Cincinnati Area Senior Services

What Cincinnati Area Senior Services does

Cincinnati Area Senior Services (CASS), operating as Meals on Wheels Southwest OH & Northern KY, is a 501(c)-style nonprofit organization founded in 1963 and headquartered at 2091 Radcliff Dr, Cincinnati, OH. It provides essential nutrition, transportation, and social support services to adults aged 60 and older across 13 counties in Southwest Ohio and Northern Kentucky, serving nearly 11,000 seniors annually. The core service is home-delivered meals, with the organization producing approximately 1.2 million meals per year alongside congregate dining at locations including the OTR Senior Center. Secondary services include transportation (45,000 trips annually), social and protective services (7,700+ hours annually), social connection programs (Health and Wellness, Digital Connect, Friendly Callers Club), and Pet Support.

The organization's technology stack is minimal and service-oriented; it is not a technology company. It uses Galaxy Digital for volunteer coordination and Blackbaud for online donations, and maintains a content-driven website at muchmorethanameal.org. No proprietary software, AI/ML systems, or mobile applications are in use. The revenue model is purely philanthropic and government-funded: individual donations, corporate sponsorships, capital campaigns (Driving Into the Future), annual fundraising events (Meals Madness Gala, Bust a Crust!, Much More Than a Gift Day), and federal/state/local government grants for senior nutrition and transportation. Services are delivered free of charge to eligible seniors; there is no fee-for-service pricing. The organization employs 41 staff and relies heavily on volunteer labor for meal packaging, delivery, and senior visits.

The primary customer segment is older adults aged 60+ who require nutritional, mobility, or social support to remain independent. The organization's payers are a separate constituency — donors, corporate sponsors, and government agencies — and the GTM motion is community-led, relying on referrals from care managers, healthcare provider partnerships, word-of-mouth, and community outreach. The strategic posture is one of regional consolidation rather than geographic expansion, with the Driving Into the Future capital campaign aimed at building a new facility and scaling services to meet projected senior population growth in the service area.

Name

Cincinnati Area Senior Services

Legal name

Meals on Wheels Southwest OH & Northern KY

Website

https://cassdelivers.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cincinnati Area Senior Services is a nonprofit founded in 1963 that delivers meals, transportation, and social services to nearly 11,000 adults aged 60+ across 13 counties in Southwest Ohio and Northern Kentucky, funded through donations and government grants.

Ownership category

akta.pro rank

Product category

Senior Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Meals, Nutrition & Congregate Dining Day Programs (HSABANAM)

akta.pro secondary industries

Door-to-Door Senior Ride Services (Non-Medical) (HSABAOAB), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Senior nutrition services
• Meal delivery programs
• Senior transportation services
• Social connection programs
• Nonprofit senior care

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Giving: Individual donations, corporate sponsorships, and campaign contributions from donors supporting senior nutrition and care services. The organization runs campaigns such as 'Driving Into the Future' capital campaign and events like Meals Madness Gala and Bust a Crust.
2. Government Grants and Contracts: Funding from federal, state, and local government programs supporting senior services, nutrition programs, and transportation services for older adults.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cincinnati Area Senior Services (operating as Meals on Wheels Southwest OH & Northern KY) provides essential nutrition, transportation, social connection, and protective services to adults aged 60 and older across 13 counties in Southwest Ohio and Northern Kentucky. The core offering centers on home-delivered and congregate meals (over 1.2 million meals produced annually), supplemented by transportation (approximately 45,000 trips per year), social and protective services, and engagement programs such as Health and Wellness, Digital Connect, Friendly Callers Club, and Pet Support.

Product overview

Meals on Wheels Southwest OH & Northern KY operates as a unified service organization providing essential support services to adults aged 60 and older across 13 counties. The core offering consists of home-delivered and congregate meals (producing over 1.2 million meals annually), supplemented by Transportation Services, Social and Protective Services, and Social Connection Programs including Health and Wellness, Digital Connect, and Friendly Callers Club. Additional services include Pet Support for seniors with animals and the OTR Senior Center for community-based dining. The organization also runs volunteer programs, fundraising events (Meals Madness Gala, Bust a Crust!), and a capital campaign (Driving Into the Future) for facility expansion. All services are coordinated to promote senior independence and combat isolation among the approximately 10,000 seniors served annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Delivered Meals

Quantifiable outcome

• Nearly 11,000 seniors served with essential services annually
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AARP Foundation: Large national organization serving the 50+ population with programs addressing hunger, isolation, and income security. Comparable as a broader senior-services incumbent with overlapping program categories.
• National Council on Aging: National advocacy and service organization for older adults; overlaps with the subject's mission around senior independence, nutrition, and access to community resources.
• Meals on Wheels America: National umbrella and advocacy organization for the Meals on Wheels network; comparable as the coordinating body for the home-delivered and congregate meals model that the subject company operates under.

Emerging players

• Little Brothers – Friends of the Elderly: National nonprofit focused on combating social isolation among elders through companionship, meals, and social connection programs — a direct functional overlap with the subject's Friendly Callers Club and social connection offerings.
• Program of All-Inclusive Care for the Elderly (PACE): National model providing comprehensive medical and social services to frail elders to keep them living in the community; partial overlap with the subject's transportation, meals, and protective services, but with a clinical care component.
• EasterSeals Serving Greater Cincinnati: Local affiliate of a national disability and aging services nonprofit; comparable as a Cincinnati-area nonprofit providing community-based services to seniors and people with disabilities.

Regional players

• Bay Aging: Regional Area Agency on Aging providing meals, transportation, and in-home services to seniors in Virginia — directly comparable service mix but in a different geography, useful for benchmarking the subject's operational model.

Direct peers

• Council on Aging of Southwestern Ohio: Direct local peer operating in the same Cincinnati/southwestern Ohio service area, providing case management, Meals on Wheels coordination, and a wide array of in-home and community-based services for seniors. Highly comparable in geography, target population, and service mix.
• Catholic Charities Southwestern Ohio: Faith-based nonprofit operating in the same Cincinnati region, providing senior services, meals, transportation, and case management. Comparable in target population, funding model (donations/grants), and service breadth.

Others

• AmeriCorps Seniors: Federal volunteer program that places seniors in service roles at meal-delivery and companionship organizations. Operationally intertwined with the subject's volunteer-driven delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cincinnati-area-senior-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Cincinnati Area Senior Services