Casa de Pico Mexican Restaurant
Casa de Pico is a single-location, full-service Mexican restaurant in La Mesa, CA, serving dine-in guests, online pickup orders, and banquet/catering events with a 54-year-old brand and signature homemade tortillas and margaritas.
- Company typePrivate
- Founded1971
- HeadquartersLa Mesa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Casa de Pico Mexican Restaurant does
Casa de Pico generates revenue through per-item unit pricing on food and beverage sales, with menu items ranging from $9.95 (soups) to $27.95 (combination plates), supplemented by banquet and catering event packages priced on inquiry. The go-to-market motion is direct-to-consumer, combining walk-in dine-in traffic at the Grossmont Center location, online pickup ordering through the Popmenu-powered website, and direct-sales banquet bookings via a dedicated events director. No third-party delivery platform integration is evident, indicating deliberate channel control. The customer base is fragmented across individuals, families, and event planners, with no enterprise contract revenue and no disclosed funding or institutional ownership. Revenue is not publicly disclosed, and the business operates as a privately held, family-owned establishment with no M&A, expansion, or capital raise activity in the available record.
Casa de Pico Mexican Restaurant firmographics
Firmographics- Name
- Casa de Pico Mexican Restaurant
- Legal name
- Casa De Pico
- Website
- https://casadepico.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Casa de Pico is a single-location, full-service Mexican restaurant in La Mesa, CA, serving dine-in guests, online pickup orders, and banquet/catering events with a 54-year-old brand and signature homemade tortillas and margaritas.
- Ownership category
- akta.pro rank
Casa de Pico Mexican Restaurant industry classification
Industry- Product category
- Mexican Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industry
- Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)
Keywords
Where Casa de Pico Mexican Restaurant is headquartered
LocationHeadquarters
- HQ city
- La Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Casa de Pico Mexican Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Food and Beverage Sales: Revenue from serving food and beverages to dine-in customers at the La Mesa, CA location. Menu items include appetizers, entrees, desserts, and beverages including their world-famous Birdbath Margaritas.
- Catering and Banquet Services: Revenue from hosting private events including rehearsal dinners, anniversary parties, class reunions, and corporate events. Offers menu packages from simple lunch buffets to elaborate fiestas with mariachi entertainment, plus Fiestas To Go for pickup or delivery.
- Online Takeout Orders: Revenue from online ordering system for pickup at the La Mesa location, processed through the restaurant's website.
- Gift Cards: Revenue from sale of gift cards through the restaurant's gift card portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Appetizers and Soups - Price range $9.95 to $20.95 |
| Unit Pricing | Pay-as-you-go | Entrees and Main Dishes - Price range $21.50 to $27.95 |
| Unit Pricing | Pay-as-you-go | Catering and Banquet Packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Casa de Pico Mexican Restaurant product offering
Product offeringCore offering
Casa de Pico operates a single full-service Mexican restaurant at Grossmont Center in La Mesa, CA, offering dine-in service, online ordering for pickup, and private banquet/catering for events. The menu features authentic Mexican cuisine with homemade tortillas, signature dishes, and the restaurant's world-famous Birdbath Margaritas, accompanied by live strolling mariachi entertainment.
Product overview
Casa de Pico is an internationally renowned Mexican restaurant originally opened in 1971 in Old Town, San Diego, now located at Grossmont Center in La Mesa, CA since 2005. The restaurant operates as a traditional full-service dining establishment offering dine-in services, online ordering for to-go/pickup, and banquet/event catering services. The core product is the full-service restaurant experience featuring award-winning Mexican cuisine, festive atmosphere with strolling mariachis, and world-famous Birdbath Margaritas. Supporting services include online ordering powered by Popmenu, banquets and private events hosting in dedicated fiesta rooms, and a VIP loyalty program. The menu features authentic Mexican dishes including homemade tortillas, appetizers (Ceviche, Nachos, Queso Fundido), especialidades (Carne Asada, Fajitas, Flautas), enchiladas, combination plates, salads, and specialty drinks.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Services Full-service Mexican restaurant dining experience at the Grossmont Center location in La Mesa, CA, featuring authentic Mexican cuisine, homemade tortillas, signature Birdbath Margaritas, festive hacienda-style atmosphere, and live strolling mariachi entertainment for individual guests and walk-in diners.
- Online Takeout Ordering Website-based online ordering for pickup at the La Mesa, CA location, allowing customers to select menu items and schedule pickup times through the Popmenu-powered platform.
- Banquet and Event Catering Private event hosting for rehearsal dinners, anniversary parties, class reunions, and corporate events, with two fiesta rooms, customizable menu packages ranging from lunch buffets to elaborate fiestas with mariachi entertainment, and Fiestas To Go pickup or delivery for off-site celebrations.
- Gift Cards Physical or digital Casa de Pico gift cards purchasable through the restaurant's gift card portal, redeemable for dine-in, online ordering, or catering services.
- VIP Membership Program Customer loyalty VIP program providing exclusive benefits, offers, and communications for regular Casa de Pico patrons who sign up through the website.
Companies that use Casa de Pico Mexican Restaurant
Customer profileSegments3 records
Ideal customer profiles3 records
Casa de Pico Mexican Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Casa de Pico Mexican Restaurant partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights3 records
Casa de Pico Mexican Restaurant competitors and assessment
Company assessmentEmerging players
- Cafe Rio Mexican Grill: Fast-casual Mexican chain with strong regional presence and digital ordering infrastructure. Represents the fast-casual segment that competes with traditional full-service Mexican restaurants like Casa de Pico for value-driven occasions.
Broad incumbents
- El Pollo Loco: Large Southern California-headquartered Mexican-inspired restaurant chain serving a broader, more affordable menu. While fast-casual in format, it competes for the same regional Mexican dining occasions in the San Diego market.
- Rubio's Coastal Grill: California-based Mexican grill chain known for Baja-style fish tacos and casual Mexican fare. Operates at larger scale than Casa de Pico but competes for the same regional California Mexican dining customer.
- Chevys Fresh Mex: Established casual Mexican dining chain with restaurants across California and beyond, offering full-service Mexican dining with margaritas and festive atmosphere. Operates at a larger scale than Casa de Pico but in the same category of full-service Mexican casual dining.
Others
- Olive Garden (Darden Restaurants): National casual full-service dining chain competing for the same family/casual dining occasions and banquet/event business as Casa de Pico. Useful as a benchmark for casual dining traffic trends and unit economics.
Regional players
- El Indio Mexican Restaurant: Family-owned San Diego Mexican restaurant since 1940, comparable to Casa de Pico's heritage positioning and full-service Mexican dining model. Competes for the same traditional Mexican dining customer in the San Diego market.
- Roberto's Mexican Food: Iconic San Diego-area Mexican fast-food chain serving burritos, tacos and other traditional fare. While fast-casual, it competes with Casa de Pico for the Southern California Mexican dining market and budget occasion.
- Old Town Mexican Cafe: San Diego Mexican restaurant operating in the historic Old Town area with strong tourist appeal and competing for the same regional Mexican dining customers as Casa de Pico. Both brands anchor the San Diego Mexican dining scene with full-service traditional menus.
Direct peers
- Casa Guadalajara: Old Town San Diego institution offering traditional Mexican cuisine, mariachi entertainment, and banquet/event space. Highly comparable to Casa de Pico in heritage branding, festive atmosphere, and full-service Mexican dining experience.
- Miguel's Cocina: Local San Diego-area Mexican full-service restaurant chain with multiple locations serving traditional Mexican cuisine in a casual, family-friendly atmosphere. Comparable to Casa de Pico in menu style, service model, and regional customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Casa de Pico Mexican Restaurant social profiles
Digital presenceCasa de Pico Mexican Restaurant compliance and trust
Trust signalCompliance1 record
Casa de Pico Mexican Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa de Pico Mexican Restaurant leadership team
Management profileNumber of profiles
Profiles1 record
Casa de Pico Mexican Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa de Pico Mexican Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa de Pico Mexican Restaurant
What does Casa de Pico Mexican Restaurant do?
Casa de Pico operates a single full-service Mexican restaurant at Grossmont Center in La Mesa, CA, offering dine-in service, online ordering for pickup, and private banquet/catering for events. The menu features authentic Mexican cuisine with homemade tortillas, signature dishes, and the restaurant's world-famous Birdbath Margaritas, accompanied by live strolling mariachi entertainment.
Is Casa de Pico Mexican Restaurant a public or private company?
Casa de Pico Mexican Restaurant is a private company. It is classified as family owned and is currently operating.
When was Casa de Pico Mexican Restaurant founded?
Casa de Pico Mexican Restaurant was founded in 1971. It employs 1 to 10 people.
Where is Casa de Pico Mexican Restaurant based?
Casa de Pico Mexican Restaurant is headquartered in La Mesa, United States, in the North America region.
How does Casa de Pico Mexican Restaurant make money?
Four revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are catering and Banquet Services, online Takeout Orders and gift Cards.
Who are Casa de Pico Mexican Restaurant's main competitors?
Cafe Rio Mexican Grill is listed as an emerging player. Broad incumbents are El Pollo Loco, Rubio's Coastal Grill and Chevys Fresh Mex. Olive Garden (Darden Restaurants) is listed as an others. Regional players are El Indio Mexican Restaurant, Roberto's Mexican Food and Old Town Mexican Cafe. Direct peers are Casa Guadalajara and Miguel's Cocina.
Does Casa de Pico Mexican Restaurant have an API?
No public API is recorded for Casa de Pico Mexican Restaurant.
What industry is Casa de Pico Mexican Restaurant in?
Casa de Pico Mexican Restaurant's product category is Mexican Restaurant. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of HSACAMAJ, Exclusive Dining Access & Chef’s Table Reservations. Its NAICS code is 722511 and its SIC code is 5810.