AutoForce
AutoForce is a Brazilian SaaS platform serving over 2,000 automotive dealerships and 300 dealer groups with an integrated CMS, CRM, WhatsApp conversational AI, and managed performance media stack, holding homologations from major OEMs including Stellantis, Mercedes-Benz, GWM, Renault, Geely, Mitsubishi, and Hyundai.
- Company typePrivate
- Founded2015
- HeadquartersLagoa Nova, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AutoForce does
AutoForce is a Brazilian SaaS company that operates an integrated digital platform purpose-built for automotive dealerships. Its core product is Autódromo CMS, a page-builder with native inventory integration, supported by AutoPilot CRM for lead and pipeline management, AutoPilot IA Sales, a WhatsApp-based conversational AI agent that qualifies and warms leads, NitroAds, a managed performance-marketing service focused on cost-per-lead optimization, Portal de Consórcios for consortium vehicle financing sales, and Studio AutoForce for ad creative production.
The company is headquartered in Natal, Rio Grande do Norte, Brazil, with 51-100 employees and serves over 2,000 car dealerships and 300 automotive economic groups across Brazil. It has secured digital homologations from seven major OEMs (Stellantis, Mercedes-Benz, GWM, Renault, Geely, Mitsubishi, Hyundai) and three brand associations (AbraH, AssoHonda, AbraParts), giving it preferred-vendor status within significant portions of the Brazilian dealer landscape.
AutoForce generates revenue from two streams: recurring SaaS subscriptions across Autódromo CMS, AutoPilot CRM, AutoPilot IA, and ancillary modules, plus managed-services revenue from NitroAds performance media campaigns executed by an in-house automotive-specialized demand generation team. Go-to-market is sales-led, combining enterprise field sales for large dealership groups with inside sales for mid-market accounts, supported by content marketing, diagnostic quizzes, and published case-study evidence. The company has raised one disclosed seed round of approximately $463K led by Gvangels with BR Angels in June 2021; no subsequent rounds are reflected in the input.
AutoForce firmographics
Firmographics- Name
- AutoForce
- Legal name
- AutoForce
- Website
- https://autoforce.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AutoForce is a Brazilian SaaS platform serving over 2,000 automotive dealerships and 300 dealer groups with an integrated CMS, CRM, WhatsApp conversational AI, and managed performance media stack, holding homologations from major OEMs including Stellantis, Mercedes-Benz, GWM, Renault, Geely, Mitsubishi, and Hyundai.
- Ownership category
- akta.pro rank
AutoForce industry classification
Industry- Product category
- Automotive Retail Software
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where AutoForce is headquartered
LocationHeadquarters
- HQ city
- Lagoa Nova
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
AutoForce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: Recurring subscription revenue from Autódromo CMS, AutoPilot CRM, and AutoPilot IA platforms. Customers pay for access to the digital retail platform with different modules and features.
- Performance Marketing Services: NitroAds provides paid media campaign management services with campaigns created, optimized, and monitored by automotive specialists. Revenue derived from media spend management and optimization services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
AutoForce product offering
Product offeringCore offering
AutoForce operates an integrated digital performance platform purpose-built for Brazilian automotive dealerships and groups. Its offering combines a CMS/page builder for digital showrooms (Autódromo), a dealership-native CRM (AutoPilot CRM), an AI-powered WhatsApp SDR for lead qualification (AutoPilot IA), a specialized performance media service (NitroAds), and a consortium sales portal, enabling end-to-end digital retail operations for car dealers and automaker dealer networks.
Product overview
AutoForce is a unified digital performance ecosystem for the Brazilian automotive market, comprising Autódromo CMS as the core content management and digital showroom platform, AutoPilot CRM for lead and sales pipeline management, AutoPilot IA Sales for AI-powered WhatsApp lead qualification, NitroAds for performance media advertising, and Portal de Consórcios for consortium sales. Supporting tools include Studio AutoForce for ad creation, benchmark reports, and operational diagnostics. All products are designed to provide dealerships with autonomy, digital acceleration, and integrated sales performance.
Differentiator
Problem solved
Functional benefit
Brands
- Autódromo CMS: CMS and page builder for dealerships - digital showroom builder for creating websites, landing pages, and offer pages with inventory integration.
- AutoPilot CRM
- AutoPilot IA (AutoPilot IA Sales)
- NitroAds
- Portal de Consórcios
- Studio AutoForce
Products and services
- Autódromo CMS
- AutoPilot CRM
- AutoPilot IA (AutoPilot IA Sales)
- NitroAds
- Portal de Consórcios
- Studio AutoForce
Quantifiable outcome
- 13,000 leads generated in 5 months for a single manufacturer (GWM)
- +5 more outcomes
Companies that use AutoForce
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
AutoForce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
AutoForce partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- StellantiscoreStellantis has certified AutoForce through its digital homologation program. This certification indicates AutoForce's platform meets Stellantis standards for use by their dealer network across brands including Fiat, Jeep, Chrysler, Peugeot, and others in the Brazilian market.
- Mercedes-Benz BrasilcoreMercedes-Benz Brasil has certified AutoForce through its homologation program for digital solutions, indicating AutoForce meets premium brand standards for dealer digital tools.
- GWM (Great Wall Motors)coreGWM has certified AutoForce and is an active customer, having generated 13,000 leads in 5 months using AutoForce's integrated platform.
- RenaultcoreRenault Brasil has certified AutoForce through its digital homologation program for dealer network solutions.
- GeelycoreGeely Brasil has certified AutoForce as an approved digital platform for their dealer network.
- Mitsubishi MotorscoreMitsubishi Brasil has certified AutoForce through its digital homologation program.
- Hyundai Motor BrasilcoreHyundai Brasil has certified AutoForce as an approved digital platform for their dealer network.
- AbraH (Associação Brasileira dos Concessionários Hyundai)coreAbraH association has certified AutoForce as an approved digital platform for its member Hyundai dealerships.
- AssoHonda (Associação Brasileira dos Concessionários Honda)coreAssoHonda association has certified AutoForce as an approved digital platform for its member Honda dealerships.
- AbraPartscoreAbraParts association has certified AutoForce as an approved digital platform for its member parts dealerships.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
AutoForce competitors and assessment
Company assessmentDirect peers
- Orquest: Brazilian automotive customer engagement and CDP platform purpose-built for car dealerships, operating in the same geographic and vertical niche as AutoForce with overlapping CRM and marketing-automation capabilities.
- Dealer.com (Cox Automotive): Dealer website/digital marketing platform within Cox Automotive's portfolio. Directly comparable to AutoForce's Autódromo CMS plus digital marketing bundle for auto retailers.
- VinSolutions (Cox Automotive): Dealer CRM and marketing automation platform owned by Cox Automotive. Closely aligns with AutoForce's AutoPilot CRM and AI-driven lead routing capabilities.
- DealerSocket: Dealer CRM, desking, and digital marketing suite used by US auto retailers. Directly comparable to AutoForce's all-in-one dealership platform vision.
- LotLinx: Automotive digital marketing platform focused on optimizing paid media and lead generation for dealerships, mirroring NitroAds' specialist automotive performance-marketing role.
Broad incumbents
- Cox Automotive: Global provider of dealer technology, marketing, and digital retailing solutions. Massive incumbent that competes with AutoForce's offerings across multiple automotive retail software layers.
- HubSpot: Generalist CRM and marketing automation platform widely adopted by mid-market businesses including dealerships. Represents a broader competitor for the CRM and marketing automation budget AutoForce targets.
- Salesforce: Global CRM and marketing cloud leader, sold into enterprise dealer groups. Represents a broad incumbent alternative to AutoPilot CRM for groups with established Salesforce deployments.
- Dealertrack (Cox Automotive): Dealer management and digital retailing platform within the Cox Automotive stack. Competes with AutoForce across dealer workflow, CRM, and digital retail capabilities.
Regional players
- RD Station: Brazil's leading marketing automation and CRM platform. Operates in the same Brazilian SMB/mid-market stack and frequently competes with AutoForce for the same marketing-operations budget, though it is not automotive-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AutoForce social profiles
Digital presenceAutoForce financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoForce leadership team
Management profileNumber of profiles
Profiles3 records
AutoForce funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoForce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoForce
What does AutoForce do?
AutoForce operates an integrated digital performance platform purpose-built for Brazilian automotive dealerships and groups. Its offering combines a CMS/page builder for digital showrooms (Autódromo), a dealership-native CRM (AutoPilot CRM), an AI-powered WhatsApp SDR for lead qualification (AutoPilot IA), a specialized performance media service (NitroAds), and a consortium sales portal, enabling end-to-end digital retail operations for car dealers and automaker dealer networks.
Is AutoForce a public or private company?
AutoForce is a private company. It is classified as unknown and is currently operating.
When was AutoForce founded?
AutoForce was founded in 2015. It employs 51 to 100 people.
Where is AutoForce based?
AutoForce is headquartered in Lagoa Nova, Brazil, in the Latin America region.
How does AutoForce make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are performance Marketing Services.
Who are AutoForce's main competitors?
Direct peers on record are Orquest, Dealer.com (Cox Automotive), VinSolutions (Cox Automotive), DealerSocket and LotLinx. Broad incumbents are Cox Automotive, HubSpot, Salesforce and Dealertrack (Cox Automotive). RD Station is listed as a regional player.
Does AutoForce have an API?
No public API is recorded for AutoForce.
What industry is AutoForce in?
AutoForce's product category is Automotive Retail Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM.