Carpentry By Design

What Carpentry By Design does

Carpentry By Design (operated by DMAG Kingdom Ltd, Company No. 17070694, registered in England and Wales with offices in Bolton, Lancashire) is a lead generation and affiliate referral platform, not a carpentry service provider. The website (carpentrybydesign.co.uk) uses SEO-optimized, location-specific landing pages targeting UK towns and cities to attract homeowners seeking bespoke carpentry — including media walls, fitted wardrobes, alcove shelving, understairs storage, home office carpentry, and TV feature walls — and routes them to local tradespeople through affiliate quote widgets and third-party partner integrations spanning insurance comparison and finance services.

The core technology is a content-driven web platform organized around hundreds of keyword-rich, geography-targeted pages, each linking to 50+ local areas. The site does not employ or contract carpenters directly; tradespeople remain independent and set their own pricing (for example, painted MDF alcove shelving from £500 per side, full media walls from £2,000). The company monetizes through affiliate and referral commissions when users are connected to partner service providers or submit quotation requests. There is no mobile app, no API, no disclosed proprietary technology stack, and no AI/ML components.

The platform is structured for direct-to-consumer scale, with nationwide UK coverage spanning major metros (London, Birmingham, Manchester, Glasgow, Edinburgh, Bristol, Leeds, Liverpool, Newcastle, Sheffield) and extensive long-tail town coverage across England, Scotland, and Wales. The target customer is the UK homeowner dealing with awkward spaces, period-property quirks, or limited storage. With 11 employees, no institutional funding, and no disclosed revenue, the company appears to be an early-stage, bootstrapped digital referral business whose value lies in organic search visibility and partner monetization rather than in service delivery itself.

Name

Carpentry By Design

Legal name

DMAG Kingdom Ltd

Website

https://carpentrybydesign.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Carpentry By Design is a UK-based lead generation and affiliate referral platform that uses SEO-optimized location pages to connect homeowners with local bespoke carpentry tradespeople across media walls, fitted storage, and shelving projects.

Ownership category

akta.pro rank

Product category

Carpentry Services

NAICS

Finish Carpentry Contractors (238350)

akta.pro primary industry

Trim, Baseboards, Crown Molding & Finish Carpentry (HSAPAFAD)

akta.pro secondary industry

Millwork & Finish Carpentry (Trim, Molding, Wainscoting) (HSAPAIAG)

Keywords

• Bespoke carpentry services
• Fitted storage solutions
• Media wall installation
• Made-to-measure shelving
• Home improvement leads

Headquarters

HQ city

Bolton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Lead Generation / Affiliate Marketing: The website operators do not provide carpentry services directly. Revenue is generated through affiliate partnerships with third-party service providers (insurance comparison, finance services, and presumably tradesperson referral services). Commission or referral fees are earned when users are referred to partner services or when users receive quotations from connected tradespeople.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Carpentry By Design operates an online lead generation and referral platform (carpentrybydesign.co.uk) that connects UK homeowners with local bespoke carpentry tradespeople. The platform itself does not perform carpentry work; instead, it uses SEO-optimized location-specific landing pages and affiliate quote widgets to aggregate homeowner enquiries and refer them to third-party carpenters, with revenue earned from affiliate/referral commissions.

Product overview

Carpentry By Design offers bespoke carpentry services across the UK, specializing in custom-made media walls, fitted storage solutions, shelving, and built-in furniture. The product portfolio includes media walls with integrated entertainment systems, fitted wardrobes and alcove storage, made-to-measure shelving and bookcases, understairs storage solutions, home office carpentry, and TV feature walls. All products are custom-built to fit specific spaces and client requirements, using materials including solid timber (oak, ash), birch plywood, MDF, and veneered boards. Pricing examples include simple MDF alcove shelving from £500 per side and comprehensive media walls exceeding £2,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Carpentry Services Custom-made carpentry solutions tailored to fit unique UK residential spaces, including media walls, shelving, and fitted storage units built to exact specifications. Referred through the platform to local tradespeople; pricing set by individual carpenters (e.g., simple MDF alcove shelving from £500 per side, full media walls from £2,000).
• Media Walls Custom entertainment wall units designed to house TVs, gaming consoles, audio equipment, and vinyl decks with hidden cable management; intended for UK living rooms and treated by the platform as a feature piece that adds property value at resale.
• Fitted Storage Custom storage solutions including fitted wardrobes, understairs storage, alcove units, and built-in cupboards designed to maximize space utilization in UK homes with awkward or period-specific dimensions.
• Made to Measure Shelving Custom shelving solutions including alcove shelving, floating shelves, bookcases, and display units built to fit specific dimensions and design preferences in UK residential properties.
• Built-in Wardrobes Custom fitted wardrobes and dressing room carpentry designed to maximize storage in bedrooms and loft spaces with sloping ceilings typical of UK housing stock.
• Understairs Storage Solutions Custom storage units designed for understairs areas, utilizing awkward spaces with tailored cabinetry and drawer systems in UK homes.
• Home Office Carpentry Custom built-in home office furniture including fitted desks, storage units, and shelving designed for residential workspaces.
• TV Feature Walls Custom TV wall units and entertainment centers designed as feature pieces with integrated storage and display options for UK living rooms.

Quantifiable outcome

• Bespoke furniture lasts through multiple property moves
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DMAG Kingdom LtdOthersDMAG Kingdom Ltd is the operating entity behind carpentrybydesign.co.uk, a registered company in England and Wales (Company No. 17070694). The company operates the website as a lead generation and referral platform for bespoke carpentry services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Houzz: Global home-design and pro-services marketplace where homeowners discover inspiration and connect with professionals, including carpenters and joiners. Broader in scope but addresses the same discovery-to-hire journey for bespoke home carpentry.
• HomeAdvisor: US home-services marketplace that pre-screens pros and matches them with consumer project requests, including carpentry. Closely comparable lead-generation model at larger scale in a different geography.
• Angi (Angie's List): US home-services marketplace (formerly Angie's List) that connects homeowners with local pros and operates a lead-generation/advertising revenue model. Comparable business model architecture, though US-centric.

Direct peers

• Bark: UK-based marketplace where consumers post jobs (including carpentry/furniture) and receive quotes from matched professionals. Comparable content-driven, SEO-led lead-gen business model with similar affiliate-style monetization.
• TrustATrader: UK directory connecting homeowners with vetted local tradespeople, with carpentry/joinery among its categories. Operates a near-identical lead-generation model targeting the same UK homeowner demographic.
• MyBuilder: UK-based tradesperson marketplace owned by IAC where homeowners post jobs and receive bids from vetted trades, with carpentry/joinery as a major category. Near-identical UK homeowner-to-trades lead-gen model.
• Rated People: UK tradesperson marketplace that matches homeowners with local professionals (including carpenters/joiners) via online quote requests. Closely comparable monetization, audience (UK homeowners), and category spread.
• Checkatrade: UK's largest directory/reviews platform for vetted tradespeople, including carpenters and joiners. Most directly comparable peer: similarly routes consumer intent to local trades via SEO and lead-form capture, in the same residential home-improvement category across the UK.
• Local Heroes (by British Gas): Centrica-owned UK home-services platform connecting customers with vetted local trades including carpentry. Comparable UK homeowner audience, lead-based monetization, and vertically similar coverage to Carpentry By Design.

Regional players

• Hipages: Australia-headquartered marketplace connecting tradies (including carpenters) with homeowners via a paid lead model. Essentially the same business model in a different geography, useful as a regional comp for unit economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carpentry-by-design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carpentry By Design