Câr-Y-Môr
Câr-y-Môr is a Welsh Community Benefit Society operating Wales' first regenerative seaweed and shellfish farm, selling fresh seafood, seaweed deli products, and agricultural biostimulants to UK consumers, chefs, and farmers.
- Company typePrivate
- Founded2019
- HeadquartersSt Davids, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Câr-Y-Môr does
Câr-y-Môr operates Wales' first regenerative seaweed and shellfish farm, structured as a Community Benefit Society (legal entity: For the Love of the Sea Ltd) registered with the Financial Conduct Authority in August 2019. The company runs Integrated Multi-Trophic Aquaculture (IMTA) on a 3-hectare ocean farm in Ramsey Sound near St Davids, Pembrokeshire, cultivating seaweed (Sugar Kelp, Oarweed, Furbelows), oysters, scallops, and mussels using lantern nets and long lines in a zero-input system that requires no fertilisers, pesticides, or freshwater. Through its acquired subsidiaries — Solva Seafoods (January 2021) and The Pembrokeshire Beach Food Company (July 2024) — the society also processes fresh seafood and a line of award-winning seaweed deli products including dried seaweeds, seasonings, sauces, butters, pestos, and laverbread. A separate product stream converts cultivated seaweed and crab shell by-products into liquid biostimulants and soil amendments for farmers and gardeners.
The business model combines direct-to-consumer e-commerce (carymor.wales and beachfood.co.uk), a farm shop at Upper Clegyr, wholesale distribution to restaurants and retailers (including Michelin-starred chefs and local food hubs), and a small education and outreach programme that reached over 1,000 children in 2024. Revenue is generated across multiple one-time-purchase SKUs (retail biostimulants at £7.50–£15, biostimulant bundles, fresh and dried seafood) plus paid summer holiday clubs at £33 per child. Capital is raised through a non-profit membership and community share offer model (£1 community membership, pioneer shares with equal voting rights), supplemented by grants including a £23,500 European Regional Development Fund award and a £250,000 community crowdfunding round in 2024. The society is governed by over 700 community members with an asset lock mandating reinvestment of all surplus into the enterprise and wider Pembrokeshire community.
Strategically, Câr-y-Môr targets a £2 million turnover in the coming years, with planned scaling via a new seaweed hatchery, expanded biostimulant manufacturing, and offshore farm development. The organisation partners with WWF Cymru, Bangor University, Swansea University, Scottish Association for Marine Science, Notpla, and 1% for the Planet, and has received recognition including a Morgan Stanley Sustainable Solutions Collaborative showcase placement (2022) and a St David Awards 2023 Business finalist nomination. Its stated mission is environmental regeneration of Welsh coastal waters, year-round job creation in coastal communities, and restoration of local food sovereignty given that approximately 90% of Welsh seafood has historically been exported.
Câr-Y-Môr firmographics
Firmographics- Name
- Câr-Y-Môr
- Legal name
- For the Love of the Sea Ltd
- Website
- https://carymor.wales
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Câr-y-Môr is a Welsh Community Benefit Society operating Wales' first regenerative seaweed and shellfish farm, selling fresh seafood, seaweed deli products, and agricultural biostimulants to UK consumers, chefs, and farmers.
- Ownership category
- akta.pro rank
Câr-Y-Môr industry classification
Industry- Product category
- Sustainable Aquaculture
- NAICS
- Shellfish Farming (112512), Aquaculture (1125), Seafood Product Preparation and Packaging (3117)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Agricultural Chemicals (2870)
- akta.pro primary industry
- Seaweed & Algae Aquaculture (incl. microalgae) (AFAEAAAE)
- akta.pro secondary industries
- Marine Shellfish Farming (e.g., oysters, mussels, clams) (AFAEAAAB), Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI)
Keywords
Where Câr-Y-Môr is headquartered
LocationHeadquarters
- HQ city
- St Davids
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Câr-Y-Môr business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Seafood and Shellfish Sales: Direct sales of fresh Welsh seafood, shellfish and seaweed to chefs, shops, and family tables. Products sourced from own sea farms and local fishermen and gatherers. Includes the acquired Pembrokeshire Beach Food Company product range (dried seaweeds, seasonings, sauces, butters, pestos, laverbread).
- Seaweed Biostimulants and Fertiliser Products: Sale of seaweed-based biostimulants for farmers, growers, and gardeners. Products include Liquid Seaweed Biostimulant, Liquid Lacto-fermented Seaweed Biostimulant, and Crab Shell Soil Amendment. Targets agricultural sector for both retail (gardeners) and wholesale (farmers) markets.
- Education and Outreach Programs: Revenue from educational workshops for schools, community groups, and holiday clubs. Summer Holiday Club at Farms for City Children offered at £33 per child. Education sessions cover seaweed exploration, marine farming education, and hands-on training.
- Wholesale and B2B Sales: Bulk sales of seaweed and shellfish to commercial customers including restaurants, hotels, and retailers. Special pricing for sales of 1000L or more of biostimulant products (contact [email protected]).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Community Membership |
| Unit Pricing | Pay-as-you-go | Liquid Seaweed Biostimulant |
| Unit Pricing | Pay-as-you-go | Liquid Lacto-fermented Seaweed Biostimulant |
| Unit Pricing | Pay-as-you-go | Crab Shell Soil Amendment 1kg |
| Unit Pricing | Pay-as-you-go | LLS Biostimulant & Soil Amendment Bundle |
| Other | Pay-as-you-go | Crowdfunder Investment |
| Unit Pricing | Pay-as-you-go | Summer Holiday Club |
| Other | Annual | Supply and Dispatch Lead Partner Salary |
| Unit Pricing | Pay-as-you-go | Bulk Biostimulant Sales |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Câr-Y-Môr product offering
Product offeringCore offering
Câr-y-Môr runs Wales' first regenerative seaweed and shellfish farm on a 3-hectare IMTA site in Ramsey Sound, Pembrokeshire, producing fresh Sugar Kelp, Oarweed, Furbelows seaweed alongside oysters, scallops and mussels. It sells Welsh seafood direct to consumers and chefs, markets an acquired range of award-winning seaweed deli products under the Pembrokeshire Beach Food Company brand, and processes seaweed into Liquid Biostimulants and Crab Shell Soil Amendments for farmers and gardeners. Educational workshops and community membership round out the offering.
Product overview
Câr-Y-Môr operates as Wales' first regenerative seaweed and shellfish farm, functioning as a Community Benefit Society. The product portfolio spans three main areas: (1) Fresh and processed seafood including seaweed and shellfish from their ocean farm in Ramsey Sound; (2) Acquired brand 'Pembrokeshire Beach Food Company' offering award-winning seaweed deli products including dried seaweeds, seasonings, sauces, butters, pestos, and laverbread; and (3) Seaweed-based biostimulants and soil amendments for agriculture and gardening, including Liquid Seaweed Biostimulant, Liquid Lacto-fermented Seaweed Biostimulant, and Crab Shell Soil Amendment. The company sells through their own retail shop, the Beach Foods online store, and wholesale channels. Educational workshops and summer holiday clubs are also offered as community engagement programs.
Differentiator
Problem solved
Functional benefit
Brands
- The Pembrokeshire Beach Food Company: Acquired brand offering seaweed deli products including dried seaweeds, seasonings, sauces, seaweed butters, pestos, and laverbread - a culinary staple of Welsh culture.
Products and services
- Liquid Seaweed Biostimulant Liquid seaweed biostimulant designed to maximise crop yields by supporting root development, enhancing nutrient uptake and stress tolerance. Produced from cultivated brown seaweed (Sugar Kelp, Oarweed and Furbelows) via a low-energy water extraction process and sold from £7.50 to farmers, growers and gardeners.
- Liquid Lacto-fermented Seaweed Biostimulant Higher-concentrated, probiotic seaweed biostimulant produced by fermenting cultivated brown seaweed with lactobacillus and molasses to extract bioactive compounds. Priced from £12.00 and targeted at stimulating soil microbial activity, building soil organic matter and supporting nutrient cycling.
- Crab Shell Soil Amendment Slow-release fertiliser made from crushed, dried Pembrokeshire crab shells (a by-product of seafood processing). Contains N, P, Ca and Mg, acts as a pH buffer, and includes chitin to support plants' immune system and suppress soil-borne pathogens. Available in fine and coarse grades at £10 per kg.
- LLS Biostimulant & Soil Amendment Bundle Bundled pack of the Liquid Lacto-fermented Seaweed Biostimulant and Crushed Crab Shells Soil Amendment, sold at £15.40 (originally £22.00) for approximately 30% savings and targeted at gardeners and growers seeking a complete soil-regeneration package.
- Pembrokeshire Beach Food Company product range Acquired brand range of award-winning seaweed deli produce including dried seaweeds, seasonings, sauces, seaweed butters, pestos and laverbread. Products have won multiple Great Taste awards and are sold through beachfood.co.uk and the Câr-y-Môr farm shop under the 'Beach Foods by Câr-y-Môr' label.
- Fresh seaweed and shellfish from ocean farm Fresh and processed seaweed (Sugar Kelp, Oarweed, Furbelows) and shellfish (oysters, scallops, mussels) grown on Câr-y-Môr's regenerative ocean farm in Ramsey Sound, Pembrokeshire, sold via e-commerce, farm shop and wholesale channels. The seaweed lines produce around 53 tonnes of seaweed per year from 1,500 metres of cultivation.
- Summer Holiday Club at Farms for City Children Full-day (8am-5pm) holiday club for children aged 3-11 hosted at Farms for City Children (Lower Treginnis). Activities include seaweed exploration, rocky shore discovery and coastal exploration. Priced at £33 per child, with the 2024 programme reaching over 1,000 children.
- Câr-y-Môr Community Membership Annual community membership of the Community Benefit Society at £1 per year, granting any supporter equal voting rights in the society and access to community updates, with the membership base exceeding 700 people.
Quantifiable outcome
- Increases silage yield by up to 25% in early trials with farmers
- +4 more outcomes
Companies that use Câr-Y-Môr
Customer profileNamed customers6 records
Ideal customer profiles3 records
Câr-Y-Môr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Câr-Y-Môr partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- NotplacoreCollaboration on seaweed-based bioplastics and packaging alternatives. Notpla works with Câr-y-Môr to demonstrate the far-reaching potential of Welsh seaweed for sustainable materials.
- WWF CymrucorePartnership with WWF Cymru to manage Welsh seas sustainably, providing essential benefits and exciting opportunities for innovation and sustainable livelihoods while supporting Wales on its journey to net zero.
- Bangor UniversitycoreAcademic partnership for research and development of new products and sustainable practices in seaweed cultivation.
- Swansea UniversitycoreAcademic partnership (School of Biosciences/CSAR) for product development and research collaboration.
- Plant Ecology Beyond Land (PEBL)corePartnership on seaweed projects and product development, working together on sustainable coastal initiatives.
- Sea-ChangersminorConservation charity providing grants for educational, engagement and grassroots marine conservation projects. Funded Câr-y-Môr's free Seaweed Sessions for local school children.
- Farms for City ChildrencoreCollaboration for educational programs at Lower Treginnis (most westerly farm in Wales). Câr-y-Môr conducts seaweed workshops for school children visiting the farm. Hosted royal visit from HRH The Princess Royal.
- EcoDewiminorLocal environmental organization sharing passion for tackling climate emergency and biodiversity crisis while improving community wellbeing on the St Davids Peninsula. Joint events including beach cleans and seaweed discovery sessions.
- Scottish Association for Marine Science (SAMS)corePartnership in 'Unlock The Power of Seaweed in Pembrokeshire' project alongside WWF UK and PEBL, working to advance seaweed farming research and practice.
- 1% for the PlanetcoreEnvironmental partnership joining Yvon Chouinard (Patagonia) and Craig Mathews's accountability network. Câr-y-Môr commits to giving 1% of sales to environmental causes supporting marine ecosystems, environmental education, and sustainable livelihoods.
- St Davids Old Farmhouse BreweryminorLocal brewery partnership to create Cwrw Kelp seaweed beer. Joint events hosting 'Living Soil' talk and showcasing seaweed products.
- The Pembrokeshire Beach Food CompanycoreAcquired in July 2024 from founder Jonathan Williams. Adds range of Great Taste award-winning seaweed deli products including dried seaweeds, seasonings, sauces, butters, pestos, and laverbread. Products now available through Câr-y-Môr's website and farm shop alongside their own fish and seafood range.
- PlantseaminorPartnership to demonstrate sustainable seaweed applications and develop seaweed-based products beyond food.
- Peninsula Producers Food HubminorLocal food hub stocking Câr-y-Môr seaweed products for distribution to consumers in the Pembrokeshire area.
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
Câr-Y-Môr competitors and assessment
Company assessmentDirect peers
- Mara Seaweed: Ireland/UK seaweed consumer brand producing snack and seasoning products from sustainably harvested seaweed. Directly comparable to Câr-y-Môr's Beach Foods by Câr-y-Môr range (dried seaweeds, seasonings, sauces, pestos) on product format, UK/Ireland target market, and foodservice/retail GTM.
- Atlantic Sea Farms: US (Maine) kelp farming cooperative operating a community-led regenerative ocean farming model very similar to Câr-y-Môr's Integrated Multi-Trophic Aquaculture approach. Highly comparable on business model (farmer-owned cooperative selling fresh/dried kelp, foodservice supply, and biostimulant-adjacent products) and on customer base (chefs, retailers, community programs).
- Notpla: UK-based seaweed bioplastics company featured alongside Câr-y-Môr in the Morgan Stanley Sustainable Solutions Collaborative 2022. Directly comparable as both are early-stage UK ventures commercialising seaweed-based applications (materials for Notpla, food/biostimulants for Câr-y-Môr) and they have an explicit partnership relationship.
- The Scottish Seaweed Company: Scottish-based seaweed processor selling dried seaweed, seasonings, and bath/body products. Comparable as a UK seaweed consumer brand supplying similar retail and foodservice channels with overlapping product formats to Câr-y-Môr's Beach Food line.
Emerging players
- Plantsea: Swedish start-up developing seaweed-based packaging and bioplastic applications. Listed as a Câr-y-Môr partner for demonstrating sustainable seaweed applications; comparable as an emerging seaweed-materials company but operating in materials rather than food/biostimulants.
Broad incumbents
- Ocean Rainforest: Faroese large-scale offshore seaweed farming operation cultivating kelp and other seaweeds for food, feed, and biomaterial applications. Comparable on regenerative offshore seaweed cultivation but at substantially greater scale and with a more industrial, export-oriented orientation than the community-led Welsh model.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Câr-Y-Môr social profiles
Digital presenceCâr-Y-Môr compliance and trust
Trust signalCompliance1 record
Câr-Y-Môr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Câr-Y-Môr leadership team
Management profileNumber of profiles
Profiles12 records
Câr-Y-Môr subsidiaries and ownership
Company hierarchySubsidiaries2 records
Câr-Y-Môr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Câr-Y-Môr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Câr-Y-Môr
What does Câr-Y-Môr do?
Câr-y-Môr runs Wales' first regenerative seaweed and shellfish farm on a 3-hectare IMTA site in Ramsey Sound, Pembrokeshire, producing fresh Sugar Kelp, Oarweed, Furbelows seaweed alongside oysters, scallops and mussels. It sells Welsh seafood direct to consumers and chefs, markets an acquired range of award-winning seaweed deli products under the Pembrokeshire Beach Food Company brand, and processes seaweed into Liquid Biostimulants and Crab Shell Soil Amendments for farmers and gardeners. Educational workshops and community membership round out the offering.
Is Câr-Y-Môr a public or private company?
Câr-Y-Môr is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Câr-Y-Môr founded?
Câr-Y-Môr was founded in 2019. It employs 11 to 50 people.
Where is Câr-Y-Môr based?
Câr-Y-Môr is headquartered in St Davids, United Kingdom, in the Europe region.
How does Câr-Y-Môr make money?
Four revenue lines are on record. Seafood and Shellfish Sales are the primary driver. The others are seaweed Biostimulants and Fertiliser Products, education and Outreach Programs and wholesale and B2B Sales.
Who are Câr-Y-Môr's main competitors?
Direct peers on record are Mara Seaweed, Atlantic Sea Farms, Notpla and The Scottish Seaweed Company. Plantsea is listed as an emerging player. Ocean Rainforest is listed as a broad incumbent.
Does Câr-Y-Môr have an API?
No public API is recorded for Câr-Y-Môr.
What industry is Câr-Y-Môr in?
Câr-Y-Môr's product category is Sustainable Aquaculture. Its primary akta.pro industry code is AFAEAAAE, Seaweed & Algae Aquaculture (incl. microalgae), with a secondary code of AFAEAAAB, Marine Shellfish Farming (e.g., oysters, mussels, clams). Its NAICS code is 112512 and its SIC code is 2092.