La Cartonnerie de Reims

What La Cartonnerie de Reims does

La Cartonnerie de Reims is a French non-profit cultural association (association loi 1901) operating as a scène de musiques actuelles in Reims, France, founded in 2005 with 33 employees. The venue's core offering is live music and cultural programming across three physical spaces: Le Floor (120 capacity), Club (350 capacity), and Grand Salle (1,200 capacity), located at 84 rue du Docteur Lemoine. It serves a regional audience in the Grand Est, hosting national and international touring artists alongside local and emerging performers through its Hyperactivites artist accompaniment program.

The business model is diversified across multiple revenue streams: ticket sales through a proprietary online platform (billetterie.cartonnerie.fr) charging a 1% service fee, plus a physical box office and third-party distribution through See Tickets, France Billet, and Ticketmaster; an annual Adhésion membership at €12 (€8 for students and CMNE clients); venue rental and private events for corporate clients; and bar and concession sales during events. The Carto Club, a corporate partnership network launched in 2012, has grown to 70+ active enterprise members (including Leroy Merlin, Ruinart, Veuve Clicquot, and Credit Mutuel Nord Europe) and has organized more than 150 private events while directing 2M+ euros since inception toward the venue and associated projects.

Institutional revenue is anchored by public funding from Ville de Reims, Région Grand Est, Département de la Marne, Ministère de la Culture, Centre National de la Musique, and Sacem. Distribution and audience development are reinforced by media partnerships with Radio Jeunes Reims, Radio Primitive, Bokal, L'Hebdo du Vendredi, and France 3 Grand Est. The associated cultural projects La Magnifique Society and JUMP!, together with educational programs (Carto Kidz, Peace & Lobe), extend the organization's scope beyond ticketed concerts into artist development and cultural outreach.

Name

La Cartonnerie de Reims

Legal name

La Cartonnerie

Website

https://cartonnerie.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Music Venue and Concert Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live music venue
• Concert events
• Venue rental
• Cultural programming
• Artist development

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ticket sales: Revenue from concert and event ticket sales through online platform and box office, with 1% service fee for online purchases.
2. Membership (Adhésion): Annual membership program at 12€ per year (8€ for students) providing ticket discounts and exclusive benefits.
3. Venue rental and private events: Private event hosting with multiple spaces (Floor: 120 capacity, Club: 350 capacity, Grand Salle: 1,200 capacity) for corporate events, parties, and meetings.
4. Bar and concession sales: Food and beverage sales during events and concerts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Cartonnerie de Reims operates a current music venue (Scène de musiques actuelles) hosting concerts and live music events across three performance spaces with capacities of 120, 350, and 1,200 attendees. The venue sells tickets directly through its own online platform and box office, offers venue rental for private and corporate events, runs an annual membership program (Adhésion) at 12€/year providing discounted tickets and exclusive benefits, and operates the Carto Club corporate partnership network with 70+ enterprise members. Supporting programs include artist development through Hyperactivites (workshops, residencies, Carto Kidz, Peace & Lobe) and bar/concession sales during events.

Product overview

La Cartonnerie operates as a unified music venue offering live concerts and cultural events. The core venue product includes three event spaces: Le Floor, Club, and Grand Salle with capacities of 120, 350, and 1,200 respectively. Supporting services include the Billetterie (ticketing system), Carto Club membership (adhesion), and Hyperactivites cultural programs. The venue also operates a business partnership program under the same Carto Club name, providing corporate networking and sponsorship opportunities for member companies.

Differentiator

Problem solved

Functional benefit

Brands

• Carto Club: Club des entreprises partenaires et mécènes de La Cartonnerie, réseau né en 2012 pour favoriser les rencontres et renforcer l'association culturelle-entrepreneuriale

Products and services

• La Cartonnerie Music Venue Concerts

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Ville de ReimscoreStrategic or Co-development PartnerMunicipal government partner supporting the venue as a key cultural institution in Reims.
• Région Grand EstcoreStrategic or Co-development PartnerRegional council supporting cultural development and music scene circulation in the Grand Est territory.
• Marne, le DépartementcoreStrategic or Co-development PartnerDepartmental government supporting balanced cultural offerings and accessibility for diverse audiences including youth and people with disabilities.
• Ministère de la CulturecoreStrategic or Co-development PartnerNational Ministry of Culture providing institutional support and funding for the music venue.
• Centre National de la Musique (CNM)coreStrategic or Co-development PartnerNational music center providing financial and non-financial support for music industry development, artist support, and cultural accessibility.
• SacemcoreStrategic or Co-development PartnerFrench music copyright society supporting music creators and cultural institutions since 1851.
• Copie PrivéeminorStrategic or Co-development PartnerPrivate copying association supporting creation through levies on copying equipment.
• Radio Jeunes ReimsminorGTM or Marketing PartnerAssociative radio station dedicated to youth in Reims, created in 1988, providing cultural and musical coverage.
• Radio PrimitiveminorGTM or Marketing PartnerNon-profit local radio station since 1981, promoting local social and cultural fabric, with regular live broadcasts from La Cartonnerie.
• BokalminorGTM or Marketing PartnerLocal media platform providing podcasts and cultural recommendations for Reims, regularly partnering for concert ticket giveaways and artist interviews.
• L'Hebdo du VendrediminorGTM or Marketing PartnerFree local news publication providing regular coverage of La Cartonnerie's activities.
• France 3 Grand Est (Ici)minorGTM or Marketing PartnerRegional public broadcaster supporting cultural actors in the Grand Est region.
• La FedelimaminorStrategic or Co-development PartnerNational federation of music venues and projects, federating and developing initiatives of general interest in current music.
• GrabugeminorStrategic or Co-development PartnerNetwork of current music professionals in the Grand Est region, connecting all professions, aesthetics, and industry structures.
• Culture MécaniCminorStrategic or Co-development PartnerAssociation promoting culture in Reims by connecting volunteers with cultural institutions and conducting cultural initiatives.
• Culture du coeurminorStrategic or Co-development PartnerAssociation working for social and professional inclusion by promoting access to culture, sports, and leisure for people in precarious situations.
• Ici c'est coolminorStrategic or Co-development PartnerCampaign for preventing sexual, sexist, racist, and homophobic violence in festivals and concerts, launched in 2019.
• Credit Mutuel Nord EuropecoreGTM or Marketing PartnerBanking partner offering 8€ reduced membership rate for their clients. Part of Carto Club with 70+ member enterprises.
• Le Carto Club (Corporate Partners)coreGTM or Marketing PartnerClub of enterprise partners and patrons launched in 2012 with 70+ active companies. Has organized 150+ private events and collected 2M+ euros. Includes companies like Leroy Merlin, Ruinart, Veuve Clicquot, AYALA, and 30+ others.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• La Cigale: Historic Paris music hall (~1,400 capacity) hosting established national and international touring artists. Comparable as a French live music venue but operates at larger scale and as a commercial venue rather than a SMAC.
• L'Olympia: Iconic Paris concert venue and broader brand with multiple performance spaces. Comparable as a top-tier French live music destination, but operates at materially greater scale and commercial profile than La Cartonnerie.

Direct peers

• Le Transbordeur: Lyon-based concert venue of similar mid-to-large capacity hosting national touring acts. Comparable scale and live-music programming focus, though operating under a different governance model.
• Le Rocher de Palmer: Bordeaux-based SMAC operating two venue rooms with capacities comparable to La Cartonnerie's tiered infrastructure. Directly comparable SMAC model with similar institutional and public-funder backing.
• L'Aéronef: Lille-based SMAC venue hosting concerts across multiple capacities with a strong roster of national and international artists. Directly comparable in mission, scale, and regional-flagship positioning within northern France.
• Le 106: Rouen-based Scène de musiques actuelles operating multiple event spaces with a similar artist-development and concert programming mandate. Closely comparable non-profit SMAC model with regional institutional backing.
• Le Nouveau Casino: Paris indie/alternative music venue hosting emerging artists across smaller capacities. Comparable as a live music club targeting similar programming tiers, though based in Paris rather than a regional capital.
• La Maroquinerie: Paris-based indie music venue of comparable capacity (around 500-1,000) hosting emerging and established touring artists. Directly comparable as a live music club/venue serving a similar role within the French current music ecosystem.
• La Coopérative de Mai: Clermont-Ferrand-based SMAC with multi-space venue infrastructure (Grande Coopérative and Petit Coopérative) and a similar artist-residency and event programming model. Highly comparable as a non-profit flagship music venue.

Regional players

• Paloma: Nîmes-based SMAC venue with multi-space infrastructure serving the Occitanie region. Comparable SMAC model and regional-flagship positioning, though operating in a different geographic market than La Cartonnerie.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cartoreims
• LinkedInlinkedin.com/company/la-cartonnerie-de-reims

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Cartonnerie de Reims