What Casa Británica does

Casa Británica is an authorized Renault car dealership headquartered in Medellín, Colombia, founded in 1967. The company operates 11 showroom and service locations across the Antioquia department (four in Medellín, plus Envigado, Bello, Rionegro/Llanogrande, and La Ceja) and the Colombian Caribbean coast (Montería, two in Sincelejo, and Caucasia), with a workforce of 335 employees. It sells the full Renault portfolio including entry-level cars (Kwid, Logan, Stepway), SUVs (Kardian, Duster, Arkana, Koleos, Duster Hybrid E-Tech), the Oroch pickup, and commercial and electric vehicles (Kangoo, Trafic, Kangoo E-Tech, Megane E-Tech), spanning gasoline, diesel, mild hybrid, full hybrid, and 100% electric powertrains.

The business operates four distinct sub-brands. Mobilize provides hourly and daily vehicle rentals (including models such as Kwid MT at $14,300/hour and Duster CVT at $25,300/hour). Club Casa is a loyalty program offering personalized service, a 1-year parts warranty and 6-month labor warranty, and Mobilize rental benefits. Renault Pro+ is a corporate fleet division with dedicated advisors, work vehicle exhibits, and adapted maintenance facilities for businesses operating passenger and cargo fleets. The company also runs in-house workshop services spanning fast mechanics, specialized diagnostics, and collision repair, alongside a genuine Renault parts and accessories business.

Revenue is generated primarily through one-time new vehicle sales priced in Colombian Pesos from $55.99M (Kwid) to $180.69M (Trafic), with secondary recurring streams from maintenance and repair services, parts and accessories sales, and usage-based Mobilize rentals. Financing plans, including a 50/50 plan with payments deferred to 2027, support vehicle conversion. The go-to-market combines physical showrooms, a digital presence (website, blog, and social channels including Facebook, Instagram, X, YouTube, TikTok, and LinkedIn), test-drive events (ArkanaFest, 4x4 Adventures), and WhatsApp-driven direct sales. Casa Británica won the DOTY (Dealer of the Year) 2023 award from Renault and reports a 2,498+ Google review base rated "EXCELENTE." The company is privately held with no disclosed institutional investors or parent company.

Name

Casa Británica

Legal name

Casa Británica

Website

https://casabritanica.com.co

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Casa Británica is a privately held, authorized Renault car dealership headquartered in Medellín, Colombia, founded in 1967. It operates 11 showroom and service locations across Antioquia and the Colombian coast, selling new Renault vehicles, parts, maintenance, Mobilize rentals, and Renault Pro+ fleet services to individual consumers and commercial fleet operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. New Vehicle Sales: Sale of new Renault vehicles including automobiles (Kwid, Logan, Stepway), SUVs (Kardian, Duster, Arkana, Koleos), pickups (Oroch), and utility vehicles (Kangoo, Trafic). Revenue generated from vehicle sales with various powertrain options including gasoline, mild hybrid, full hybrid, and 100% electric.
2. Maintenance and Repair Services: Workshop services including collision repair, quick maintenance, specialized mechanics, and genuine Renault parts replacement. Service centers located at multiple dealership locations.
3. Parts and Accessories Sales: Sale of 100% original Renault spare parts and accessories for vehicle customization and maintenance.
4. Vehicle Rental (Mobilize): Short-term vehicle rental service offering replacement vehicles while customer's car is in for service, or for personal use. Includes hourly and daily rental options with various Renault models.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Casa Británica is an authorized Renault dealership in Colombia selling the complete Renault new-vehicle portfolio across gasoline, E-Tech mild hybrid, full hybrid, and 100% electric powertrains, spanning automobiles, SUVs, pickups, and commercial utility vehicles. The company delivers the full vehicle ownership lifecycle through financing, mechanical and collision repair, genuine parts, the Mobilize short-term rental service, the Club Casa loyalty program, and the Renault Pro+ corporate fleet program.

Product overview

Casa Británica is an official Renault dealership offering a comprehensive portfolio of new Renault vehicles across multiple segments: compact automobiles (Kwid, Logan, Stepway), SUVs (Duster, Kardian, Koleos, Arkana), pickups (Oroch), commercial utility vehicles (Kangoo, Trafic), and 100% electric vehicles (Kangoo E-Tech, Megane E-Tech). The lineup spans powertrain options including gasoline, diesel, mild hybrid E-Tech, full hybrid E-Tech, and 100% electric. The company provides integrated services including vehicle sales, mechanical maintenance (fast and specialized), collision repair, genuine Renault parts and accessories, vehicle financing options, corporate fleet solutions (Renault Pro+), and a vehicle rental mobility solution (Mobilize). A loyalty program (Club Casa Británica) offers personalized service and warranties. Casa Británica operates multiple dealership locations across Antioquia and the Colombian coast.

Differentiator

Problem solved

Functional benefit

Brands

• Mobilize: Car rental service offered by Casa Británica allowing customers to rent Renault vehicles for temporary mobility needs, including while their own vehicle is under repair.
• Club Casa
• Renault Pro+

Products and services

• Renault Kwid Compact urban vehicle powered by a gasoline engine; entry-level model in the Renault lineup priced from $55,990,000 COP and targeted at budget-conscious individual buyers seeking economical daily transportation.
• Renault Logan Sedan with gasoline engine offering practical and economical family transportation, priced from $67,990,000 COP. Available in a Logan Pro+ variant for commercial fleet operators.
• Renault Stepway Compact crossover with gasoline engine combining urban versatility with elevated design, priced from $83,290,000 COP.
• Renault Kardian Compact SUV featuring a turbo engine, Multi-Sense driving modes, and advanced connectivity with 13 ADAS systems, priced from $79,990,000 COP.
• Renault Duster Rugged SUV with gasoline engine designed for versatility and adventure capability, priced from $85,990,000 COP. Available in a Duster Pro+ variant for commercial fleet operators.
• Renault Oroch Pickup truck with gasoline engine combining work capability with passenger comfort, priced from $104,790,000 COP. Available in an Oroch Pro+ 4x4 variant for commercial fleet operators.
• Renault Arkana Coupe SUV featuring E-Tech mild hybrid technology, Bose audio system, and 19 ADAS safety assists, priced from $116,490,000 COP.
• Renault Duster Hybrid E-Tech Self-charging hybrid SUV combining fuel efficiency with off-road capability, priced from $120,990,000 COP.
• Renault Koleos Full Hybrid E-Tech Full hybrid SUV with 29 ADAS systems, E-Tech esprit Alpine variant available, featuring a 241 hp turbo engine without external charging requirement, priced from $149,990,000 COP.
• Renault Megane E-Tech 100% Eléctrico 100% electric vehicle offering zero-emission driving with advanced technology features.
• Renault Kangoo Commercial utility vehicle with gasoline engine designed for cargo transport and business use, priced from $80,990,000 COP.
• Renault Kangoo E-Tech 100% electric commercial utility vehicle for sustainable urban cargo transport, priced from $159,000,000 COP.
• Renault Trafic Large commercial van with diesel engine for passenger and cargo transportation needs, priced from $180,690,000 COP.
• Taller de Mecánica Rápida (Quick Maintenance Service) Periodic vehicle inspections and tune-ups to ensure safe travel, offered as an express maintenance service at Casa Británica service centers.
• Taller de Mecánica Especializada (Specialized Mechanical Repair) Expert diagnostic and repair services for complex vehicle issues using specialized mechanics and 100% original Renault parts at Casa Británica service centers.
• Servicio de Colisión (Collision Repair) Collision repair services to restore vehicles to pre-accident condition, performed at Casa Británica service centers with genuine Renault parts.
• Repuestos y Accesorios Renault (Genuine Parts and Accessories) Sale of 100% original Renault spare parts and accessories for vehicle customization and maintenance, available at parts warehouses across Casa Británica locations.
• Mobilize - Vehicle Rental Service Vehicle rental service offering temporary replacement vehicles while customer's car is in for repair, or for personal travel needs. Includes hourly and daily rates on various Renault models including Duster CVT, Kwid MT, Zoe E-Tech, Oroch 4X4 MT, Stepway CVT, and Logan CVT.
• Club Casa Británica (Loyalty Program) Loyalty program offering personalized customer service, guaranteed mechanical work with 1-year parts warranty and 6-month labor warranty, and special Mobilize rental rates for Casa Británica customers.
• Renault Pro+ Corporate Fleet Program Corporate fleet sales and commercial vehicle solutions program for businesses with small or large fleets, including dedicated advisors, work vehicle displays for cargo and passenger transport, adapted maintenance facilities, and post-sale fleet support.

Quantifiable outcome

• DOTY Dealer of the Year 2023 recognition demonstrating top-tier sales and service performance
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• RenaultcoreChannel Partner/ Reseller/ DistributorCasa Británica is an official authorized Renault dealer in Colombia, representing the complete Renault vehicle portfolio including automobiles, SUVs, pickups, utility vehicles, and E-Tech hybrid/electric vehicles. The partnership includes sales, service, parts, and exclusive programs like Pro+ and Mobilize.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Penske Automotive Group: Diversified international automotive retailer with premium-brand dealerships and commercial truck operations. Comparable as a global multi-OEM dealer group with extensive service and parts operations.
• Inchcape: Global automotive distributor and retailer with operations across multiple markets and brands. Comparable as a large-scale, multi-brand auto retail platform with similar dealership economics.
• Asbury Automotive Group: Large US franchised automotive dealer group with strong focus on parts, service, and F&I. Comparable on multi-store dealership operations and aftersales-driven margin profile.
• Group 1 Automotive: Large multi-brand franchised automotive retailer with significant parts, service, and finance operations. Comparable business model in dealership operations, OEM franchise relationships, and aftersales monetization.
• Sonic Automotive: Multi-brand franchised automotive retailer with both dealership and EchoPark used-vehicle operations. Comparable on dealership P&L mechanics, OEM relationships, and aftersales revenue.
• Lithia Motors: One of the largest automotive retailer groups globally, operating franchised dealerships across multiple OEM brands. Comparable as a multi-location dealership operator with similar revenue mix of new, used, parts, service, and F&I.

Others

• CarMax: Largest US used-vehicle retailer with reconditioning and financing operations. Adjacent comparable for used-car retail mechanics and omnichannel vehicle merchandising.
• AutoZone: Largest aftermarket auto parts retailer in the Americas. Comparable only on the parts/accessories revenue stream and DIY service customer overlap.

Direct peers

• Los Coches: Authorized Renault dealer group in Colombia operating multiple showrooms and service centers. Direct competitor within the same OEM franchise in the Colombian market.
• Casatoro: Multi-brand authorized automotive dealer in Colombia with new vehicle showrooms, service centers, and parts. Comparable as a Colombian franchise retail competitor with similar service-oriented model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Casabritanica
• YouTubeyoutube.com/user/casabritanica
• Facebookfacebook.com/CasaBritanica
• LinkedInlinkedin.com/company/casa-brit%C3%A1nica
• Instagraminstagram.com/casabritanica/?hl=es
• TikToktiktok.com/@casabritanica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Británica