Cars & Cars
Cars & Cars is a privately held, multi-brand used-car dealership with one showroom in Faro, Algarve, selling pre-owned vehicles (€12,900–€51,900) and registered credit-intermediary financing services to individual consumers across the Algarve region of Portugal.
- Company typePrivate
- Founded2002
- HeadquartersFaro
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cars & Cars does
Cars & Cars (legal entity: Cars and Cars - Comércio de Automóveis Unipessoal, Lda.) is a privately held, single-member Portuguese limited company that operates a multi-brand used-vehicle dealership from one physical showroom located on the EN125 at Arneiro in Faro, Algarve. Founded around 2002 and employing roughly 15 people, the company sells pre-owned passenger and light commercial vehicles from more than fifteen marques including Audi, BMW, Mercedes-Benz, Volkswagen, Toyota, Peugeot, Ford, Volvo, Cupra, Fiat, Nissan, Renault, Opel, Mini, MG, Mitsubishi, Citroen and Seat. Listed inventory on carsandcars.pt spans approximately €12,900 to €51,900, with a €200 administrative fee added per sale. Inventory mix spans city cars, hatchbacks, estates, sedans, SUVs, convertibles and minivans, with a notable tilt toward electrified models (mild hybrids, plug-in hybrids, full EVs such as the BMW iX and Nissan Leaf).
Beyond unit sales, Cars & Cars is a registered credit intermediary with Banco de Portugal, brokering auto financing through partnerships with multiple car-credit finance companies. Financing terms are offered up to 120 months with optional zero-down-payment structures, and the brokerage fee on financed units generates a secondary transaction-fee revenue stream. The business model is therefore a hybrid of one-time used-vehicle sales (dominant) and credit-brokerage commissions (ancillary), with direct-to-consumer distribution that combines an in-person showroom, a multilingual e-commerce site (Portuguese/English/French), and inbound WhatsApp/telephone channels.
The dealership serves individual consumers — families, professionals, and expatriate or cross-border buyers in the Algarve — who value a trusted local counterparty for vehicle purchase and financing. It has earned the 5 Estrelas Faro award for five consecutive years and the 2026 Consumer Choice Quality Award, indicating sustained customer satisfaction, and holds memberships in the Algarve Consumer Dispute Arbitration Centre and the Lisbon Autonomous University arbitration centre for consumer-dispute resolution. There is no evidence of external institutional ownership, no public listing, no app or API product, and no proprietary technology platform beyond the company's website.
Cars & Cars firmographics
Firmographics- Name
- Cars & Cars
- Legal name
- Cars and Cars - Comércio de Automóveis Unipessoal, Lda.
- Website
- https://carsandcars.pt
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cars & Cars is a privately held, multi-brand used-car dealership with one showroom in Faro, Algarve, selling pre-owned vehicles (€12,900–€51,900) and registered credit-intermediary financing services to individual consumers across the Algarve region of Portugal.
- Ownership category
- akta.pro rank
Cars & Cars industry classification
Industry- Product category
- Used Car Dealership
- NAICS
- Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro industry
- New & Used Auto Purchase Loans
Keywords
Where Cars & Cars is headquartered
LocationHeadquarters
- HQ city
- Faro
Offices1 record
Markets served
Cars & Cars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Vehicle Sales: One-time sales of used vehicles across multiple brands including Audi, BMW, Mercedes-Benz, Volkswagen, Toyota, Peugeot, and others. Prices range from approximately €12,900 to €51,900. Administrative fees of €200 are added to each sale.
- Credit Intermediation: The company acts as a credit intermediary registered with Banco de Portugal, facilitating vehicle financing through partnerships with multiple finance companies specializing in car credit. They offer financing terms up to 120 months with no down payment options. Revenue generated through credit brokerage fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used vehicle sales with individual pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Cars & Cars product offering
Product offeringCore offering
Cars & Cars is a multi-brand used car dealership based in Faro, Algarve, Portugal, selling pre-owned vehicles from manufacturers such as Audi, BMW, Mercedes-Benz, Volkswagen, Toyota, Peugeot, Ford, Volvo, Fiat, and others, with inventory including SUVs, estates, hatchbacks, convertibles, and minivans priced from approximately €12,900 to €51,900. In addition to vehicle sales, the company operates as a registered credit intermediary with Banco de Portugal, facilitating vehicle financing through partnerships with multiple finance companies offering terms up to 120 months.
Product overview
Cars & Cars operates as a multi-brand used car dealership offering pre-owned vehicles from multiple manufacturers. The company also provides ancillary credit intermediation services for vehicle financing, functioning as a registered intermediary with access to partner finance companies. The core product is the used car sales inventory, complemented by financing services to facilitate purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Car Sales Multi-brand used car dealership offering pre-owned vehicles from approximately 18 manufacturers including Audi, BMW, Mercedes-Benz, Volkswagen, Toyota, Peugeot, Ford, Volvo, Fiat, Nissan, Renault, Seat, Cupra, Opel, Mini, MG, Mitsubishi, and Citroen. The inventory covers vehicle types such as SUVs, estates, sedans, hatchbacks, convertibles, minivans, and lightweight commercial vehicles with petrol, diesel, hybrid, plug-in hybrid, and electric powertrains. Prices range from approximately €12,900 to €51,900 with a €200 administrative fee added to each sale. Targeted at individual car buyers in the Algarve region of Portugal.
- Credit Intermediation Services
Companies that use Cars & Cars
Customer profileSegments1 record
Ideal customer profiles1 record
Cars & Cars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cars & Cars partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Algarve Consumer Dispute Arbitration CentreminorMember of the Algarve Consumer Dispute Arbitration Centre for consumer dispute resolution regarding vehicle sales and credit brokerage activities. Located at Av. 5 de Outubro, Nº 55- R/c Dtº, 8000-075 Faro.
- Arbitration Centre of the Autonomous University of LisbonminorMember for dispute resolution relating to ancillary credit brokerage activities. Located at Rua General Firmino Miguel, 8A, 1600-300 Lisbon.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Cars & Cars competitors and assessment
Company assessmentDirect peers
- StandVirtual: Portugal's leading online marketplace for new and used vehicles. Direct competitor for used-car inventory visibility and buyer acquisition in the same domestic market Cars & Cars serves.
Broad incumbents
- OLX Portugal: Major Portuguese classifieds platform with a large vehicles vertical. Operates as a broader incumbent where many private and dealer sellers list used cars, capturing buyers early in the search funnel.
- Carvana: Online-first used-car retailer with home delivery and integrated financing. While US-focused, it represents the omnichannel, finance-integrated retail template that informs European incumbents competing against Cars & Cars.
- CarGurus: Leading online automotive marketplace with a growing European presence. Provides pricing transparency and dealer competition tools that raise the bar for local used-car dealers on visibility and trust signals.
- AutoScout24: Europe's largest online car marketplace with strong Portuguese presence. Aggregates used-car listings across categories, providing the digital scale and search UX that small local dealers must compete against.
Emerging players
- CarNext: LeasePlan's online used-car retail platform offering certified pre-owned vehicles with financing across Europe. Represents the digital, finance-integrated retail model that competes with credit-intermediating dealers like Cars & Cars.
- Instamotion: European online platform for used-car sales with integrated financing. Competes with traditional dealers like Cars & Cars by offering streamlined purchase journeys and credit integration in key European markets.
- Carsome: Digital-first used-car retail platform operating across Southeast Asia. Operates an end-to-end inspected, reconditioned, and financed used-car model — a structural direction small traditional dealers like Cars & Cars may face competition from.
- Cazoo: Online used-car retailer operating in the UK and EU with integrated financing and home delivery. Although now restructured, its model represents the digital-first, finance-integrated retail format that pressures traditional dealership economics.
Regional players
- Salvador Caetano (Caetano Auto): Largest Portuguese automotive group with multi-brand new and used vehicle retail across the country. Represents a scaled, regional competitor that operates showrooms, financing services, and post-sales support in markets adjacent to Cars & Cars.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cars & Cars social profiles
Digital presenceCars & Cars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cars & Cars leadership team
Management profileNumber of profiles
Profiles1 record
Cars & Cars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cars & Cars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cars & Cars
What does Cars & Cars do?
Cars & Cars is a multi-brand used car dealership based in Faro, Algarve, Portugal, selling pre-owned vehicles from manufacturers such as Audi, BMW, Mercedes-Benz, Volkswagen, Toyota, Peugeot, Ford, Volvo, Fiat, and others, with inventory including SUVs, estates, hatchbacks, convertibles, and minivans priced from approximately €12,900 to €51,900. In addition to vehicle sales, the company operates as a registered credit intermediary with Banco de Portugal, facilitating vehicle financing through partnerships with multiple finance companies offering terms up to 120 months.
Is Cars & Cars a public or private company?
Cars & Cars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cars & Cars founded?
Cars & Cars was founded in 2002. It employs 11 to 50 people.
Where is Cars & Cars based?
Cars & Cars is headquartered in Faro.
How does Cars & Cars make money?
Two revenue lines are on record. Vehicle Sales are the primary driver. The others are credit Intermediation.
Who are Cars & Cars's main competitors?
StandVirtual is listed as a direct peer. Broad incumbents are OLX Portugal, Carvana, CarGurus and AutoScout24. Emerging players are CarNext, Instamotion, Carsome and Cazoo. Salvador Caetano (Caetano Auto) is listed as a regional player.
Does Cars & Cars have an API?
No public API is recorded for Cars & Cars.
What industry is Cars & Cars in?
Cars & Cars's product category is Used Car Dealership. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 44112 and its SIC code is 5500.