Cash Magic Truck Plaza and Casino

What Cash Magic Truck Plaza and Casino does

Cash Magic Truck Plaza & Casino is a privately held Louisiana-based operator of video poker casinos combined with truck plaza services, headquartered at 201 Energy Parkway Suite 240 in Lafayette. The company operates 28+ owned locations across 10 Louisiana parishes (Caddo, Calcasieu, Jefferson, Lafourche, St. Helena, St. Landry, St. Martin, St. Mary, Terrebonne, and Webster), all open 24 hours a day, seven days a week. Cash Magic employs 700+ Louisiana residents and is a wholly-owned subsidiary of Jacobs Entertainment, Inc. (JEI), a multi-regional gaming and entertainment operator with more than 2,000 employees.

The core product is video poker gaming delivered through 1,100+ electronic devices featuring titles such as Big City 5's, Disco Dolphin, Mistress of Egypt, and Rosa's Fiesta across penny, nickel, and quarter denominations with bonus rounds. Each location also operates fueling stations (gasoline and diesel), convenience stores, and dine-in or take-out restaurants, creating a multi-vertical revenue model under a single roof. Customer engagement is supported by the Magic Cash Rewards Club, a free loyalty program that allows members to earn points redeemable for cash on play, supplemented by personalized monthly coupons. The company retains multiple acquired brand identities (Amite Truck Plaza & Casino, Forest Gold, Lucky Magnolia, Hollywood, and others) under the Cash Magic operational umbrella.

Revenue is generated through four primary streams: video poker gaming (usage-based), fuel sales (transaction-based, including a fleet diesel discount program for commercial operators), convenience store sales, and restaurant sales. The customer base is composed of adults 21+ seeking gaming entertainment and convenience services along Louisiana's highway corridors, plus commercial fleet operators. No public revenue disclosure is available, and the company operates without a mobile app, public stock listing, or disclosed external funding.

Name

Cash Magic Truck Plaza and Casino

Legal name

Cash Magic Truck Plaza & Casino

Website

https://cashmagiccasino.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cash Magic Truck Plaza & Casino operates 28+ video poker casinos, fueling stations, convenience stores, and restaurants across 10 Louisiana parishes under the Jacobs Entertainment, Inc. umbrella, serving adults 21+ and commercial fleet operators with 24/7 gaming, fuel, food, and a cash-redeemable loyalty program.

Ownership category

akta.pro rank

Product category

Casino and Gaming Entertainment

NAICS

Casinos (except Casino Hotels) (71321)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Cardrooms & Poker Rooms (Land-Based) (MPAEAAAG)

Keywords

• Video poker gaming
• Truck plaza casinos
• Fuel retail
• Convenience stores
• Casino entertainment

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Video Poker Gaming: Electronic video poker gaming with payouts up to maximum allowed by Louisiana law. Players earn points through Magic Cash Rewards Club.
2. Fuel Sales: Clean quality gasoline and diesel fuel at competitive prices. 24/7 operations. Fleet discounts available for diesel customers.
3. Convenience Store Sales: Cold drinks, snacks, cigarettes and other convenience items sold at on-site stores.
4. Restaurant Sales: Dine-in restaurants and take-out food service at casino locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Cash Magic Truck Plaza & Casino operates video poker gaming paired with fueling stations, convenience stores, and dine-in or take-out restaurants at 28+ owned physical locations across 10 Louisiana parishes. Core gaming is delivered through electronic video poker devices in penny, nickel, and quarter denominations with bonus rounds, supported by the free Magic Cash Rewards Club loyalty program. Locations operate primarily 24/7 and serve both local customers and travelers along Louisiana roadways.

Product overview

Cash Magic Truck Plaza and Casino operates a network of video poker casinos paired with fueling stations, convenience stores, and dine-in restaurants across ten Louisiana parishes. The core offering is video poker gaming (with titles such as Big City 5's, Disco Dolphin, Mistress of Egypt, and Rosa's Fiesta), supported by a free Magic Cash Rewards Club loyalty program where members earn points redeemable for cash and receive personalized coupons. Additional services include fuel (gas and diesel with fleet discounts), convenience store items, and restaurant dining, all available 24 hours a day at most locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Poker Gaming

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Jacobs Entertainment, Inc. (JEI)parent companyOthersParent company that owns and operates Cash Magic Truck Plaza & Casino. JEI is a developer, owner and operator of gaming and entertainment facilities in four regions of the United States with more than 2,000 employees.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Golden Nugget Lake Charles: Louisiana regional casino resort directly competing for the same adult gaming wallet in Louisiana, but operating from a hotel/resort format rather than a truck-plaza one.
• L'Auberge Casino Resort Lake Charles: A larger Louisiana casino resort in Lake Charles targeting adult gaming, dining, and entertainment customers that overlap with Cash Magic's adult player base.
• Penn Entertainment: Diversified regional casino and racino operator with a broad portfolio overlapping Cash Magic's gaming entertainment footprint in adjacent U.S. markets.
• Caesars Entertainment: Operates Horseshoe Bossier City and other Louisiana-facing gaming assets under a national brand; overlaps with Cash Magic on Louisiana adult gaming customers at far broader scale.
• Horseshoe Bossier City: Regional Louisiana casino competitor under Caesars, drawing on the same statewide adult gaming pool with broader hotel and amenity offerings than Cash Magic.
• Boyd Gaming: Multi-property U.S. regional casino operator with Louisiana exposure; comparable as a casino operating platform serving similar adult gaming demographics, though at materially larger scale.

Regional players

• Delta Downs Racetrack Casino Hotel: Louisiana racino and casino operator; serves the same state-level adult gaming customer pool as Cash Magic but from a racetrack-and-hotel format in southwestern Louisiana.
• Coushatta Casino Resort: Louisiana tribal casino resort competing for the same in-state adult gaming wallet as Cash Magic, but operating from a different (tribal) regulatory and resort format.

Direct peers

• TravelCenters of America: Operates truck plazas combining fuel, convenience retail, and food service in a roadside format directly comparable to Cash Magic's non-gaming operations across all 28+ locations.
• Pilot Travel Centers: Largest U.S. travel-center chain combining fuel, convenience, and food; mirrors Cash Magic's truck-plaza + fueling + convenience architecture on a national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cashmagictruckplazacasino
• LinkedInlinkedin.com/company/cash-magic-truck-plaza-and-casino

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cash Magic Truck Plaza and Casino