CECIDE

What CECIDE does

CECIDE (Centro Especializado en Ciencias del Deporte y Cultura Física para la Salud) is a Mexico City-based, privately held multidisciplinary healthcare and wellness clinic founded in 1996 by Dr. Rogelio Aguilar Viveros, a specialist in Sports Physiotherapy, Physical Activity and Health. The company operates from a single location in the Gustavo A. Madero (GAM) borough at Av. 503 No. 185, Unidad San Juan de Aragón, and employs 19 people across specialties including Physical Rehabilitation, Acupuncture, Cosmetology, Professional Massage Therapy, and Sports Training. Its core method combines Western physical therapy with traditional Chinese medicine techniques — notably electroacupuncture, moxibustion, and cupping — alongside sports recovery modalities (heat/cold, laser, ultrasound, electromagnetic fields, kinesiology taping) and cosmecutical spa equipment (galvanic therapy, micro-needling, cavitation, radiofrequency, sauna).

The service portfolio spans four primary revenue streams: (1) physical rehabilitation and post-surgical recovery, (2) sports physiotherapy and athletic performance evaluation, (3) alternative medicine including acupuncture, and (4) aesthetic and spa services delivered under the CECIDE SPA sub-brand. Pricing is quote-based and per-session, with appointments scheduled via phone, WhatsApp, or walk-in. The customer base is a long-tail mix of general-population rehab patients (children through seniors) and named high-profile athletes including Olympians and national-level competitors (Ernesto Canto, Lady Apache, Salvador Badillo, Mónica del Real, Patricia Krispin, among others), with a cumulative 25,000+ patients treated across 28+ years. Marketing is relationship-based: word-of-mouth referrals, educational blog content (#CECIDETIPS), social media, and direct WhatsApp/phone booking. There is no app, no online service delivery, no public revenue disclosure, no external funding, and no M&A activity in the data; the business is owner-operated and entirely domestic.

Name

CECIDE

Legal name

Centro Especializado en Ciencias del Deporte y Cultura Física para la Salud

Website

https://cecide.com.mx

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

CECIDE is a Mexico City-based multidisciplinary healthcare and wellness clinic that provides physical rehabilitation, sports physiotherapy, traditional Chinese medicine (acupuncture), therapeutic massage, and spa services to athletes and the general population, operating from a single GAM-borough location since 1996.

Ownership category

akta.pro rank

Product category

Physical Rehabilitation and Wellness Services

NAICS

Offices of Chiropractors (62131)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Cupping Therapy & Gua Sha Bodywork (HSADAHAN)

Keywords

• Physical rehabilitation services
• Sports physiotherapy
• Traditional acupuncture therapy
• Wellness spa treatments
• Post-surgical recovery care

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Rehabilitation and Physical Therapy Services: Appointment-based clinical services including physical rehabilitation, sports physiotherapy, and post-surgical recovery treatments. Services are priced per session or treatment protocol with personalized care plans.
2. Alternative Medicine and Wellness: Acupuncture, electroacupuncture, and traditional Chinese medicine treatments offered as standalone or complementary therapies to rehabilitation programs.
3. Spa and Aesthetic Services: Facial and body spa treatments including skin care programs, massage therapy (anti-stress, sports, relaxing, body sculpting), and relaxation services. Revenue generated through individual treatments or package programs.
4. Sports Evaluation and Training Programs: Physical fitness assessments, sports performance evaluations, and specialized training programs for athletes and active individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CECIDE is a multidisciplinary healthcare and wellness clinic that delivers in-person physical rehabilitation, sports physiotherapy, traditional Chinese acupuncture, therapeutic massage, and facial/body spa services at a single Mexico City facility. Treatments are tailored per patient, combining Western physical therapy with traditional Chinese medicine to address musculoskeletal injuries, post-surgical recovery, chronic pain, athletic performance, and aesthetic wellness needs.

Product overview

CECIDE is a multi-service healthcare and wellness center offering an integrated portfolio of physical rehabilitation, sports medicine, traditional Chinese medicine (acupuncture), therapeutic massage, and spa services. The core offerings include Rehabilitación Física (physical rehabilitation), Fisioterapia Deportiva (sports physiotherapy), Acupuntura, Masajes (therapeutic massage), and specialized SPA treatments (facial and body). These services are supported by recovery modalities and sports evaluation programs. The center operates primarily as a service-based business providing in-person treatments at their Mexico City facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Rehabilitación Física (Physical Rehabilitation) Physical rehabilitation service focused on healing and maximizing mobility restoration, eliminating pain, and improving quality of life for patients with musculoskeletal injuries, post-surgical conditions, and age-related issues.
• Fisioterapia Deportiva (Sports Physiotherapy) Sports physiotherapy service for preventing, treating, and recovering from injuries caused by muscular failures, including sprains, tendinitis, muscle fiber ruptures, and contractures, with a focus on injury prevention and athletic performance optimization.
• Acupuntura (Acupuncture) Traditional Chinese medicine therapy effective for managing mild to severe pain, treating musculoskeletal problems, supporting weight loss, and addressing conditions like anxiety, insomnia, and stress-related disorders.
• Masajes (Therapeutic Massage) Manual therapy technique (masotherapy) serving as a recovery medium for treating injuries, diseases, and athletes. Includes sports massage, anti-stress massage, relaxing massage, and body contouring massage.
• Medios de la Recuperación (Recovery Modalities) Recovery methods for athletes including heat and cold therapy, laser, ultrasound, electrical currents, electromagnetic fields, specialized exercise programs, electroacupuncture, moxibustion, cupping, nanotechnology, and kinesiology taping.
• Evaluaciones Deportivas y Programa de Entrenamiento (Sports Evaluations and Training Programs) Sports physical evaluations and training programs including physical assessment, training dosage, specialized physical preparation, injury prevention, and sports performance optimization.
• SPA Facial Facial spa treatments using cosmecutical products and advanced equipment for deep cleansing, hydration, oily skin treatment, firming, European facial massage techniques, and micro-needling treatments.
• SPA Corporal (Body Spa Treatments) Body spa treatments including body contouring programs (reductive massage, lymphatic drainage, cavitation, radiofrequency), sauna, relaxing massage with aromatherapy and music therapy, balancing massage, and body wraps.

Quantifiable outcome

• Over 25,000 patients successfully treated throughout 28+ years of operation
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hospital Angeles: Largest Mexican private hospital network with comprehensive outpatient and inpatient services including rehabilitation, sports medicine, and aesthetic services. Comparable as a Mexican private healthcare provider offering overlapping specialties, though operating at much larger scale and with a broader service portfolio than CECIDE.
• Sports World: Mexico-based fitness and wellness club chain offering training programs, sports evaluations, and recovery services. Comparable to CECIDE in serving Mexico City's active-lifestyle consumers with sports-focused programming, though positioned as a fitness club rather than a clinical rehabilitation provider.
• Select Medical Holdings: US specialty services company operating critical illness recovery hospitals, rehabilitation hospitals, and outpatient rehabilitation clinics. Comparable to CECIDE in the rehabilitation and physical therapy segment, though at vastly larger scale and broader clinical scope.
• Centro Médico ABC: Premier private hospital in Mexico City providing outpatient specialty care including physical medicine, rehabilitation, and wellness services. Comparable to CECIDE in serving Mexico City's affluent, urban population seeking premium private healthcare, though at significantly larger scale and broader scope.
• Centro de Rehabilitación Teletón (CRIT): Mexico's largest rehabilitation network, operating multiple CRIT centers across the country. Comparable to CECIDE in offering physical rehabilitation services, but at far greater scale, with a pediatric focus and a telethon-funded, non-profit operating model.

Direct peers

• ATI Physical Therapy: US-based outpatient physical therapy chain offering sports rehabilitation, injury recovery, and worker-related PT services. Comparable to CECIDE as a multi-clinic outpatient PT operator focused on musculoskeletal rehabilitation and sports recovery, though operating at significantly larger scale in a different geography.

Others

• Physitrack: Digital platform providing physical therapy exercise prescription, patient engagement, and telehealth tools to PT clinics worldwide. Comparable to CECIDE as enabling infrastructure for the PT/rehabilitation market; not a direct competitor but adjacent technology layer relevant to CECIDE's modernization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cecide

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CECIDE