What CareShop does

CareShop is a Brazilian direct-to-consumer e-commerce retailer specializing in medical equipment, health products, and wellness items. Founded in 2020 and headquartered in São Carlos, São Paulo, with a secondary contact location in Araraquara, the company sells mobility aids (wheelchairs, walkers, bath chairs), orthopedic supports, hospital beds, medical monitoring devices (blood pressure monitors, glucose meters, oximeters, stethoscopes), fitness and rehabilitation equipment, ergonomic products, personal care items, and disposable medical supplies to individual consumers across Brazil. It also rents higher-priced medical equipment (wheelchairs, walkers, hospital beds, crutches) as a supplementary revenue line.

The platform is built on Loja Integrada, a third-party Brazilian e-commerce SaaS, meaning CareShop does not own proprietary storefront technology. It curates and distributes products from multiple third-party brands including Theramart, VETRA, Relaxmedic, Chantal, OMRON, G-TECH, Ortho Pauher, Sigvaris, Mercur, MACOM, and 3M. Pricing spans from approximately R$25 to R$6,500 per item, with installment plans up to 10x without interest, Pix, and credit card payments. The company is privately held, structured as a Brazilian Limitada (LLC-equivalent), and operates on a bootstrapped basis with no disclosed venture capital or private equity funding. The team is small (approximately 7 employees), and the geographic footprint is concentrated in Southeast Brazil, with shipping and WhatsApp-based commerce serving customers nationwide.

Name

CareShop

Legal name

CareShop Comércio e Distribuição de Produtos para Saúde LTDA

Website

https://careshop.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CareShop is a Brazilian direct-to-consumer e-commerce retailer selling medical equipment, orthopedic products, wellness items, and health monitoring devices to individual consumers, with supplementary rental services for mobility aids.

Ownership category

akta.pro rank

Product category

Medical Equipment & Wellness E-commerce

NAICS

Other Health and Personal Care Retailers (45619), All Other Health and Personal Care Retailers (456199), Pharmacies and Drug Retailers (456110)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Discount Drugstores with DME/Home Medical (Value Medical Supply) (CRAEAHAG)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Medical equipment retail
• Health and wellness products
• Mobility aids
• Post-surgical recovery supplies
• Orthopedic products

Headquarters

HQ city

São Carlos

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales: CareShop generates revenue through direct retail sales of medical equipment, wellness products, post-surgical items, mobility aids, ergonomic furniture, fitness equipment, and healthcare supplies. Customers purchase products through one-time transactions on the e-commerce website with installment payment options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CareShop is an online retailer that distributes and sells medical equipment, hospital supplies, orthopedic products, mobility aids, and wellness items to consumers across Brazil through its own e-commerce store. The company also rents selected medical equipment such as wheelchairs, walkers, bath chairs, hospital beds, and crutches.

Product overview

CareShop Online is an e-commerce platform for distribution and commercialization of medical and hospital equipment, operated as a Loja Integrada platform. The store offers a broad portfolio of health and wellness products organized across categories including mobility equipment (wheelchairs, walkers, bath chairs with rental options), orthopedics (knee braces, cervical collars, lumbar supports, slings), sports and wellness (bioimpedance scales, massage devices, ergonomic cushions, fitness equipment), medical devices (blood pressure monitors, oximeters, glucose meters, TENS stimulators), and personal care. Key brands include Theramart (ergonomic cushions and pillows), VETRA (bioimpedance scales, massagers, TENS devices), Relaxmedic (bioimpedance scales, massage seats), OMRON (blood pressure monitors, scales), G-TECH (glucose meters, breast pumps, oximeters), and Chantal (orthopedic supports). Products are sold directly to consumers through the online store with payment via Pix, credit card installments, and the platform displays SSL security badges.

Differentiator

Problem solved

Functional benefit

Products and services

• CareShop Online

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pague Menos: Major Brazilian pharmacy chain with growing e-commerce presence selling medications, personal care, and health/wellness products. Comparable as a Brazilian health-and-personal-care retailer with multi-channel distribution.
• Drogasil (RD Saúde): Brazil's largest pharmacy retailer (under RD Saúde) with extensive e-commerce selling health products, medical devices, and personal care. Direct competitor to CareShop in Brazilian retail pharmacy/health commerce.
• Panvel Farmácias: Large Brazilian pharmacy chain with a mature e-commerce operation selling OTC medications, personal care, medical devices, and wellness products. Highly comparable to CareShop as both operate a retail+DTC channel for overlapping health/personal care categories in Brazil.
• Consulta Remédios: Online-first Brazilian pharmacy marketplace for price comparison and purchase of medications, supplements, and personal care. Comparable to CareShop as a digital-native Brazilian health commerce platform.
• Netfarma: Brazilian online pharmacy selling prescription, OTC, personal care, and health/wellness products with home delivery. Comparable to CareShop as a digital-first Brazilian health retailer.
• Drogaria Onofre (Nissei): Brazilian pharmacy chain (now under Nissei) with e-commerce selling medications, personal care, and health products. Comparable as a multi-channel Brazilian pharmacy/health retailer.

Broad incumbents

• Amazon Brasil: Brazilian arm of Amazon with a broad health, personal care, and wellness category including medical devices. Competes with CareShop for online health shoppers but as a generalist marketplace.
• Shopee Brasil: Major Brazilian e-commerce marketplace with extensive health, personal care, and wellness listings from third-party sellers. Comparable as a transactional channel competing with CareShop's DTC e-commerce.
• Magazine Luiza: Large Brazilian multi-category retailer with a significant health/wellness, fitness, and personal care category online. Overlaps with CareShop but as part of a much broader general-merchandise assortment.
• Mercado Livre: Latin America's largest e-commerce marketplace with a broad health, wellness, and medical equipment category. Overlaps with CareShop but operates as a generalist platform without CareShop's specialist curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/careshopoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareShop