Carroll Distributing Company
Carroll Distributing Company is a family-owned beer, wine, and spirits wholesale distributor founded in 1960 that serves food and beverage retailers throughout Brevard County, Florida, distributing 1,000+ SKUs from 34+ suppliers via a 165,000 sq. ft. Melbourne facility.
- Company typePrivate
- Founded1960
- HeadquartersMelbourne, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Carroll Distributing Company does
Carroll Distributing Company is a family-owned beer, wine, and spirits wholesale distributor founded in 1960 by Chad Carroll in Cocoa, Florida, and currently operating from a 165,000 sq. ft. facility on Chad Carroll Way in Melbourne, Florida. The company functions as a licensed wholesaler within Florida's three-tier alcohol distribution system, purchasing product from 34+ suppliers and distributing it across five categories (Domestic, Craft, Import, Wine, and Beyond Beer non-alcoholic refreshments) totaling 1,000+ SKUs to food and beverage retailers throughout Brevard County. Its sole operational technology is a third-party retailer portal (VTinfo) used for B2B order management and account access; the company does not operate any proprietary software, AI/ML systems, or technology platform, as its core offering is the physical distribution service itself. Revenue is earned on margin between supplier purchase price and retailer selling price across cases sold; pricing is quote-based and not publicly disclosed. The company was named Anheuser-Busch's Wholesaler of the Year in 1985 and reached a 4,000,000-cases-sold milestone in 2004, the most recent publicly cited volume benchmark. Carroll has remained privately held under founding-family ownership for over six decades with no disclosed institutional investment, mergers, acquisitions, or recapitalizations. The company is also notable for community involvement in Brevard County, including $3.6M annually to the Step Up For Students Scholarship Fund, $12M annually in tax payments, and $46,000 annually toward responsible-drinking initiatives, reflecting the family-owned operator's deeply local identity rather than a growth-by-acquisition strategy.
Carroll Distributing Company firmographics
Firmographics- Name
- Carroll Distributing Company
- Legal name
- Carroll Distributing Company
- Website
- https://carrolldist.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carroll Distributing Company is a family-owned beer, wine, and spirits wholesale distributor founded in 1960 that serves food and beverage retailers throughout Brevard County, Florida, distributing 1,000+ SKUs from 34+ suppliers via a 165,000 sq. ft. Melbourne facility.
- Ownership category
- akta.pro rank
Carroll Distributing Company industry classification
Industry- Product category
- Beverage Wholesale Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (424810), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)
Keywords
Where Carroll Distributing Company is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Carroll Distributing Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Distribution and Wholesale: Carroll Distributing operates as a beer, wine, and spirits wholesale distributor serving Brevard County, Florida. The company distributes products from 34+ suppliers across 1,000+ SKUs to retailers, earning margin on product distribution.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Carroll Distributing Company product offering
Product offeringCore offering
Carroll Distributing Company is a family-owned wholesale beverage distributor operating within Florida's three-tier system, distributing beer, wine, spirits, and non-alcoholic refreshments from 34+ suppliers across 1,000+ SKUs to food and beverage retailers in Brevard County, Florida. The company delivers products directly from its 165,000 sq. ft. Melbourne, Florida facility to local restaurants, bars, liquor stores, and other licensed beverage retailers.
Product overview
Carroll Distributing Company is a beverage distribution company serving Brevard County, Florida since 1960. The company operates as a single, unified distribution service offering five product categories: Domestic Beers, Craft Beers, Import Beers, Wine, and Beyond Beer (non-alcoholic refreshments). With over 1,000 SKUs from 34+ suppliers, the company distributes these products to food and beverage retailers throughout the region. The company does not offer a SaaS product or technology platform—the product offering is the physical distribution service itself.
Differentiator
Problem solved
Functional benefit
Products and services
- Domestic Beers
Quantifiable outcome
- 4,000,000+ cases sold milestone achieved
Companies that use Carroll Distributing Company
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Carroll Distributing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Carroll Distributing Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Anheuser-BuschcoreAnheuser-Busch is a key supplier partner for Carroll Distributing. In 1985, Carroll Distributing was named Anheuser-Busch's wholesaler of the year, recognizing the excellence of their distribution partnership. The companies work collectively to implement responsible drinking initiatives and give back to the community.
Scale indicators9 records
Recent moves8 records
Expansion highlights4 records
Carroll Distributing Company competitors and assessment
Company assessmentBroad incumbents
- Republic National Distributing Company: Top-tier U.S. beverage alcohol wholesaler with nationwide footprint including Florida operations. Comparable due to shared wine/spirits/beer wholesale model but with much broader geographic and product scope.
- Breakthru Beverage Group: Major U.S. beverage alcohol distributor with operations across multiple states. Comparable as a multi-category beer/wine/spirits wholesaler but with broader portfolio and larger scale than Carroll.
- Southern Glazer's Wine & Spirits: Largest U.S. beverage alcohol distributor operating nationwide with significant Florida presence. Comparable as a multi-state wine/spirits/beer wholesaler, but vastly larger scale and broader portfolio than Carroll's regional niche.
- Ben E. Keith Company: Texas-headquartered regional beverage alcohol distributor with multi-state operations. Comparable in business model (three-tier beer/spirits wholesaler serving on/off-premise) but operates in different geography and at greater scale.
Regional players
- Coastal Beverage Company: Regional beverage distributor serving Eastern North Carolina. Comparable as a tier-3 wholesaler with similar product mix (beer/wine/non-alcoholic) but operates in a different geography and does not directly compete in Florida.
Direct peers
- Cavalier Distributing: Florida-based craft beer-focused distributor serving multiple Florida markets. Directly comparable due to overlapping craft/import beer portfolio and similar Florida three-tier operating model.
- Gold Coast Beverage: Florida-based beer and beverage distributor serving South Florida markets. Directly comparable as a regional three-tier wholesaler with similar supplier portfolios and SMB retail customer base.
- Hand Family Companies (Hand-Bag): Florida-based beverage distributor with both beer and spirits operations across multiple Florida markets. Comparable as a regional Florida tier-3 wholesaler with overlapping product mix and similar customer segments.
- JJ Taylor Distributing Company: Florida-based beer and beverage wholesaler operating across multiple Florida counties. Directly comparable as a regional tier-3 beer distributor with overlapping supplier relationships and similar three-tier economics.
- Eagle Distributing of Florida: Florida-focused Anheuser-Busch affiliated beer wholesaler with multiple regional operations. Comparable due to overlapping AB supplier ties, similar three-tier regulatory model, and regional Florida distribution focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Carroll Distributing Company social profiles
Digital presenceCarroll Distributing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carroll Distributing Company leadership team
Management profileNumber of profiles
Profiles1 record
Carroll Distributing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carroll Distributing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carroll Distributing Company
What does Carroll Distributing Company do?
Carroll Distributing Company is a family-owned wholesale beverage distributor operating within Florida's three-tier system, distributing beer, wine, spirits, and non-alcoholic refreshments from 34+ suppliers across 1,000+ SKUs to food and beverage retailers in Brevard County, Florida. The company delivers products directly from its 165,000 sq. ft. Melbourne, Florida facility to local restaurants, bars, liquor stores, and other licensed beverage retailers.
Is Carroll Distributing Company a public or private company?
Carroll Distributing Company is a private company. It is classified as family owned and is currently operating.
When was Carroll Distributing Company founded?
Carroll Distributing Company was founded in 1960. It employs 11 to 50 people.
Where is Carroll Distributing Company based?
Carroll Distributing Company is headquartered in Melbourne, United States, in the North America region.
How does Carroll Distributing Company make money?
One revenue line is on record: distribution and Wholesale.
Who are Carroll Distributing Company's main competitors?
Broad incumbents on record are Republic National Distributing Company, Breakthru Beverage Group, Southern Glazer's Wine & Spirits and Ben E. Keith Company. Coastal Beverage Company is listed as a regional player. Direct peers are Cavalier Distributing, Gold Coast Beverage, Hand Family Companies (Hand-Bag), JJ Taylor Distributing Company and Eagle Distributing of Florida.
Does Carroll Distributing Company have an API?
No public API is recorded for Carroll Distributing Company.
What industry is Carroll Distributing Company in?
Carroll Distributing Company's product category is Beverage Wholesale Distribution. Its primary akta.pro industry code is AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits). Its NAICS code is 4248 and its SIC code is 5180.