Casa Pepe Hostel Boutique

What Casa Pepe Hostel Boutique does

Casa Pepe Hostel Boutique (legal entity Grupo Casa Pepe) is a privately held Mexican boutique hostel operator founded in 2018, headquartered in Cuauhtémoc, Ciudad de México, with 52 employees. The company operates two hostel properties — Casa Pepe CDMX at República de Uruguay 86 in the Centro Histórico and Casa Pepe Puebla at Calle 3 Oriente 627 — under a "hotel with hostel vocation" model that combines private rooms and shared dormitories with communal spaces designed to foster traveler-local encounter in a humanist environment. The primary customer segments are backpackers and budget travelers, solo travelers seeking social atmosphere, and culture-curious tourists.

The core offering layers curated cultural experiences on top of accommodation. Casa Pepe packages seven bookable Mexico City experiences — Lucha Libre & Tacos, Taller de Alebrijes, Vuelo en Globo en Teotihuacán, Hike Iztaccíhuatl, Trajineras de Xochimilco, Grutas Tolantongo, and Mitos en el Ring — priced between MX$500 and MX$3,000 per person, supplemented by daily complimentary walking tours. Reservations run on Cloudbeds (accommodation, including group bookings) and Turitop (experiences), with a sister platform Sincretico extending the tour catalog. The company also operates Casa Verde, a community tourism sub-brand co-promoting Cabañas Tawexikta, a cooperative of 5 cabins led by 13 Wixárika indigenous women in Nayarit, with documented MX$1,065,000 in cumulative donations and 18× income growth per cooperative member.

Revenue derives from three streams: accommodation bookings (per-bed-night pricing via Cloudbeds), transaction fees from tour/experience bookings (Turitop), and community-tourism co-promotion. The go-to-market is direct-to-consumer, relying on Instagram (@casapepehostel) and Facebook for top-of-funnel discovery, website content for conversion, and the SUPERPEPE promotional code plus walking tour welcome incentive for direct booking. All operations are domestic to Mexico (CDMX, Puebla, Nayarit). No funding rounds, ownership structure, or executive team details are disclosed.

Name

Casa Pepe Hostel Boutique

Legal name

Grupo Casa Pepe

Website

https://casapepe.mx

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Casa Pepe Hostel Boutique operates two boutique hostels in the historic centers of Mexico City and Puebla, offering affordable private rooms and dorms alongside curated cultural experiences (Lucha Libre, Teotihuacán, volcano hikes). It also runs Casa Verde, a community tourism cooperative with Wixárika women in Nayarit.

Ownership category

akta.pro rank

Product category

Hostel Accommodation

NAICS

All Other Traveler Accommodation (721199), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Boutique/Design Hostels (THAMAIAD)

akta.pro secondary industry

Private-Room & Boutique Hostels (THAGAGAB)

Keywords

• Budget hostel accommodation
• Cultural tourism experiences
• Community-based tourism
• Historic center lodging
• Guided walking tours

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation Services: Hostel and hotel room bookings at Casa Pepe locations in Mexico City and Puebla, with group booking capabilities through Cloudbeds platform.
2. Tours and Experiences: Curated cultural experiences and tours in Mexico including Lucha Libre, Teotihuacan, hiking, cooking workshops, and more. Booked through Turitop platform with pricing from $500 to $3,000 MXN per person.
3. Community Tourism (Casa Verde): Co-promotion and support of community-led tourism projects including the Cabañas Tawexikta cooperative in Nayarit, which contributes to social impact outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Casa Pepe Hostel Boutique is a hybrid hotel-hostel operating in the historic centers of Mexico City and Puebla, offering private rooms and shared dorms alongside daily free walking tours and a curated catalog of paid cultural experiences such as Lucha Libre shows, alebrije workshops, hot air balloon rides over Teotihuacán, Iztaccíhuatl volcano hikes, Xochimilco boat parties, and Grutas Tolantongo excursions. The company also supports the Casa Verde community tourism project featuring Wixárika-led cabin cooperatives in Nayarit.

Product overview

Casa Pepe Hostel Boutique operates as a hotel with hostel philosophy, offering accommodation at two locations (CDMX and Puebla) combined with curated cultural experiences and community tourism initiatives. The core offering includes private rooms and dormitory accommodations at both properties, complemented by daily walking tours and a portfolio of 7 bookable Mexico City experiences. The company also supports the Casa Verde community tourism brand featuring Wixárika-led cabin cooperatives in Nayarit. Reservations for accommodations use Cloudbeds while tours are booked through Turitop and external partners.

Differentiator

Problem solved

Functional benefit

Brands

• Casa Verde: Community tourism initiative in Nayarit - a cooperative of 5 cabins led by 13 Wixárika women in the Sierra de Nayarit.

Products and services

• Casa Pepe CDMX Hostel accommodation located at República de Uruguay 86, Centro Histórico, CDMX, offering private rooms and shared dormitories with common areas designed to foster humanist exchange between travelers and locals.
• Casa Pepe Puebla Hostel located at Calle 3 Oriente 627, Centro Histórico, Puebla, offering accommodations with the same humanist philosophy as the CDMX location, promoting cultural exchange between travelers and locals.
• Walking Tours Daily complimentary walking tours of different Mexico City neighborhoods including Centro Histórico, Chapultepec, Roma & Condesa, El Chopo market, and Lagunilla market, conducted in Spanish by local guides.
• Mitos en el Ring Theatrical wrestling show experience celebrating Mexican Lucha Libre traditions, priced from $1,350 MXN per person with a 4.9 rating, booked through an external partner site.
• Taller de Alebrijes Traditional alebrije art workshop where travelers learn to craft Mexican folk art figures, priced from $500 MXN per person with a 4.9 rating, booked via Turitop.
• Vuelo en Globo en Teotihuacán Hot air balloon experience flying over the Teotihuacán pyramids, priced from $3,000 MXN per person with a 4.9 rating, booked via Turitop.
• Hike Iztaccíhuatl Guided volcano hiking expedition on Iztaccíhuatl, priced from $2,100 MXN per person with a 4.7 rating, booked via Turitop.
• Lucha Libre & Tacos Guided Lucha Libre experience paired with tacos, priced from $800 MXN per person with a 4.8 rating, booked via Turitop.
• Trajineras de Xochimilco Boat party experience through the Xochimilco canals, priced from $900 MXN per person with a 4.8 rating, booked via Turitop.
• Grutas Tolantongo Excursion to the Tolantongo caves and hot springs, priced from $2,050 MXN per person with a 4.7 rating, booked via Turitop.
• Casa Verde - Cabañas Tawexikta Community tourism initiative in Potrero de la Palmita, Nayarit, featuring 5 cabins led by 13 Wixárika indigenous women. Casa Pepe co-promotes and funds the project, which has generated 18x income growth per woman and $1,065,000 MXN donated to date.

Quantifiable outcome

• 85% more energy efficient than average websites (B rating from Website Carbon)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Cabañas Tawexikta (Casa Verde)coreStrategic or Co-development PartnerCommunity tourism cooperative led by 13 Wixárika women in Nayarit's Sierra. Casa Pepe co-promotes and finances this project, offering 5 cabins for community-based tourism. The partnership has generated 18× income growth per woman and $1,065,000 MXN in donations to date. This reflects Casa Pepe's humanist values and commitment to indigenous community empowerment.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Selina: Selina is the largest boutique hostel chain in Latin America, offering a hybrid hotel-hostel model targeting digital nomads and backpackers with coworking, curated local experiences, and social programming. Operates properties across Mexico (including CDMX and Puebla-adjacent markets) with a nearly identical positioning to Casa Pepe's hotel-with-hostel-vocation concept.
• Bunkhouse Group: Bunkhouse Group operates a collection of boutique hotels and hostels with strong design identities, community programming, and curated local experiences across Texas and the U.S. Southwest. Comparable to Casa Pepe in the boutique accommodation + cultural immersion positioning, though at a larger multi-property scale.
• Che Hostel & Bar: Che Hostel operates a hostel with private rooms and shared dorms in central Mexico City targeting backpackers and social travelers, with an integrated bar and event programming. Closely matches Casa Pepe's backpacker segment, central CDMX location, and social-experience-led value proposition.
• Hostel Casa Aztlán: Hostel Casa Aztlán is a boutique hostel located in Mexico City's Centro Histórico that combines dormitory and private accommodations with cultural programming and walking tours. Directly comparable to Casa Pepe in geography, customer segment, and experience-led operating model.
• Freehand Hotels: Freehand Hotels operates design-forward hybrid hotels and hostels with social programming and curated local experiences in major urban markets. Closely mirrors Casa Pepe's hybrid hotel-hostel positioning and experience-led differentiation, though currently concentrated in the U.S.

Others

• Turitop: Turitop is the third-party experience and activity booking platform Casa Pepe integrates for tour reservations (Lucha Libre, Teotihuacán, Alebrijes, etc.). Relevant as an enabling technology provider whose commercial terms and product roadmap directly affect Casa Pepe's experience-revenue economics.

Broad incumbents

• Generator Hostels: Generator Hostels is a large European boutique hostel chain with design-led properties, social bars, and curated local events. While not present in Mexico, it sets the design and operational benchmark Casa Pepe's boutique hostel positioning is patterned after, and represents a likely expansion model or competitive threat.
• Airbnb: Airbnb is the dominant alternative accommodation platform globally and a major demand channel for short-term stays in Mexico City and Puebla. While not a hostel operator, it competes for the same backpacker and budget-conscious traveler budget share and increasingly bundles local experiences through Airbnb Experiences.
• Hostelworld: Hostelworld is the dominant global online booking platform for hostels and budget accommodation, listing thousands of properties including Casa Pepe competitors in CDMX and Puebla. While not a direct operator competitor, it functions as the primary distribution channel many of Casa Pepe's guests compare prices against, shaping demand and pricing for the entire boutique hostel category.
• Mama Shelter: Mama Shelter is a lifestyle hotel brand with playful design, integrated restaurants and bars, and social programming targeting younger travelers in major global cities. Represents an upscale benchmark for Casa Pepe's hotel-with-hostel-vocation aspiration, though at significantly higher price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/casapepehostel
• Instagraminstagram.com/casapepehostel
• LinkedInlinkedin.com/company/casa-pepe-hostel-boutique

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Pepe Hostel Boutique