primary national fundraising partner. Since 1974, the annual TV-aksjonen has been Norway's largest charitable fundraising event, visiting every Norwegian household with volunteers. Over 9 billion NOK has been raised since inception. The partnership also includes the P3-aksjonen radio companion campaign.
• P3-aksjonen (NRK P3)minorGTM or Marketing PartnerAnnual radio fundraising companion to the NRK TV-aksjonen, hosted by NRK P3. Features 100 hours of live broadcast and has raised record amounts including 10.8 million NOK in 2019. Engages younger Norwegian audiences with celebrity hosts and entertainment.
• Norske Kvinners Sanitetsforening (N.K.S.)coreGTM or Marketing PartnerN.K.S. is a Norwegian women's organization that mobilized extra support for CARE's 2019 TV-aksjonen. The partnership leverages N.K.S.'s nationwide network of sanitary women to support CARE's gender equality and women's rights mission.
• Equality CheckcoreStrategic or Co-development PartnerAnnual partnership with Equality Check to co-host the Diversity Day Award, recognizing Norway's most inclusive companies based on over 11,000 employee feedback surveys. CARE's role as co-host positions the organization as a leader in domestic gender equality advocacy alongside Norwegian business.
• 31 Local Partner Organizations (Powered by Women Program)coreStrategic or Co-development Partner31 local partners, most of them women-led organizations and women's rights organizations, implement the Powered by Women program across 8 countries. These partnerships ensure locally owned and culturally appropriate programming.
• Redd Barna (Save the Children Norway)minorStrategic or Co-development PartnerCARE and Redd Barna partnered in Somalia to distribute 30,000 textbooks to schools across the country as part of the 'Utdanning er lys' (Education is Light) project supporting out-of-school youth.
• SaCoDe (Burundi)minorStrategic or Co-development PartnerCARE partners with Burundian organization SaCoDe to deliver SMS-based health information services to women, providing education about contraception, pregnancy, and sexual health through mobile technology.
• Norges Miljø- og Biovitenskapelige Universitet (NMBU)minorStrategic or Co-development PartnerCARE partners with NMBU (Norwegian University of Life Sciences) and INRAN (national research institution in Niger) on agricultural research to improve climate adaptation for 40,000 smallholder farmers, particularly women, in Niger.
• MestaminorGTM or Marketing PartnerMesta (Norwegian construction company) and CARE Norway entered into a partnership to strengthen diversity and gender equality in the construction and civil engineering industry, leveraging CARE's gender equality expertise.
• Finansforbundet (Norwegian Financial Sector Union)minorStrategic or Co-development PartnerAfter 12 years of successful collaboration, Finansforbundet and CARE Norway continue their joint campaign for gender equality and social sustainability, engaging the Norwegian financial sector in CARE's mission.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Norwegian Red Cross (Røde Kors): Larger Norwegian humanitarian organization with overlapping emergency response, health, and refugee programming, plus government funding. A broader incumbent in the same fundraising and humanitarian space.
• UNICEF Norway: Norwegian national committee of a UN agency focused on children's and women's rights. Comparable donor base, corporate partnerships, and advocacy around gender equality and humanitarian crises.
• Doctors Without Borders Norway (Leger Uten Grenser): Norwegian section of a global medical-humanitarian NGO. Comparable institutional funding profile, individual donor base in Norway, and humanitarian footprint in fragile states, though more medical/clinical in focus.

Regional players

• Strømme Foundation (Stiftelsen Strømme): Norwegian development NGO with comparable mission (education, economic empowerment, gender equality) and NORAD-funded programming across Africa and Asia, though smaller scale.

Others

• Equality Check (Likestillingssjekken): Norwegian gender-equality assessment provider and CARE Norway partner (co-host of the Diversity Day Award). Not a competitor but a thematic ally in the domestic gender equality ecosystem relevant to CARE's corporate engagement strategy.

Direct peers

• CARE International: Global confederation of which CARE Norway is a national member. Directly comparable in mission, programs, VSLA methodology ownership, and humanitarian response footprint across 121 countries.
• Norwegian Church Aid (Kirkens Nødhjelp): Faith-rooted Norwegian humanitarian NGO with comparable operating model: NORAD/EU funding, individual giving, TV-aksjonen history, and programming in conflict-affected countries. Shares talent pool with CARE Norway.
• Norwegian People's Aid (Norsk Folkehjelp): Large Norwegian humanitarian/development NGO with similar headcount scale, multi-country programming, government grant funding (NORAD), and individual donation base. Operates in many of the same fragile states as CARE Norway.
• Plan International Norway: Norwegian affiliate of a global children's and girls' rights organization. Directly comparable on gender equality mission, rights-based programming, NORAD-funded multi-country initiatives, and individual giving in Norway.
• Save the Children Norway (Redd Barna): Norwegian affiliate of a global children's rights/humanitarian organization. Comparable fundraising model (TV-aksjonen alumni), institutional donor mix, and program focus on women's and girls' rights in crisis contexts; explicit partner on Somalia education project.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CARENorge
• Instagraminstagram.com/carenorge
• LinkedInlinkedin.com/company/carenorge

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARE Norway