Cartails and Events

What Cartails and Events does

Cartails and Events is a UK-based mobile bar hire and event services company headquartered in Buckland Newton, Dorchester, Dorset, founded in 2021 by Harrison Reid and Jack Steele after the founders left corporate jobs to convert what began as a side-hustle 'cart' operation into a full-service business. The company provides on-location mobile cocktail bar services for weddings, corporate events, private parties, and drinks-brand activations, deploying a signature three-metre circular bar designed to minimize queuing and act as an event focal point. Service offerings include professional bartending staff, full bar setup and glassware, custom cocktail menu curation with tastings, signature non-alcoholic mocktails (e.g., Basil and Pepper with Seedlip, Kampo), and end-to-end event coordination including licensing and logistics.

The underlying technology is operational rather than software-based: a physical mobile bar fleet, in-house mixology expertise (Head of Mixologist plus two Heads of Beverage), and proprietary cocktail recipes featured on a content-marketing blog called the Kitchen Journal. In 2023, the company expanded its offering with an in-house ready-to-drink (RTD) cocktail range, batched by the mixology team and delivered to customers for self-service at events where the team cannot attend in person.

The business model is direct-to-consumer professional services: bespoke quotations are issued per event based on guest count, duration, and menu scope, with no publicly disclosed pricing. Revenue streams include mobile bar hire (primary), RTD cocktail product sales (secondary, newer line), and brand activations for drinks companies (secondary). The company operates across nine southern English counties — Dorset, Devon, Somerset, Hampshire, Wiltshire, Berkshire, Oxfordshire, Greater London, and Surrey — supplemented by supplier partnerships with Pernod Ricard, Matthew Clark, Palmers Brewery, and Liberty Wines. Cartails and Events remains bootstrapped and founder-owned, with no external funding rounds, parent company, or public listing.

Name

Cartails and Events

Legal name

Cartails and Events

Website

https://cartailsandevents.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cartails and Events is a Dorset-based mobile bar hire company providing on-location cocktail bar services, custom cocktail menus, and brand activations for weddings, corporate events, and private parties across southern England.

Ownership category

akta.pro rank

Product category

Mobile Bar Hire Services

NAICS

Mobile Food Services (72233), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

akta.pro secondary industries

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Off-Premise / Mobile Event Catering (THAHAKAD), Concessions, Pop-Ups & Temporary Foodservice for Events (THAHAKAL)

Keywords

• Mobile bar hire
• Event bartending services
• Cocktail catering
• Wedding bar services
• Ready-to-drink cocktails

Headquarters

HQ city

Dorchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Mobile Bar Hire Services: Primary revenue stream from providing mobile bar hire services for weddings, corporate events, parties, and brand activations. Services include cocktail preparation, professional bartending staff, bar setup, and bespoke drink menus.
2. Ready-to-Drink (RTD) Cocktail Products: Sales of pre-batched, ready-to-drink cocktails delivered fresh to customers. Launched to meet demand when the company cannot attend events in person.
3. Brand Activations: Services for drinks brands including activations and promotional events, expanding beyond private events to corporate brand partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cartails and Events provides mobile bar hire and event beverage services for weddings, corporate events, private parties, and brand activations across the UK. The company supplies mobile cocktail bars, professional bartenders, custom cocktail menus, bar setup and takedown, glassware, and on-site service. In addition, the company has launched its own ready-to-drink (RTD) cocktail brand for self-service at events where the team cannot attend in person.

Product overview

Cartails and Events is a mobile bar hire and event company operating as a single unified service offering. Their core product is mobile bar services for weddings, corporate events, parties, and brand activations. They have expanded to include their own Ready-to-Drink (RTD) cocktail brand for self-service events, and provide custom cocktail menu design as part of their service. The Kitchen Journal blog serves as a content resource showcasing their cocktail expertise and recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Bar Hire Services Mobile cocktail bar hire for weddings, corporate events, private parties, and brand activations across the UK. Includes a signature three-metre circular bar setup, professional bartending staff, bespoke cocktail menu creation, all glassware and equipment, and full on-site service and cleanup.
• Ready-to-Drink (RTD) Cocktail Range

Quantifiable outcome

• Hosted over 120 events in their busiest year, plus activations for drinks brands

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Twilight TreesminorStrategic or Co-development PartnerCollaboration with Twilight Trees who create stunning artificial trees and biophilic installations that tie the bar into the overall wedding theme, creating unforgettable centrepieces.
• Country FareminorOthersTrusted food supplier partner for events
• Pernod RicardminorOthersMajor spirits and wine company supplying beverages for events
• Hunts Food GroupminorOthersTrusted food service supplier partner
• Matthew ClarkminorOthersBeverage wholesaler supplying wines and spirits
• Palmers BreweryminorOthersLocal brewery and drinks supplier, with partnerships including Familie Perrin and Vine Wine brands
• Liberty WinesminorOthersWine supplier partner for events

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Travelling Tipple: UK mobile cocktail bar company providing bar hire and mixology services at weddings, parties and corporate events. Directly comparable to Cartails on product offering, customisation and customer base.
• Stir Crazy Events: Bristol/South West-based cocktail bar hire and event services provider covering weddings, corporate events and parties. Competes directly with Cartails in the same UK wedding and corporate bar-hire niche.
• Pinto Events: UK events and bar hire operator delivering mobile bars for weddings, corporate and private events. Overlaps with Cartails on product, customer segments and UK geographic focus.
• Flair Cocktail Bar Hire: UK-wide mobile cocktail bar hire service offering bespoke cocktail menus and staffed bars at weddings and corporate events. Comparable in service model, customisation emphasis and target segments to Cartails.
• Drinkable - Mobile Bar Hire: UK mobile bar hire service specialising in weddings and private events, offering cocktail bars and mixology staffing. Comparable core offering and target customer to Cartails.
• The Travelling Tavern: UK-based mobile bar hire company serving weddings and private events with rustic/specialty bar setups. Closely comparable to Cartails in geography (UK), product (mobile cocktail bars at events) and target customer (couples and corporate event planners).

Broad incumbents

• Gallowglass: Established UK event staffing and event-services company serving corporate events, festivals and large-scale productions. Larger and broader than Cartails, but a relevant comparable for how a specialist UK events-services firm can scale across corporate and consumer segments.

Others

• Pernod Ricard UK: Global wine and spirits major and one of Cartails' named supplier partners. Relevant contextual peer as the dominant upstream supplier for premium UK mobile bars and as a customer for brand-activation work like that already performed by Cartails.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cartailsandevents
• Instagraminstagram.com/cartailsandevents
• LinkedInlinkedin.com/company/cartails-and-events-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartails and Events