Casa Habita

What Casa Habita does

Casa Habita (legal name Casa Habita Construtora Baptista Leal Ltda.) is a Brazilian residential real estate developer headquartered at Rua Vigário Barreto, 50 - Graças, Recife, Pernambuco. The company operates as the branded residential property arm of the diversified parent Grupo Baptista Leal. As an incorporadora, it develops and sells residential apartment buildings across multiple neighborhoods in Recife, Cabo de Santo Agostinho, and Jaboatão dos Guararapes in Pernambuco, plus Maricá in Rio de Janeiro state. Its portfolio comprises around 8 listed developments organized under product lines (Start, Like Clube, Exclusive, Nova), targeting affordable to mid-market buyers via the federal Casa Verde Amarela program and standard mortgage channels, with unit sizes ranging from 34 m² to 61 m² and configurations from 1 to 3 bedrooms.

The company's technology stack is a conventional website-based listing platform with built-in CRM (CVCrm), a client portal, technical-assistance ticketing, and Power BI dashboards for sales analytics; no proprietary AI/ML, no app presence, and no public API are documented. Marketing and distribution rely on the company website, blog, email, Google Analytics, Facebook advertising, WhatsApp, and telephone sales, complemented by an affiliated broker network recruited via the 'Seja nosso Corretor' program and participation in real estate fairs such as the Feirão da Caixa. A 'Ofereça seu Terreno' (Offer Your Land) program functions as an inbound sourcing channel for new development sites.

The business model is one-time, unit-by-unit residential property sales to individual and SMB buyers, with revenue tied to construction and delivery milestones of each development. Pricing per unit is not publicly disclosed and is shaped largely by the Casa Verde Amarela subsidized framework for qualifying buyers. The company is privately held under Grupo Baptista Leal with no external VC/PE funding disclosed, no public listing, no M&A activity, and no executive team disclosures; CNPJ 02.218.050/0001-75. Customer evidence is limited to three named individual testimonials surfaced through the website's broker/customer feedback channel.

Name

Casa Habita

Legal name

Casa Habita Construtora Baptista Leal Ltda.

Website

https://casahabita.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brazilian residential real estate developer, part of Grupo Baptista Leal, building and selling apartment units across Pernambuco and Rio de Janeiro to affordable and mid-market homebuyers via direct sales, broker networks, and Caixa real estate fairs.

Ownership category

akta.pro rank

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Sales: One-time sales of residential apartments and housing units to end customers. The company develops and sells residential properties across multiple cities in Pernambuco and Rio de Janeiro.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Casa Habita is a residential property incorporation and development company that develops, constructs, and sells newly built residential apartment buildings to individual homebuyers and investors across Pernambuco (Recife, Cabo de Santo Agostinho, Jaboatão dos Guararapes) and Rio de Janeiro (Maricá). Its portfolio comprises eight branded developments — the Start line (Costa Dourada, Costa Dourada II, Nature, Recife Residence), the Like Clube line (Boa Vista, Boa Viagem), Nova Maricá, and Exclusive José Rufino — with unit sizes from 34 m² to 61 m² and configurations from 1- to 3-bedroom. The company participates in the federal Casa Verde Amarela affordable housing subsidy program and sells through its own digital channels, an affiliated broker network, and real estate fairs.

Product overview

Casa Habita is a real estate development company operating as part of the Baptista Leal Group. The company offers a portfolio of residential apartment buildings across Pernambuco (Recife, Cabo de Santo Agostinho, Jaboatão dos Guararapes) and Rio de Janeiro (Maricá). Their product portfolio includes multiple branded residential developments: the Start line (Start Costa Dourada, Start Costa Dourada II, Start Nature, Start Recife Residence), the Like Clube line (Like Clube Boa Vista, Like Clube Boa Viagem), Nova Maricá, and Exclusive José Rufino. These developments range from affordable housing options to higher-end residential apartments, with unit sizes varying from 34 m² to 61 m² and bedroom configurations from studios to 3-bedroom units. The company operates across multiple sales channels including their website, telephone, email, and WhatsApp, with additional services such as a client portal and technical assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Start Costa Dourada II Residential apartment building located in Cabo de Santo Agostinho, Pernambuco, featuring 2-bedroom units of 45 m², developed and sold by Casa Habita.
• Start Nature Residential apartment building in Recife, Pernambuco, offering 2-bedroom units of 44 m², developed and sold by Casa Habita within the Baptista Leal Group portfolio.
• Start Recife Residence Residential apartment building in Recife, Pernambuco, featuring 2-bedroom units of 42 m², developed and sold by Casa Habita.
• Like Clube Boa Vista Residential apartment complex in Recife, Pernambuco, offering 1- to 2-bedroom units ranging from 34 to 53 m², developed and sold by Casa Habita.
• Nova Maricá Residential apartment building in Maricá, Rio de Janeiro, featuring 2-bedroom units of 52 m², developed and sold by Casa Habita.
• Exclusive José Rufino High-end residential apartment building featuring 2- to 3-bedroom units ranging from 46 to 61 m² in Recife, Pernambuco, developed and sold by Casa Habita as part of the premium tier within its portfolio.
• Like Clube Boa Viagem Residential apartment complex in Recife, Pernambuco, offering 2-bedroom units ranging from 40 to 42 m², developed and sold by Casa Habita.
• Start Costa Dourada Residential apartment building in Cabo de Santo Agostinho, Pernambuco, featuring 2-bedroom units ranging from 46 to 47 m², developed and sold by Casa Habita.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grupo Baptista Leal (Baptista Leal Group)coreOthersCasa Habita is part of the Baptista Leal Group (Casa Habita Construtora Baptista Leal Ltda.). The parent company provides the strategic direction, brand reputation, and operational framework for the residential development business. Baptista Leal has an established A-level concept in the real estate market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Plano&Plano: Brazilian residential developer focused on affordable and mid-market housing, with emphasis on compact units. Comparable to Casa Habita in its affordable housing segment targeting, compact unit sizes, and project-based development model.
• Trisul: Brazilian homebuilder operating in São Paulo with multi-tier product lines. Comparable to Casa Habita in product line segmentation (different brands for different price points) and direct-to-consumer sales structure, though geographically distinct.
• EZTec Empreendimentos: Brazilian residential developer with strong São Paulo focus but expanding into other states. Comparable to Casa Habita in residential construction focus and brand-tiered product strategy, though primarily Southeast-rooted.

Broad incumbents

• MRV Engenharia: Brazil's largest residential developer and the dominant Casa Verde Amarela program operator, with a national footprint. Directly comparable because it builds and sells affordable residential apartments targeting the same buyer segment Casa Habita serves, albeit at vastly greater scale.
• Cyrela Brazil Realty: One of Brazil's largest premium and mid-market residential developers. Comparable to Casa Habita in the mid-to-upper tier of its portfolio (Exclusive José Rufino) and in multi-state sales operations, though it operates at a much larger scale.
• Even Construtora: Mid-sized Brazilian residential developer operating across multiple states with a multi-tier product portfolio. Comparable to Casa Habita's diversified Start/Like Clube/Exclusive brand structure and regional-state expansion approach.
• Gafisa: Long-established Brazilian residential developer with multiple brands including the affordable Tenda. Comparable to Casa Habita as a multi-brand residential developer across price tiers and as the parent of a key affordable-housing competitor.

Direct peers

• Cury Construtora: Brazilian residential developer focused on the affordable housing segment, with significant participation in Casa Verde Amarela. Closely comparable to Casa Habita in product type, unit size, price tier, and reliance on government-subsidized demand.
• Construtora Tenda: Pure-play affordable housing developer under the Gafisa group, focused on Casa Verde Amarela units. Highly comparable to Casa Habita's entry-level Start line in unit size, location strategy, and target buyer profile.
• Direcional Engenharia: Brazilian residential developer with a multi-brand portfolio (including affordable housing via Casa Verde e Amarela). Comparable to Casa Habita in building compact residential units across multiple price tiers and using broker-led distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/casa-habita

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Habita