Casa Ferrari

What Casa Ferrari does

Casa Ferrari, now operating under the brand Cofari, is a Brazilian direct-to-consumer e-commerce retailer founded in 2015 and headquartered in Rodeio, Santa Catarina. The company sells home appliances, kitchenware, bedroom linens, toys, baby products, and pet supplies sourced from more than 15 recognized Brazilian brands, including Oxford Porcelanas, Mueller, Fogatti, Nardelli, Porto Brasil, Biona, Calesita, Maral, Nathor, and Poliplac. It targets Brazilian households, families with children, and parents of infants, positioning itself as a multi-brand, one-stop alternative to single-brand or general-marketplace shopping.

The technology backbone is the Magazord e-commerce platform, which powers the cofari.com.br storefront, iOS and Android mobile applications, and supporting catalog and order-management workflows. Distribution is multi-channel: the proprietary website, mobile apps, an official store on Mercado Livre marketplace, and WhatsApp-based direct customer support (contact number (47) 3032-9882). The business generates revenue through one-time retail product sales at unit prices typically between R$20 and R$3,000+, supported by installment payment plans up to 12x interest-free, Pix payment incentives, and discount promotions ranging from 13% to 60% off list prices.

Operationally, the company runs with 36 employees and emphasizes customer-service quality as a competitive lever, evidenced by its Reclame Aqui "Ótimo" rating, its 2025 "Empresa Campeã" recognition in the Lar e Decoração category, and GPTW workplace certification. The recent rebranding from Casa Ferrari to Cofari retained the same CNPJ (23.208.450/0001-70), team, and operational structure, signaling a modernization phase rather than a strategic pivot. No external funding rounds, acquisitions, or B2B contracts have been disclosed.

Name

Casa Ferrari

Legal name

Casa Ferrari

Website

https://casaferrari.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Ferrari (now Cofari) is a Brazilian direct-to-consumer e-commerce retailer founded in 2015 in Rodeio, Santa Catarina, selling home appliances, kitchenware, bedding, toys, and baby products from 15+ recognized Brazilian brands to Brazilian households and families via its own website, mobile apps, and Mercado Livre marketplace.

Ownership category

akta.pro rank

Product category

Online Home Goods Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Home appliances retail
• Online home goods
• Tableware and kitchenware
• Children's toys retail
• Multi-brand e-commerce

Headquarters

HQ city

Rodeio

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: One-time product sales through e-commerce platform. Revenue generated from selling home appliances, kitchenware, bedroom linens, toys, and baby products from multiple brands including Oxford, Mueller, Nardelli, Fogatti, Biona, Calesita, Maral, Nathor, Poliplac, Porto Brasil, Crivelo, and Wanke. Products are sold at varying price points with discounts ranging from 13-60%, with installment payment options up to 12x without interest.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Casa Ferrari (now rebranded as Cofari) is a Brazilian e-commerce retailer that sells home appliances, tableware, kitchenware, bedding, children's toys, baby products, furniture, and household items from multiple brands including Oxford, Mueller, Nardelli, Fogatti, Biona, Calesita, and others. The company operates a proprietary e-commerce website (cofari.com.br), mobile applications for iOS and Android, and an official store on Mercado Livre marketplace, shipping products nationwide across Brazil.

Product overview

Casa Ferrari (now Cofari) operates an e-commerce platform offering a diverse portfolio of home goods and products across multiple categories. The core offering includes home appliances (eletrodomésticos) featuring brands like Fogatti, Mueller, Nardelli, and Wanke for kitchen equipment such as cooktops, ovens, hoods, and dryers; tableware and kitchen utilities from brands like Oxford, Biona, and Porto Brasil including dinner sets, plates, mugs, and bowls; bedding and bedroom items with bed covers and sheet sets; children's toys and bikes from brands like Calesita, Maral, Nathor, and Poliplac including tricycles, strollers, building blocks, and bicycles; baby products; and pet supplies. The platform also sells furniture and sports/leisure items. Cofari positions itself as a multi-brand retailer offering selected products from major brands at competitive prices with a focus on quality and customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• Cofari E-commerce Storefront (cofari.com.br) The company's primary e-commerce platform where Brazilian consumers browse and purchase home appliances, tableware, bedding, children's toys, baby products, furniture, sports/leisure, and pet supplies from more than 15 brands, with customer accounts, order tracking, multiple payment options, and nationwide shipping.
• Cofari Mobile App (iOS and Android) Native shopping app available on the Apple App Store and Google Play Store that lets customers browse, purchase, and track orders from the Cofari catalog on iOS and Android devices.
• Home Appliances (Eletrodomésticos) Category offering home appliances such as cooktops, built-in ovens, range hoods, depurators, and laundry equipment (clothes dryers) from Brazilian brands Fogatti, Mueller, Nardelli, and Wanke for household kitchens and laundry rooms.
• Tableware and Home Utilities (Utilidades Domésticas) Category offering dinnerware sets (jogo de jantar), plates, mugs (canecas), cups (xícaras), bowls (tigelas), themed items, and kitchen utensils in porcelain, ceramic, and glass from Oxford Porcelanas, Biona, and Porto Brasil.
• Bedding (Cama) Category offering bedspreads, bed sheet sets, combined bedspread-and-sheet kits, and related bedroom linens for households.
• Children's Toys and Bikes (Brinquedos) Category offering children's bicycles, tricycles, building blocks, play-house toys, strollers (carrinho de passeio), beach toys, and educational toys from Brazilian toy brands Calesita, Maral, Nathor, and Poliplac.
• Baby Products (Bebês)

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MagazordcoreTechnology or IntegrationMagazord is the e-commerce platform provider powering cofari.com.br. The website footer displays Magazord branding, and the platform appears to be a customized version of Magazord's e-commerce infrastructure for Casa Ferrari/Cofari's online retail operations.

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Magazine Luiza (Magalu): Largest Brazilian multi-category e-commerce and omnichannel retailer, selling appliances, home goods, toys, and baby products online and in physical stores. Closest large-scale competitor to Cofari's assortment and customer base.
• Americanas: Major Brazilian general-merchandise e-commerce marketplace selling home appliances, furniture, toys, and household categories nationwide — directly overlapping Cofari's catalog and value proposition.
• Ponto (Via Varejo): Brazilian home appliances and electronics retailer under Via Varejo, with overlapping appliance and household assortment and comparable Brazilian household target customer.
• Casas Bahia (Via): Brazilian retailer specializing in home appliances, furniture, and electronics with strong nationwide e-commerce presence. Highly comparable to Cofari's appliance and home category focus.
• Mercado Livre: Latin America's largest marketplace, where Cofari maintains an official store. Comparable as both a sales channel and a competing marketplace for home, appliance, and toy categories in Brazil.
• Amazon Brazil: Amazon's Brazilian storefront selling home appliances, kitchenware, toys, and baby products with Prime logistics. Comparable as a direct e-commerce competitor with similar broad-merchandise strategy.
• Extra (GPA / Pão de Açúcar): Brazilian hypermarket-to-e-commerce retailer selling appliances, home goods, toys, and baby products. Comparable multi-category mass-market online positioning within Brazil.

Emerging players

• Shopee Brazil: Fast-growing cross-border marketplace with strong presence in affordable home goods, toys, and small appliances. Competes for the same value-oriented Brazilian household shoppers.
• AliExpress: Cross-border marketplace with growing share in Brazilian low-priced home, kitchen, and toy categories. Competes on price with the same value-driven shopper Cofari targets.

Broad incumbents

• Leroy Merlin Brazil: Large home improvement and home goods retailer in Brazil with physical stores plus e-commerce. Comparable in the home furnishings segment though broader and more DIY/skewing than Cofari.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cofari
• Facebookfacebook.com/cofari
• LinkedInlinkedin.com/company/casa-ferrari
• Instagraminstagram.com/cofari

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Ferrari