Radio Jeunes Reims

What Radio Jeunes Reims does

Radio Jeunes Reims (RJR) is a non-profit community radio station headquartered at 20 Rue de Contrai, Reims, France, operated by the legal entity Medias Saint Jean Baptiste de La Salle under French law of July 1, 1901 (Association loi 1901). Founded in 1988, the station broadcasts on 106.1 FM and DAB+ digital radio, with complementary online streaming (play.rjrradio.fr) and on-demand podcast distribution via Spotify and its website. The station targets youth and young adults (approximately ages 15-30) in the Reims metropolitan area and surrounding Marne department, delivering local news, cultural coverage, sports, mobility, and youth-oriented programming.

The technology stack is conventional broadcast: FM frequency, DAB+ digital, and web-based streaming with a WordPress CMS hosting articles, podcasts, and a program grid. The station operates as a volunteer-driven collective (bénévoles) with a small paid staff (11-50 employees range reported, but largely volunteer-based), with Greg Jajko serving as Responsable de la publication (publication responsible) per legal notices. Content is produced by the volunteer team and organized into categories including culture, sport, mobility, youth, RJR, and agenda events.

The revenue model is donation-and-sponsorship based rather than commercial. Cash inflows come from community donations and memberships (collected via HelloAsso) and from institutional sponsorships with local partners including Crédit Agricole Nord Est, La Cartonnerie, Stade de Reims, Champagne Basket, Crous Reims, and approximately 16 other cultural, sports, educational, and civic organizations. The audience is the general public/youth in Reims, with no enterprise customers and no disclosed advertising rates. The organization is structured as a non-profit association with no parent company, no subsidiaries, no funding rounds, and no M&A activity.

Name

Radio Jeunes Reims

Legal name

Medias Saint Jean Baptiste de La Salle

Website

https://rjrradio.fr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Jeunes Reims is a volunteer-driven youth community radio station in Reims, France, broadcasting on 106.1 FM and DAB+ with online streaming and podcasts, serving local youth audiences through news, culture, sports, and event coverage funded by donations and local sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Memberships: Radio relies on community support through donations and volunteer memberships to sustain operations
2. Partnerships: Radio receives support from local partners including cultural institutions, sports clubs, and educational organizations in the Reims region

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Radio Jeunes Reims operates a community radio broadcasting service delivered via FM 106.1 and DAB+ digital radio, complemented by online live streaming at play.rjrradio.fr and on-demand podcasts covering local culture, sports, mobility, and youth topics for the Reims metropolitan area. The station also publishes written news articles and a program schedule on its website.

Product overview

Radio Jeunes Reims (RJR) is a youth-focused community radio station in Reims, France. The organization operates a unified radio broadcasting platform consisting of live FM/DAB+ radio (106.1 FM), on-demand podcast content, and digital news articles. All offerings are integrated through their WordPress-based website, with live streaming available through play.rjrradio.fr and podcast distribution via Spotify. The station covers local culture, sports, youth topics, mobility, and society across the Reims metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Broadcasting Service Live radio broadcasting service delivered via FM 106.1 and DAB+ digital radio in the Reims area, with online streaming accessible worldwide through play.rjrradio.fr. Targeted at local listeners seeking youth-oriented programming covering news, culture, sport, mobility, and society in the Reims metropolitan area.
• Podcasts On-demand audio content including artist interviews, cultural event coverage, mobility discussions (e.g., Grand Reims Mobilités series), and youth-focused programs. Available through rjrradio.fr and Spotify, aimed at the same local youth audience that consumes the live broadcast.
• News Articles (Actualités) Written news articles covering local culture, sport, mobility, youth topics, agenda events, and general regional stories in the Reims area. Published on the station's WordPress-based website and aimed at the local audience seeking text-based local news.
• Program Grid (Grille des programmes) Published weekly program schedule showing radio show times, hosts, and programming lineup. Provides listeners with visibility into upcoming content across the broadcast week.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• AfevminorOthersAssociation for educational and civic engagement, partnering with the radio for youth-related content and initiatives
• Cesare (CNCM)minorOthersCentre national de la cinématographie et de l'image animée, collaboration for cultural content
• Champagne BasketminorOthersProfessional basketball club (Champagne Basket) based in Reims, sports coverage partnership
• Champagne Basket FémininminorOthersWomen's basketball team coverage and partnership
• Comédie CDN de ReimsminorOthersDrama theatre (Centre dramatique national) in Reims, cultural content collaboration
• Crédit AgricoleminorOthersRegional bank (Crédit Agricole Nord Est), institutional sponsorship
• Crocs-en-scèneminorOthersPerforming arts association, theatre and performance content
• Crous ReimsminorOthersStudent welfare organization, youth and student-focused content and events
• Ecole du ComédienminorOthersActing school in Reims, theatrical and performance content
• Fripe Emmaus ReimsminorOthersSecondhand clothing charity shop (Emmaus), social and solidarity economy coverage
• La CartonneriecoreOthersMajor cultural venue and concert hall in Reims, music and cultural event coverage - frequent partner for concerts and events
• La Maison de l'HabitatminorOthersReal estate/housing services company, likely sponsors housing-related content
• Les Francas de la MarneminorOthersYouth animation organization (Francas), youth content and activities collaboration
• LysiasminorOthersStudent association for public speaking and debate, youth engagement content
• Megazone Laser Games ReimsminorOthersLaser tag entertainment venue, youth leisure activities coverage
• OpéraimsminorOthersCinemas in Reims, film and cinema content partnership
• Reims Volley 51minorOthersVolleyball club in Reims, sports coverage
• Saint-Ex Culture Numérique ReimsminorOthersDigital culture venue and space, technology and digital culture content
• Stade de ReimscoreOthersProfessional football club (Ligue 2), major sports coverage partner - regular sports news and match coverage

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• RFM: National French commercial radio station focused on adult contemporary music and entertainment. Comparable as a music-led radio offering serving the broader Reims regional audience alongside RJR.
• Fun Radio: National French commercial music radio station targeting young adults with contemporary hits programming. Overlaps directly with RJR's music programming and youth demographic.
• Skyrock: National French youth-focused commercial radio station and digital platform. Competes for the same 15-30 listener demographic with significantly larger production budgets and national reach.
• Europe 1 (Groupe Lagardère): Major French national news/talk radio station with local affiliates and digital distribution. Comparable in offering news, culture, and music programming, though at much greater scale.
• Radio France: France's national public broadcaster operating multiple radio networks (France Inter, France Culture, France Bleu local stations) including local affiliates in Reims area. Overlaps with RJR on local news/culture coverage and youth-adjacent public-service content.
• NRJ Group: Major French commercial radio group (NRJ, Chérie FM, Nostalgie, Rire & Chansons) targeting the same youth and young-adult demographic as RJR but at national scale with full commercial ad-sales infrastructure.
• France Bleu (Radio France local network): Radio France's local/regional station network including France Bleu Champagne-Ardenne covering the Reims area. Direct local-market overlap on regional news, culture, and event coverage for the same geography.

Direct peers

• Radio Primitive: Independent community/free radio station operating on an association model with volunteer participation and local cultural focus. Comparable to RJR in scale, non-commercial revenue structure, and grassroots local programming approach.
• Radio Galère: Free/community radio station in Marseille operating on an association loi 1901 model with volunteer contributors and grassroots local programming. Directly comparable in non-profit, volunteer-driven community radio operations.
• Radio Campus France: Federation of French student/community radio stations with similar volunteer-driven, youth-focused programming and local/regional broadcast model. Directly comparable in audience demographic (15-30), operational model (volunteer + association), and content mix (music, culture, local news).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/rjrradiojeunesreims
• LinkedInlinkedin.com/company/rjr---radio-jeunes-reims
• Instagraminstagram.com/rjrradio
• Xx.com/rjrradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Jeunes Reims