Casa Firjan

What Casa Firjan does

Casa Firjan is a cultural and innovation center operated by Firjan (Federação das Indústrias do Estado do Rio de Janeiro), the industrial federation of Rio de Janeiro state, Brazil. The venue, headquartered at Rua Guilhermina Guinle 211 in Botafogo, Rio de Janeiro, operates a Fab Lab (digital fabrication laboratory covering 3D printing, laser cutting, and Arduino-based electronics prototyping), a trends research nucleus called Lab de Tendências that publishes annual Macrotendências reports and Sinais de Mudança studies, and an event programming slate including the annual Festival Futuros Possíveis (9 editions), Aquário Casa Firjan debates, masterclasses, and seminars. It serves industry leaders, professionals, educators, and the general public with both in-person experiences and digital content distributed via podcasts (Spotify, YouTube, Apple Podcasts), research reports, and online courses.

The organization's underlying technology stack combines physical maker infrastructure (Fab Lab equipment, exhibition spaces, auditorium) with a digital content ecosystem for podcasts, video streaming, and downloadable research reports. Its proprietary features include the Lab de Tendências foresight research output (eight Macrotendências editions from 2019-2020 through 2026-2027 covering macrotrends such as Tecnocracia, Robotecnia, Sensorium, Cibersapiens, Ecologium, and Humanigma), recurring flagship events, and strategic partnerships with international academic institutions including MIT and Politecnico di Milano, alongside domestic partners FGV, USP, Fiocruz, CESAR, UERJ, IBGC, and Firjan-system entities (SENAI RJ, SESI RJ, IEL RJ).

Casa Firjan's business model is hybrid: institutional funding from the Firjan system underwrites operations and free programming (Aquário debates, research reports, many events), while direct revenue is generated from paid programs including masterclasses, the MIT international immersion, Fab Lab habilitações, workshops, and corporate Fab Lab para Empresas engagements, with enrollment processed through the Firjan storefront at loja.firjan.com.br. Customer segments span industry and business leaders seeking strategic foresight, professionals and entrepreneurs pursuing continuous learning, educators integrating innovation methodologies, and the general public engaging with cultural exhibitions. Named corporate participants in events include Coca-Cola, Nestlé, Eneva, Ambipar, and MJV, while startup speakers include Cellva Ingredients, Sustineri Piscis, Typcal, and Tess AI.

Name

Casa Firjan

Legal name

Casa Firjan

Website

https://casafirjan.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Firjan is a Rio de Janeiro innovation hub operated by the Firjan industrial federation, combining a Fab Lab, trends research (Lab de Tendências Macrotendências reports), and an event programming slate (Festival Futuros Possíveis, Aquário debates, masterclasses) to serve industry leaders, professionals, educators, and the public across Brazil.

Ownership category

akta.pro rank

Product category

Innovation and Cultural Education Hub

NAICS

Management, Scientific, and Technical Consulting Services (5416), Management Consulting Services (54161), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Makerspace, Innovation Lab & Fab Lab Operations (Tools, Safety, Programming) (EDAEAGAI)

akta.pro secondary industries

Makerspaces & Fab Labs (Open Build Studios) (EDAMADAC), Training, Workshops & Certification Events (MPAGAGAJ), Corporate Meeting & Conference Planning (Internal/External) (THAHACAB), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Innovation hub services
• Strategic foresight research
• Maker education programs
• Trends research publishing
• Cultural events hosting

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event admission and courses: Revenue generated from paid programs including masterclasses, international programs (e.g., MIT immersion), courses, workshops, and Fab Lab habilitações. Some events are free while others require registration fees.
2. Institutional funding: Casa Firjan is part of Firjan (Federação das Indústrias do Estado do Rio de Janeiro) and its associated institutions (SENAI RJ, SESI RJ, IEL RJ), receiving institutional support for operations and programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Casa Firjan operates a physical innovation hub in Botafogo, Rio de Janeiro, hosting events, workshops, masterclasses, exhibitions, and the annual Festival Futuros Possíveis trends festival. It runs the Lab de Tendências research nucleus publishing the Macrotendências reports, and operates a Fab Lab providing digital fabrication training (3D printing, laser cutting, Arduino) for both individuals and corporate clients. The venue combines cultural programming (Aquário debates, podcasts, international immersions with MIT and Politecnico di Milano) with corporate solutions including consulting, strategic encounters, and tailored training.

Differentiator

Problem solved

Functional benefit

Brands

• Festival Futuros Possíveis: Annual festival of trends and futures studies organized by Casa Firjan, featuring lectures, panels, and discussions on emerging trends
• Aquário Casa Firjan
• Lab de Tendências
• Fab Lab
• Report Macrotendências
• Podcast Lab de Tendências
• Podcast Pensa Rio
• Jornada Imersiva Firjan IEL
• Meet Up da Firjan IEL
• Conecta Lab
• Programa Tá em Casa
• Governança na Prática
• Seminários

Products and services

• Festival Futuros Possíveis Annual flagship innovation and futures festival featuring international speakers, panels, and workshops on emerging trends and technologies. Targeted at industry leaders, professionals, and the general public. Now in its 9th edition.
• Report Macrotendências Annual trend research report developed by Lab de Tendências presenting 3 macrotrends for 2-year strategic planning horizons. Free downloadable publication used by industry professionals for strategic foresight. First edition published in 2019.
• Aquário Casa Firjan Series of live debates and lectures featuring specialists discussing trends impacting businesses and society. Available both in-person and online with free registration. Topics include AI, CX, education, ESG, and emerging technologies.
• Fab Lab Courses and Habilitações Digital fabrication laboratory offering courses, workshops, and certifications (habilitações) in maker technologies including 3D printing, laser cutting, and electronics prototyping using Arduino. Available for both individuals and corporate clients via Fab Lab para Empresas.
• Jornada Imersiva Firjan IEL Immersive program series covering strategic topics including Design Strategy (with Politecnico di Milano), Digital Transformation, ESG, Crisis Management, and AI. Designed for industry leaders and corporate professionals.
• Podcast Lab de Tendências Podcast series discussing trends in technology, AI, future of work, geopolitics, sustainability, and emerging technologies with industry experts. Available on Spotify, YouTube, Apple Podcasts, Deezer, and Google Podcasts. Reaches 1.4M+ users.
• Podcast Pensa Rio Podcast focused on Rio de Janeiro's future development, health, and innovation topics, featuring researchers from institutions such as Fiocruz.
• Podcast Formação para Educadores Podcast series for educators focused on innovative teaching methodologies including design thinking, computational thinking, and educational technology integration.
• MIT International Immersion Program Programa Internacional: Inovação e Tendências na Indústria Global - exclusive in-person immersion at MIT (Massachusetts Institute of Technology) bringing cutting-edge innovation knowledge to Brazilian business leaders. Paid program.
• Masterclasses and Seminários Seminar and masterclass series featuring industry experts and thought leaders on topics such as sales strategy, crisis management, ESG, and design-driven innovation. Targeted at professionals and corporate audiences.
• Diálogos Criativos Series of dialogue events exploring creative industries including fashion, design, and cultural sectors as vectors of economic development. Featured case studies from companies such as DLK Modas and Café Fazenda Consuelo.
• Conecta Lab Strategic connections platform for innovation and collaboration, enabling networking between professionals, startups, and enterprises for innovation partnerships (conectalab.firjan.com.br).
• Corporate Consulting and Strategic Encounters B2B consulting services and strategic collaborative encounters for companies seeking innovation strategy support, delivered in partnership with Firjan IEL.
• Governança na Prática Program on corporate governance practices for family businesses, co-organized with IBGC (Instituto Brasileiro de Governança Corporativa), focusing on succession planning and corporate governance. Free and exclusive for invitees.

Quantifiable outcome

• Festival Futuros Possíveis has reached 9 editions, engaging thousands of participants with international speakers
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Politecnico di MilanoflagshipStrategic or Co-development Partner · 1 January 2025Partnership with Politecnico di Milano for the Jornada Imersiva Firjan IEL program, bringing Design Driven Innovation methodology from Italy. Professor Matteo Ingaramo conducted masterclasses on strategic design for Brazilian industry leaders.
• IBGC (Instituto Brasileiro de Governança Corporativa)coreStrategic or Co-development Partner · 1 January 2025Joint organization of 'Governança na Prática' events focusing on succession planning and corporate governance for family businesses. IBGC provides governance expertise while Casa Firjan hosts the event.
• MIT (Massachusetts Institute of Technology)flagshipStrategic or Co-development PartnerCasa Firjan offers 'Programa Internacional: Inovação e Tendências na Indústria Global' featuring exclusive immersion at MIT, bringing cutting-edge innovation knowledge to Brazilian business leaders.
• Mirow & CominorStrategic or Co-development PartnerCo-realization of ESG and net zero research study presented at Casa Firjan Aquário events. Mirow & Co provided corporate net zero maturity research data.
• FGV (Fundação Getulio Vargas)minorImplementation/ SI/ Consulting PartnerProfessor Carmen Migueles from FGV conducted masterclass on crisis management for SMEs, integrating academic expertise into Casa Firjan programming.
• USP (Universidade de São Paulo)minorImplementation/ SI/ Consulting PartnerAcademic researchers from USP participate in Casa Firjan events and panels, providing scientific perspective on education and technology topics.
• Fiocruz (Fundação Oswaldo Cruz)minorImplementation/ SI/ Consulting PartnerResearchers from Fiocruz appear as speakers in Pensa Rio podcast and events, discussing health innovation and medical humanization topics.
• CESAR (Centro de Estudos e Sistemas Avançados do Recife)minorImplementation/ SI/ Consulting PartnerCESAR's head of quantum technologies Erico Souza Teixeira appeared on Lab de Tendências podcast discussing quantum computing business applications.
• Firjan System (SENAI RJ, SESI RJ, IEL RJ)flagshipStrategic or Co-development PartnerCasa Firjan is operated by Firjan and its associated institutions, providing educational infrastructure, industry network access, and collaborative program development across the Firjan system.
• PPGCOM/UERJ (Programa de Pós-Graduação em Comunicação)minorStrategic or Co-development PartnerPartnership with UERJ's Communication graduate program for Aquário Edu special edition on AI and children's rights, integrating academic research with public debate.
• OM.artminorChannel Partner/ Reseller/ DistributorArtist Rafo Castro, coordinator of design at OM.art, participates in Casa Firjan events discussing art-brand partnerships and creative collaboration.
• Companhia das LetrasminorChannel Partner/ Reseller/ DistributorPublisher co-realized events with Casa Firjan, including book launches and author discussions such as Sidarta Ribeiro's 'Sonho Manifesto' event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cubo Itaú: Brazilian corporate innovation hub hosting events, residencies, and accelerator programs for startups and enterprises. Directly comparable to Casa Firjan as a Brazilian innovation hub with events, content, and corporate engagement focus.

Broad incumbents

• Politecnico di Milano: Leading European technical university with design and innovation programs including Design Driven Innovation. Comparable to Casa Firjan's strategic design and trend education offering (and is a Casa Firjan partner).
• FGV (Fundação Getulio Vargas): Major Brazilian education and research institution offering executive programs, research, and events on management and innovation. Comparable to Casa Firjan in delivering research reports, masterclasses, and corporate trend education (and is also a Casa Firjan partner).
• SXSW: Annual innovation, technology, and culture festival featuring international speakers, panels, and networking. Comparable to Casa Firjan's Festival Futuros Possíveis in format and audience intent.
• MIT Media Lab: World-renowned digital fabrication and innovation research lab at MIT offering Fab Lab-style facilities, courses, and trend research. Comparable to Casa Firjan's Fab Lab operations and futurist research output (and is a Casa Firjan partner).
• TED Conferences: Global thought-leadership platform hosting conferences and digital content on technology, business, and society. Comparable to Casa Firjan's Aquário debates, Lab de Tendências podcast, and futures programming.
• ESPM: Brazilian business school specializing in marketing, communication, and creative industries. Comparable to Casa Firjan in delivering executive education, trend research, and industry events in Rio de Janeiro.

Emerging players

• Liga Ventures: Brazilian open innovation hub providing corporate innovation programs, events, and startup matching. Comparable to Casa Firjan's enterprise-facing innovation services and corporate event programming.
• IDEO: Global design and innovation consultancy offering design thinking workshops, futures research, and corporate programs. Comparable to Casa Firjan's design thinking masterclasses, trend research, and corporate workshop delivery.

Others

• Festival of the Spoken Nerd / World Economic Forum: World Economic Forum publishes annual futurist research reports and hosts global tech/innovation events. Comparable to Casa Firjan's Macrotendências reports and Festival Futuros Possíveis in creating branded thought leadership on emerging trends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Casafirjan
• LinkedInlinkedin.com/company/casa-firjan
• Instagraminstagram.com/casafirjan

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Firjan