Casinokart

What Casinokart does

Casinokart (legally Myriad Holdings Pvt Ltd) is an India-based manufacturer and direct-to-consumer seller of casino and poker gaming equipment, founded in 2015 by Aditya Sardana and operated from a production facility in Faridabad, Haryana. The company produces casino-grade poker chips in clay composite, ceramic, and plastic materials (weights 12g-21g), professional casino tables for poker, roulette, blackjack, baccarat, and andar bahar (built with MDF/plywood, Duco/PU finishes, waterproof felts, and Italian speed cloth), premium playing cards from international brands (Modiano, Copag, Falcon), RFID-enabled chips for pot tracking and counterfeit prevention, and a broader gaming line spanning Teen Patti, Mahjong, Pool, table games, and ergonomic gaming furniture.

The company operates a dual go-to-market: a DTC e-commerce storefront at casinokart.com supporting 50+ currencies and international shipping, paired with a B2B enterprise sales motion handling corporate gifting (50+ global brand clients including Budweiser, Reliance, CRED, MobiKwik), casino rentals for events, and Turnkey Casino Solutions that bundle legal compliance, interior design, equipment, staffing, and digital marketing for poker room entrepreneurs across Indian metros. Pricing spans entry-level plastic chip sets around INR 2,999 to premium ceramic sets above INR 65,000 and custom casino tables up to INR 800,000, with interest-free installment options and same-day delivery in Delhi/NCR.

The customer base includes most major Indian casino operators (Deltin Royale, Casino Pride, Big Daddy, Majestic Pride, Golden Aces, Phoenix Casino, Big Bull), international operators (Holland Casino, Casino Barcelona), the online poker platform PokerBaazi, and a long-tail consumer and home gaming audience. The company is privately held, bootstrapped, and operates with a disclosed headcount of approximately six employees.

Name

Casinokart

Legal name

Myriad Holdings Pvt Ltd

Website

https://casinokart.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Casinokart (Myriad Holdings Pvt Ltd) is an India-based manufacturer and e-commerce seller of casino-grade poker chips, tables, playing cards, and gaming furniture, serving Indian and international casinos, corporate gifting clients, and home gaming enthusiasts via DTC and B2B sales.

Ownership category

akta.pro rank

Product category

Casino Gaming Equipment

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Poker Equipment & Supplies (Tables, Cards, Chips, Shufflers) (MPAEAEAL)

akta.pro secondary industries

Gaming Chips, Plaques & Currency Handling (Chips, RFID, Drop Boxes, Cash Carts) (MPAEANAB), Casino Table Equipment & Layouts (Tables, Racks, Shufflers, Layout Felts) (MPAEANAA)

Keywords

• Casino gaming equipment
• Poker chip manufacturing
• Casino tables supply
• Gaming furniture retail
• Turnkey casino solutions

Headquarters

HQ city

Faridabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Poker Chips: One-time purchase of poker chip sets in various materials (clay, ceramic, plastic) and configurations. Products include branded sets (COPAG WSOP, Modiano, EPT) and customizable options. Revenue from 300-1200 chip sets with accessories.
2. Product Sales - Casino Tables: Sale of casino-grade tables for poker, roulette, blackjack, baccarat, andar bahar. Price range from INR 125,000 to 800,000 with customization options.
3. Product Sales - Gaming Furniture: Gaming chairs, desks, gaming stations with features like LED RGB lighting, height adjustability. Includes corporate gifting products.
4. Turnkey Casino Solutions: End-to-end casino setup service including legal compliance, interior design, equipment sourcing, staffing, and operations support for entrepreneurs setting up poker rooms in India.
5. Casino Rentals: Rental service for tables, chips, and dealers for events, corporate nights, Diwali parties, and product launches with full setup and teardown included.
6. Corporate Gifting: Custom branded poker chip sets, tables, and accessories for corporate gifting. Trusted by 50+ global companies for Diwali, client appreciation, and marketing campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Casinokart manufactures and sells premium casino and poker gaming products — poker chips in clay composite, ceramic, and plastic materials, casino tables for poker, roulette, blackjack, baccarat, and andar bahar, PVC playing cards from international brands, gaming furniture, and accessories — through its e-commerce store and B2B sales channels. Beyond products, it offers turnkey casino setup services, custom corporate gifting programs, and casino equipment rentals for events, serving casino operators, corporate clients, home gaming enthusiasts, and dealers worldwide.

Product overview

Casinokart operates as a manufacturing company under Myriad Holdings Pvt Ltd, established in 2015 in India, offering a comprehensive portfolio of gaming and casino products. The core offering consists of poker products (chips in clay/ceramic/plastic materials, tables in various shapes, and playing cards from brands like Modiano and Copag), casino tables (Roulette, Blackjack, Baccarat, Andar Bahar), and table games (Teen Patti, Mahjong, Pool, Chess, Carrom, Foosball). The product line extends to gaming furniture including ergonomic chairs (Stealth/Grinders/Mystic Series), height-adjustable gaming desks, and futuristic gaming stations with LED RGB lighting. Value-added services include Turnkey Casino Solutions (end-to-end casino setup with legal compliance, equipment, staffing, and digital marketing), Corporate Gifting (custom branded poker products), and Casino Rentals for events. The company also offers customization options across chips, tables, and layouts for personal or brand use.

Differentiator

Problem solved

Functional benefit

Products and services

• Poker Chips (Clay, Ceramic, Plastic) Casino-grade poker chips in clay composite, ceramic, and plastic materials in weights from 12g to 21g and sizes from 40mm to 50mm, available in branded sets (COPAG WSOP, Monte Carlo, Bellagio, Venetian, EPT, Modiano) and customizable options, sold in sets of 300 to 1200 chips. Designed for casinos, home gaming enthusiasts, and corporate gifting.
• Customised Poker Chips Fully customizable poker chips in clay and ceramic materials with personalized designs, denominations, logos, and branding options, available from INR 14,000, targeted at casino operators and corporate gifting clients seeking branded chips.
• Luxury Poker Chipsets Premium casino-grade poker chip sets featuring high-quality clay and ceramic chips with luxury weights of 14g, 18g, and 21g, premium accessories, and branded cases, targeted at home gaming enthusiasts and premium gifting customers.
• Poker Tables Professional poker tables available in oval, round, and octagonal shapes with various features including folding mechanics, waterproof felts, and custom sizes, for home gaming enthusiasts and casino operators.
• Casino Tables (Roulette, Blackjack, Baccarat, Andar Bahar) Professional casino-grade tables for Roulette, Blackjack, Baccarat, and Andar Bahar, built with MDF/plywood construction, Duco/PU paint finishes, and waterproof felts, priced from INR 125,000 to INR 800,000, for casino operators.
• Playing Cards (Modiano, Copag, Falcon) Premium 100% PVC plastic playing cards from international brands including Modiano, Copag, Falcon, and COPAG WSOP, priced from INR 350 to INR 1,499, for casino operators and home gaming enthusiasts.
• Table Tops and Mats Portable poker and casino table tops and mats including folding, three-fold, and rollable options designed for home gaming setups and portable use.
• Casino Table Layouts/Felts Custom casino table cloths and felt layouts for Poker, Roulette, Blackjack, Andar Bahar, Baccarat, Teen Patti, and traditional Indian games.
• Teen Patti Products Professional Teen Patti gaming essentials including premium chip sets and dedicated tables designed for Indian card gaming preferences.
• Mahjong Products Mahjong tables and tiles for traditional Asian tile-based gaming.
• Pool Products Pool tables and accessories for billiard gaming.
• Table Games (Chess, Carrom, Foosball, TT Tables) Various table games including TT Tables, Chess Tables, Carrom Tables, and Foosball Tables.
• Gaming Chairs (Stealth, Grinders, Mystic Series) Ergonomically enhanced gaming chairs with height adjustability, lumbar support, headrest, and adjustable cushioned armrests for extended gaming sessions, available in Stealth, Grinders, and Mystic Series.
• Gaming Desks Multi-functional gaming desks with height adjustability, headphone hooks, cup holders, RGB lighting, and cable management for housing strategically positioned monitors.
• Gaming Stations State-of-the-art futuristic gaming stations featuring zero gravity, industrial-grade steel structure, LED RGB lighting, and minimal footing for enhanced productivity.
• Turnkey Casino Solutions End-to-end casino setup service including legal compliance, interior design, casino equipment (tables, chips, RFID technology), human resources (dealers, surveillance), and digital marketing for opening luxury poker rooms in India, targeting entrepreneurs.
• Corporate Gifting Custom branded poker chips, tables, and accessories for corporate gifts, Diwali presents, client appreciation, and marketing campaigns, trusted by 50+ global companies.
• Casino Rentals Rental service providing tables, chips, and dealers for events, corporate nights, Diwali parties, and product launches with full setup and teardown included, for event organizers and corporate clients.

Quantifiable outcome

• Products adopted in most casinos across India and internationally
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paulson Poker Chips: Manufacturer of casino-grade clay composite poker chips used in most major global casinos. Closest direct competitor to Casinokart's premium clay and ceramic chip lines, serving the same professional casino and serious home-game segments.
• Abbiati Casino Equipment: Italian manufacturer of casino tables, layouts, chips, and casino accessories for global operators. Directly comparable to Casinokart's premium casino table and chip offering, with strong presence in European casino markets.
• ChipCo Gaming: Specialty manufacturer and distributor of custom and stock poker chips for casinos and consumer markets. Comparable to Casinokart's customized poker chip and corporate gifting offering with similar customization-led value proposition.
• TRUFFLE Poker Chips: Premium poker chip and accessory brand focused on clay composite chips and luxury chip sets. Closely comparable to Casinokart's luxury poker chipset line and home gaming enthusiast segment.
• Modiano: Italian 100% PVC playing card manufacturer whose products (Texas Poker, EPT lines) are resold by Casinokart. Directly comparable as a premium playing card supplier in the same price and quality tier.
• Cartamundi: World's largest playing card and board game manufacturer producing brands including Copag and others distributed by Casinokart. Directly comparable as a playing card manufacturer and poker accessory supplier, though Cartamundi operates at vastly greater scale globally.
• Trademark Poker: US-based supplier of poker chips, tables, and accessories for retail and home gaming markets. Comparable to Casinokart's DTC e-commerce catalog across plastic, clay, and ceramic chip sets and entry-level poker tables.
• Gaming Partners International (GPI): Global leader in casino currency, table products, and gaming equipment under brands such as Paulson, Bud Jones, and Boyer. Directly comparable to Casinokart's premium poker chips, casino chips, and casino tables business, but at significantly larger scale and global casino penetration.

Emerging players

• DXRacer: Global gaming chair and gaming furniture brand. Comparable to Casinokart's gaming chairs, desks, and gaming stations line, though DXRacer focuses primarily on esports rather than casino or poker furniture.
• Boya Gaming Equipment: Asian manufacturer of casino tables, layouts, and gaming equipment serving both land-based casinos and home gaming. Emerging competitor to Casinokart in the value-to-mid tier with overlapping product categories across tables and chips.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/myriad-holdings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casinokart