Casse Croûte
Casse Croûte is a single-location French bistro at 109 Bermondsey Street, London, serving daily-changing seasonal menus with a curated French wine list, complemented by private venue hire (up to 25 guests) and online gift card sales. Founded in 2013 by chef Sylvain Soulard and maître d' Alex Bonnefoy.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Casse Croûte does
Casse Croûte is a single-location authentic French bistro operating at 109 Bermondsey Street, London SE1 3XB, founded in 2013 by head chef Sylvain Soulard (previously at Morgan Meunier and Michelin-starred Monsieur Max) and maître d' Alex Bonnefoy (previously at The Arts Club Dover St, Michelin-starred Viajante, and Hakkasan). The restaurant serves a daily-changing seasonal menu structured as three starters, three mains, and three desserts, paired with a curated French wine list sourced exclusively from small and organic producers. Service operates seven days for lunch (from 12 noon) and six days for dinner (from 6 pm, Monday–Saturday), with reservations handled by telephone or walk-in.
The business operates three revenue streams: a la carte restaurant dining, private venue hire for groups up to 25 guests with minimum spend packages of £3,500 (lunch) or £4,500 (dinner) inclusive of food and wine, and digital gift cards (e-vouchers) sold online in fixed denominations from £25 to £200. Distribution is entirely through the single physical location, with an owned website and Instagram (@CasseCroute109) serving as the digital storefront and earned-media channel. The company has no disclosed external funding, no parent entity, and no proprietary technology platform; its value proposition rests on culinary authenticity, founder pedigree, and critical acclaim from major UK food reviewers including Grace Dent (Evening Standard), Marina O'Loughlin (The Guardian), and Fay Maschler (Evening Standard). The founders also operate a sister restaurant, Pique-Nique, in the same Bermondsey area.
Casse Croûte firmographics
Firmographics- Name
- Casse Croûte
- Legal name
- Casse Croûte
- Website
- https://cassecroute.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casse Croûte is a single-location French bistro at 109 Bermondsey Street, London, serving daily-changing seasonal menus with a curated French wine list, complemented by private venue hire (up to 25 guests) and online gift card sales. Founded in 2013 by chef Sylvain Soulard and maître d' Alex Bonnefoy.
- Ownership category
- akta.pro rank
Casse Croûte industry classification
Industry- Product category
- French Bistro Restaurant Services
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
Keywords
Where Casse Croûte is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Casse Croûte business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant dining (food and beverage): Revenue from lunch and dinner service featuring authentic French bistro cuisine. Seasonally inspired menu changes daily with 3 starters, 3 mains, and 3 desserts. Exclusive French wine list from small and organic producers.
- Private venue hire: Minimum spend packages for private hire events up to 25 people. Lunch package at £3500 + service charge (12noon-4pm), dinner package at £4500 + service charge (6pm-11pm), inclusive of food and wine.
- Gift cards: Digital gift cards (e-vouchers) sold online in denominations of £25, £50, £75, £100, £125, £150, £175, and £200 for redemption at the restaurant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift cards from £25 |
| Other | Multi-year contract | Private hire lunch (up to 25 people) |
| Other | Multi-year contract | Private hire dinner (up to 25 people) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Casse Croûte product offering
Product offeringCore offering
Casse Croûte operates a single French bistro restaurant at 109 Bermondsey Street, London, serving authentic bistro-style French cuisine for lunch and dinner. The daily-changing seasonal menu offers 3 starters, 3 mains, and 3 desserts, paired with a curated French wine list from small and organic producers. Additional offerings include private venue hire for up to 25 guests and digital gift cards.
Product overview
Casse Croûte is a single-location French bistro offering authentic bistro-style dining in Bermondsey, London. The core offering consists of daily-changing French cuisine service (lunch and dinner), complemented by a curated French wine list featuring organic and small-producer wines. Additional revenue streams include gift cards sold in fixed denominations (£25-£200) and private venue hire for events of up to 25 guests with food-and-wine minimum spend packages.
Differentiator
Problem solved
Functional benefit
Products and services
- French Bistro Dining Authentic bistro-style French cuisine for lunch and dinner, featuring a seasonally inspired menu that changes daily with 3 starters, 3 mains, and 3 desserts based on supplier-fresh produce. Open lunch from 12 noon Monday-Sunday and dinner from 6pm Monday-Saturday.
- Wine List Curated selection of exclusively French wines from small and organic producers, including classic aperitifs and renowned old vintages. Differentiates the restaurant by offering an exclusively French wine programme rather than a broad international selection.
- Gift Cards Digital gift cards (e-vouchers) available in denominations of £25, £50, £75, £100, £125, £150, £175, and £200, redeemable for lunch or dinner at the restaurant.
- Private Venue Hire Private hire of the entire restaurant for groups of up to 25 guests, with minimum spend packages inclusive of food and wine. Lunch package £3,500 + service charge (12noon-4pm); dinner package £4,500 + service charge (6pm-11pm). Suitable for private events, celebrations, and corporate dining.
Companies that use Casse Croûte
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Casse Croûte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Casse Croûte partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Casse Croûte competitors and assessment
Company assessmentDirect peers
- Brasserie Zédel: Iconic French brasserie in Soho offering traditional French fare at scale with prix-fixe menus and a comparable value proposition of authentic Parisian dining in London.
- Pique-Nique: Sister restaurant operated by the same founders (Soulard and Bonnefoy) nearby. Same French cuisine DNA, same operating model, and direct evidence of the founders' ability to replicate the concept.
- Café Bohème: Long-standing French bistro in Soho offering traditional brasserie fare; directly comparable casual full-service French dining format in a London neighborhood.
- Galvin Bistrot & Bar: French bistro in Spitalfields from the Galvin brothers; very comparable concept of authentic French bistro dining in a London neighborhood setting with critical acclaim.
- Le Comptoir Gascon: Independent French bistro near Borough Market with a similarly traditional, ingredient-driven French menu and intimate scale.
- La Poule au Pot: Intimate French bistro in Belgravia offering traditional, romantic French cuisine with strong critical reputation; very comparable operating model and target diner.
Broad incumbents
- Côte Brasserie: Large UK French brasserie chain offering all-day French dining across many locations; represents the broader incumbent category Casse Croûte competes within for share of French dining demand.
- The Ivy: Iconic London restaurant offering premium all-day dining with strong critical and consumer brand recognition; represents the broader incumbent benchmark for London full-service dining.
- The Wolseley: Grand European café-restaurant in Piccadilly with a comparable European bistro/café format, all-day service, and significant critical and public profile in London.
Emerging players
- Bistrot Pierre: UK chain of French bistros demonstrating the multi-site scalability of the French bistro format, a model Casse Croûte could pursue.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Casse Croûte social profiles
Digital presenceCasse Croûte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casse Croûte leadership team
Management profileNumber of profiles
Profiles2 records
Casse Croûte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casse Croûte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casse Croûte
What does Casse Croûte do?
Casse Croûte operates a single French bistro restaurant at 109 Bermondsey Street, London, serving authentic bistro-style French cuisine for lunch and dinner. The daily-changing seasonal menu offers 3 starters, 3 mains, and 3 desserts, paired with a curated French wine list from small and organic producers. Additional offerings include private venue hire for up to 25 guests and digital gift cards.
Is Casse Croûte a public or private company?
Casse Croûte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casse Croûte founded?
Casse Croûte was founded in 2013. It employs 11 to 50 people.
Where is Casse Croûte based?
Casse Croûte is headquartered in London, United Kingdom, in the Europe region.
How does Casse Croûte make money?
Three revenue lines are on record. Restaurant dining (food and beverage) is the primary driver. The others are private venue hire and gift cards.
Who are Casse Croûte's main competitors?
Direct peers on record are Brasserie Zédel, Pique-Nique, Café Bohème, Galvin Bistrot & Bar, Le Comptoir Gascon and La Poule au Pot. Broad incumbents are Côte Brasserie, The Ivy and The Wolseley. Bistrot Pierre is listed as an emerging player.
Does Casse Croûte have an API?
No public API is recorded for Casse Croûte.
What industry is Casse Croûte in?
Casse Croûte's product category is French Bistro Restaurant Services. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 722511 and its SIC code is 5812.