PISCINES CARRE BLEU BIDART FRANCE

What PISCINES CARRE BLEU BIDART FRANCE does

PISCINES CARRE BLEU BIDART FRANCE is a French custom in-ground swimming pool brand founded in 1989 and headquartered in Bidart, Nouvelle-Aquitaine. The company does not construct pools directly; instead, it operates a nationwide network of authorized concessionnaires (independent pool builders/installers) who sell, design, and build Carré Bleu-branded pools for end customers. A 13-person corporate team in Bidart oversees brand, marketing, product portfolio, and dealer network support, while the website's 'Trouvez votre pisciniste' (find your pool builder) locator routes online prospects to the nearest concessionnaire for personalized consultation and on-site construction.

The product portfolio spans ten distinct pool types — including the flagship PURE (naturellement Bleu) line, infinity/overflow pools, mirror pools, stainless steel and glass pools, mobile floor/terracing pools, indoor pools, semi-inground pools, swim lanes, small pools, and hospitality pools — complemented by a wellness sub-brand (Spas Carré Bleu, overflow spas, and swim spas). Core services include 'étude et avant-projet' (study and preliminary project) design, construction, renovation/transformations of existing basins, equipment supply, and ongoing maintenance. Pricing is quote-based and project-specific, with no publicly disclosed tiers; customers obtain bespoke estimates through their local concessionnaire.

The business model is a brand-and-network play: revenue is generated indirectly through the concessionaire channel via project-based pool construction, renovation services, equipment and accessory sales, and wellness product sales. The customer base is led by affluent French residential homeowners seeking luxury bespoke pools, with secondary segments in hospitality operators (hotels, guesthouses, campgrounds) and architects/design professionals. The company is privately held with no public listing, has no disclosed funding rounds, no M&A activity on record, and operates exclusively within France. Its marketing relies on a travel-themed aspirational narrative across a corporate website, social media (Facebook, Instagram, Pinterest, Twitter, LinkedIn), press coverage (e.g., Côté Maison), and industry engagement through the Fédération des Professionnels de la Piscine (FPP).

Name

PISCINES CARRE BLEU BIDART FRANCE

Legal name

Carré Bleu

Website

https://carrebleu.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PISCINES CARRE BLEU BIDART FRANCE is a French custom in-ground pool brand founded in 1989, headquartered in Bidart, that designs and sells premium bespoke pools through a nationwide network of authorized concessionaires serving affluent residential, hospitality, and architectural clients across France.

Ownership category

akta.pro rank

Product category

Custom Swimming Pool Construction

akta.pro industry

PRIMARYHSAIALAJ

Equipment Installation & Upgrades (Automation, Covers, Sanitizers)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

Keywords

• Custom pool construction
• In-ground swimming pools
• Pool renovation services
• Spa wellness products
• Pool builder network

Headquarters

HQ city

Bidart

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Custom Pool Construction: Design and construction of bespoke in-ground swimming pools for residential clients. Each project is custom-designed and built by authorized concessionnaires, representing the primary revenue stream. Revenue is project-based, one-time at point of sale with installation.
2. Pool Renovation and Transformation: Renovation and transformation services for existing pools, updating equipment, aesthetics, and functionality. Provides recurring revenue from the existing customer base.
3. Equipment and Accessories: Sales of pool equipment including pumps, filters, heating systems, covers, and accessories through the concessionnaire network.
4. Spa and Wellness Products: Sale of Spas Carré Bleu, overflow spas, and swim spas for residential and commercial wellness installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Piscines Carré Bleu is a French constructor of custom, high-end in-ground swimming pools that designs, builds, renovates, and equips bespoke pools through a national network of authorized concessionnaires. The company offers a portfolio of proprietary pool types (PURE, infinity, mirror, mobile floor, stainless steel/glass, indoor, semi-inground, small, swimming-lane) complemented by spas and wellness products. End-to-end service spans study/preliminary project design, professional construction, renovation, and equipment supply.

Product overview

Piscines Carré Bleu is a manufacturer of custom, high-end in-ground swimming pools operating through a network of experienced dealers/concessionnaires. The company offers a comprehensive portfolio of 10 distinct swimming pool models (PURE, swimming lanes, infinity pools, semi-inground pools, mirror pools, indoor pools, movable floor pools, stainless steel/glass pools, small pools, and commercial pools for hospitality) complemented by 3 wellness spa products (brand spas, infinity spas, and swim spas). Services include project design, construction, renovation, equipment, and ongoing maintenance. The offering is structured around a dealer/concessionnaire network rather than a single unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• PURE: Pool product line described as 'PURE, naturellement Bleu' - a flagship pool collection offering
• Spas Carré Bleu
• Spas à débordement
• Spas de nage

Products and services

• PURE (naturellement Bleu)
• Couloirs de nage
• Piscines à débordement
• Piscines semi-enterrées
• Piscines miroir
• Piscines intérieures
• Piscines à fond mobile / terrasse coulissante
• Piscines inox et verre
• Petites piscines
• Piscines d'hôtel, de maisons d'hôtes et de camping
• Spas Carré Bleu
• Spas à débordement
• Spas de nage
• Etude et avant-projet
• Construction
• Rénovation
• Equipement
• Services

Quantifiable outcome

• Average pool water consumption: 25m3 per year
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Fédération des Professionnels de la Piscine (FPP)minorStrategic or Co-development PartnerCarré Bleu is committed to the Fédération des Professionnels de la Piscine (FPP), the French professional swimming pool federation. The company actively engages with FPP initiatives including water conservation awareness campaigns and industry standards development. This partnership demonstrates the company's commitment to industry professionalism and environmental responsibility.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hayward Holdings: Hayward is a large global manufacturer of pool equipment (pumps, filters, heaters, automation). It supplies the same category of equipment Carré Bleu resells through its dealer network and competes indirectly via the broader pool ecosystem.
• Fluidra: Fluidra is a global pool and wellness equipment company headquartered in Spain with strong European distribution. It supplies pool builders across Europe and overlaps with Carré Bleu through equipment supply and adjacent wellness/spa product categories.
• Pentair Pool: Pentair is a global pool equipment and water-treatment manufacturer serving residential and commercial pools. It is comparable as a major equipment supplier whose products are installed by pool builders, including Carré Bleu's concessionnaire network.

Direct peers

• Piscines Magiline: Magiline is a French pool builder with a national dealer network and proprietary modular pool construction technology. It targets the same French residential custom-pool buyer as Carré Bleu, with overlapping premium positioning and concessionaire-based distribution.
• Alliance Piscines: Alliance Piscines operates a French network of pool builders/dealers offering custom in-ground pools to residential customers. It competes head-to-head with Carré Bleu for the same French homeowner segment via a similar concessionaire-led distribution model.
• Piscines Waterair: Waterair designs and sells self-build pool kits to French residential customers through a direct-to-consumer and dealer-supported model. It competes with Carré Bleu in the French custom residential pool market, typically at lower price points with a more standardized kit approach.
• Diffazur Piscines: Diffazur is a long-established French custom pool constructor with a regional dealer footprint serving luxury and high-end residential customers. It is comparable to Carré Bleu in design-led, bespoke pool positioning and French market focus.
• Desjoyaux Piscines: Desjoyaux is the largest French in-ground swimming pool builder with a national dealer/installer network and proprietary panel-based construction system. It directly competes with Carré Bleu for the same French residential pool customer, with a comparable dealer-led GTM and a broader product range.

Regional players

• Compass Pools: Compass Pools is an Australian-headquartered manufacturer of one-piece ceramic composite pools with a global dealer network. It is comparable to Carré Bleu in the premium, dealer-distributed custom pool model, though it operates primarily outside France.

Others

• SCP Pool Corporation: Pool Corporation is the largest wholesale distributor of pool products, equipment, and parts in North America. It is a comparable ecosystem player serving the pool industry's distribution and aftermarket, although its geography is primarily US-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carrebleucbi
• Facebookfacebook.com/Piscines-Carré-Bleu-478202629608133
• LinkedInlinkedin.com/company/piscines-carre-bleu-bidart-france
• Instagraminstagram.com/piscinescarrebleu
• Pinterestpinterest.fr/piscinescarrebleu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PISCINES CARRE BLEU BIDART FRANCE