Cash Plus

What Cash Plus does

Cash Plus (legally PAY PLUS S.A.L) is a Lebanese electronic money transfer and digital financial services provider founded in 2016 and licensed by the Central Bank of Lebanon under decision #17/10/45. The company serves two primary customer segments: diaspora workers sending remittances to family members across South Asia, Southeast Asia, the Middle East, and East Africa, and local Lebanese residents using the platform for domestic bill payments, mobile recharge, and digital wallet services. Distribution is anchored in a network of 400,000+ authorized agent locations across 90+ countries, complemented by the PAY PLUS mobile application for digital onboarding and transactions.

The platform is built around the PAY PLUS digital wallet, which supports wallet-to-wallet transfers, cash-in/cash-out via agents, foreign exchange, and QR-based merchant payments. Adjacent product modules include physical and virtual card issuance through a partnership with NymCard, payment-link generation for P2P collection, bill payment integration with Lebanese telecom operators (Alfa, Touch, Ogero), salary disbursement services, and retail distribution of gaming cards (Google Play, iTunes, Steam, PlayStation) and international mobile recharge vouchers. Technical differentiators emphasized by the company are ease-of-use implementation and integration interoperability rather than proprietary AI or algorithmic capabilities.

The business model is transaction-fee-driven, with per-transfer fees ranging from $3 (Lebanon) to $7 (Ethiopia, Egypt, India, Iraq), supplemented by FX margins on currency conversions and processing fees on bill payment and digital voucher sales. GTM is channel-partner led, with the agent network serving as the primary acquisition and service-delivery layer; digital channels (website, Facebook, WhatsApp, phone support) play a supporting role in customer engagement and support.

Name

Cash Plus

Legal name

PAY PLUS S.A.L

Website

https://cashpluslb.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Cash Plus is a Lebanon-licensed electronic money transfer service operating the PAY PLUS digital wallet and a 400,000+ agent network across 90+ countries, serving diaspora remittance senders and local residents via transfers, bill payments, and card services.

Ownership category

akta.pro rank

Product category

Remittance and Digital Wallet Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Credit Card Issuing (52221)

SIC

Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Cash-in/Cash-out Agent Network Wallets (FSAMAEAJ)

akta.pro secondary industries

International / Multi-Currency Wallets (FSAMAEAL), QR Code Payments Wallets (FSAMAEAC), Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC), Prepaid, Gift Cards & Voucher-Based Payments (MPAEALAE)

Keywords

• International money transfer
• Remittance services
• Digital wallet
• Electronic payments
• Foreign exchange

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Money Transfer Fees: Transaction fees charged for international and domestic money transfers. Fees vary by destination country (e.g., $3 for Lebanon, $4 for Philippines, $7 for Ethiopia, $6 for Jordan/Turkey/Sudan).
2. Foreign Exchange Services: Exchange rate margins applied on currency conversions for international transfers. Exchange rates determined by PAY PLUS and/or partners.
3. Bill Payment Services: Processing fees for bill payments including Alfa, Touch, and Ogero services, along with recharge cards for internet providers in Lebanon.
4. Gaming Cards and Mobile Recharge: Sale of Google Play, iTunes, Steam Cards and gaming cards along with mobile recharge vouchers for international operators through Cash Plus agents.
5. Card Services: Card issuance and management services through NymCard partnership, including physical and virtual card fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Cash Plus (legally PAY PLUS S.A.L.) operates the PAY PLUS digital wallet and electronic money transfer platform, enabling domestic and international remittances to over 90 countries through a network of 400,000+ agent locations. The platform supports wallet-to-wallet transfers, foreign exchange, QR merchant payments, bill payments for Lebanese telecom providers (Alfa, Touch, Ogero), physical and virtual card issuance via NymCard, payment links, and retail distribution of gaming cards and mobile recharge vouchers.

Product overview

Cash Plus (operated by PAY PLUS S.A.L.) is a fintech company offering a unified financial services platform built around the PAY PLUS Wallet as its core product. The platform provides international money transfers to 90+ countries via a network of 400,000+ agent locations, supported by foreign exchange services, card issuance (via NymCard), merchant QR payments, bill payment services (including Alfa, Touch, and Ogero telecom bills), salary disbursements, and payment links. Additional offerings include gaming cards and mobile recharge vouchers. The company is licensed and regulated by the Central Bank of Lebanon.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• NymCardcoreOEM/ Whitelabel/ Licensing PartnerNymCard provides card issuance services for PAY PLUS, issuing physical and virtual cards linked to the wallet. Cards are issued through NymCard and/or other approved providers with additional cardholder agreements.
• Banks and Financial InstitutionscoreStrategic or Co-development PartnerWorking with some of the largest banks and non-banking financial companies to establish one of the largest remittance networks in the industry. Banks and financial partners facilitate transfers, correspondent banking, and fund transfers.
• International Agent NetworkscoreChannel Partner/ Reseller/ DistributorGlobal network of agents and payout points across 90+ countries including 12,500+ points in Bangladesh, 13,500+ in Philippines, 55,000+ in India, 3,000+ in Sri Lanka, 2,800+ in Ethiopia, 7,000+ in Turkey enabling cash-in/cash-out services.
• Telecommunications Providers (Alfa, Touch, Ogero)coreTechnology or IntegrationIntegration for bill payment services allowing Cash Plus customers to pay Alfa, Touch, and Ogero bills along with recharge cards for all internet providers in Lebanon.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MoneyGram: Global cross-border P2P payments and money transfer company. Directly overlaps with Cash Plus's remittance and payout agent model across the same emerging-market corridors (Philippines, India, Bangladesh, Ethiopia).
• Western Union: Global remittance incumbent with the largest agent network worldwide. Cash Plus competes with Western Union in international money transfer corridors and uses similar agent-based cash payout infrastructure; Western Union represents the scale benchmark Cash Plus is trying to reach regionally.
• Xoom (PayPal): PayPal-owned digital remittance service for cross-border money transfers and bill payments. Comparable digital-first remittance product offering targeting diaspora customers in similar corridors.
• Ria Money Transfer: International remittance service with extensive agent network focused on emerging-market corridors. Comparable to Cash Plus in business model (agent network + transfer fees + FX margins) and target customer segments (diaspora workers).

Emerging players

• Wise (TransferWise): Digital-first cross-border payments platform with mid-market FX and low fees. Comparable as a digitally native remittance and multi-currency wallet offering, though primarily serving bank-account-to-bank-account transfers rather than cash-pickup.
• Remitly: Digital-first remittance company focused on diaspora corridors including Philippines, India, and Bangladesh—three of Cash Plus's largest payout markets. Represents the digital-native competitive threat pushing the industry toward lower fees and mobile-first UX.
• WorldRemit: Digital cross-border money transfer platform serving African, Asian, and Middle Eastern corridors. Directly comparable digital remittance competitor with overlapping corridor coverage and mobile wallet integration similar to PAY PLUS.
• Binance Pay: Crypto and stablecoin-based cross-border payment service enabling low-cost remittances. Adjacent competitor that could disrupt traditional remittance economics in corridors where Cash Plus currently earns its highest fees (e.g., Ethiopia, Sudan, Iraq).

Direct peers

• OMT (Orient Mobile Technologies): Lebanon's largest money transfer and bill payment service. Directly comparable as a Lebanese-licensed remittance and payment services company serving the same diaspora and local customer base with overlapping product offerings (transfers, bill pay, mobile recharge).
• Whish Money: Lebanese digital wallet and money transfer provider offering international remittances, bill payments, and merchant payments. Direct competitor in the Lebanese market with a comparable agent-based distribution model and similar product suite (wallet + transfers + payments).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CashPlusLB
• LinkedInlinkedin.com/company/cashpluslb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cash Plus