Lunavi Kraamzorg

Name

Lunavi Kraamzorg

Legal name

Lunavi Kraamzorg

Website

https://lunavi.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Lunavi Kraamzorg is a privately held Dutch maternity care provider, headquartered in Tilburg, delivering insured postpartum kraamzorg and adjacent birth-care services to expectant and new families across West-Brabant, Midden-Brabant, and Zeeland through 80+ locations and a workforce of 65 employees.

Ownership category

akta.pro rank

Product category

Maternity Care Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Preterm/NICU-Transition Newborn Care (NCS) (HSAAACAF), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

Keywords

• Postpartum maternity care
• Kraamzorg services
• Newborn home care
• Breastfeeding support
• Maternity caregiver

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Maternity care services covered by Dutch basic health insurance: Kraamzorg (maternity care) is covered under the Dutch basic health insurance package (basisverzekering). Lunavi Kraamzorg delivers care that is reimbursed through health insurers including Zilveren Kruis-groep. Additional private-pay services include extra hours of care beyond the insured minimum.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Lunavi Kraamzorg provides professional postpartum maternity care (kraamzorg) delivered in the home by qualified kraamverzorgenden (maternity caregivers) and supported by kraamzorgconsulenten (maternity care consultants). Care covers mother and baby health monitoring, breastfeeding and feeding support, household assistance, and parenting guidance during the first week after birth, with additional services such as kraamhotel stays, couveusenazorg for premature infants, and extended babythuiszorg. Services are reimbursed under the Dutch basic health insurance (basisverzekering).

Product overview

Lunavi Kraamzorg is a maternity care provider operating across West and Mid-Brabant and Zeeland in the Netherlands, offering postpartum care services with more than 50 years of experience. The core offering is Kraamzorg (postpartum home care) delivered by qualified kraamverzorgenden who assist with mother and baby care, breastfeeding, household tasks, and health monitoring during the first week after birth. Related services include the Kraamhotel (maternity hotel at FAM birth center) and Kraamhotel Qocon for families preferring clinical settings, BabythuisZorg for extended baby home care, and Couveusenazorg for premature infant support. Lactation support services include Lactatiekundigen (lactation consultants) and breastfeeding guidance through kraamverzorgenden. The company operates in over 80 locations including Breda, Tilburg, West-Brabant, and Land van Heusden en Altena. Three customizable Kraamzorgpakketten (care packages) are available, varying in hours of care. The company holds an SBB-recognized training status and collaborates with Geboortezorg Academie for staff education. Client satisfaction stands at 9.7 out of 10 based on reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Kraamzorg (Postpartum Home Care) Professional postpartum care delivered in the mother's home by a dedicated kraamverzorgende during the first week after birth, providing support with mother and baby care, breastfeeding assistance, household tasks, and health monitoring for Dutch insured families.

Quantifiable outcome

• 9.7 out of 10 average client satisfaction score

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• QoconminorOthersQocon is a maternity hotel brand that appears as a partner/external link on Lunavi's website footer. Qocon.nl offers maternity hotel services.
• AnnatureminorOthersAnnature appears as a partner/external link on Lunavi's website footer, suggesting a collaborative relationship in the birth/baby ecosystem.
• KCKZ (Kenniscentrum Kraamzorg)minorOthersKCKZ appears as a partner/external link on Lunavi's website. KCKZ is the Dutch knowledge center for maternity care, setting professional standards for kraamverzorgenden.
• Bo GeboortezorgminorOthersLunavi uses the complaints regulation of Bo Geboortezorg (leden Bo Geboortezorg), which includes a klachtenfunctionaris (complaints officer) based on the Wkkgz (Quality, Complaints and Disputes Act for Healthcare).
• Geboortezorg AcademiecoreStrategic or Co-development PartnerLunavi partners with the Geboortezorg Academie (Birth Care Academy) to provide a branch-recognized in-company training program for kraamverzorgenden (approximately 15 months, with a shortened 6-9 month path for those with a healthcare background). This is a core strategic partnership for talent development.
• Hoornbeeck CollegeminorOthersBOL (Beroepsopleidende Leerweg) internship partner for students pursuing MBO Kraamzorg at ROC level. Lunavi takes on students from Hoornbeeck College campuses in Goes, Amersfoort, and Rotterdam.
• ScaldaminorOthersBOL internship partner for MBO Kraamzorg students. Lunavi collaborates with Scalda campuses in Goes and Terneuzen.
• Curio CollegeminorOthersBOL internship partner for MBO Kraamzorg students. Lunavi collaborates with Curio College campuses in Breda and Roosendaal.
• Koning Willem 1 CollegeminorOthersBOL internship partner for MBO Kraamzorg students based in 's-Hertogenbosch.
• ROC TilburgminorOthersBOL internship partner for MBO Kraamzorg students based in Tilburg.
• FAM Geboortezorg (Moeder- en kindcentrum)coreStrategic or Co-development PartnerLunavi provides maternity care at the FAM Moeder- en kindcentrum (Mother and Child Center), which houses a kraamhotel. This is a strategic co-location partnership enabling Lunavi to serve families choosing a kraamhotel birth setting.
• Zorgverzekeraars (Health Insurers)coreOthersLunavi is contracted by Dutch health insurers to provide insured maternity care under the basisverzekering. Specific mention of Zilveren Kruis-groep as a key insurer partner.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Bo Geboortezorg: Industry umbrella/branch organization for Dutch birth care including kraamzorg providers. Lunavi uses Bo Geboortezorg's complaints regulation, indicating it is a member; relevant as a peer category rather than direct competitor.
• KCKZ (Kenniscentrum Kraamzorg): Dutch national knowledge center setting professional standards for kraamverzorgenden. Not a competitor but an industry body that defines the regulatory and training framework within which Lunavi and all kraamzorg peers operate.

Broad incumbents

• Naviva Kraamzorg: One of the largest kraamzorg providers in the Netherlands with national reach. Directly comparable maternity care offering, but at a much larger scale and broader geographic footprint than Lunavi's regional focus.
• Vierstroom Hulp bij Huishouden & Kraamzorg: Dutch home care organization that includes kraamzorg as one of several service lines. Comparable clinical operating model with postpartum home visits, but embedded in a wider home care portfolio.
• Careyn Kraamzorg: Large Dutch healthcare organization offering kraamzorg alongside a broad portfolio of home care and nursing services. Comparable postpartum care delivery, but operating at national scale across many care categories.

Direct peers

• Kraamzorg 1 op 1: Dutch kraamzorg provider emphasizing highly personalized, dedicated maternity care. Directly competes with Lunavi on the insured postpartum care service, targeting the same expectant-family segment in the Netherlands.
• Kraamzorg de Zon: Regional Dutch kraamzorg provider offering insured postpartum home care services. Similar service portfolio to Lunavi (kraamzorg, lactation support, baby care) but operating in other Dutch regions.

Emerging players

• Qocon Kraamhotel: Sister/affiliated maternity hotel brand appearing as a partner on Lunavi's website. Operates a Kraamhotel integrated with Lunavi's care network, serving similar expectant families in the region.
• FAM Moeder- en kindcentrum: Partner birth center that operates the Kraamhotel where Lunavi provides maternity care. Comparable maternity/birth setting and overlapping client base; an emerging delivery channel rather than direct competitor.
• Mammae (lactation consultancy practices): Dutch lactation consultancy practices and breastfeeding support services. Partial overlap with Lunavi's lactatiekundigen offering, addressing a subset of the same postpartum support needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LunaviKraamzorg
• Instagraminstagram.com/lunavikraamzorg
• LinkedInlinkedin.com/company/lunavi-kraamzorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lunavi Kraamzorg