Mirow & Co.

Name

Mirow & Co.

Legal name

Mirow & Co. do Brasil Consultoria Ltda.

Website

https://mirow.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

akta.pro secondary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Strategic management consulting
• Business transformation advisory
• Pricing optimization consulting
• Corporate strategy services
• Operations consulting

Headquarters

HQ city

Botafogo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: Project-based strategic management consulting engagements delivered through close client collaboration. Services span strategy, innovation, marketing/sales/pricing, operations, digital, people & organization, climate adaptation, and transformation/M&A practices. Revenue generated through professional service fees for advisory engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mirow & Co. is a Brazilian strategic management consulting firm that delivers advisory engagements across eight practice areas: Strategy, Innovation, Marketing/Sales/Pricing, Operations, Digital, Transformation/Turnaround/M&A, Climate Adaptation/Sustainability, and People/Organization. Services are delivered through embedded project teams working hands-on with large enterprise clients, supported by proprietary methodologies such as Mirow DNA®, Mirow Pricing Optimizer, and Mirow CX Index.

Product overview

Mirow & Co. is a strategic management consulting firm offering advisory services across multiple practice areas, including Strategy, Innovation, Marketing/Sales/Pricing, Operations, Digital, Transformation/Turnaround/M&A, Climate Adaptation/Sustainability, and People/Organization. The firm also offers proprietary tools including the Mirow CX Index for customer experience assessment and the Mirow Pricing Optimizer methodology for pricing optimization. The consulting services are delivered through eight distinct practice areas rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting Strategic planning, market analysis, and strategy formulation and implementation services for large enterprises across multiple industries.
• Innovation Consulting End-to-end innovation support leveraging internal and external expertise in collaboration with IMP Consulting (Europe's premier innovation consultancy), including innovation roadmaps, trend radars, and new product development.
• Marketing, Sales and Pricing Consulting Advisory engagements covering the entire marketing, sales, and pricing spectrum, including go-to-market strategy, customer experience, pricing optimization, sales force effectiveness, and marketing investment optimization.
• Operations Consulting Operations consulting supporting large organizations in creating value throughout the production chain, including process review, cost reduction, supply chain optimization, manufacturing efficiency improvement, and investment management.
• Digital Consulting Digital transformation advisory including advanced analytics, digital go-to-market planning, MVP development, and new digital business model design for client digitalization journeys.
• Transformation, Turnaround and M&A Consulting Organizational transformation, turnaround, and M&A advisory for large enterprises facing complex strategic change and performance challenges.
• Climate Adaptation and Sustainability Consulting Sustainability and climate adaptation advisory supporting decarbonization, transition planning, nature-based solutions, and ESG strategy aligned with Paris Agreement goals.
• People and Organization Consulting Organizational design and people advisory helping large companies develop skills for agility and lean operations, foster organizational excellence, and redesign structures (including franchise model transformations).
• Mirow CX Index Proprietary tool for evaluating companies' customer experience maturity, enabling assessment of customer journey effectiveness and experience quality.
• Mirow Pricing Optimizer Proprietary series of tools addressing five key pricing elements: pricing strategy, pricing construction, pricing execution, pricing control, and pricing infrastructure and culture. Developed across dozens of B2B and B2C pricing projects.
• Mirow DNA® Proprietary three-phase transformation methodology encompassing Diagnostic, Navigation, and Agile Implementation phases to drive sustainable organizational change for clients.

Quantifiable outcome

• Pricing transformation generating more than US$10 million/year of EBIT for automotive client
• +6 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IMP (Innovative Management Partner)coreStrategic or Co-development PartnerStrategic partnership with IMP Consulting, recognized as Europe's premier consultancy specializing in innovation. IMP supports Mirow's innovation practice throughout the entire innovation cycle, providing external expertise and international network of specialists.
• AkyaminorStrategic or Co-development PartnerPartner company within Mirow's global network of partnerships, providing additional consulting capabilities.
• Batten & CompanyminorStrategic or Co-development PartnerPartner company within Mirow's global network of partnerships, expanding consulting reach.
• PSE consultingminorStrategic or Co-development PartnerPartner company within Mirow's global network of partnerships.
• UndconsortenminorStrategic or Co-development PartnerPartner company within Mirow's global network of partnerships based in Germany.
• VirtusminorStrategic or Co-development PartnerPartner company within Mirow's global network of partnerships.
• Portas Consulting (Portas Consulting Brasil)coreStrategic or Co-development PartnerPortas Consulting Brasil was co-founded in 2012 by Andreas Mirow and David Portas in Rio de Janeiro, initially focused on sports and entertainment. The founding relationship continues as a strategic partner.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Falconi: Brazilian-origin management consulting firm with comparable size and operations/strategy focus; the most direct local-headquartered competitor for Brazilian enterprise clients.
• McKinsey & Company: Global MBB strategy consultancy and the direct competitor Mirow most often benchmarks itself against; Mirow's founders and partners are largely McKinsey alumni and the firm targets the same large-enterprise C-suite buyers across the same practice areas.
• Arthur D. Little: Global strategy and innovation consultancy with historical links to Mirow's network (Partner Prof. Dr. Stephan Friedrich was Senior Partner at ADL); competes in strategy and innovation practice areas.
• Boston Consulting Group (BCG): Global MBB strategy consultancy with deep presence across Latin America; competes with Mirow in automotive, energy, and financial services strategy and transformation mandates.
• Strategy& (PwC): Strategy consulting arm of PwC competing across the same practice areas (strategy, operations, M&A); Mirow's own engagement managers include Strategy& alumni, evidencing direct talent and client overlap.
• Roland Berger: European-headquartered strategy consultancy with comparable mid-sized positioning and strong automotive/industrial sector coverage — overlapping with Mirow's strongest verticals.
• Monitor Deloitte: Deloitte's strategy consulting arm; Felipe Diniz (Mirow Partner) was previously a Strategy Director at Monitor Deloitte, evidencing direct talent flow and client overlap.
• Oliver Wyman: Global management consulting firm with comparable mid-market positioning and strong practice overlap in operations, energy, and automotive — directly competitive with Mirow.
• EY-Parthenon: Strategy and transactions consultancy within EY; competes for M&A, transformation, and corporate strategy mandates at the same R$1B+ enterprise clients.
• Bain & Company: Global MBB strategy consultancy competing for the same enterprise transformation, operations, and pricing engagements; sets the global rate card Mirow must position against for large Brazilian accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mirow-&-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirow & Co.