What Sopexa does

Sopexa, founded in 1961 and headquartered in Paris, France, is an international communication and marketing agency specializing in the Food, Beverage and Lifestyle sectors. Operating under the Hopscotch Season brand as part of Hopscotch Groupe since a 2024 rebrand, the firm delivers integrated communication campaigns across 18 countries through 36 agencies organized around 4 major continental hubs. Its service portfolio spans market intelligence, creative strategy, media planning and buying, public relations, digital marketing, influencer and shopper marketing, B2B/B2C events, and B2B training, with particular expertise in regulatory-compliant creative for food and beverage clients.

The firm serves four customer segments: enterprises in the Food and Beverage sector (its primary segment), trade associations, public/quasi-public institutions (including country export promotion bodies), and companies in broader Lifestyle categories aligned with the 'Arts de Vivre' positioning. Named clients and case studies include Florette (Germany Küchenparty campaign), Pallini (Pallini Lemon Week in Germany), SIAL Paris (trade show participation), INFINITI (Vision Qe launch in Japan), and speaking engagements at the 2025 Journées Exploratoires de l'Agroalimentaire (Export Agro Days). The firm employs between 251 and 500 staff, though no exact headcount, revenue, or growth metrics are disclosed in the available sources.

Revenue mechanics operate as a project-based, quote-driven professional services model. Engagements are won and delivered through direct senior client relationships across multiple international markets, bundled into multi-service global and local campaigns. Pricing is not publicly disclosed. There are no indications of venture capital or private equity investment; the entity operates as a wholly-owned subsidiary of Hopscotch Groupe, a French communication conglomerate. No AI/ML capabilities, proprietary technology platforms, patents, or data assets are disclosed, and the competitive position rests primarily on 60 years of category heritage, multi-market distribution, and regulated-industry creative expertise rather than technology.

Name

Sopexa

Legal name

Sopexa

Website

https://sopexa.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Sopexa, now operating as Hopscotch Season, is a Paris-headquartered international communication and marketing agency founded in 1961, specializing in integrated campaigns for Food, Beverage and Lifestyle clients across 18 countries through 36 agencies under Hopscotch Groupe.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Marketing Research and Public Opinion Polling (54191), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)

akta.pro secondary industries

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), UGC Sourcing & Community Creator Programs (BPAFAHAK), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Food beverage marketing
• International communication agency
• Creative campaign services
• Shopper experience design
• Brand influence strategy

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication Consulting Services: Professional services revenue from providing integrated communication and influence strategies to companies, trade associations, and institutions in Food, Beverage, and Lifestyle sectors. Services include creative campaigns, regulatory-compliant communications, market intelligence, media, PR, digital, influence, shopper experience, and B2B/B2C events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sopexa (now operating as Hopscotch Season) is an international communication and marketing agency that accompanies companies, trade associations, and institutions in the Food, Beverage, and Lifestyle sectors in the creation and deployment of their communication and influence strategies. Through a network of 36 agencies across 4 major continental hubs (18+ countries), the firm delivers a full suite of consulting services including market intelligence, creative strategy, media planning and buying, PR, digital marketing, influencer marketing, shopper experience, B2C and B2B events, and B2B trainings, with specialized expertise in creative campaigns subject to regulatory constraints.

Product overview

Sopexa, now operating as Hopscotch Season, is an integrated international communication agency specializing in Food, Beverage, and Lifestyle sectors. The company offers a comprehensive suite of communication consulting services through a network of 36 agencies across 4 major continental hubs worldwide. The service portfolio includes Market Intelligence, Creative Strategy, Media, PR, Digital, Influence, Shopper Experience, BtoC and BtoB Events, and BtoB Trainings. The company operates as a single integrated group (Hopscotch + Hopscotch Season) committed to producing global and local campaigns, with particular expertise in regulated creative campaigns for food and beverage industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Intelligence

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hopscotch GroupecoreStrategic or Co-development PartnerHopscotch Season operates as part of Hopscotch Groupe, a unified communication group. They describe themselves as 'a single integrated group (Hopscotch + Hopscotch Season) committed to producing global and local campaigns.' Sopexa (now Hopscotch Season) was previously a separate entity and has been rebranded/merged under the Hopscotch group structure.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• M Booth: M Booth is a creative communications agency with deep food, beverage, and lifestyle expertise (including consumer and purpose-led campaigns), making it a direct specialty peer to Sopexa in F&B and lifestyle storytelling.
• FINN Partners: FINN Partners is a global integrated marketing and communications firm with strong food, beverage, and lifestyle practices, comparable to Sopexa in serving multinational F&B brands with integrated campaigns.
• Hotwire (Teneo): Hotwire is a global communications consultancy with consumer, food, and lifestyle expertise, providing integrated marketing, PR, and influencer services comparable to Sopexa's full-service offering.

Regional players

• BETC Paris: BETC is a Paris-based creative advertising agency with strong FMCG and food/beverage credentials, comparable to Sopexa as a French-headquartered agency serving similar food and lifestyle clients with creative-led campaigns.

Broad incumbents

• Weber Shandwick: Weber Shandwick is a global communications firm with consumer marketing and food/beverage experience, competing with Sopexa for multinational F&B communications mandates across categories.
• Ketchum: Ketchum is a global communications agency under Omnicom with dedicated food and beverage practices, mirroring Sopexa's regulatory-aware F&B communications work but at significantly broader scale across more verticals.
• Edelman: Edelman is the world's largest PR firm with extensive food, beverage, and lifestyle practice groups, offering global integrated communications that overlap directly with Sopexa's multi-market F&B mandate.
• Havas: Havas is a global advertising and communications group offering creative, media, and influence services that overlap with Sopexa's integrated offering for F&B and lifestyle clients internationally.
• FleishmanHillard: FleishmanHillard is a global PR and integrated communications firm with a dedicated food and nutrition specialty, competing for the same multinational food, beverage, and lifestyle clients as Sopexa across multiple regions.
• Publicis Groupe: Publicis Groupe is a global advertising and communications holding company whose agencies (e.g., Publicis Worldwide, Leo Burnett, Saatchi & Saatchi) compete for the same multinational F&B accounts that Sopexa serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sopexa