What Casa Cor Tintas does

Casa Cor Tintas, legally registered as Comercial de Tintas Franchia LTDA (CNPJ 13.252.083/0001-58), is a privately held Brazilian paint and hardware retailer headquartered at Rua Padre Roque, 1629, Centro, Mogi Mirim, São Paulo. The company operates a single physical storefront complemented by an e-commerce website (casacortintas.com), selling paints, coatings, primers, wood treatments, construction supplies, adhesives, cleaning products, and painting tools and accessories. Casa Cor Tintas functions as a multi-brand distributor rather than a manufacturer, carrying portfolios from established Brazilian suppliers including Coral, Maza, Atlas, Sparlack, Vedacit, Cascola, Anjo, and Mactra, and references a franchise association with Coral. The product catalog is organized into five lines: Linha Imobiliária (residential paints), Linha Profissional (professional tools and construction materials), Para Madeira (wood varnishes and treatments), Acessórios (brushes, rollers, ladders, tape), and Limpeza (cleaning and maintenance).

The company serves three customer segments: residential property owners undertaking DIY painting and home improvement; professional painters and contractors requiring durable coatings and tools; and woodworkers/craftsmen needing varnishes and wood preservatives. Customer reach is primarily domestic (Brazil), with a website banner promoting a "revendedor" (reseller) program alongside a loyalty ("fidelidade") program, suggesting nascent B2B retention efforts. Marketing channels include the e-commerce site, a Facebook page (grupocasacortintas), and email newsletter. No public listing, no disclosed funding, no parent company, and no proprietary technology platform are evidenced. The business is a small, locally focused retail operation with 25 employees and no institutional ownership.

Name

Casa Cor Tintas

Legal name

Comercial de Tintas Franchia LTDA

Website

https://casacortintas.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Cor Tintas is a Brazilian multi-brand paint and hardware retailer operating a single physical store and e-commerce site in Mogi Mirim, São Paulo, serving residential DIY consumers, professional painters/contractors, and woodworkers across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Mogi Mirim

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated through direct retail sales of paints, coatings, primers, wood treatments, construction supplies, adhesives, cleaning products, and painting tools/accessories. Sales are primarily one-time transactions with occasional promotional pricing. Payment methods include Boleto Bancário with discount incentives and potentially credit card.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Casa Cor Tintas is a Brazilian paint and coatings retailer that sells paints, primers, varnishes, wood treatments, waterproofing products, adhesives, cleaning products, and painting tools/accessories from multiple major brands (Coral, Maza, Atlas, Sparlack, Vedacit, Mactra, Mococa, Anjo, Revest-1000) through a physical store in Mogi Mirim, SP and an e-commerce website with delivery. The company organizes its assortment into five product lines: residential paints, professional tools/construction materials, wood care, painting accessories, and cleaning/maintenance products.

Product overview

Casa Cor Tintas is a Brazilian paint and coatings retailer operating as a franchise of Coral and other major paint brands. The company offers a multi-brand portfolio organized into five main product categories: Linha Imobiliária (residential paints including Coral Coralar, Coral Rende Muito, Coral Eggshell Super Lavável, Coral Proteção Sol & Chuva, and Maza textures), Linha Profissional (professional tools and construction materials including Atlas brushes and equipment), Para Madeira (wood care products including Sparlack varnishes and Mococa wood treatments), Acessórios (painting supplies including brushes, rollers, and safety equipment), and Limpeza (cleaning and maintenance products). The business operates as a physical and online retail store serving both DIY consumers and professional contractors in Mogi Mirim, São Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

• Linha Imobiliária

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Others

• Suvinil: Major Brazilian paint manufacturer (also under AkzoNobel) selling decorative paints and coatings. Adjacent as a competing brand whose products could substitute Casa Cor Tintas's assortment and which increasingly sells direct via its own channels.
• Vedacit: Brazilian specialty manufacturer of waterproofing, sealing, and chemical construction products whose Impermeabilizante line is sold by Casa Cor Tintas. Relevant as a key supplier with growing direct-to-customer digital channels.
• Coral (AkzoNobel): One of the largest paint brands in Brazil and Casa Cor Tintas's primary supplier, with its own retail/advisory channels. Relevant as a key supplier-partner ecosystem player and as a brand that increasingly sells direct to consumers.
• Atlas (Tintas Atlas): Brazilian manufacturer of paints, coatings, and painting tools, supplying Casa Cor Tintas under the Atlas brand. Relevant as a supplier whose own retail/wholesale ambitions could pressure Casa Cor Tintas's reseller economics.

Direct peers

• Telhanorte: Brazilian retailer focused on construction materials, paints, and finishing products with both physical stores and an online channel. Directly comparable assortment (paints, varnishes, tools, accessories) and customer segments (DIY and contractor).
• Dicico: Brazilian home improvement and construction retailer serving both DIY consumers and professional builders with paints, tools, and finishing supplies. Comparable product mix and omnichannel model (physical + e-commerce), though larger in scale.
• C&C Casa e Construção: Large Brazilian construction and home improvement retail chain selling paints, coatings, construction materials, tools, and finishes. Comparable as a multi-channel retailer targeting both professionals and end consumers with overlapping product categories (paints, varnishes, accessories, waterproofing).
• Leroy Merlin Brasil: One of the largest home improvement retailers in Brazil, selling paints, coatings, varnishes, tools, and accessories from multiple brands across physical stores and e-commerce. Directly comparable to Casa Cor Tintas in product mix and customer base (DIY + professional), but operating at much greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grupocasacortintas
• LinkedInlinkedin.com/company/casa-cor-tintas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Cor Tintas