Carmoto Co.

What Carmoto Co. does

Carmoto Co. d.o.o. is an authorized multi-brand automotive dealership and service center headquartered in Rijeka, Croatia, operating from a single facility at Osječka 11A. Founded in 1991 and privately held under Croatian d.o.o. law, the firm holds authorized dealer status for six Volkswagen Group brands — Volkswagen, Škoda, Audi, SEAT, CUPRA, and Volkswagen Commercial Vehicles — and is a certified Das WeltAuto pre-owned vehicle partner. It serves individual consumers and small-to-medium businesses across Croatia, with a niche specialization in importing vehicles from Germany and other EU markets.

The core product portfolio spans new vehicle sales, certified pre-owned vehicles, authorized workshop service, parts and accessories, tire sales with seasonal storage (tire hotel), and vehicle financing brokered through Porsche Bank. Operational technology is built on the Porsche Informatik dealership platform and the carlog customer portal, which integrates online service booking, contract management, and the Das WeltAuto marketplace. The firm also bundles MOON-branded EV charging hardware with electric vehicle purchases and operates a TopCard loyalty subscription (€15/year) that anchors repeat service revenue.

Revenue mechanics combine low-margin unit transactions (new and used vehicle sales, Das WeltAuto marketplace) with higher-margin recurring streams (authorized service, parts, tires, financing commissions via Porsche Bank, and the Repair & Care micro-loan program). Distribution is omnichannel: a physical showroom and workshop in Rijeka, a self-serve online booking and configurator layer, dedicated sales advisors for commercial fleet customers, and the cross-border import service. Geographic reach is single-country domestic, with no expansion outside Croatia evident, although the import service draws vehicle flow from across the EU.

Name

Carmoto Co.

Legal name

Carmoto Co d.o.o.

Website

https://carmoto.hr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Carmoto Co. is an authorized Volkswagen Group multi-brand automotive dealership in Rijeka, Croatia, retailing new and used vehicles (Volkswagen, Škoda, Audi, SEAT, CUPRA, VW Commercial Vehicles), authorized service, parts, tire storage, Porsche Bank financing, and EU vehicle imports for individual consumers and SMEs.

Ownership category

akta.pro rank

Headquarters

HQ city

Rijeka

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from Volkswagen, Škoda, Audi, SEAT, CUPRA, and Volkswagen Commercial Vehicles brands. Vehicles are available either from immediate stock or via custom configuration.
2. Used Vehicle Sales (Das WeltAuto): Sale of pre-owned vehicles through the Das WeltAuto certified used vehicle program. The marketplace lists over 750 vehicles across all brands.
3. Service, Maintenance & Repairs: Authorized workshop providing manufacturer-scheduled servicing, §57a inspections, brake fluid replacement, tire changes, and minor repairs. Online appointment booking available 24/7.
4. Parts & Accessories: Sale of original brand accessories, tires (Continental, Pirelli, Semperit, Barum), and wheels. Includes tire hotel storage service for off-season tire storage.
5. Financing & Insurance: Vehicle financing and insurance products offered through Porsche Bank, including leasing, credit, and Repair & Care micro-loans for maintenance.
6. Vehicle Import Services: Import of vehicles from Germany and other EU countries, handling transport, customs, homologation, registration, and delivery. Special expertise with Volkswagen Group brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Carmoto Co. d.o.o. is an authorized multi-brand Volkswagen Group dealership in Rijeka, Croatia that sells new vehicles (Volkswagen, Škoda, Audi, SEAT, CUPRA, Volkswagen Commercial Vehicles) and certified pre-owned vehicles through the Das WeltAuto program. It provides authorized workshop servicing, genuine parts and tires, vehicle financing via Porsche Bank, EU vehicle import handling, and electric mobility solutions, all connected through the carlog digital customer portal. The company serves both individual retail customers across Croatia and small/medium businesses seeking commercial fleets.

Product overview

Carmoto Co. d.o.o. is an authorized multi-brand automotive dealership and service center located in Rijeka, Croatia. The company operates as a unified dealership platform offering new and used vehicle sales across the Volkswagen Group brands (Volkswagen, Škoda, Volkswagen Commercial Vehicles, Audi, SEAT, Cupra), supported by digital integration through the carlog portal. The core product portfolio consists of new vehicle sales via the online marketplace and brand configurators, certified pre-owned vehicles through Das WeltAuto, and authorized workshop services with online appointment booking. Additional services include vehicle financing through Porsche Bank, EU vehicle import services, tire sales with seasonal storage (tire hotel), electric mobility solutions with charging infrastructure, and loyalty programs via TopCard. The carlog digital platform serves as the central hub connecting sales, service, and financing operations.

Differentiator

Problem solved

Functional benefit

Brands

• carlog: Digital customer portal for vehicle management, service booking, and Porsche Bank integration.

Products and services

• New Vehicle Sales Authorized dealer sale of brand-new vehicles across the Volkswagen Group portfolio (VW, Škoda, Audi, SEAT, CUPRA, VW Commercial Vehicles), available through immediate-delivery stock listings or bespoke configuration. Customers in Croatia can reserve, configure, and purchase new cars from a single dealer.
• Das WeltAuto Certified Used Vehicle Sales Sale of certified pre-owned vehicles from the Volkswagen Group via the Das WeltAuto program, listing over 750 vehicles across multiple brands with quality assurance and warranty options, browsable on the dedicated Carmoto Das WeltAuto page.
• Authorized Workshop and Maintenance Services Authorized workshop providing manufacturer-scheduled servicing, §57a technical inspections, brake fluid replacement, tire changes, climate control servicing, and minor damage repairs for Volkswagen Group vehicles, with 24/7 online appointment booking and SMS/email reminders.
• carlog Digital Customer Portal Digital customer portal and mobile application providing one unified account for online service reservation, vehicle data storage, wishlist management, Das WeltAuto marketplace access, and Porsche Bank financing integration for Carmoto Co. customers.
• Vehicle Financing Brokerage (Porsche Bank) Financing brokerage for vehicle purchases and maintenance via Porsche Bank, including credit, leasing, Repair & Care micro-loans, online contract management, E-Box digital correspondence, and damage claims handling, integrated into the carlog portal.
• EU Vehicle Import Service Complete vehicle import service from Germany and other EU countries for Croatian buyers, covering transport logistics, customs paperwork, type approval (homologation) and technical preparation, Croatian registration, and delivery, with particular expertise on Volkswagen Group brands.
• Tire Sales, Mounting, and Tire-Hotel Storage Seasonal tire services including sales of Continental, Pirelli, Semperit, and Barum tires, mounting and balancing, 30% winter-tire promotional discounts, free brake fluid replacement with four-tire purchase, 24-month Continental warranty, and seasonal tire-hotel storage.
• TopCard Loyalty Program Subscription loyalty program with TopCard (€15/year) for new vehicles offering a €20 loyalty discount, 10% extended warranty discount, 25% tire discount, and free accident vehicle transport, and free TopCard 4+ for vehicles over 4 years offering special service pricing, tire discounts, and a 24-month tire warranty.
• Electric Mobility Sales and Charging Solutions Electric and plug-in hybrid vehicle sales (VW ID.3, ID.4, ID.5) bundled with complimentary MOON home chargers (AC 11 kW three-phase or AC 7.4 kW single-phase), plus advisory on Croatian state incentive subsidies for EV purchases.
• Camping Vehicle Rental Rental of camping vehicles to keep Carmoto customers mobile while their own vehicle is undergoing service or repair at the workshop.
• Vehicle Pick-up and Delivery Service Collection of the customer's vehicle from their home or workplace and return delivery after servicing or repair, providing convenience for busy customers.
• Original Brand Accessories and Parts Retail of original-brand accessories for Volkswagen, Škoda, and Volkswagen Commercial Vehicles, including transport solutions, alloy wheels, care products, travel equipment, and child safety seats.

Quantifiable outcome

• 30% discount on winter tires (Continental, Pirelli, Semperit, Barum) with free brake fluid replacement and up to 36-month credit card installments
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MOON (Volkswagen Group charging infrastructure)coreTechnology or IntegrationMOON provides electric vehicle charging solutions. Carmoto offers complimentary MOON Charger AC 11 kW (three-phase) or MOON Power Charger AC 7.4 kW (single-phase) with each purchased Volkswagen electric vehicle (ID.3, ID.4, ID.5). MOON's mission is to make electromobility part of everyday life.
• Porsche InformatikcoreTechnology or IntegrationPorsche Informatik provides the digital dealership platform powering online service booking, vehicle configuration, and the Das WeltAuto used vehicle marketplace. Carmoto's website and booking systems are integrated with Porsche Informatik infrastructure.
• Das WeltAuto (Volkswagen Group used vehicle program)coreChannel Partner/ Reseller/ DistributorCarmoto Co. operates as a Das WeltAuto certified dealer for pre-owned vehicles. The partnership provides access to the Das WeltAuto marketplace with over 750 vehicles and supports the carlog portal for used vehicle management.
• Continental, Pirelli, Semperit, BarumminorChannel Partner/ Reseller/ DistributorCarmoto Co. is an authorized retailer of Continental, Pirelli, Semperit, and Barum tire brands. Promotional campaigns include 30% discounts and 24-month warranties on Continental tires purchased with installation services.
• Visa, Mastercard, Diners ClubminorOthersCarmoto Co. accepts Visa, Mastercard, and Diners Club payment cards. Tire purchases can be paid in up to 36 installments via credit card.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Auto Matković: Authorized automotive dealer group operating in the wider Adriatic region including Croatia. Comparable as a regional multi-brand dealer, though with broader geographic and brand reach than Carmoto's single Rijeka site.

Direct peers

• Auto Zubak: Authorized Volkswagen Group dealer group in Croatia operating multiple retail and service locations. Directly comparable peer with similar VW/Škoda/Audi brand portfolio and authorized workshop operations.
• Euro Auto Zagreb: Croatian authorized multi-brand dealership with sales, service and parts operations. Comparable regional competitor serving the same VW Group brand customer base.
• Agram Auto: Authorized multi-brand Volkswagen Group dealer (VW, Audi, Porsche, SEAT, Škoda) headquartered in Zagreb, operating showroom and service operations across Croatia. Most directly comparable peer — same OEM authorization portfolio, same country market, similar full-lifecycle retail/service model.
• Auto Krešo: Croatian authorized VW Group dealer with passenger and commercial vehicle sales plus authorized service. Comparable as a direct regional competitor offering the same brand portfolio and aftersales model as Carmoto.

Others

• Porsche Holding Salzburg: Parent distributor and digital platform provider (Porsche Informatik) that powers Carmoto's carlog portal, online booking and Das WeltAuto integration. Functions as an upstream enabler for Carmoto's operations rather than a competitor.

Broad incumbents

• Auto Hrvatska (Auto Croatia): Croatian automotive group with VW Group and other OEM dealerships across multiple cities. Comparable as a Croatian multi-brand retail/service operator, but operates at significantly larger scale and broader geographic footprint than Carmoto.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carmoto-co-d-o-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carmoto Co.