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Cascabel

Full company profile

uuid0043em6

Namestring
Cascabel
Legal namestring
Cascabel
Websiteurl
cascabel.com
Company typeenum
Private
Founded yearint
1992
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersBogotá - Colombia, Colombia
HQ citystring
Bogotá - Colombia
HQ countrystring
Colombia
HQ regionstring
Latin America
Markets served

Serves global market

Offices26 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
artisanal bakery products, gourmet pastry retail, custom celebration cakes, gift baskets catering, corporate gifting pastries
Industry2 codes
1Patisseries & Dessert Boutiques
CodeCRAHAGABPrimaryYes
2Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons)
CodeTHAFAFALPrimaryNo
NAICS code2 codes
  • Baked Goods Retailers445291
  • Retail Bakeries311811
SIC code2 codes
  • Bakery Products2050
  • Sugar & Confectionery Products2060
Product category
Gourmet Bakery and Pastry
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1E-commerce Sales
TypeTransaction Fee
Description

Direct online sales through cascabel.com website with nationwide delivery for non-perishable items and Bogotá-only delivery for fresh products.

cascabel.com
2Physical Retail Stores
TypeTransaction Fee
Description

Revenue from 27+ physical store locations across Bogotá and Chía, including shopping malls, airports, and university campuses.

cascabel.com
3Corporate Gifting and Events
TypeTransaction Fee
Description

Sales of gift hampers (anchetas) and catering products for corporate events, celebrations, and employee gifts.

cascabel.com
4Delivery Services
TypeTransaction Fee
Description

Home delivery service (domicilios) with dedicated phone lines and WhatsApp ordering.

cascabel.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Pricing details8 tiers
1Ponqués (Cakes) - Standard sizes from 6-8 portions
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Ponqué de Chocolate desde $41,000; Ponqué de Agraz desde $41,000; Ponqué Libra (35 porciones) desde $381,000; Ponqué Grand Marnier $131,000

cascabel.com
2Cupcakes - Individual and combo pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Cupcake individual desde $20,000; Cupcakes Surtidos x 3 $64,500; Cupcakes Surtidos x 5 desde $98,000; Cupcakes Surtidos x 7 $136,000

cascabel.com
3Galletas (Cookies) - Various sizes and packaging
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Galletas de Mantequilla en caja desde $26,500; Galletas Red Velvet en caja desde $50,000; Galletas Chocochips en bolsa $33,000; Galletas Trío Cascabel $66,000

cascabel.com
4Postres (Desserts) - Cheesecakes, Tartas, Tentaciones
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Cheesecake desde $108,500; Pie de Agraz desde $108,500; Tarta de Arequipe y Guayaba $141,500; Tentación de Maracuyá $108,500; Capricho Flan de Caramelo desde $84,500

cascabel.com
5Combos Sal y Dulce - Bundle pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Combos range from $171,375 to $230,000 with 25% discount available; Quiche y Tentación Maracuyá $171,375:$228,500; Empanadas y Cheesecake Frutos Rojos $172,500:$230,000

cascabel.com
6Anchetas (Gift Baskets) - Premium gift collections
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Ancheta Ternura $53,000; Ancheta Felicidad $90,500; Ancheta Ventura $81,000; Ancheta Silvestre $401,000; Ancheta Manglar $317,500; Ancheta Hilo de Sabiduría $200,500

cascabel.com
7Suspiros (Meringues) - Various packaging options
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Suspiros de Vainilla en caja $24,500; Suspiros Surtidos en bolsa $38,000

cascabel.com
8Empanadas and Quiches - Savory items
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Empanada de Pollo $23,500; Empanada Pollo x 4 Unidades $65,500; Quiche Lorraine Tradicional $127,500; Mini Quiche Lorraine $127,500; Terrine de Pollo y Alcaparras desde $164,500

cascabel.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Cascabel is a Colombian gourmet bakery that manufactures and sells artisanal ponqués (cakes), cupcakes, cookies, puff pastries, cheesecakes, tarts, chocolates, savory quiches and empanadas, and themed gift baskets (anchetas). Products are handcrafted with natural ingredients and no preservatives and sold through a 27+ store physical network in Bogotá and Chía, an e-commerce platform with nationwide Colombian delivery, and dedicated corporate gifting and catering services.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Cascabel is a Colombian gourmet bakery and pastry company offering an extensive portfolio of artisanal products centered around ponqués (gourmet cakes), cupcakes, cookies, puff pastries, desserts, savory items, and curated gift baskets. The product line is organized into seven main categories: Ponqués y Cupcakes (cakes and cupcakes with multiple flavor varieties including sugar-free and large event sizes), Anchetas (themed gift baskets), Galletas y Hojaldres (cookies and pastries including meringues), Combos Sal y Dulce (savory-sweet combination packages), Postres (desserts including cheesecakes, tarts, and chocolate temptations), Chocolates Belgas (Belgian chocolates), and De Sal (savory quiches and empanadas). The company also offers a pet treats line. Products are crafted with natural ingredients without preservatives, and many feature limited national shipping due to freshness requirements.

Product and service8 records
1Ponqués y Cupcakes
2Anchetas (Gift Baskets)
3Galletas y Hojaldres (Cookies and Puff Pastries)
4Combos Sal y Dulce
5Postres (Desserts)
6Chocolates Belgas (Belgian Chocolates)
7De Sal (Savory Items)
8Snacks para Perros (Dog Treats)
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1Colsubsidio
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Employee benefit partnership allowing Colsubsidio members to access Cascabel products through benefit programs.

2Olga Lucía García
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Colombian artist who designs packaging illustrations for Cascabel products. Created designs for multiple collections and cookie boxes.

3Blanca Moreno
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Colombian artist who illustrated the Colección Selva 2025, featuring Colombian Amazon imagery including Amazonas, Palmas, Mocagua, Atrato River, and tribute to the tropical beauty of Colombia.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers8 records
1La Bagatelle
TypeDirect peer
Description

Colombian bakery and patisserie retailer. Comparable as a domestic specialty bakery competing in the same premium Colombian segment.

2Paul (Maison Paul)
TypeDirect peer
Description

Established French patisserie/bakery chain. Comparable assortment of viennoiserie, cakes, sandwiches, and giftable premium pastries across multi-location retail stores.

3Magnolia Bakery
TypeEmerging player
Description

US specialty bakery famous for cupcakes and celebration desserts. Comparable specialty dessert positioning and giftable-occasion assortment, though smaller physical footprint and different geography.

4Crepes & Waffles
TypeDirect peer
Description

Iconic Colombian premium casual-dining and dessert chain. Highly comparable Colombian heritage brand targeting celebration occasions with comparable price points and giftable premium positioning.

5Tostao Café & Pan
TypeDirect peer
Description

Large Colombian bakery-café chain with multi-location footprint. Comparable as a scaled Colombian bakery retail competitor, though positioned more for everyday consumption than premium gifting.

6Pan Pa' Ya
TypeDirect peer
Description

Colombian specialty bakery chain. Directly comparable as a multi-store Colombian patisserie competing for similar celebration-occasion occasions.

7Le Pain Quotidien
TypeDirect peer
Description

International French-style bakery/café chain. Comparable patisserie assortment (cakes, tarts, breads, seasonal menus) and physical-retail bakery model.

8Maison Kayser
TypeDirect peer
Description

French artisanal bakery chain founded by Eric Kayser. Comparable premium positioning, artisanal production ethos, and multi-location retail bakery model.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Cascabel

Gourmet Bakery and Pastrycascabel.com

Cascabel firmographics

Firmographics
Name
Cascabel
Legal name
Cascabel
Website
https://cascabel.com
Company type
Private
Founded year
1992
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Cascabel industry classification

Industry
Product category
Gourmet Bakery and Pastry
NAICS
Baked Goods Retailers (445291), Retail Bakeries (311811)
SIC
Bakery Products (2050), Sugar & Confectionery Products (2060)
akta.pro primary industry
Patisseries & Dessert Boutiques (CRAHAGAB)
akta.pro secondary industry
Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

Keywords

  • Artisanal bakery products
  • Gourmet pastry retail
  • Custom celebration cakes
  • Gift baskets catering
  • Corporate gifting pastries

Where Cascabel is headquartered

Location

Headquarters

HQ city
Bogotá - Colombia
HQ country
Colombia
HQ region
Latin America

Offices26 records

Markets served

Cascabel business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. E-commerce Sales: Direct online sales through cascabel.com website with nationwide delivery for non-perishable items and Bogotá-only delivery for fresh products.
  2. Physical Retail Stores: Revenue from 27+ physical store locations across Bogotá and Chía, including shopping malls, airports, and university campuses.
  3. Corporate Gifting and Events: Sales of gift hampers (anchetas) and catering products for corporate events, celebrations, and employee gifts.
  4. Delivery Services: Home delivery service (domicilios) with dedicated phone lines and WhatsApp ordering.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goPonqués (Cakes) - Standard sizes from 6-8 portions
Unit PricingPay-as-you-goCupcakes - Individual and combo pricing
Unit PricingPay-as-you-goGalletas (Cookies) - Various sizes and packaging
Unit PricingPay-as-you-goPostres (Desserts) - Cheesecakes, Tartas, Tentaciones
Unit PricingPay-as-you-goCombos Sal y Dulce - Bundle pricing
Unit PricingPay-as-you-goAnchetas (Gift Baskets) - Premium gift collections
Unit PricingPay-as-you-goSuspiros (Meringues) - Various packaging options
Unit PricingPay-as-you-goEmpanadas and Quiches - Savory items

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Cascabel product offering

Product offering

Core offering

Cascabel is a Colombian gourmet bakery that manufactures and sells artisanal ponqués (cakes), cupcakes, cookies, puff pastries, cheesecakes, tarts, chocolates, savory quiches and empanadas, and themed gift baskets (anchetas). Products are handcrafted with natural ingredients and no preservatives and sold through a 27+ store physical network in Bogotá and Chía, an e-commerce platform with nationwide Colombian delivery, and dedicated corporate gifting and catering services.

Product overview

Cascabel is a Colombian gourmet bakery and pastry company offering an extensive portfolio of artisanal products centered around ponqués (gourmet cakes), cupcakes, cookies, puff pastries, desserts, savory items, and curated gift baskets. The product line is organized into seven main categories: Ponqués y Cupcakes (cakes and cupcakes with multiple flavor varieties including sugar-free and large event sizes), Anchetas (themed gift baskets), Galletas y Hojaldres (cookies and pastries including meringues), Combos Sal y Dulce (savory-sweet combination packages), Postres (desserts including cheesecakes, tarts, and chocolate temptations), Chocolates Belgas (Belgian chocolates), and De Sal (savory quiches and empanadas). The company also offers a pet treats line. Products are crafted with natural ingredients without preservatives, and many feature limited national shipping due to freshness requirements.

Differentiator

Problem solved

Functional benefit

Products and services

  • Ponqués y Cupcakes
  • Anchetas (Gift Baskets)
  • Galletas y Hojaldres (Cookies and Puff Pastries)
  • Combos Sal y Dulce
  • Postres (Desserts)
  • Chocolates Belgas (Belgian Chocolates)
  • De Sal (Savory Items)
  • Snacks para Perros (Dog Treats)

Companies that use Cascabel

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Cascabel technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Cascabel partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor and core.

  • ColsubsidiominorChannel Partner/ Reseller/ DistributorEmployee benefit partnership allowing Colsubsidio members to access Cascabel products through benefit programs.
  • Olga Lucía GarcíacoreStrategic or Co-development PartnerColombian artist who designs packaging illustrations for Cascabel products. Created designs for multiple collections and cookie boxes.
  • Blanca MorenocoreStrategic or Co-development PartnerColombian artist who illustrated the Colección Selva 2025, featuring Colombian Amazon imagery including Amazonas, Palmas, Mocagua, Atrato River, and tribute to the tropical beauty of Colombia.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Cascabel competitors and assessment

Company assessment

Direct peers

  • La Bagatelle: Colombian bakery and patisserie retailer. Comparable as a domestic specialty bakery competing in the same premium Colombian segment.
  • Paul (Maison Paul): Established French patisserie/bakery chain. Comparable assortment of viennoiserie, cakes, sandwiches, and giftable premium pastries across multi-location retail stores.
  • Crepes & Waffles: Iconic Colombian premium casual-dining and dessert chain. Highly comparable Colombian heritage brand targeting celebration occasions with comparable price points and giftable premium positioning.
  • Tostao Café & Pan: Large Colombian bakery-café chain with multi-location footprint. Comparable as a scaled Colombian bakery retail competitor, though positioned more for everyday consumption than premium gifting.
  • Pan Pa' Ya: Colombian specialty bakery chain. Directly comparable as a multi-store Colombian patisserie competing for similar celebration-occasion occasions.
  • Le Pain Quotidien: International French-style bakery/café chain. Comparable patisserie assortment (cakes, tarts, breads, seasonal menus) and physical-retail bakery model.
  • Maison Kayser: French artisanal bakery chain founded by Eric Kayser. Comparable premium positioning, artisanal production ethos, and multi-location retail bakery model.

Emerging players

  • Magnolia Bakery: US specialty bakery famous for cupcakes and celebration desserts. Comparable specialty dessert positioning and giftable-occasion assortment, though smaller physical footprint and different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

Cascabel social profiles

Digital presence

Cascabel compliance and trust

Trust signal

Compliance1 record

Cascabel financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cascabel leadership team

Management profile

Number of profiles

Profiles1 record

Cascabel funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cascabel M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cascabel

What does Cascabel do?

Cascabel is a Colombian gourmet bakery that manufactures and sells artisanal ponqués (cakes), cupcakes, cookies, puff pastries, cheesecakes, tarts, chocolates, savory quiches and empanadas, and themed gift baskets (anchetas). Products are handcrafted with natural ingredients and no preservatives and sold through a 27+ store physical network in Bogotá and Chía, an e-commerce platform with nationwide Colombian delivery, and dedicated corporate gifting and catering services.

Is Cascabel a public or private company?

Cascabel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Cascabel founded?

Cascabel was founded in 1992. It employs 51 to 100 people.

Where is Cascabel based?

Cascabel is headquartered in Bogotá - Colombia, Colombia, in the Latin America region.

How does Cascabel make money?

Four revenue lines are on record. E-commerce Sales are the primary driver. The others are physical Retail Stores, corporate Gifting and Events and delivery Services.

Who are Cascabel's main competitors?

Direct peers on record are La Bagatelle, Paul (Maison Paul), Crepes & Waffles, Tostao Café & Pan, Pan Pa' Ya, Le Pain Quotidien and Maison Kayser. Magnolia Bakery is listed as an emerging player.

Does Cascabel have an API?

No public API is recorded for Cascabel.

What industry is Cascabel in?

Cascabel's product category is Gourmet Bakery and Pastry. Its primary akta.pro industry code is CRAHAGAB, Patisseries & Dessert Boutiques, with a secondary code of THAFAFAL, Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons). Its NAICS code is 445291 and its SIC code is 2050.

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