What CASCADE HILLS BAPTIST CHURCH INC does

Cascade Hills Baptist Church Inc is a private, non-profit evangelical church headquartered at 727 54th Street in Columbus, Georgia, founded in 1983 when Bill and Debbie Purvis began with 32 attendees on Easter Sunday. Operating under the explicit brand positioning "The Church for the UnChurched," the organization pursues the stated mission of making fully devoted followers of Jesus Christ out of irreligious people, with a measurable emphasis on evangelism that is credited with at least one baptism per day since 2015 and peak Easter attendance exceeding 10,000. Service delivery spans two physical campuses (the 54th Street main campus and the Uptown campus in the historic Rialto Theatre at 1231 Broadway), a digital footprint distributed through YouTube, Facebook, Apple TV, Roku, and dedicated iOS and Android apps (averaging 13,000+ weekly online viewers), and community-facing assets including The Park (a free outdoor recreation and event space) and The Lodge (a public coffee shop and the area's largest Christian bookstore open seven days a week).

The ministry portfolio is structured as a continuous age pipeline covering birth through young adulthood — Preschool, Cascade Kids (K–5th), Pure Joy and UNITE special-needs programs, LIV Students (middle and high school), LIV Young Adults (18–25), Cascade U (a free curriculum covering all 66 books of the Bible), Foundations (new-believer course), Starting Point (guest dinner), LIFEgroups (small groups of 8–12), and Care Ministry (GriefShare, hospital visitation). Adjacent programming includes Financial Peace University (Dave Ramsey curriculum), BP Leadership (Pastor Emeritus Bill Purvis's globally distributed leadership content and books), Cascade Hills Worship (multi-team worship ministry), and a branded online store selling the children's book "I Love You & I'll Never Stop," with proceeds supporting Cascade Kids. Operational technology integrates Subsplash (streaming and mobile apps), Fellowship One (ChMS), Planning Center (scheduling), RockRMS (children's check-in), Stripe (payments), Twilio (SMS, including PrayerHuddle to 706706), and Mailchimp (email).

Revenue is generated primarily through voluntary tithes and offerings, supplemented by a "Whatever It Takes" debt-free capital campaign (2011 onward) that funds projects such as The Park, the Lodge, the Uptown Campus, an outdoor baptistry, technology upgrades, and a Prayer Garden without debt issuance. Commercial revenue streams include Lodge coffee/bakery sales and bookstore transactions, online merchandise through the Cascade Hills store, and Children's Book gift sets (book at $7, gift set at $25). Leadership transitioned in 2014–2015 when Brent Purvis, who grew up at the church, succeeded his father Bill Purvis as Lead Pastor; Bill Purvis remains active as Pastor Emeritus and Founder of BP Leadership. Trey Douglas was elevated to Student Ministry Director in 2024, and Ethan Hall was appointed Campus Pastor for the Uptown Campus. The organization is supported by more than 400 weekly volunteers and over 100 serving roles, operates 11–50 paid employees, and maintains a digital signage presence visible to an average of 65,000 cars daily on J.R. Allen Parkway.

Name

CASCADE HILLS BAPTIST CHURCH INC

Legal name

Cascade Hills Baptist Church Inc

Website

https://cascadehills.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Cascade Hills Baptist Church Inc is a Columbus, Georgia-based non-profit evangelical church operating two campuses, a community outdoor park, a public coffee shop and bookstore, and a streaming ministry reaching 13,000+ weekly online viewers; it targets unchurched individuals and families through worship services, age-spanning ministries, and small groups funded primarily by tithes and offerings.

Ownership category

akta.pro rank

Product category

Religious Services / Evangelical Church Services

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious Organizations (813110)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

Keywords

• Religious services
• Community ministries
• Worship services
• Faith education
• Community outreach

Headquarters

HQ city

COLUMBUS, Georgia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: Primary revenue stream from voluntary financial contributions by church members and attendees, based on the biblical principle of tithing (10% of resources).
2. Whatever It Takes Capital Campaign: Designated giving program for funding major facility projects and outreach initiatives. All construction is debt-free, with projects funded only when designated funds are available.
3. The Lodge Coffee Shop and Bookstore: The Lodge generates revenue through coffee, specialty drinks, desserts, and sales of Christian books, merchandise, and apparel. Open seven days a week to the public.
4. Children's Book and Merchandise Sales: Sale of children's books including 'I Love You & I'll Never Stop' by Carrie Purvis ($7/book, $25 gift set), with proceeds supporting Cascade Kids ministry.
5. Online Giving: Digital giving platform allowing members to give online, supporting general operations and designated funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cascade Hills Baptist Church is a non-profit evangelical church offering weekly worship services across two physical campuses and multiple online platforms, alongside age-targeted ministries (preschool, children, students, young adults, special needs), biblical education programs, a community coffee shop and bookstore (The Lodge), and a free outdoor recreation space (The Park). Programming emphasizes evangelism toward the unchurched and small-group discipleship.

Product overview

Cascade Hills Church operates as a multi-campus evangelical church with a broad ministry portfolio centered on worship services, community outreach, Christian education, and family-focused programming. The core worship experience (offered at 54th Street and Uptown campuses) is supplemented by physical community spaces including The Park (free outdoor recreation) and The Lodge (coffee shop/bookstore), which serve as outreach venues. Educational offerings include Cascade U (all 66 books of the Bible) and Financial Peace University (Dave Ramsey financial curriculum). Children's programming spans Preschool, Cascade Kids (K-5th), Pure Joy Special Needs, and LIV Students (middle school through young adults). The church also offers leadership training through BP Leadership, online streaming via Cascade TV, and publishes children's resources including the 'I Love You & I'll Never Stop' book. All ministries operate under a 'Church for the UnChurched' mission focused on evangelism and disciple-making.

Differentiator

Problem solved

Functional benefit

Brands

• The Park at Cascade Hills: Community outdoor park and recreational facility open to the public free of charge, featuring basketball, sand volleyball, playground, grilling stations, and event space.
• The Lodge at Cascade Hills
• BP Leadership
• Pure Joy
• LIV
• LIV Young Adults
• Cascade U
• Cascade Hills Worship

Products and services

• Weekend Worship Services Free worship services featuring dynamic worship music and Bible-based messages held at two Columbus, GA campuses and streamed online globally. Open to the public including first-time visitors via VIP experience.
• The Park at Cascade Hills Free community outdoor space featuring basketball courts, sand volleyball, ping pong, horseshoes, playground, grill stations, firepits, and Saturday evening events including live bands and movies under the stars. Open to the public regardless of religious affiliation.
• The Lodge at Cascade Hills Public coffee shop and bakery featuring the largest Christian bookstore in the area, apparel and gift shop, indoor playground for children, and multiple meeting spaces with free WiFi. Open 7AM-7PM Monday-Saturday.
• Cascade Hills Uptown Campus Satellite worship campus located in the historic Rialto Theatre at 1231 Broadway, Columbus, GA, offering Sunday 11AM worship services alongside Cascade Kids and LIV Young Adults ministries.
• Cascade U Bible Study Program Free Bible study program offering classes on all 66 books of the Bible throughout the year, taught by qualified volunteer teachers. Open to church members and community participants.
• Financial Peace University Free nine-week money-management course teaching practical steps for budgeting, debt elimination, emergency savings, and financial planning in community settings. Open to church members and the broader community.
• Preschool Ministry Nursery and preschool care for children from birth through 4 years during weekend services, including baby dedication ceremonies. Free childcare staffed by background-checked volunteers and security officers.
• Cascade Kids Children's ministry for kindergarten through 5th grade featuring worship services, small groups, Bible study, Kids Week summer program, and Easter events. Uses RockRMS software for secure check-in with weekly-changing security codes.
• Pure Joy Special Needs Ministry Special needs ministry with Pure Joy (ages 3-17) and UNITE (18+) programs providing sensory spaces, Bible teaching, fellowship, and worship in an inclusive environment. Completely free to families with trained staff support.
• LIV Students Ministry Student ministry covering middle school, high school, and young adults (ages 12-25+), including LIV Nights, LIV Rooms Bible studies, Becoming gatherings, LIV Sundays, and internship opportunities.
• LIV Young Adults Ministry Young adult ministry for ages 18-25 featuring LIV Night monthly gatherings, LIV Rooms twice-monthly Bible studies, Becoming monthly discussions, and LIV Sundays verse-by-verse Bible study.
• Care Ministry Pastoral care services including hospital visitation, GriefShare 13-week support groups, prayer requests, and community outreach including prison ministry and nursing home visits.
• Mid-Week Prayer Huddle Mid-week prayer gathering held Wednesdays at 7AM featuring worship, celebration of weekly salvations and baptisms, and group prayer at 7:14. Available in-person and online with SMS reminders via Twilio.
• Cascade Hills Worship Worship arts ministry with multiple teams including Weekend Worship (54th & Uptown), LIVYA (Young Adults), LIVYTH (Youth), and Kids Praise Team. Open auditions for instrumentalists, vocalists, and choir members.
• Cascade TV / Online Streaming Online streaming platform with mobile apps (Apple, Android, Apple TV, Roku, Amazon Fire), live broadcasts, on-demand sermons, and scheduled Cascade TV programming of hundreds of sermons from lead, staff, and teaching pastors.
• BP Leadership Leadership training ministry by Bill Purvis offering monthly lunch events, BP Leadership Podcast, and books including 'The Emotion Driven Life,' 'Pray for Your Pastor,' and 'Make a Break For It.' Targets church and business leaders worldwide.
• Foundations Course Four-week course for new believers covering the gospel, baptism, Holy Spirit, God's Word, spiritual warfare, strongholds, prayer, and spiritual gifts. Small group format with Cascade Hills teachers.
• Starting Point Dinner Monthly dinner event for first-time guests and new believers to meet pastors, staff, and learn about the church's mission and purpose. Available at 54th Street, Uptown, and online.
• LIFEgroups Small Group Ministry Small group ministry with community-based groups of 8-12 individuals meeting throughout the week for Bible discussion, relationship building, and spiritual growth.
• Salvation and Baptism Services Baptism services held outdoors after weekend services with private ceremony options available. Online registration with student pastor meeting required for those under 18.
• Children's Book - I Love You & I'll Never Stop Children's book publication by Carrie Purvis sold as a single board book ($7) and gift set ($25) including coloring book, pencil, notepad, and bookmark. Proceeds benefit Cascade Kids ministry.

Quantifiable outcome

• Daily baptisms: 1 new believer baptized every day since 2015
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Fellowship OnecoreTechnology or IntegrationChurch management software platform used for member database, giving, event registration, and ministry coordination. Core operational technology partner.
• SubsplashcoreTechnology or IntegrationMobile app and streaming platform provider powering the church's dedicated iOS and Android apps, as well as streaming services.
• Planning CentercoreTechnology or IntegrationChurch planning and scheduling software used for volunteer management, check-in systems, and ministry coordination.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Saddleback Church: Large multi-campus evangelical church with a well-known small-groups (LIFEgroups-equivalent) methodology and leadership training program; comparable in ministry breadth and training ecosystem.
• Church of the Highlands: One of the largest churches in the US, multi-campus, with a strong small-groups and volunteer-driven operating model; directly comparable in scale, multi-site expansion, and community-outreach orientation.
• Life.Church: Network of multi-site churches and the creator of the YouVersion Bible app; directly comparable as a digital-first, multi-campus evangelical ministry with significant online reach and free resources.
• Elevation Church: Multi-site evangelical church that grew rapidly through digital-first worship and strong youth programming; comparable in streaming reach, multi-campus expansion, and young-adult focus.
• Gateway Church: Large multi-campus evangelical church with a strong video/studio worship production model; comparable in multi-site strategy, family programming, and streaming investment.
• McLean Bible Church: Multi-campus evangelical church in the DC metro with strong digital streaming and family programming; comparable in multi-site and online distribution approach.
• Summit Church: Multi-site church known for church-planting strategy and discipleship pipeline; comparable in scaling model, missions focus, and leadership development.
• North Point Community Church: Large multi-campus evangelical church in the Atlanta metro known for unchurched-friendly branding and a community-small-groups model; directly comparable to Cascade Hills in mission, multi-campus structure, and Georgia footprint.

Others

• Subsplash: Mobile app and streaming platform provider that powers Cascade Hills' iOS/Android apps and live streaming; relevant as the technology enabler for the church's digital distribution rather than a direct competitor.

Broad incumbents

• Lakewood Church: One of the largest churches in the US with a major broadcast/streaming operation and multi-generational leadership; comparable in scale, broadcast reach, and Texas-based megachurch profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Bill_Purvis
• YouTubeyoutube.com/cascadehills
• Facebookfacebook.com/CascadeHills
• Instagraminstagram.com/cascadehillschurch
• LinkedInlinkedin.com/company/cascade-hills-baptist-church-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASCADE HILLS BAPTIST CHURCH INC