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Carmel Chamber of Commerce

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uuid00436sj

Namestring
Carmel Chamber of Commerce
Legal namestring
Carmel Chamber of Commerce
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersCarmel-by-the-Sea, United States
HQ citystring
Carmel-by-the-Sea
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
chamber of commerce, business membership services, visitor center services, community networking events, government advocacy
Industry1 code
1Food, Wine & Beverage Festivals/Expos
CodeMPAGAFAEPrimaryNo
NAICS code2 codes
  • Religious, Grantmaking, Civic, Professional, and Similar Organizations813
  • Other Similar Organizations (except Business, Professional, Labor, and Political Organizations)81399
SIC code1 code
  • Services-Membership Organizations8600
Product category
Chamber of Commerce / Business Association Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Membership Fees
TypeSubscription Recurring
Description

The Chamber generates revenue through membership fees paid by local businesses, providing them with networking opportunities, business directory listings, and promotional support through Chamber events and communications.

carmelchamber.org
2Event Revenue
TypeTransaction Fee
Description

Signature events such as Taste of Carmel, Great Bowls of Fire Chili Cookoff, Awards of Excellence, and Membership Luncheons generate revenue through ticket sales and sponsorship.

carmelchamber.org
3Visitor Services
TypeProfessional Services
Description

The Chamber operates a Visitor Center providing tourism information, maps, brochures, and local recommendations to visitors, supporting the local economy.

carmelchamber.org
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
Pricing details2 tiers
1New Fixed Location Business License
ModelOne time/ perpetual licenseBilling cadenceAnnual
Notes

$352

carmelchamber.org
2New Home Occupation Business License
ModelOne time/ perpetual licenseBilling cadenceAnnual
Notes

$150

carmelchamber.org
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The Carmel Chamber of Commerce is a non-profit membership organization that sells Chamber membership to local businesses and, in return, provides a searchable online member directory, networking events, ribbon cuttings, mixers, signature events (Taste of Carmel, Great Bowls of Fire Chili Cookoff, Awards of Excellence), government advocacy through its Government Affairs Committee, and visitor-center tourism services at Carmel Plaza. It also produces the Hearts of Carmel public art program and the annual Official Welcome Guide for the Carmel-by-the-Sea community.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The Carmel Chamber of Commerce operates as a membership-based organization providing business networking, community events, and visitor services for Carmel-by-the-Sea. The core offerings include a Membership Directory for business promotion, Chamber Events (ribbon cuttings and mixers), Signature Events (Taste of Carmel, Great Bowls of Fire Chili Cookoff, Awards of Excellence, Membership Luncheon), the Hearts of Carmel public art program, Visitor Center services, Government Affairs Committee advocacy, Volunteer Programs, and Business Licensing resources. These services are coordinated through the GrowthZone website platform and do not include traditional technology products, APIs, or AI capabilities.

Product and service4 records
1Chamber Membership
CategoryMembership services
Description

Recurring paid membership program that gives Carmel-area businesses access to an online member directory listing, networking events, ribbon cuttings, mixers, signature events, member spotlights, and Government Affairs advocacy support.

2Visitor Center Services
CategoryVisitor and tourism services
Description

Walk-in tourism assistance providing maps, brochures, dining/lodging/wine recommendations, complimentary guides, and trip planning support to individual visitors at the Carmel Plaza location.

3Signature Events
CategoryEvents and festivals
Description

Annual ticketed events that bring together members, restaurants, wineries, and the Carmel community, including the Taste of Carmel culinary event, the Great Bowls of Fire Chili Cookoff, the Awards of Excellence STAR Awards recognizing business excellence, and the Membership Luncheon.

4Hearts of Carmel Public Art Program
CategoryPublic arts and community programming
Description

Annual public art program in which heart sculptures created by local Carmel artists are displayed throughout the village, supported by trail maps, sponsorships from local businesses, and a raffle/auction that funds the Arts Council.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership8 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

The Chamber partners with CRA on the Village Incentive Program (VIP), which rewards CRA members with special offers from nearly 60 participating local merchants, supporting local shopping and community engagement.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Partnership with Visit Carmel for exclusive hotel offers and deals, promoting local accommodations to visitors planning trips to Carmel.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Through the 'Friends of De Tierra' program, De Tierra partners with local businesses to offer exclusive discounts to wine club members across 10 categories including luxury hotels and restaurants.

Strategic tierMinorTypeOthers
Description

Public transportation partner providing bus service throughout the Monterey Peninsula including routes to Carmel-by-the-Sea.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Major sponsor and host venue for the Hearts of Carmel program and Visitor Center location. Multiple heart sculptures are displayed throughout Carmel Plaza.

6Doud Arcade
Strategic tierMinorTypeGTM or Marketing Partner
Description

Sponsor of the 'Heart of the Sea' heart sculpture in the Hearts of Carmel 2026 public art program.

carmelchamber.org
Strategic tierMinorTypeGTM or Marketing Partner
Description

Sponsor of the 'A Piece of Carmel' heart sculpture in the Hearts of Carmel 2026 public art program.

8Carmel Heritage Society
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Sponsor of the 'Cypress Gold' heart sculpture, supporting preservation of Carmel's artistic and cultural heritage.

carmelchamber.org
Peers10 records
TypeBroad incumbent
Description

The U.S. Chamber of Commerce is the national federation of chambers and business associations. It represents the broad incumbent against which all local chambers position their local-advocacy and networking value proposition.

TypeDirect peer
Description

Visit Carmel is a destination marketing organization explicitly partnering with the Carmel Chamber to promote Carmel's hotel and tourism offerings. It operates a closely overlapping visitor-services function in the same geography.

3Big Sur Chamber of Commerce
TypeDirect peer
Description

The Big Sur Chamber of Commerce serves a nearby coastal California tourism destination with a similar mix of hospitality businesses, visitor information services, and small-membership structure. It represents a directly comparable rural-coastal chamber model.

4Visit Monterey
TypeRegional player
Description

Visit Monterey (formerly Monterey County Convention & Visitors Bureau) is the county-level destination marketing organization for Monterey County. It competes for tourism-promotion dollars and visitor attention in the same geography as the Carmel Chamber's Visitor Center.

TypeDirect peer
Description

The Half Moon Bay Chamber serves another coastal California tourism town with a comparable mix of small hospitality businesses, visitor services, and signature events. It represents a strong model peer for the Carmel Chamber's operating structure.

TypeRegional player
Description

The Salinas Valley Chamber is a regional chamber serving the broader Monterey County area. It operates a comparable membership and advocacy model at a larger geographic scale, representing regional competition for member businesses and policy influence.

TypeDirect peer
Description

Pacific Grove Chamber serves the neighboring coastal town immediately adjacent to Carmel-by-the-Sea. It is a direct comparable in terms of scale, membership model, and tourism-dependent business base on the Monterey Peninsula.

TypeDirect peer
Description

The Monterey Chamber of Commerce is a direct peer operating a membership-based business association in the adjacent Monterey market on the same California coast. It offers similar member services, advocacy, and visitor information functions for a comparable business community.

TypeBroad incumbent
Description

The California Chamber of Commerce is the statewide business association umbrella organization. It operates a far broader advocacy and member-services portfolio than the Carmel Chamber but competes for member mindshare and policy influence at the state level.

TypeDirect peer
Description

The Carmel Valley Chamber serves the inland Carmel Valley area adjacent to Carmel-by-the-Sea, operating a similar membership and visitor-promotion model for local businesses in the broader Carmel region.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Carmel Chamber of Commerce

Chamber of Commerce / Business Association Servicescarmelcalifornia.org

Carmel Chamber of Commerce firmographics

Firmographics
Name
Carmel Chamber of Commerce
Legal name
Carmel Chamber of Commerce
Website
https://carmelcalifornia.org
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Where Carmel Chamber of Commerce is headquartered

Location

Headquarters

HQ city
Carmel-by-the-Sea
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Carmel Chamber of Commerce business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Membership Fees: The Chamber generates revenue through membership fees paid by local businesses, providing them with networking opportunities, business directory listings, and promotional support through Chamber events and communications.
  2. Event Revenue: Signature events such as Taste of Carmel, Great Bowls of Fire Chili Cookoff, Awards of Excellence, and Membership Luncheons generate revenue through ticket sales and sponsorship.
  3. Visitor Services: The Chamber operates a Visitor Center providing tourism information, maps, brochures, and local recommendations to visitors, supporting the local economy.

Pricing tiers

ModelBillingPrice
One time/ perpetual licenseAnnualNew Fixed Location Business License
One time/ perpetual licenseAnnualNew Home Occupation Business License

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Carmel Chamber of Commerce product offering

Product offering

Core offering

The Carmel Chamber of Commerce is a non-profit membership organization that sells Chamber membership to local businesses and, in return, provides a searchable online member directory, networking events, ribbon cuttings, mixers, signature events (Taste of Carmel, Great Bowls of Fire Chili Cookoff, Awards of Excellence), government advocacy through its Government Affairs Committee, and visitor-center tourism services at Carmel Plaza. It also produces the Hearts of Carmel public art program and the annual Official Welcome Guide for the Carmel-by-the-Sea community.

Product overview

The Carmel Chamber of Commerce operates as a membership-based organization providing business networking, community events, and visitor services for Carmel-by-the-Sea. The core offerings include a Membership Directory for business promotion, Chamber Events (ribbon cuttings and mixers), Signature Events (Taste of Carmel, Great Bowls of Fire Chili Cookoff, Awards of Excellence, Membership Luncheon), the Hearts of Carmel public art program, Visitor Center services, Government Affairs Committee advocacy, Volunteer Programs, and Business Licensing resources. These services are coordinated through the GrowthZone website platform and do not include traditional technology products, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

  • Chamber Membership Recurring paid membership program that gives Carmel-area businesses access to an online member directory listing, networking events, ribbon cuttings, mixers, signature events, member spotlights, and Government Affairs advocacy support.
  • Visitor Center Services Walk-in tourism assistance providing maps, brochures, dining/lodging/wine recommendations, complimentary guides, and trip planning support to individual visitors at the Carmel Plaza location.
  • Signature Events Annual ticketed events that bring together members, restaurants, wineries, and the Carmel community, including the Taste of Carmel culinary event, the Great Bowls of Fire Chili Cookoff, the Awards of Excellence STAR Awards recognizing business excellence, and the Membership Luncheon.
  • Hearts of Carmel Public Art Program Annual public art program in which heart sculptures created by local Carmel artists are displayed throughout the village, supported by trail maps, sponsorships from local businesses, and a raffle/auction that funds the Arts Council.

Companies that use Carmel Chamber of Commerce

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Carmel Chamber of Commerce technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Carmel Chamber of Commerce partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

  • Carmel Residents Association (CRA)coreStrategic or Co-development PartnerThe Chamber partners with CRA on the Village Incentive Program (VIP), which rewards CRA members with special offers from nearly 60 participating local merchants, supporting local shopping and community engagement.
  • Visit CarmelminorGTM or Marketing PartnerPartnership with Visit Carmel for exclusive hotel offers and deals, promoting local accommodations to visitors planning trips to Carmel.
  • De Tierra VineyardsminorStrategic or Co-development PartnerThrough the 'Friends of De Tierra' program, De Tierra partners with local businesses to offer exclusive discounts to wine club members across 10 categories including luxury hotels and restaurants.
  • Monterey-Salinas Transit (MST)minorOthersPublic transportation partner providing bus service throughout the Monterey Peninsula including routes to Carmel-by-the-Sea.
  • Carmel PlazacoreStrategic or Co-development PartnerMajor sponsor and host venue for the Hearts of Carmel program and Visitor Center location. Multiple heart sculptures are displayed throughout Carmel Plaza.
  • Doud ArcademinorGTM or Marketing PartnerSponsor of the 'Heart of the Sea' heart sculpture in the Hearts of Carmel 2026 public art program.
  • Sotheby's International RealtyminorGTM or Marketing PartnerSponsor of the 'A Piece of Carmel' heart sculpture in the Hearts of Carmel 2026 public art program.
  • Carmel Heritage SocietyminorStrategic or Co-development PartnerSponsor of the 'Cypress Gold' heart sculpture, supporting preservation of Carmel's artistic and cultural heritage.

Scale indicators2 records

Carmel Chamber of Commerce competitors and assessment

Company assessment

Broad incumbents

  • U.S. Chamber of Commerce: The U.S. Chamber of Commerce is the national federation of chambers and business associations. It represents the broad incumbent against which all local chambers position their local-advocacy and networking value proposition.
  • California Chamber of Commerce: The California Chamber of Commerce is the statewide business association umbrella organization. It operates a far broader advocacy and member-services portfolio than the Carmel Chamber but competes for member mindshare and policy influence at the state level.

Direct peers

  • Visit Carmel: Visit Carmel is a destination marketing organization explicitly partnering with the Carmel Chamber to promote Carmel's hotel and tourism offerings. It operates a closely overlapping visitor-services function in the same geography.
  • Big Sur Chamber of Commerce: The Big Sur Chamber of Commerce serves a nearby coastal California tourism destination with a similar mix of hospitality businesses, visitor information services, and small-membership structure. It represents a directly comparable rural-coastal chamber model.
  • Half Moon Bay Chamber of Commerce: The Half Moon Bay Chamber serves another coastal California tourism town with a comparable mix of small hospitality businesses, visitor services, and signature events. It represents a strong model peer for the Carmel Chamber's operating structure.
  • Pacific Grove Chamber of Commerce: Pacific Grove Chamber serves the neighboring coastal town immediately adjacent to Carmel-by-the-Sea. It is a direct comparable in terms of scale, membership model, and tourism-dependent business base on the Monterey Peninsula.
  • Monterey Chamber of Commerce: The Monterey Chamber of Commerce is a direct peer operating a membership-based business association in the adjacent Monterey market on the same California coast. It offers similar member services, advocacy, and visitor information functions for a comparable business community.
  • Carmel Valley Chamber of Commerce: The Carmel Valley Chamber serves the inland Carmel Valley area adjacent to Carmel-by-the-Sea, operating a similar membership and visitor-promotion model for local businesses in the broader Carmel region.

Regional players

  • Visit Monterey: Visit Monterey (formerly Monterey County Convention & Visitors Bureau) is the county-level destination marketing organization for Monterey County. It competes for tourism-promotion dollars and visitor attention in the same geography as the Carmel Chamber's Visitor Center.
  • Salinas Valley Chamber of Commerce: The Salinas Valley Chamber is a regional chamber serving the broader Monterey County area. It operates a comparable membership and advocacy model at a larger geographic scale, representing regional competition for member businesses and policy influence.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

Carmel Chamber of Commerce social profiles

Digital presence

Carmel Chamber of Commerce financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Carmel Chamber of Commerce leadership team

Management profile

Number of profiles

Carmel Chamber of Commerce funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Carmel Chamber of Commerce M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carmel Chamber of Commerce

What does Carmel Chamber of Commerce do?

The Carmel Chamber of Commerce is a non-profit membership organization that sells Chamber membership to local businesses and, in return, provides a searchable online member directory, networking events, ribbon cuttings, mixers, signature events (Taste of Carmel, Great Bowls of Fire Chili Cookoff, Awards of Excellence), government advocacy through its Government Affairs Committee, and visitor-center tourism services at Carmel Plaza. It also produces the Hearts of Carmel public art program and the annual Official Welcome Guide for the Carmel-by-the-Sea community.

Is Carmel Chamber of Commerce a public or private company?

Carmel Chamber of Commerce is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Carmel Chamber of Commerce founded?

Carmel Chamber of Commerce was founded in -1. It employs 11 to 50 people.

Where is Carmel Chamber of Commerce based?

Carmel Chamber of Commerce is headquartered in Carmel-by-the-Sea, United States, in the North America region.

How does Carmel Chamber of Commerce make money?

Three revenue lines are on record. Membership Fees are the primary driver. The others are event Revenue and visitor Services.

Who are Carmel Chamber of Commerce's main competitors?

Broad incumbents on record are U.S. Chamber of Commerce and California Chamber of Commerce. Direct peers are Visit Carmel, Big Sur Chamber of Commerce, Half Moon Bay Chamber of Commerce, Pacific Grove Chamber of Commerce, Monterey Chamber of Commerce and Carmel Valley Chamber of Commerce. Regional players are Visit Monterey and Salinas Valley Chamber of Commerce.

Does Carmel Chamber of Commerce have an API?

No public API is recorded for Carmel Chamber of Commerce.

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