Casa do Vovô

What Casa do Vovô does

Casa do Vovô is a nonprofit civil society organization (OSC) headquartered in Ribeirão Preto, São Paulo, Brazil, operating under the legal entity Sociedade Espírita Cinco de Setembro (CNPJ 46.940.953/0001-30). Founded in 1978 by Luiz Gaetani and Vera Regina Marçallo Gaetani on a 34,200 m² site at Rua Tapajós 2881, it has provided high-complexity institutional shelter care to vulnerable elderly residents aged 60 and above for over 50 years. Its core offering is full residential care — physician, nursing, nutrition, psychology, physiotherapy, occupational therapy, and social work — delivered by a multidisciplinary team of 70+ professionals, supplemented by leisure, cultural, and artistic programming to strengthen family and community ties.

Beyond shelter, Casa do Vovô has built three programmatic extensions: (1) the Conexão Digital 60+ digital inclusion program operating across 5 Long-Term Care Institutions (ILPIs) and 2 Community Strengthening Services (SCFV) five days per week; (2) the "Digital 60+: Conectando Vidas" project (Aug 2025 – Jul 2026), scaling to 70 participants with a renovated technology room equipped with VR equipment, multimedia panels, accessibility devices, and high-speed internet; and (3) a 66 kWp rooftop solar photovoltaic system reducing electricity costs by up to 95% and feeding the public grid. It also runs donation and tax-incentive infrastructure for the Fundo Municipal do Idoso de Ribeirão Preto.

Casa do Vovô does not sell services or operate a commercial product model. It is funded entirely through donations — individual bank transfers, PIX, PagSeguro recurring card donations at R$50/R$100/R$150 per month, Nota Fiscal Paulista fiscal credits, association/membership fees, individual IRPF (up to 6%) and corporate IRPJ (up to 1%) tax-deductible donations, and an ecosystem of 100+ corporate "Incentivadores" including Sompo, McDonald's, Siemens, CI&T, BRQ, CPFL, Grupo Carrefour, Magazine Luiza, Suzano, and Havan. Its go-to-market is community-led and event-driven, relying on volunteer recruitment, transparency publications, social media, and newsletter outreach to sustain donor and volunteer pipelines.

Name

Casa do Vovô

Legal name

SOCIEDADE ESPIRITA CINCO DE SETEMBRO

Website

https://casadovovo.org.br

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Casa do Vovô is a nonprofit civil society organization in Ribeirão Preto, Brazil, providing high-complexity institutional shelter and multidisciplinary care for vulnerable elderly aged 60+, funded by individual donations, tax-deductible contributions, and 100+ corporate sponsors across digital inclusion and sustainability programs.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADABAA

General Assisted Living Facilities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Elderly care services
• Institutional shelter
• Social assistance nonprofit
• Digital inclusion programs
• Renewable energy infrastructure

Headquarters

HQ city

Ribeirão Preto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Individual Donations (Bank Transfer and PIX): The organization accepts one-time and recurring bank transfer donations and PIX payments via Bradesco and Banco do Brasil accounts held under 'Sociedade Espírita Cinco de Setembro'. Monthly programmed card donations are also accepted via PagSeguro at tiered levels of R$50, R$100, and R$150 per month.
2. Income Tax Deductible Donations (Pessoa Física): Individual taxpayers filing the full IRPF declaration can donate up to 6% of their owed income tax to the Fundo Municipal do Idoso de Ribeirão Preto (CNPJ: 13.360.055/0001-54), which funds Casa do Vovô programs. No additional cost to the donor — the donation is offset against tax owed.
3. Corporate Income Tax Deductible Donations (Pessoa Jurídica): Companies taxed on real profit (lucro real) can donate up to 1% of their owed corporate income tax via the Fundo Municipal do Idoso de Ribeirão Preto, under the Elderly Statute framework. The cost to the corporate donor is zero.
4. Nota Fiscal Paulista Fiscal Donations: Consumers in São Paulo can donate their Nota Fiscal Paulista fiscal invoice credits to Casa do Vovô (CNPJ: 46.940.953/0001-30) either manually cupom-by-cupom or automatically for all purchases. Credits are calculated at up to 10 UFESPs (R$257.00) per fiscal coupon.
5. Association/Membership Fees: Individuals can become formal members ('associados') of the organization through a paid membership contribution, providing recurring revenue and formalizing supporter engagement.
6. Corporate Sponsors and Incentivizers: Over 100 corporate entities (listed as 'Incentivadores' on the website) provide financial and in-kind support to Casa do Vovô. These include companies across sectors such as agribusiness, energy, retail, automotive, healthcare, logistics, and technology. Many of these sponsors fund specific projects such as the Digital 60+ digital inclusion initiative.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Casa do Vovô operates a high-complexity institutional shelter (Abrigo Institucional) for elderly individuals aged 60 and above in Ribeirão Preto, Brazil, who lack family support or have experienced violence, neglect, or homelessness. A multidisciplinary team of 70+ professionals delivers medical, nursing, nutritional, psychological, physiotherapy, occupational therapy, and social work services, supplemented by digital inclusion programs (Conexão Digital 60+, Digital 60+: Conectando Vidas) and supported by an on-site 66 kWp solar photovoltaic system. All services to residents are provided free of charge and funded entirely through donations, membership fees, and tax-incentive programs.

Product overview

Casa do Vovô is a non-profit social welfare organization (OSP - Organização da Sociedade Civil) operating as a high-complexity institutional shelter for elderly people aged 60+ in Ribeirão Preto, Brazil. The organization provides a unified portfolio of services centered on institutional shelter care (Abrigo Institucional), supplemented by digital inclusion programs (Conexão Digital 60+ and Digital 60+: Conectando Vidas), sustainable energy infrastructure (Energia Sustentável), and donation/tax incentive services. There is no commercial technology product offering—the services are charitable social programs funded through donations, tax incentive programs, and institutional partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Institutional Shelter Care (Abrigo Institucional) High-complexity institutional shelter providing residential care and multidisciplinary services (medical, nursing, nutrition, psychology, physiotherapy, occupational therapy, social work, leisure, cultural and artistic activities) for elderly people aged 60+ who cannot remain with their families due to violence, neglect, homelessness, or broken family ties. Services are provided free of charge and funded entirely by donations and sponsorships.
• Conexão Digital 60+

Quantifiable outcome

• Digital vulnerability reduced by 60% among Digital 60+ program participants
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

31 partnerships are on record, tiered core and minor.

• Conselho Municipal do Idoso de Ribeirão PretocoreOthersOfficial institutional partnership with the Municipal Council of the Elderly (CMI) of Ribeirão Preto. The CMI serves as the governance body overseeing the Fundo Municipal do Idoso through which tax-deductible donations are channeled to Casa do Vovô. The partnership logo appears on the organization's transparency and income tax donation pages.
• Sociedade Espírita Cinco de SetembrocoreOthersThe legal entity ( OSC ) operating Casa do Vovô. Inscribed under CNPJ 46.940.953/0001-30, the society was founded by Luiz Gaetani and Vera Regina Marçallo Gaetani in 1978 and owns/operates the Casa do Vovô shelter and related programs. All financial accounts (Bradesco and Banco do Brasil) are held under this legal name.
• AceminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• ArterisminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• AtivaminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• Banco SaframinorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website. Casa do Vovô also maintains a donation account at Banco do Brasil rather than Banco Safra.
• CPFL (CPFL Energia)minorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website. CPFL Energia is a major electricity distribution company in Brazil, relevant given Casa do Vovô's solar energy project.
• RaízenminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• Grupo CarrefourminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• HavanminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• Magazine LuizaminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• MovidaminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• YakultminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• SuzanominorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• Ourofino AgrociênciaminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• Instituto CredicitrusminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• Instituto XPminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• SompominorOthersProject incentivizer/sponsor for the Digital 60+: Conectando Vidas project. Listed among specific project sponsors alongside McDonald's, Vittia, Livelo, i4pro, BRQ, CI&T, RTM, and Siemens.
• McDonald'sminorOthersProject incentivizer/sponsor for the Digital 60+: Conectando Vidas project.
• VittiaminorOthersProject incentivizer/sponsor for the Digital 60+: Conectando Vidas project.
• LivelominorOthersProject incentivizer/sponsor for the Digital 60+: Conectando Vidas project. Livelo is a Brazilian loyalty program.
• i4prominorOthersProject incentivizer/sponsor for the Digital 60+: Conectando Vidas project.
• BRQminorOthersProject incentivizer/sponsor for the Digital 60+: Conectando Vidas project. BRQ is a Brazilian IT services company.
• CI&TminorOthersProject incentivizer/sponsor for the Digital 60+ projects. CI&T is a global technology and digital transformation company.
• RTMminorOthersProject incentivizer/sponsor for the Digital 60+ projects.
• SiemensminorOthersProject incentivizer/sponsor for the Digital 60+ projects. Siemens is a global technology and infrastructure company.
• ElominorOthersCorporate sponsor and project incentivizer listed among the 'Incentivadores' on the Casa do Vovô website.
• NectaminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• Atlas SchindlerminorOthersCorporate sponsor listed among the 'Incentivadores' (sponsor logos) on the Casa do Vovô website.
• Banco do BrasilminorOthersCasa do Vovô maintains a donation account at Banco do Brasil (Agency 6504-8, Account 101998-8) in addition to its Bradesco account, enabling bank transfer donations from supporters.
• PagSeguro / UolminorOthersThird-party payment platform used by Casa do Vovô to process credit/debit card donations. Monthly donation tiers (R$50, R$100, R$150) are processed via PagSeguro, enabling secure online donations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lar São Francisco de Assis (multiple Brazilian locations): Network of Catholic-affiliated nonprofit ILPIs across Brazil providing long-term residential care for low-income and abandoned elderly. Comparable in service model (institutional shelter, donor-funded, multidisciplinary care) and in the broader Brazilian ILPI ecosystem.
• Fundação Lygia Jardim: Brazilian nonprofit focused on elderly care and advocacy, operating institutional services in partnership with public and private funders. Comparable as a Brazilian nonprofit elderly care operator with multidisciplinary care and donor-supported model.
• Fundação Padre Albino: Nonprofit hospital and elderly care operator in Catanduva, São Paulo, with ILPI services alongside health facilities. Comparable as a São Paulo-state nonprofit combining institutional elderly care with multidisciplinary health services and community-based programming.
• Lar dos Velhinhos de Campinas: Long-standing nonprofit ILPI in Campinas, São Paulo, providing residential care, meals, and social services to vulnerable elderly. Directly comparable as a regional São Paulo-state nonprofit elderly shelter with similar mission, donor-dependence model, and multidisciplinary staffing.
• Lar Bom Pastor: Nonprofit ILPI in Brazil providing long-term residential care for vulnerable elderly, including those without family support. Comparable as a donor-dependent, faith-affiliated shelter with similar care profile and population.
• Casa do Idoso (São Paulo municipal program): Municipal program of São Paulo city providing day-center and reference services for elderly, including those facing neglect and family rupture. Directly comparable mission-wise — serving vulnerable elderly with abandonment/negligence profiles — though publicly funded rather than donation-funded.

Regional players

• Lar dos Idosos Recanto da Saudade: Brazilian nonprofit ILPI providing residential care for abandoned elderly in a different Brazilian region. Comparable as a similarly sized, donation-funded ILPI serving a comparable population, but operating outside of Casa do Vovô's Ribeirão Preto/São Paulo core market.

Broad incumbents

• SESC São Paulo: Large Brazilian private nonprofit social services organization operating across commerce workers, with structured programs for elderly well-being, cultural engagement, and digital inclusion. Comparable as a much larger incumbent with overlapping elderly social programs and corporate sponsor ecosystem.
• Santa Casa de Misericórdia (Brazilian network): Historic Brazilian nonprofit hospital and social care network that operates elderly residential and outpatient programs across multiple states. Comparable as a broad nonprofit incumbent in social assistance for vulnerable populations, including the elderly, with diversified funding streams.

Emerging players

• Associação Brasileira de Alzheimer (ABRAz): Brazilian nonprofit supporting people with Alzheimer's disease and related dementias, including caregiver support and elderly advocacy. Comparable as a Brazilian nonprofit serving elderly populations with cognitive vulnerabilities, with overlapping donor and volunteer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCb6c4W_Dx4zCICGIqCN5s1Q
• Facebookfacebook.com/casadovovo
• LinkedInlinkedin.com/company/casa-do-vov%C3%B4
• Instagraminstagram.com/casadovovorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa do Vovô