Promobom Autopass

What Promobom Autopass does

Promobom Autopass (legal entity Autopass S.A., CNPJ 07.140.538/0001-40) is a São Paulo–based operator of electronic fare collection and payment services for public transportation in the São Paulo metropolitan region. The company is the successor to the Cartão BOM system, which it discontinued in April 2023 and replaced with the Cartão TOP, a multi-purpose contactless smart card that combines public transit fare payment with prepaid debit and credit functionality usable at physical and online merchants (subject to credit analysis). Autopass also operates a digital ticketing channel through the Bilhete QR Code product and a corporate electronic ticketing line (Bilhetagem Eletrônica) for managing employee vale-transporte benefits through the Portal ViaNova. The company's geographic footprint is concentrated in the São Paulo metro region with no claimed international presence.

The underlying platform integrates a smart card issuance and recharge infrastructure with a mobile application (iOS and Android) that supports self-service registration, card request, balance management, and QR-code ticket purchase. Card distribution combines a product-led growth motion (self-serve via the TOP app with home delivery) with a channel-partner motion (in-person scheduled pickup at Lojas Pernambucanas retail stores) for consumers, and a sales-led motion for corporate electronic ticketing clients. Revenue is generated through three streams: per-transaction fees on public transit fares processed through the TOP card, interchange or processing economics on debit/credit card transactions at merchants, and recurring subscription-style fees for corporate vale-transporte and electronic billing services. The financial services backend supporting the card's credit functionality is operated in partnership with Pefisa, as evidenced by the Ouvidoria (financial services ombudsman) channel being routed to [email protected].

Autopass is a privately held joint-stock company (Sociedade Anônima) with no disclosed parent, no disclosed investors, and no disclosed funding rounds. It employs approximately 30 people, indicating a lean operating model relative to the scale of the São Paulo transit market it serves. Customer service excellence has been externally recognized via the Prêmio Consumidor Moderno, and the company maintains a Reclame Aqui presence as a consumer complaint channel. Strategic priorities evidenced in the data are (1) consolidating the migration of legacy BOM users onto the TOP platform, (2) expanding per-user economics via embedded debit/credit functionality, and (3) building the corporate vale-transporte vertical via the Portal ViaNova channel.

Name

Promobom Autopass

Legal name

Autopass S.A.

Website

https://cartaobom.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Promobom Autopass (Autopass S.A.) operates electronic fare collection for São Paulo public transit via the multi-purpose Cartão TOP, combining transit payment with debit/credit functionality, alongside a QR-code ticketing app and corporate vale-transporte billing services.

Ownership category

akta.pro rank

Product category

Electronic Transit Fare Collection

NAICS

Other Support Activities for Transportation (4889)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Smart Card & Closed-Loop Fare Media Systems (THAIAMAC)

akta.pro secondary industries

Mobile Ticketing & Digital Pass Apps (THAIAMAB), Transit & Mobility Fare Cards (Stored Value) (FSAMANAG), Open-Loop EMV Contactless Fare Payments (THAIAMAD)

Keywords

• Electronic ticketing
• Transit fare collection
• Smart payment cards
• Corporate transit benefits
• Urban mobility platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Public Transportation Fares: Collection and processing of public transportation fares through the TOP Card system, operating as successor to the Cartão BOM in Greater São Paulo region
2. Card Transaction Fees: Debit and credit card transaction fees collected when TOP Card is used for purchases at physical stores or online, subject to credit analysis
3. Corporate Electronic Ticketing Services: Bilhetagem eletrônica services for companies providing vale-transporte and employee transportation benefits management

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Autopass S.A. (operating as Promobom Autopass / TOP) operates the Cartão TOP, a multi-function contactless smart card that serves as a public transportation fare medium in the São Paulo metropolitan region and also functions as a prepaid debit and credit card for purchases at physical and online retailers. Beyond the consumer card, the company provides a digital QR code ticketing solution via the TOP mobile app and offers Bilhetagem Eletrônica and Vale-transporte services for corporate clients to manage employee transportation benefits.

Product overview

Promobom Autopass operates a multi-product urban mobility and electronic payments platform centered on the TOP ecosystem. The core product is the Cartão TOP, a single card that combines public transport fare payment with prepaid debit and credit purchasing capabilities, representing an expansion from the discontinued Cartão BOM (April 2023). Digital access is provided through the TOP mobile application and the Bilhete QR Code offering. For corporate clients, Autopass offers Bilhetagem Eletrônica and Vale-transporte services that enable businesses to manage employee transportation benefits. The platform is operated by Autopass S.A., a São Paulo-based company.

Differentiator

Problem solved

Functional benefit

Brands

• Bilhete QR Code: Digital ticket system allowing purchase and use of QR code-based tickets for public transportation

Products and services

• Cartão TOP A multi-function contactless payment card for individual commuters in the São Paulo metropolitan region that combines public transport fare payment with prepaid debit and credit functionality for retail purchases (subject to credit analysis). It is requested via the TOP mobile app and delivered to the home or picked up at credentialed Lojas Pernambucanas stores.
• Bilhete QR Code A digital ticketing solution that allows individual users to purchase and use QR code-based tickets for public transport via the TOP mobile application, without requiring a physical card.
• Bilhetagem Eletrônica An electronic ticketing service for corporate clients that enables businesses to manage employee transportation benefits, track usage, and automate fare reconciliation within the TOP card ecosystem.
• Vale-transporte A corporate transportation voucher benefit service that allows companies to provide employees with transit funds integrated with the TOP card system, accessed through the dedicated Portal ViaNova.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Lojas PernambucanascoreChannel Partner/ Reseller/ DistributorCredentialed retail store partner for physical card distribution. Customers can schedule appointments at Lojas Pernambucanas to pick up their TOP cards in person with valid photo ID.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• OMNY (MTA): New York MTA's open-loop contactless fare payment system replacing MetroCard; represents the strategic open-loop direction that closed-loop operators like Autopass must contend with.
• Conduent Transportation: Major incumbent providing fare collection, transit payment, and mobility solutions to public transit agencies worldwide; broader but directly overlaps with Autopass's electronic ticketing business.
• Cubic Transportation Systems: A large incumbent supplier of fare collection, transit payment, and mobility platforms to major global transit agencies; broader portfolio but overlapping capability with Autopass's closed-loop and QR-based ticketing stack.

Emerging players

• Littlepay: Provides open-loop EMV and account-based fare payment infrastructure for transit operators; an emerging alternative that could compete with Autopass's closed-loop TOP card architecture.
• Moxion (MaaS Global): Whim mobility-as-a-service app aggregating transit and mobility payments; an emerging player showing where integrated ticketing and fare management is heading versus single-purpose cards.

Regional players

• Octopus Cards Limited: Operates the Octopus stored-value smart card for Hong Kong transit and retail payments; comparable multi-function closed-loop card model to Cartão TOP, though in a different geography.
• Seturbi: Brazilian regional operator of electronic ticketing and vale-transporte services in select municipalities; comparable B2B electronic ticketing and transit benefits management model.

Direct peers

• RioCard: Operates the RioCard smart card system for Rio de Janeiro public transportation, providing fare collection via closed-loop transit media plus corporate vale-transporte — the closest functional analogue to Autopass's Cartão TOP in Brazil.
• Masabi: Provides mobile ticketing, QR-code, and account-based fare collection platforms for transit agencies globally; directly comparable to Autopass's Bilhete QR Code and electronic ticketing offerings.

Others

• Via (Via Transportation): Adjacent mobility and transit technology provider serving public agencies; thematically related as a transit tech ecosystem participant, though its business model focuses on shared mobility rather than fare media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/boradetop
• Facebookfacebook.com/boradetop
• LinkedInlinkedin.com/company/promobom-autopass
• Instagraminstagram.com/boradetop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promobom Autopass