Carry On

What Carry On does

Carry On is an Italian communication agency headquartered in Conegliano, Treviso (Veneto region), operating as a privately held firm since the mid-1990s (firmographics list 1993; company history records 1997, with the company operating under the registered name 'Carry On' and the trade style 'Carry On - Agenzia di Comunicazione'). It delivers integrated communication services — press office, public relations, event organization, and strategic communication consulting — primarily to enterprises in the food and wine, cultural and lifestyle, social economy, and wellness verticals, with a geographic concentration in the Veneto region and selected cross-border press activations (Portugal, Cannes, Venice).

The service portfolio covers media relations and press release writing, end-to-end event production (press conferences, press tours, trade fairs, exhibitions, public and private events), social network management with SEO copywriting, web and newsletter content management, and traditional/online advertising planning. No proprietary technology platform underpins these offerings; the agency's value sits in accumulated professional expertise, a curated database of national media contacts segmented by sector and geography, and a network of independent specialists who operate under a shared methodology. The core deliverable is access — to journalists, institutional partners, and venues — rather than software.

Carry On operates a professional services revenue model, billing on a project or retainer basis with bespoke pricing that is not publicly disclosed. Go-to-market is event-driven: the firm leverages press conferences, press tours, trade fair participation (Merano Wine Festival, Vinitaly, SIMEI), and a referral network of professional partners to source leads. Revenue streams are diversified across named enterprise clients (e.g., Amorim Cork Italia, Pro-Gest, Cinecittà, Col Vetoraz, Mionetto, Zardetto Spumanti, Distilleria Bottega) together with wine consortia and trade events such as Vino Vip Cortina and Vino in Villa. A 5-person core team, supplemented by affiliated specialists under the network model, includes journalists registered with the Ordine dei Giornalisti and PR professionals with multi-decade media relationships; no venture capital, private equity backing, or ownership change has been disclosed.

Name

Carry On

Legal name

Carry On

Website

https://carryon.it

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Carry On is a privately held Italian communication agency based in Conegliano, Treviso, providing press office, public relations, event organization, and strategic communication consulting to food&wine producers, cultural organizations, and lifestyle brands primarily across the Veneto region.

Ownership category

akta.pro rank

Product category

Public Relations and Communication Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Press office services
• Public relations agency
• Event organization
• Strategic communication consulting
• Media relations services

Headquarters

HQ city

Conegliano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communication & PR Consulting: Carry On generates revenue through consulting fees for press office management, public relations, strategic communication planning, and media relations services, billed on a project or retainer basis.
2. Event Organization Services: Revenue from ideating and organizing press conferences, press tours, trade fairs, exhibitions, and cultural/gastronomic events for corporate clients.
3. Digital & Social Media Communication: Services include website content creation, SEO copywriting, social network management, and newsletter production, typically bundled with broader communication mandates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Carry On is an Italian communication agency that provides integrated press office, public relations, event organization, and strategic communication consulting services to enterprise clients in the food and wine, culture, lifestyle, art, cinema, music, social, and green economy sectors. The agency delivers media relations, press release drafting, press conference and press tour organization, SEO copywriting, social network management, newsletter production, and trade fair/event participation, leveraging a 20+ year database of national media contacts. Services are delivered directly by a small in-house team of registered journalists and a network of independent professional specialists operating under a shared methodology.

Product overview

Carry On is a communication agency offering an integrated suite of services centered on press office (ufficio stampa), public relations, event organization, and strategic communication consulting. The agency operates through a network of independent specialists providing tailored, high-quality services. Core offerings include media relations, press release writing, web content management, newsletter services, social network management, and event organization (press conferences, press tours, exhibitions, and trade fairs). The company serves clients across various sectors including food & wine, culture, art, cinema, music, social, and green economy.

Differentiator

Problem solved

Functional benefit

Products and services

• Ufficio Stampa (Press Office)
• Pubbliche Relazioni (Public Relations)
• Organizzazione Eventi (Event Organization)
• Consulenze Strategiche di Comunicazione (Strategic Communication Consulting)
• Social Network Management

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Amorim Cork ItaliacoreGTM or Marketing PartnerAmorim Cork Italia is a long-standing client for which Carry On organizes press tours (including annual trips to Portugal), media relations, and event communication. The relationship is primarily client-service, with Carry On acting as the client's communication agency.
• Pro-Gest spaminorStrategic or Co-development PartnerCarry On managed media relations during press tours for ProGest, a vertically integrated producer of paper, cardboard, and recycled cardboard packaging.
• CinecittàminorStrategic or Co-development PartnerCarry On collaborated with Cinecittà for several years to promote Italian food products at the Cannes and Venice Film Festivals.
• NOIGROUPminorStrategic or Co-development PartnerCarry On provides communication support to NOIGROUP, the Castelfranco Veneto cooperative that employs people with disabilities.
• Confraternita di ValdobbiadeneminorStrategic or Co-development PartnerCarry On supports event communication for the Confraternita di Valdobbiadene, an authoritative wine brotherhood that organizes annual tastings and cultural events in the Valdobbiadene territory.
• Various wine consortia and producerscoreStrategic or Co-development PartnerCarry On works with numerous wine consortia and producers in the Veneto region, including Consorzio del Radicchio Rosso di Treviso, Consorzio Vini Doc Colli Euganei, Col Vetoraz, and dozens of other clients in the food&wine sector.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Publicis Italia: Italian operations of Publicis Groupe, providing integrated communications, PR, and event services to major brands. Comparable to Carry On in serving enterprise clients with multi-channel communication needs, but with the resources of a global holding group.
• BCW (Burson Cohn & Wolfe) Italy: Italian operation of the global BCW communications agency. Comparable to Carry On in the corporate communications and media relations space, with a broader service portfolio and global infrastructure.
• Edelman Italy: Italian arm of the global Edelman PR firm, offering corporate communications, media relations, and public affairs. Comparable to Carry On in the press office and media relations space but with significantly broader capabilities and global reach.
• FleishmanHillard Italy: Italian operation of the global FleishmanHillard network, providing corporate communications, consumer marketing, and public affairs. Overlaps with Carry On in offering integrated PR and event support to enterprise clients, but with substantially larger resources.
• MSL Italy: Italian operation of Publicis Groupe's MSL PR network. Comparable to Carry On as a provider of media relations and corporate communications in Italy, but with the backing of a global holding group.
• Havas PR Italy: Global PR network's Italian operation offering media relations, corporate communications, and influencer marketing. Comparable to Carry On as a provider of PR services in Italy, but operating with a wider portfolio and international network reach.
• Ogilvy PR Italy: Italian arm of Ogilvy's global PR and influence practice. Overlaps with Carry On in integrated communications, media relations, and event support, but operates with significantly broader creative and digital capabilities within a global network.

Direct peers

• Sopexa: International food, wine, and lifestyle communications agency with deep roots in European premium F&B marketing. Directly comparable to Carry On for its food & wine sector specialization, PR/press relations focus, and experience organizing international press tours for premium beverage and lifestyle clients.
• Community Group: Italian communications group combining PR, public affairs, events, and digital. Comparable to Carry On as a full-service Italian communications provider with strong media relations capabilities and a domestic enterprise client base.
• Barabino & Partners: Independent Italian PR and communications agency headquartered in Milan with a national footprint. Comparable to Carry On as a domestically-rooted Italian PR firm serving corporate and institutional clients with media relations, press office, and event communication services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carry-on

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carry On