Careyn Thuiszorg Breda B.V.

What Careyn Thuiszorg Breda B.V. does

Careyn Thuiszorg Breda B.V. operates as Naviva Kraamzorg, a Dutch maternity care provider delivering prenatal, intrapartum, and postpartum services across eight provinces in the Netherlands (Gelderland, Overijssel, Utrecht, Zuid-Holland, and parts of Drenthe, Flevoland, Noord-Holland, and Noord-Brabant). The company employs a hybrid care delivery model combining in-home visits by certified maternity care professionals (kraamverzorgenden) with digital support via the proprietary Nieuw Leven mobile application. Service differentiation rests on specialized methodologies including Dunstan Baby Language (Dunstan Babytaal), baby massage, and rotational care (draaiend verzorgen), alongside the Babyexpert (Baby Expert Care) tier and Digitale Kraamzorg (Digital Maternity Care) as an add-on module.

The underlying technology stack centers on the Nieuw Leven app (iOS and Android) serving as a content, education, and engagement layer for expectant and new parents, with additional client-facing functionality including postcode-based service area verification, direct registration, and a 24/7 phone line for registration and emergency childbirth assistance. The company additionally operates an industry-recognized BBL work-study training program (Kraamverzorgende Opleiding), a client advisory council (cliëntenraad), and an add-on supply business (Naviva kraampakketten) for maternity preparation kits.

The business model is a direct-to-consumer offering reimbursed primarily through the Dutch basic health insurance package (basisverzekering), under which kraamzorg is a statutory entitlement for insured persons. Clients may also incur a personal contribution (eigen bijdrage) or excess (eigen risico) depending on their specific insurance policy. Naviva's customer base consists of Dutch families (expectant and new parents), with customer acquisition driven by self-service sign-up on the website, postcode-based service area verification, midwife practice referrals, and obstetric care provider relationships. The company has cumulatively served over 200,000 mothers and holds a 4.9/5.0 customer satisfaction rating based on 1,048 Facebook reviews. No ownership, funding, or revenue disclosures are available in the input data.

Name

Careyn Thuiszorg Breda B.V.

Legal name

Naviva Kraamzorg

Website

https://careynkraamzorg.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Careyn Thuiszorg Breda B.V. (operating as Naviva Kraamzorg) is a Dutch maternity care provider serving expectant and new parents across eight Dutch provinces with in-home clinical care, a proprietary Nieuw Leven mobile app, and digital maternity care add-ons, reimbursed via the Dutch basic health insurance package.

Ownership category

akta.pro rank

Product category

Maternity and Postpartum Care Services

NAICS

Home Health Care Services (62161), Child Care Services (62441)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

akta.pro secondary industries

High-Risk & Medically Complex Newborn Support (Non-Clinical NCS) (HSAAACAG), Newborn Developmental Support & Soothing Techniques (NCS) (HSAAACAJ), Newborn Routine Setup & Household Newborn Logistics (NCS) (HSAAACAI), Newborn Care Specialist Placement, Matching & Staffing Services (HSAAACAK)

Keywords

• Maternity care services
• Postpartum home care
• Newborn care support
• Kraamzorg services
• Childbirth assistance

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Maternity Care Services: Core maternity care services provided to families during pregnancy, childbirth, and postpartum period. Services are largely covered by Dutch health insurance under the basic insurance package (basisverzekering), with kraamzorg being a statutory entitlement for insured persons.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Naviva Kraamzorg delivers in-home maternity care (kraamzorg) to expectant and new parents in the Netherlands, covering prenatal preparation, childbirth assistance, and postpartum support for mother and newborn. Services are delivered by trained maternity care professionals (kraamverzorgenden) at the client's home, supplemented by the proprietary Nieuw Leven mobile application, Digitale Kraamzorg remote support, and specialized methodologies such as Dunstan Baby Language and baby massage.

Product overview

Naviva operates as a maternity care service provider offering a unified service model combining physical at-home maternity care with digital components. The core offering is Kraamzorg (Maternity Care), supported by the Nieuw Leven App for client preparation and information access, Digitale Kraamzorg for remote care support, and specialized services including Babyexpert care with techniques like Dunstan Baby Language and baby massage. Additional offerings include training programs for aspiring maternity care professionals and maternity supply packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Kraamzorg (Maternity Care)

Quantifiable outcome

• 200,000+ mothers cared for historically
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Midwife Practices (Verloskundigenpraktijken)coreStrategic or Co-development PartnerNaviva maintains collaborative relationships with midwife practices for coordinated care of expectant mothers. This partnership involves referral pathways, shared information exchange, and integrated care delivery during pregnancy, childbirth, and the postpartum period.
• Dutch Health Insurance ProviderscoreStrategic or Co-development PartnerNaviva's services are covered under the Dutch basic health insurance (basisverzekering), enabling clients to receive maternity care reimbursement through their health insurance plans.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Careyn: Large Dutch home care and elder care organisation; based on the legal entity name 'Careyn Thuiszorg Breda B.V.', Naviva is likely related to or operates within the Careyn organisation. Comparable as a broader healthcare provider with presence in home-based care services.
• Buurtzorg Nederland: Large Dutch home-care organisation providing nursing and personal care services in clients' homes. While not focused on maternity, Buurtzorg's distributed home-care model and self-managing teams are conceptually comparable to Naviva's in-home service delivery.

Direct peers

• Kraamzorg De Waarden: Regional Dutch kraamzorg provider delivering in-home postpartum care and pregnancy support. Closely comparable to Naviva in service model, customer base (expectant parents), and statutory insurance reimbursement framework.
• Lunavi Kraamzorg: Major Dutch kraamzorg organisation offering in-home maternity care across multiple regions, with a similar D2C model and insurance-funded service structure. Directly comparable to Naviva as a regulated postpartum care provider serving expectant families.
• Kraamzorg VDA: Regional Dutch maternity care organisation offering in-home kraamzorg services. Comparable to Naviva in customer base (expectant families), service model (in-home postpartum care), and regulatory/insurance framework.
• Kraamzorg 1 Op 1: Dutch maternity care provider focused on personalised one-on-one postpartum care. Directly comparable to Naviva in core service (kraamzorg), customer segment (new parents), and reliance on statutory insurance coverage.
• Zorgmaatje Kraamzorg: Dutch maternity care provider offering kraamzorg, kraampakketten, and pregnancy guidance to families. Comparable to Naviva across product scope, target customer (new parents), and digitally supported in-home care delivery.

Regional players

• Stichting Kraamzorg Rotterdam: Regional kraamzorg organisation serving the greater Rotterdam area with similar in-home postpartum care. Comparable to Naviva in service line but limited to a different Dutch region, competing for midwife referrals and insurer-covered clients.

Emerging players

• Mamadoc: Dutch digital platform providing maternal and postpartum health information and telehealth access. Comparable to Naviva's Nieuw Leven App and digital maternity care layer, though not a direct in-home care provider.
• Mama & Baby Kraamzorg: Smaller Dutch kraamzorg provider offering personalised postpartum care and pregnancy support. Comparable to Naviva in service line and target customer, though more limited in geographic footprint and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/careyn-thuiszorg-breda-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Careyn Thuiszorg Breda B.V.