Equality Check
Equality Check is a Norwegian SaaS company that sells a DEIB analytics and ARP (Aktivitets- og redegjørelsesplikten) compliance platform to enterprises with 50+ employees, combining anonymous employee surveys with demographic mapping and community benchmarking.
- Company typePrivate
- Founded2019
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Equality Check does
Equality Check AS is a Norwegian software company, headquartered in Oslo at Torggata 8, that sells a modular Diversity, Equity, Inclusion and Belonging (DEIB) SaaS platform primarily to Norwegian enterprises with 50 or more employees that are subject to the country's mandatory Aktivitets- og redegjørelsesplikten (ARP) reporting obligation. The platform combines anonymous employee surveys with demographic mapping (gender, age, nationality, family situation, and additional sensitive categories) and applies a domain-specialized analytics engine to surface pay gaps, representation gaps, and unconscious bias signals; results can be benchmarked against the Equality Check community and tied back to a research-backed solutions database built with CORE (Centre for Research on Gender Equality).
The company's product portfolio comprises four paid modules — DEI Insights (continuous analytics and survey collection), DEI Strategy Tool (structured strategy building with benchmark data, from 20,000 NOK/year), Compliance (a four-step ARP reporting workflow aligned to the LDO/Bufdir-recommended firestegsmodellen methodology, from 10,000 NOK/year), and E-learning (DEI training delivered through the Motimate platform, from 5,000 NOK/year) — plus a free Gender Pay Gap Analysis tool launched in September 2022 as a self-serve acquisition funnel that converts users into paid Compliance subscriptions. Customers report saving 40% on mandatory reporting time and a 60%+ increase in female top management representation on average.
Equality Check employs a sales-led enterprise motion with 'Book a demo' CTAs, supplemented by PLG-style free tools, event-driven demand generation at conferences such as Arendalsuka and Nordic Innovation Summit, content marketing via its blog and 'Checked by EQ' newsletter, and thought leadership through co-founder Marie Louise Sunde's speaking engagements. The company was founded in 2019 by Marie Louise Sunde (CEO, medical doctor with a PhD in surgery) and Isabelle Ringnes (Chief Evangelist), raised €1.25 million in seed funding led by Alliance Venture in August 2021, holds ISO 27001 certification, and serves a logo base that includes DNB, Schibsted, KPMG Norway, Elkjøp Nordic, Bank Norwegian, SAS, KLP, Visma, Thommessen, AF Gruppen, and IKM, among others.
Equality Check firmographics
Firmographics- Name
- Equality Check
- Legal name
- Equality Check AS
- Website
- https://equalitycheck.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equality Check is a Norwegian SaaS company that sells a DEIB analytics and ARP (Aktivitets- og redegjørelsesplikten) compliance platform to enterprises with 50+ employees, combining anonymous employee surveys with demographic mapping and community benchmarking.
- Ownership category
- akta.pro rank
Equality Check industry classification
Industry- Product category
- HR Compliance & DEI Analytics Software
- akta.pro primary industry
- Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)
- akta.pro secondary industry
- Payroll Audit, Reconciliation & Payroll Controls (BPACAIAJ)
Keywords
Where Equality Check is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Equality Check business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions: Annual subscription-based pricing for DEI software solutions including Compliance, Excellence, and Analysis tools. Multiple tiers based on organizational size and feature requirements. Customers report saving 40% time on mandatory ARP reporting.
- Freemium Gender Pay Gap Tool: Free gender pay gap analysis tool that converts users to paid Compliance subscription plans. Companies can analyze pay gaps at no cost and upgrade for full ARP reporting capabilities.
- Premium Auditing Services: Premium company audit services with expert-led tailored reports, e-learning programs, and 1:1 customer success support available as add-on to subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Analysis and Strategy - From 20,000 NOK/year |
| Subscription | Annual | Compliance (ARP Reporting) - From 10,000 NOK/year |
| Subscription | Annual | E-learning - From 5,000 NOK/year |
| Freemium | Pay-as-you-go | Gender Pay Gap Analysis - Free |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Equality Check product offering
Product offeringCore offering
Equality Check provides a SaaS platform that helps Norwegian employers measure, analyze, and act on workplace diversity, equity, and inclusion (DEI) data. Its products include ARP (Aktivitets- og redegjørelsesplikten) compliance reporting, an anonymous employee survey and demographic mapping tool (DEI Insights/Excellence), a strategy-building tool, DEI e-learning, and a free gender pay gap analysis tool, all sold via annual NOK-denominated subscriptions and augmented with expert-led premium auditing services.
Product overview
Equality Check offers a modular DEI (Diversity, Equity, and Inclusion) platform consisting of four interconnected product lines. DEI Insights (Excellence) serves as the core analytics module, collecting employee survey and demographic data to power continuous measurement. The DEI Strategy Tool enables organizations to build structured improvement plans using the platform's benchmarking data. Compliance (ARP Reporting) is the dedicated solution for Norwegian employers' mandatory annual ARP reporting, following the four-step firestegsmodellen methodology. E-learning provides interactive DEI training content for team capability building. A free Gender Pay Gap Analysis Tool acts as a lead-generation and entry-level product, enabling any company to perform instant pay gap analysis, with a seamless upgrade path to the full Compliance subscription. The platform also connects to customer HR and payroll systems for data import.
Differentiator
Problem solved
Functional benefit
Products and services
- Compliance (ARP Reporting) End-to-end digital reporting solution that guides Norwegian employers through the four-step firestegsmodellen methodology to satisfy mandatory ARP compliance, with data upload, automated report generation, data visualization, and one-click digital publishing; marketed to HR and Legal & Compliance teams at Norwegian organizations with 50+ employees.
- DEI Insights (Excellence) Continuous data-driven analytics module that collects employee survey responses and demographic data to generate actionable insights on inclusion, equal opportunities, unconscious bias, and representation across an organization; for HR and DEI-focused teams.
- DEI Strategy Tool Strategy-building tool that helps companies develop a diversity and inclusion strategy using Equality Check's benchmarking data and evidence-based frameworks, guiding users step-by-step through organizational analysis and improvement planning.
- E-learning (DEI Training via Motimate) Interactive DEI e-learning and training content for teams, delivered via the Motimate platform integration, to build cultural change capabilities across the workforce; available as standalone subscription and bundled with premium audit services.
- Free Gender Pay Gap Analysis Tool Free web-based tool where HR teams and senior leaders upload salary and gender data via an Excel template to instantly compute the organization's overall gender pay gap ('Your number' metric in NOK) and quartile distributions, with optional community benchmarking; designed as a funnel entry to the paid Compliance subscription.
- Premium Auditing & Customer Success Services Premium add-on services offering expert-led tailored DEI audits, companion e-learning programs, and dedicated 1:1 customer success support on top of the standard subscription; targeted at enterprise customers seeking guided implementation.
Quantifiable outcome
- 40% reduction in ARP reporting time
- +2 more outcomes
Companies that use Equality Check
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
Equality Check technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature6 records
Equality Check partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CORE (Senter for likestillingsforskning)coreThree-year research collaboration producing reports on gender balance at the top of Norwegian business leadership. Research conducted with 10 Norwegian companies, 2,830 survey responses, and 31 employee surveys. Supported by Norwegian Ministry of Culture and Ministry of Trade and Industry. CORE is part of Institute for Social Research.
- Plan International NorgecorePartnership for Girls Takeover Day 2020, inviting Norwegian companies including Visma, KPMG, Coop, and Vipps to participate in having young girls takeover leadership roles for a day to highlight gender equality.
- MAK, Minotenk, and Flyt FremminorPartnership with leading Norwegian ethnic diversity organizations to work toward equal opportunities regardless of unique identity and traits, expanding Equality Check's scope beyond gender to broader diversity dimensions.
- VismaminorParticipated in Girls Takeover Day 2020 partnership initiative led by Equality Check and Plan International Norge.
- KPMG NorwayminorParticipated in Girls Takeover Day 2020 partnership initiative. KPMG was founding partner of Equality Check, providing data input for CORE research project over several years.
- CoopminorParticipated in Girls Takeover Day 2020 partnership initiative led by Equality Check and Plan International Norge.
- VippsminorParticipated in Girls Takeover Day 2020 partnership initiative led by Equality Check and Plan International Norge.
- BufdircoreOngoing regulatory dialogue to ensure Equality Check's solutions are aligned and compliant with Norwegian reporting requirements. Compliance tool built to follow 'firestegsmodellen' methodology recommended by Bufdir.
- LDO (Likestillings- og diskrimineringsombudet)coreOngoing regulatory dialogue to ensure Equality Check's reporting solutions meet the standards required by Norwegian equality authorities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Equality Check competitors and assessment
Company assessmentDirect peers
- Culture Amp: Employee engagement and DEI analytics platform offering surveys, analytics, and DEI insights — directly comparable continuous DEI measurement and benchmarking offering to Equality Check's DEI Insights/Excellence module.
- Diversio: Specialist DEI analytics and sentiment platform providing diversity measurement and benchmarking — comparable analytics-first positioning to Equality Check.
- Pillar: DEI platform combining employee feedback, demographic data, and pay-equity analysis; direct functional overlap with Equality Check's anonymous demographic surveys and pay-gap tool.
- Lattice: People-management platform with performance, engagement, and DEI modules; competes for HR budget and overlaps with Equality Check's continuous analytics and DEI strategy tooling.
- Syntrio: DEI compliance and training provider covering HR compliance, harassment prevention and DEI learning — adjacent to Equality Check's e-learning tier and ARP compliance workflow.
- Traliant: DEI and compliance training specialist with interactive courses and audit support; overlaps with Equality Check's e-learning/audit add-ons and core DEI value proposition.
Broad incumbents
- Workday Peakon Employee Voice: Employee engagement/DEI listening platform (acquired by Workday) that competes head-on with Equality Check's survey + analytics engine but is bundled inside the broader Workday HCM suite.
- Visier: People-analytics platform providing workforce dashboards and DEI metrics; overlapping capability with Equality Check's analytics engine for diversity and pay-gap reporting.
- Workhuman: Employee recognition and DEI analytics provider; comparable in combining people-data analytics with cultural-change initiatives aimed at HR and compliance leaders.
Regional players
- Talentech: Nordic HR-tech platform for recruitment, onboarding and employer branding; targets the same Norwegian and Scandinavian HR buyers as Equality Check with overlapping go-to-market motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Equality Check social profiles
Digital presenceEquality Check compliance and trust
Trust signalCompliance2 records
Equality Check financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equality Check leadership team
Management profileNumber of profiles
Profiles10 records
Equality Check funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equality Check M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equality Check
What does Equality Check do?
Equality Check provides a SaaS platform that helps Norwegian employers measure, analyze, and act on workplace diversity, equity, and inclusion (DEI) data. Its products include ARP (Aktivitets- og redegjørelsesplikten) compliance reporting, an anonymous employee survey and demographic mapping tool (DEI Insights/Excellence), a strategy-building tool, DEI e-learning, and a free gender pay gap analysis tool, all sold via annual NOK-denominated subscriptions and augmented with expert-led premium auditing services.
Is Equality Check a public or private company?
Equality Check is a private company. It is classified as venture growth investor backed and is currently operating.
When was Equality Check founded?
Equality Check was founded in 2019. It employs 1 to 10 people.
Where is Equality Check based?
Equality Check is headquartered in Oslo, Norway, in the Europe region.
How does Equality Check make money?
Three revenue lines are on record. SaaS Subscriptions are the primary driver. The others are freemium Gender Pay Gap Tool and premium Auditing Services.
Who are Equality Check's main competitors?
Direct peers on record are Culture Amp, Diversio, Pillar, Lattice, Syntrio and Traliant. Broad incumbents are Workday Peakon Employee Voice, Visier and Workhuman. Talentech is listed as a regional player.
Does Equality Check have an API?
No public API is recorded for Equality Check.
What industry is Equality Check in?
Equality Check's product category is HR Compliance & DEI Analytics Software. Its primary akta.pro industry code is BPACAMAG, Psychometric Test Publishing & Norming / Validation Services, with a secondary code of BPACAIAJ, Payroll Audit, Reconciliation & Payroll Controls.